For Borland, 2001/2002 is really strange. Because in this time, Borland
Fearless in the world's economy, still continuously profit and stably grow. And many 1T companies constantly
Compared to layoffs, Borland's performance is very bright. The reason, this is mainly slowly with Borland
Established, the most efficient sales team ever had a very big relationship. If Borland doesn't have this
Professional sales team, it will definitely also have the same situation as other IT companies: loss and layoffs.
Maybe God bless Borland, after the introduction of the professional sales team in Borland, the original weaknessed Marketing
It has also begun to gradually go to the track. But I think Borland still has any worries, that is, it is too long,
It is too late to invest .NET, and the industry's Java market will enter maturity.
Excessive product line?
If you take some time to study the product of Borland, the reader may find that Borland has too many product lines.
From the previous four development tools Delphi, C Builder, JBuilder, Kylix, to the database, then to CORBA,
EJB Server, etc., Borland has more than 10 products. In the face of so many product lines, only R & D fees
It is already high, how can you take care of so much product? Is this a good phenomenon?
Take a look at many large software companies, and the products that make money may have only three or four. For example, Norton is exit development
After the tool market, you will grow up again with a business application of enterprise applications, and the current scale has already exceeded Borland.
a lot of. Norton relying on Norton Anti-Virus products into the consumer market, let Norton Anti-Virus become wide
The popular "consumption software" will be flying away. Then derived other related Norton Anti-Virus
Software, which expands the company's turnover and become large software companies. Another example, Oracle is only based on the database.
For the second largest software company, then derived Oracle Finance, Oracle ERP, etc., these enterprise software
It is developed by the Oracle database as the core. Successful software companies have one or two "consumer software
"Let's support the development of the company, but Borland?
Borland is currently providing more than a dozen products, and the income of different product lines is almost, there is no one or two cores.
Products that make money, naturally there is no other derived product, so Borland must be continuously launched
The new version of the tools and products are maintained, which is really hard. Because this represents Borland needs
Constantly putting huge research and development can launch products, and can only earn a little profit, which is of course growing
Very hard.
In fact, this is what I said in the previous chapter. Borland has not issued "elimination after Sidekick).
Feed software "problem. Of course, software companies can take different development strategies, such as software companies can also go
To the enterprise market, because the profits of the corporate market have always been larger than the PC market. This is what Borland is currently thinking.
Therefore, Borland will acquire the relevant software company to grow into the enterprise market. But I still recognize
It has a lot of users in the development tool market, except for the choice of enterprise markets, Borland
Still should launch "consumer software" in the PC market. In this way, you can get up and down, not only can streamline the product line, but also
More profits can be obtained to support more excellent product development.
The current Borland should do is to re-plan the product line, go to Rewashing, develop products, so that every one
Products have unique positioning and reasonable return on investment. This can not only concentrate research and development resources, but also provide a better quality product. Fortunately, Borland seems to have noticed this phenomenon and started to converge
Many product lines clearly position the market for each product. Although Borland reached the product line
The problem, but "the dead sheep is completed, it is not late", I hope that Borland can be able to be able to
Properly allocate R & D resources, launching refined products, rather than a lot of taste.
Entry .NET timing
At the end of 1999, when he was eating with a friend who worked with Microsoft, he was curious about why Borland
In the support of Microsoft .NET, it has not added Microsoft .NET to start developing .NET products.
After listening, I also feel surprised, why is Borland to support .NET? Is it so late?
This is reason, when Borland's internal pairs should be supported .NET debate. Many people think that in Windows
Borland has competed for so long, very clear in the platform of Microsoft's main controlled platform
It is not only very hard and not easy to profit with Microsoft competition, so these people will continue to support Microsoft.
Platform, they think Borland should look out in other platforms.
The other person thinks that although Microsoft uses monopoly to compete unfair competition, the flatness of Microsoft
Taiwan is still the largest platform. Although the competition with Microsoft is quite tasty, Borland has already survived.
More than ten years, I have learned how to compete with Microsoft. If you give up Microsoft's platform, it is not only a little.
Can't eat, and other platforms have too small, even Borland has a large number of people in other platforms.
