Author: Windy
An interactive instance
Vivi (Wei Wei, 26 years old, an elegant charming OL) open the wallet, takes out the bank card with golden broccoli in the card, I don't know if I arrived today. Well, I will shop on tomorrow and the dead party! Just passed through the bank to check the balance, but there are too many people waiting in line, but there is a phone bank, and Vivi thinks, take out the phone, dialed the number of the phone bank:
A gentle MM voice prompt: "Hello, welcome to the China Merchants Bank Banking System, 1, Automatic Voice Services, 2 Manual Service;"
Vivi takes the phone from the ear and finds the No. 1 key, press it;
"1 personal bank service, 2 company banking service, 3 silver certificate, 4 people foreign exchange service, 5 fund services, 0 exit;"
Vivi is pressed again;
"1 deposit household, 2 card, 3 people credit card, 4 new card number query 0 exit;"
Vivi presses the No. 2 next to 1;
"Please enter a card number, end in ##;"
"1080 80699", VIVI quickly entered the card number, pressing # 号;
"Please enter the query password, end in ##"
Since the opening, the password, the password, Vivi thought it slightly, only lost the password, and looked at it again, pressed the # 号;
"1 Account Query, 2 Transfer, 3 Modify Password, 4 Telephone Loss, 5 Communication Business, 6 Self-Service Loan, 7 Self-service Payment and One Cartoon Internet, 8 Shenzhouxing Recharge Service, 9 Voucher Treasury, 0 Exit"
Khan ... what is this? Vivi frowned and pressed it again.
"10 RMB, 21 HK $ 32; 35 Euro, 65 yen, 43 pound, 29 Australian Yuan, 87 Swiss Franc 39 Canadian Yuan, 69 Singapore Yuan, 00 Exit;"
"10, please, I can only have RMB ..."
The phone is still gentle and polite, no recording tips: "1 in the period, 2" 3-speed, 4 extension, 5 deposits, 6 fixed two, 7 Large period, 8 inform deposit, 9 Education Savings, 0 exit. "
"1" VIVI one side of the number that has entered on the phone screen while pressing the button.
"1 balance, 2 days of trading, 3 historical transactions, 0 exit"
"1"
"Your current balance is Lu Yuan Jiuyi Wuyuan Lu Yuan Wuyi."
Thank you, the wages arrived. Vivi is reluctant, checking a balance, it is not easy!
What is interactive
If you have seen this, I have already feel very hard, I want to remind it that the top can be a completely real China Merchants Bank phone banking service record, which is a real "interaction" process description. In addition to China Merchants Bank, other large-scale telephone banks, the process of interacting is like this. That is, people who get the balance of the phone bank will be able to take a toss before and after before and after. (In fact, many of the other services of China Merchants Bank are very good, still my favorite bank.) Interaction, herein is the interaction between users and telephone banking systems as a service provider and as a service provider Communication and exchange information, there is a request, there is a response, and both parties are needed. In every day, we have to interact with many products, think about it, how much is it today, how many products do you interact? The alarm clock (or providing alarm function), hot breakfast, computer, website (otherwise you will not see this article), various software, mobile phones, air conditioning and TV Machine (via remote control), digital camera, Walkman, bank service, etc.
Then recall again, where there is a smooth interaction of which products, and let you complete the various tasks, and even make you feel surprised? For example, when using Gmail, I found it automatically organized the email to organize the message, so you can easily retract the same topic a few times a few times, and recently added the contact organized mail. Intimate function. Then, what products are found, always "difficult to use", even once again make you mistake, or let you bored? For example, some software always ask you this time: "Do you sure you want to turn off × ×?"
What is interactive design (Interaction Design)
When using websites, software, consumer products, various services (actually interacting with them), the feeling of use is an interactive experience. With the development of networks and new technologies, there are more and more new products and interactions, and people are increasingly paying attention to the experience of interaction. When the large computer has just developed, it may be an expert in the industry. No one is paying attention to the user's feeling; instead, everything is around the machine, the programmer is entered by punching card. The machine language, the output is also a machine language, and the center of gravity interact with the computer is the machine itself. When the computer system is increasingly consisting of ordinary masses, the attention to the interactive experience is increasingly.
Therefore, Interaction Design is a new discipline that is a focus on interactive experience is generated in the 1980s, which is proposed by a founder Bill Mogrich's founder in 1984, he Attack, named "Soft Face", because this name is easy to remember and the popular toy "Cabbage Patch Doll", he later renamed "Interaction Design" - Interactive Design.
From the user's perspective, interactive design is a technology that makes it easy to use, effective and pleasant. It is committed to understanding the target users and their expectations, understanding the behavior of users with each other when interacting with products. "The psychology and behavioral characteristics of itself, as well as understanding a variety of effective interactions and enhances and expand them. Interactive design also involves multiple disciplines, as well as communicating with multi-domain multi-background staff. Interacting the product's interface and behavior, let the product and its users build a organic relationship, so that the user's goal can be effectively achieved, which is the purpose of interaction design.
Interactive design and interface design
Many people will ask, interact design, isn't it the interface design? Especially in understanding the interaction with software products. People have a certain focus on interface design. However, interactive design pays more attention to interaction between products and users and interaction, so I specially got an example of a telephone banking system in front, in this example, There is no visual interface that can touch, and its inherent behavior in interaction is completely manifested.
The interface is a static word. When we do interface design, we care about the interface itself, the interface components, layout, style, see if they can support effective interaction, but interactive behavior is the source of interface constraints, as products When the interaction behavior is clearly defined, the requirements for the interface are clearer, and the components on the interface (if there are visual interfaces) are interactive behavior, it can be more beautiful, more abstract, more art. Chemical, but not for any reason to destroy the interaction behavior of the product.
From a broad sense, it can also be considered that interface design includes interactive design, and in this case, it also contains additional portions such as appearance design or planar design, which are finer branches that can be studied separately.
to sum up
At present, many companies, websites, and emerging industries have begun to realize that interaction design is greatly affected by the creation of the brand, the customer's backrest rate, customer satisfaction, etc., so interactive design is also more and more attention, and in nearly 10 years Fast development was obtained.
Note: This article is starting at "Programmer" magazine, please do not pay unauthorized.
Continue reading: Why do you interact? Interaction, use, interactive design and availability
