1.1 The definition of online shop is an emerging vocabulary. Specifically, the operator registers a virtual online store (hereinafter referred to as an online store) to publish the information of the goods to the web page. Interested viewers pay the merchant to the operator through the online payment method, the operator passed the mailing, etc., and the goods sent the goods to the buyer. Online shop is a new sales method of birth in the context of the Internet era, which is different from the traditional business model of the Internet. Compared with large-scale online malls and sporadic personal products, online shop is not large, business method Flexible, you can provide a good profit space for operators, becoming a way of entrepreneurial ways to many people. 1.2 Online shop is now, there are three ways to open online: 1) Registered members on a professional large-scale website, open a personal online store. Like eBay, Taobao, Net-wisdom, one shot and other large professional websites provide online opening service to individuals, you only have a small amount of corresponding fees (online store rent, commodity login fee, online advertising fee, commodity transaction fee, etc.) You can have a personal online store for online sales. On this way, online shop is equivalent to renting a store or counter in some big shopping malls, using the impact of the big shopping mall and the popularity, and the online opening of us is basically adopted. 2) Self-reliable door-to-site online shop. The operator personally handles or entrusts others to design online store, and there is no relationship between online stores and large shopping websites, completely relying on the operator's personal publicity attracting viewers. There are two ways to build self-reliance door-type online store: First, personalized design is completely designed according to the needs of commodity sales, need to register a domain name, rent space, web design, program development, etc., personalized, cost Higher; one is to purchase self-catering website modules to some network companies, simple operation, low cost, but lack personalized. Self-reliance door-type online store construction costs, but also need to invest enough time and money to promote website publicity, the advantage is that the content of the online store does not need to be limited to fixed formats like the first type, and it is not necessary to pay such a commodity transaction. Fees for fees. This type of online store is quite roadside shop, how to attract viewers into their own online store, completely rely on the operator's own promotion. 3) The combination of the first two ways is both online shops on a large website, and there are independent commodity sales websites. In this way, the advantages of the top are relatively high. Many online store operators realize the role of the network, starting to sell goods online, and some operators who have made good benefits on some online shops will also consider opening a physical store in the net, combining the two, and the sales effect is quite good. 1.3 Operating methods of online shop If you are considering online opening store, you should choose a way to suit your business in accordance with the actual situation of your individual. There are three main methods of online opening: 1) Operating methods combined with online shops and offline shops. This kind of online store is supported by the online store, and it is also easy to obtain consumer recognition and trust in the price of the goods, the price of goods. 2) Full-time business online store. Operators put all the efforts to the website of the website, open the store online as their own work, and the income of the online store as the main source of personal income. 3) Part-time business online store. Operators will operate online shops as their own deputy, such as many students in schools, using a spare time to operate online stores. There are also some workplace staff to open a online store to increase the source of income.
1.4 The advantage of online shop is obvious, the reason why the shop is opened online is because online shop has some advantages, mainly in the following aspects: 1) The opening cost is extremely low. Online shop and online shops are lower than the overall cost: Many large shopping websites offer a very low online store, and some are free, just charge a small amount of goods and trading fees; online shops can go according to customer orders In stock, will not take up a lot of money due to embossed goods; the online store operation is mainly through the network, there is basically no need to spend the water, electricity, management fees, etc. 2) Flexible operation. The business of the online store is operated by the Internet. The operator can operate in full-time, or it can also be part-time business. The online store does not need a special person to guard, and the business hours are more flexible. As long as you can promptly send timely reply, you can do it. Operate. Online shop does not require a strict registration procedure, and online stores can even do not need inventory or only a small amount of inventory before the sale, so you can transfer other goods at any time. 3) Online shop is basically unrelated from business hours, business places, and business area limitations. Online shop, as long as the server can't be issued, 24 hours a day, 365 days a year, no matter the wind, whenever the wind, no matter what day, no special person, can be opened as usual, consumers can at any time Log in to the website for shopping. Online shop is basically unconventional, and the traffic of online shop comes from the Internet. It does not affect the business of online stores because of a small alley, even if the operator of the online store does not affect the business of online stores. The number of goods in the online store will not be like the online store, the business is often limited by the store area, as long as the operator is willing, the online shop can put thousands of items. 4) The consumer range of online stores is very wide. On the Internet, the online shop is on the Internet, as long as it is a crowd of the Internet, it is possible to become a browser and buyer of the product, this range can be a national netizen, even a global netizens. As long as the goods in the online store have characteristics, publicity, reasonable prices, business, online stores will have a good visit to traffic, greatly increase sales opportunities, and achieve good sales revenue.