Field, but after adding multiplication, it is said that it is less than the share of the Microsoft platform.
On the occasion of these two disputes, I just started to attract the attention of everyone in 2000, so the new CEO at the time.
Dale ordered to fully transfer Linux and prepare to give up the .NET platform. That's this decision, let Borland are in .net
It is only nearly 2 years later thanks later.
The time that Borland entered in the .NET platform is late, but this is good or bad. Some people think,
Evening in. Net is a good thing, because Borland just allows Microsoft to promote .NET, to 2003.NET
After getting off, Borland just launched the development tools and products under .NET. But some people think that Borland
Taright put it .NET has already affected, because many programmers have hoped to learn .net, need in 2002.
NET development tools are used, but Borland missed this wave of demand.
Is Borland in .NET in. Narter? With my opinion, it is indeed late, because I am also in 2002.
I think this feeling should be a lot of Borland. Net development tools.
The preamplists are all sent. But there is no serious impact on Borland to put it. Net is there serious? I think
The machine should not be the most important issue, let us recall the time of Borland to introduce development tools on Windows
In the same way late, Microsoft is one to two years, but this is something that there is no way, because the system's main control
Yes in the hand of Microsoft. However, in the previous record, Borland still moved, with a good job.
Take people's hearts. So I think that since it is late, then Borland should develop the development tools and products under .NET, quality and function to attract programmers, which is the most important.
Java market is about to enter maturity
Not only Borland, for many software companies, is currently very hard. October 2002
Left and right, Sun's IPLANET vice president published "If the EJB server manufacturer does not stop bleeding competition, then EJB
The server market will enter the philosophy of era. Of course, the purpose of this vice president is to hope that EJB manufacturers should not
Price reduction competition or provide a lot of Open Source EJB servers to avoid stifling Sun is not easy to operate
Come on the corporate market. However, the vice president of IPlanet, apparently forgot that Sun is not too big in the EJB server market.
The share of the EJB server is constantly declining, because IBM and BEA EJB Server
The rationale has reached the economy, so they can use the price reduction method to chase other EJB server factory
Commerce continues to increase market share. The competition of EJB servers emphasizes EJB core functions, additional services,
The price is competitive, the representative is that the EJB server market has entered the mature market and cannot obtain high amount.
The profit, so it can only make up for the difference in quantity.
In addition to the EJB server market, the competition of Java development tools has probably been outlined. Cannot continue to participate
With the competition Java development tools will go to the non-return of Open Source, the winners of the Java development tool must also
Facing the situation in the price decline. Therefore, market leaders must once again seek greater share in the market, which will also
Items the second battle of Java development tools. Take a look at the current winners, we can probably know the next wave.
Competitive situation. Borland will be integrated into ToGetherj in JBuilder after getting Togethersoft.
The function, raise JBuilder upwards to form a full of UML and Extreme Programming
Can be a Java development tool. After the IBM has obtained Rational, it will definitely integrate the Rational into WSAD.
However, this is not the most terrible. If IBM decides to use a strategy to buy WSAD and Rational half-buy?
Java Development Tool Market to cover WebSphere knocked down the last enemy WebLogic, then not only Java development
The tool will have a bath, the EJB server market will also enter the scene of the bonfire. For Oracle
JDeveloper is for more powerful opponents - JBuilder and WSAD. Although Oracle also started
JDeveloper joins the function of UML analysis and design, but no matter how Oracle is doing, it is probably unable to
TOGETHERJ and RATIONAL competition. Oracle's JDeveloper is only like the previous Oracle Developer
The 2000 is given to Oracle users, or Oracle decides to expand the price war, respond with very low price.
JBUILDER and WSAD. If Oracle takes this strategy, the injured should be JBuilder because Oracle
Never hit the IBM that is more strong in resources.
Therefore, when the Java market is about to enter maturity, Borland must once again enhance the value of JBuilder.
Sustainable space with growth and launch new Java tools to stimulate market demand. Otherwise, in JBuilder
After that, Borland has a tool or product to hold like the JBuilder will take a look at Delphi's stick.
Solidly sprint forward?
