[CHINABYTE Comprehensive Message] A "War" between China's online era Warner (AOL) is officially opened with a "hail" program. Microsoft has high hopes for "hail" plans to include more than a dozen core services. I hope that it can change the current computer user-centered situation, promoting the Internet-centric situation. Once this program is achieved, Microsoft will form a heavy blow to its enemy - SUN and Oracle, so that they have huge losses in hardware and data software, but more importantly it will effectively curb the US online era Warner. The company entered the pace of the Internet. The United States online Times Warner as a world-class media giant, only 60 million users in their own country, plus the access service and access software it provides, and it is very effective in attracting users, so its profit is Rapidly rising. According to the US online self, 60% of the e-commerce transactions on Web are conducted through its website; last year Christmas and New Year holidays, the income it created by $ 2.5 billion. If the "hail" plan successfully breaks through the US online power, the US online will not only lose important sources, but it may be taken away by Microsoft as an important role as an e-commerce middleman. Analysts pointed out that Warner and Microsoft, USA online era, and Microsoft's vast market, Tu, Du Pak, can not be able to take a desktop, laptop, mobile phone, personal digital assistant, TV, and satellite representatives. Dial-up Internet this area is really too small, they are not satisfied at all. There is no doubt that the competition that these two companies deploy around the network market will be more and more intense. If the introduction of the "hail" program indicates that Microsoft and US online Times Warner's competition will further intensify, then the American online leader Steve Case is not long ago, a speech published in London has proved this. According to European report, Case revealed that the company's business income will increase by 17% to 50% in the next decade. Case's words were shocked by the outside world, because just a week before he issued this speech, a senior official of his company was also said to expand overseas market at an interview with a report. The company wants to be in the world. The market is profitable, but also "holiday". To capture the overseas markets online, you must crowd and grab the market share of the Microsoft MSN network. In terms of traffic, MSN is the number one portal who is not allowed overseas. According to the two most famous internet usage investigations in the United States Media Metrix and Nielsen / Netratings, the only users of the January of the European market, the only users who log in to MSN visits and browsing are approximately 20 million, and the number of online visits is more than the number of online visitors. 800w. The US online dial-up business development is relatively backward in overseas, this is also a place that does not dominate with MSN. Microsoft does not look at it. Duran, Manager, MSN International Business, pointed out that MSN has achieved great success in overseas markets, because MSNs provide first-class service to users, such as Hotmail free email and Passport authentication, etc. Local service providers fully use, providing users with an attractive content for them to browse online. His words have certain truth, because MSN has not carried out a dial-up access service overseas. IDC Analyzer Barry Parr pointed out that a huge media empire owned by Warner, US Online Times is both the advantage of competing with opponents, and it is also possible to become a constraints in its further development. He analyzed that Warner Warner, US online Times, in seeking partners, may not seek companies in a certain market area, but some companies that are not very leading. Another analyst Corcoan agrees with Parr's views. He pointed out that some partners developed by Warner, US Online Times is not too ideal, such as this is like this in Latin America.
