Ling Zhijun's new "Lenovo Fengyun" has been fully revealed for 20 years of the largest IT company in China. The truth of many popular people and events finally has an annotation. This annotation is recognized by the Lenovo Open People.
Sina exclusively serves this book. I hope you can feel a 20-year bumpy process and survival wisdom from a Chinese company.
The following is the "45 Successful Rule of Lenovo" extracted in the book:
(1) Use resources in the traditional system to create an emerging road. In the new-term indiscriminate environment, find a method of resisting the old system but not immediately with its split. Take advantage of the strength of both the longevity of the old system and the opportunity of the new system, and avoid the shortcomings of the two, the ruddiness and new system of the new system.
(2) Make a light colorful necklace. Some people are a pearl, some people are not pearls, can't shine like pearls, but he is a line, you can string those pearls. Business leaders must know their value - you are the line.
(3) There is a thing between the sale of goods, and people can wake up people's dreams and passion. Some excellent people are trained as a businessman and began to measure their behavior with business standards. This is not bad.
(4) True dignity is not afraid of being trampled by others. It is a meaningful thing to make your own interests, self-esteem and family life. It motivates a person to be instructive, tall and fighting, and tenaciously maintains a moral level that is both lofty and effective.
(5) "Type Strategy" is always the first to govern the company. There is no one in this, even those the best strategy will change.
(6) Use the big trend of the country to use it. Use "Time" and "Lower" to realize the company's market plan.
(7) Understanding what is happening in the world. Excellent managers are people who have a big bureau.
(8) The use of practicalism is as important as the vision. Outstanding entrepreneurs are a firm person, and it is a super chance. Handling the disputes inside and outside the company, the evidence is often not principled, but temperament is not personal, but the interests of the company.
(9) Association does not fight. Many of this world is not a matter of approach, but the balance of the main situation, so since it can't be "智 智", then it is penalized.
(10) Be cautious and dare to take risks. Every time you need to let go, you can definitely can't get it.
(11) Never give up. It is one of the most exciting parts of Lenovo's management philosophy of 5%. It is better to say that this is a belief.
(12) The office is the process. A team is more important than a product, so a team must bring out a team, the company can last long.
(13) Selecting the successor is "the most difficult project" and must be planned early. A company is like a body, if you can't spit new, you will inevitably lose your life.
(14) Give power and benefits to those who truly bear responsibilities. This is the most effective way to stimulate a potential ability.
(15) Never deal with the entanglement between personnel in the "and spute" way. Once the leader of a body, once the suspects are short, they will not be bridged, they will not be compromised by the autonomous crossted station team, each to determine love and looking for the mountain, so that the entire company cannot avoid the violation of the faction.
(16) Always do only to do its own ability, and a profitable thing. A excellent manager has enough wisdom to distinguish what you can do, what you can't do, what is good, but not now, but it is done in the future. Know what you can't do often more difficult than know what you can do, the more great people are.
(17) The managers are particularly good at marketing companies in front of government officials, just like sales staff, particularly good at selling products in front of users.
(18) Grab the market in the departure stage of the industry. This is one of the mystery of shopping mall.
(19) A product is not a last success even if it is perfect in design. Because the difference between a machine and producing 1 million machines is not only in quantity, it will lead to fundamental changes in the organization and process of the entire production. (20) The start of a product requires a chain of the entire organization. After having the right strategic direction, mature technology and sufficient capital, the key to deciding the winning and negative is often dependent on a group or even a person. As long as one is wrong, it will be lost.
(21) The best thing is not necessarily what users need, only things that are best for users are best. The choice of the market and the choice in the laboratory are completely different two things. In the laboratory, you can pursue perfection, but in the market, users don't care about whether your technology is perfect, they only pay attention to their needs.
(22) Let hundreds of millions of ordinary people recognize their needs. The best advertising strategy is not selling products, or even promotion images, but found a best combination between corporate interests and customer needs.
(23) Preference to consumers, plus honest, smile, and flourishing with premise. Commercial power and capital have no problem that the people used to use them, and the money in the pocket of ordinary people has become the most important force to promote national economic development. There is no such power to force people to buy things they don't want to buy.
(24) Don't just stare your eyes at people who have money. The demand for ordinary people tend to bring a vital turning point.
(25) Every time I make a business, I will give a friend. Not only do you make yourself, but also let our customers win, let the agent make money. The more business do, the more friends, the more opportunities for doing business.
(26) Technology is of course the power to advance the company, but if only techniques are only technically, it is nothing. Because any technique is short-lived, it is truly to make the company's endless, innovative technologies and the ability to bring technology to the market.
(27) Everyone needs to be recognized. The recognition of mental recognition and material is not missing. Even those who have the most talented, extraordinary, and what others say.
(28) I believe in the characteristics of the pursuit of interest. A good interest pattern that enables people to combine this pursuit and profession.
(29) Employee's income system is always a fulcrum of governance companies. Successful strategy is to connect this series of fulcrums to establish a tank. Otherwise, all meetings, call, strategic objectives will become a routine, no angry.
(30) Find a way to confirm the interests of our employees in a way of law and morality. This requires wisdom and needs enough patience.
(31) Management is the purpose of letting each employee do what is done in what time. Each business activity can neither have a blank and cannot have overlap, of course, there is no conflict.
(32) Understanding and mastering the media. Media and businesses are like a couple of complaints: Enterprises create their lives with the strength of the media, and the media can be from the perspective.
(33) Don't care about public opinion. When the company succeeds, it is easy to become a person's attack target. When the company is frustrated, it is easy to become another person's attack target.
(34) When you fight for yourself, you must also let others live. That kind of practice that she only hysually hurts people, it will inevitably be a tenacious counterattack, the key point is not a law, but a temperament.
(35) The best financial system has a "warning ability", which allows everyone to feel responsibility and pressure in a more certain way.
(36) Investors like honest enterprise managers. Most managers will pursue the principles of "ugly". This is for the company's interests, and is related to personal character. But it turns out that the company is always more than people from honesty.
(37) Be good at learning. Outstanding people often make a mistake: overemployment, and slow response to emerging affairs.
(38) Master the characteristics of capital - small money and big money is different. The amount will bring a change. When you operate a small sale of 200,000 yuan, the profit is 10% is not difficult, but you have to make a $ 10 billion in the hand to earn 10%, then it is difficult to 100 times. (39) It is necessary to learn how to deal with humiliation, hardships and failures, and must learn how to deal with glory and success. Otherwise, success will become an unfavorable factor that hinders yourself.
(40) Frequent crisis awareness. Just like people who are prone to victory in the crisis, people are also easily forgotten when they succeed.
(41) Be alert to slow approximation. It is often more terrible than a sudden crisis.
(42) Unfair. You and others have different things that have not failed, but when you encounter failure, there is no peaceful will.
(43) Refers to the courage than attack. This is even more likely to be a smooth sailing and a happy manager.
(44) Don't treat the company as a true home. Employees must feel warm side, but also to felt the opposite side of the pressure.
(45) is unswerving. Each company is starting with passion when it is, the problem is that the passage of the years will not gradually be indifferent. Therefore, it is necessary to ask yourself in the first day of the year: I still have the passion of the year?
