On the global search engine market, Google overdes more than 200 competitors with absolute advantages, and steady first. As early as 2003, Google accounted for 56.1% of the global search market, more than 21.5% of Yahoo. Although Yahoo is a search for the nasal ancestors, Google hurts from Yahoo, and then the search, people first think of Google.
In the Chinese search market, Google has also been leading, but as the competitors have become more powerful, Google Chinese search has no longer, and the domestic market will pioneering weakness, compared with its English search market, Google Chinese has appeal. The force is not from the heart, and there is a decline in the river day.
Google Chinese four sides
On March 25, 2004, Zhou Hongyi once said in the media, "I have replaced Google in China." For only one year, Yahoo "pressed Google.
In the 2004 China Search Engine Research Report, Baidu, Yahoo, Google occupied 36.29%, 22.72%, and 21.22% of users share the top three in the domestic search engine market. According to the "2004 China Search Engine Top Ten" (TRACQ electronic business card "search (www.tracq.net/se_top10.html)" data), Baidu occupies the first, Google The share is only 22.72% and the third.
IRESEARCH statistics also show that at present, the number of visitors from Baidu has risen from 60 million last year to more than 10 million. Zhou Hong, is more ambitious, "My goal is to let Yahoo China sit in China to search for the market leader."
In fact, Google is not only trapped in the mainland market, but also in Hong Kong and Taiwan areas. In Taiwan search market, Yahoo and Yahoo - Qi Mo first, Google can only follow it. Searching in Hong Kong, also Yahoo monophy, Google's heart is less powerful.
Baidu and Yahoo Chinese double pinch, making Google Chinese's days in the future. In the country, Google is affected by the enemy, and the steps of walking, in addition to Baidu, Sina, Netease, Tom, 3721, 21CN, etc., and the share of the bidding ranking, Sina has passed its own brand "check Dr." and use China Search Launched a search rankings, Sohu's sub-brand "Sogou" has also launched a fee rankings. Baidu's bidding ranking has formed a big climate. Due to the low business expense, it attracts more than 50,000 corporate users, and customer renewal rates have stabilized the first place in domestic network promotion products. From the income configuration, Google's profit has two-thirds from the pay rankings, and Baidu's bidding ranking business revenue accounts for 80% of its total income. As the largest network marketing platform in China, Baidu's advantages are more prominent than Google.
Baidu's rise in the Chinese market, Yahoo's extrusion of Google in Greater China, directly threatened Google's future in Chinese searching, and will eaten the share of its global market.
At the same time, foreign investment, China's search market has kicked off, and the British Smart Search Engine Company AUTONOMY and China's telecom operators have launched the Chinese version of the smart search engine BLINKX, mainly for the government market, reached a hundred million contracts. As more competitors continue to enter the Chinese market, the challenges and stresses faced by Google Chinese are increasing.
Google's three soft ribs
Google is strong in the English market, trapped in the Chinese market, mainly due to three factors:
First, the first is mainly, and then it is a ministerial. Whether in Japan, South Korea or in China, domestic search services have the first advantage.
In Japan, according to the number of users, the first is Yahoo! Japan, the second is MSN (Homemade Directory Looksmart), Google ( ODP) is ranked third. Moreover, Japan Marsflag is ambitious, and is in the latest search engine Marsflag, and in 2005, the Internet search service "MARSFLAG" displayed in the form of the search results in the form of the image list, and the Search market Triple.
In Korea, Google's situation is equally embarrassing. The largest search brand in South Korea is two major portals in Naver and Empas. The search services provided are very detailed, firmly controlling two-thirds of the domestic search market, plus DAUM and Yahoo's fight, Google connected the top three Names have not been able to enter.
In China, in addition to Baidu and Yahoo, there are many search services provided by many portals. They have established their own user loyalty. Later google wants to move the original users, it is not easy. This is closely related to the usage habits of users in all countries, habits into nature, due to the different cultures, due to the demand, once the original user group has chosen their favorite search engine, who will go to Google? The general manager of Beijing Search pointed out that "I don't recommend my customers to buy Google's right side, because the right rank is very low". In the right rankings of them, only 1 person per 108 respondents will click on Google's right advertising rankings.
The objective market is not transferred with Google's subjective will, and Google strives to work hard to build a tree.
Second, localization has become a core competitiveness.
In the contrast between relative intervals, China's pure Chinese search engine network promotion is much higher than foreign version of the foreign search engine. Since the foreign search engine is not high, the accuracy is poor, the content is low, the content update is not timely, the response speed is slow, not suitable for Chinese usage habits, the information relevance is not as good as the English search engine, many problems have seriously restroom foreign search engine Chinese Localization promotion of the version.
According to IRESEARCH research report, Baidu is only 4 years, far leading to Google, Baidu has the world's largest Chinese information base, more accurate, more comprehensive, and snapshot function than Google Chinese. . In addition, Google Chinese is only in the "toolbar search traffic", in the leading position, in the "Address Brain Search" in Yahoo Chinese, in the "Address Brain Search", there is no share in the google Chinese.
Yahoo has always attached great importance to localization, and the acquisition of 3721 is the best example. In the domestic market, the localized shopping search of 3721 is very good, and the localized commercial search is more competitive. In a sense, the 3721 network real name directory is a directory of a typical China's localized enterprise product. So, after 3721, Yahoo has made a bigger threat to Google.
Zhou Hongyi is very confident: "We can now say that in search pictures and MP3 are the largest, we have 5.1 billion web pages worldwide, search English should be more stable than Google." He believes that foreign search engine companies including Google If you want to enter the Chinese Internet market, there will be a lot of detours to go, there are still many tuition fees to pay.
Obviously, in the domestic search engine market, the Chinese search engine has absolute advantages, and the future of search engines will be a localized service in the world, and Google is precisely in this regard. Strictly speaking, Google has not truly realizes localization, and Google Chinese model does not even have any technical advantages. Third, the transformation cost is too large.
To a large extent, the competitive advantage of domestic search engines is reflected in cost advantages.
From a search mode, Google's service is global, and the webpages of various languages are stored on the US server in a fixed or unfixed ratio. According to Zhou Hongyi: "Suppose Google wants to retrieve the 400 million Chinese webpage, and the Chinese webpage accounts for 5%, then Google has to retrieve 8 billion web pages; Baidu is only for China netizen service, so it only needs to be 400 million Chinese The web page provides a set of 1,000 servers, but to achieve the same effect, 20,000 servers are required.
In fact, Google is not possible to provide a server for these 400 million Chinese webpages alone, making it easier to move these servers to China. In the case of increasing the increasing visit, fundamentally affects Google's access speed and response speed, and domestic users have increased day by the localized search engine demand, and the transformation cost of Google is too large. Skysy.
On the Chinese language processing capabilities, the advantages of local search companies have more embarrassing Google. For example, "Kung Fu" has been released for a long time. In Baidu, "Kung Fu" can directly point to Zhou Xingchi's movie, but Google Search the same "Kung Fu", it is expected. Because these tips are required to be added at any time, because Google lacks specializes in the development of the Chinese market, especially the problem of Chinese Internet information retrieval, Google's response to domestic market demand Slowly, localized technical service strength is not able to solve some practical problems encountered in domestic netizens. Yahoo said that this year will move all the servers of Chinese search services to mainland China, and work separately.
In China and even the Asian search market, localized search can provide better service, have won stable user groups and higher loyalty, so Google wants to do bigger in Chinese, it is more and more difficult. .