The software industry is about to enter the competitive mode of each hive?
When I was about to complete this book, I know a regrettable news, that is, in Delphi Third-Party
The famous TurboPower announced to declare the retail market and open many products into Open.
Source. This is really surprising, because Turbopower produces software components and software products very delicate
Good, is a lot of Delphi / C Builder programmers, now actually even TurboPower
The law continues to operate, what does this represent?
In fact, after turbopower announces the exit market, another famous software company developerexpress
Also quickly published developerexpress's current operation, future will continue to develop VCL / CLX and .NET
Software component message. This action in DeveloperExpress is to hope that the user should not be subject to TurboPower
The impact of negative messages, and wants to further attract Turbopower users to turn to use developerexpres
s
Company products. Why can't a famous software company continue to survive? Let us look at it
He Third-Party Software, perhaps you can know the autumn.
At present, all development tools offer a variety of different functions around many Third-Party software vendors.
Parts, this is the so-called software component market. The flood of the software component market should originate from a few years ago
Microsoft VBX, because Visual Basic is limited, so Microsoft defines
VBX specifications allow other software vendors to develop VBX components to make up for the shortcomings of VB function, which creates VBX
Many small software companies have developed various VBXs with creative and strength to make VB users. Due to most
The number of VBX is developed using C / C , so the VBX is also used by the software components used by the C / C development tool.
Delphi successfully became the second largest RAD tool, which brings huge business opportunities for the Third-Party market. especially
Delphi's VCL Framework adopts an open source, let Third-Party manufacturers are fast and safe
Develop software components for Delphi, so VCL components developed by various Third-Party quickly appear in the market.
The market of the Delphi Third-Party software component is almost several times, and the VCL components are also in Delphi 3 to
Delphi 5 is the world's most prospended software component market.
Java also drives Third-Party's JavaBean component market after defining the Javabean specification. By
The Java has been lost to Microsoft in the client application market, so Java starts to return to the intermediary end, servo
And web applications, which caused the THIRD-Party JavaBean components based on client features and gui.
The law has the market quantity of economic scale, and it has never been able to flourish like a VCL component market.
After Microsoft's .NET launched, although the .NET component architecture attracts the Third-Party software manufacturer to open .NET
Software components, but due to .NET currently in the germination phase, .NET software component needs temporarily not too much market,
This makes some opportunities that manufacturers who have provided .NET software components have grown. What's more, if .NET is like Java
It is mainly based on intermediary ends, servo, and web applications, which may also be like JavaBean, Java.
Like the market, it cannot grow sharply.
The shrinking of the Third-Party component market represents the increasingly fierce competition, only providing a diverse product or
Software companies with advantage can survive. Many VCL component manufacturers have stopped developing new versions of VCLs.
Components, this can imagine this market has gradually entered the maturity period. Third Party Components The market is only in the new
The open architecture of a generation of development tools may have a day of return.
At the end of December 2002, Infoweek reported the message of IBM M & A Rational Rational, and the analysis will be software after the future.
The era of competition in the big factory, and the many medium-sized software vendors will be increasingly reduced. At the same time, Infoweek
Also pointed out that the software market for development tools will form a competition in three major software companies, these three software companies
They are IBM, Microsoft and Borland, respectively. From this report we can know that in 2002, a series of
After purchasing, the key development tool market has changed, and Borland has passed a series of strategic mergers and acquisitions.
It is enhanced by the software industry to the position of IBM, Microsoft. This phenomenon is like my friend Li
Mr. Qi said, although the software industry only has to develop thousands of years, but the development of the software industry will eventually develop.
Like the automotive industry in the past 100 years, there is only a few big factories, and these software big plants will be applied from development tools.
The program, the server has been to the analysis, and the integration software is all available.
Does the software industry have gradually enter the competitive mode of each hill? Ability to be again and IBM, Microsoft
Drive, this is a thing of Borland's dream, but Borland is in a sluggish after more than ten years.
A great opportunity for the big factory. The problem is before this, which is the current software company on the countertop.
Under, become another victim? Borland can grasp this opportunity to re-regenerate the revenue scale 500
Million dollar, or a big business company?
But the legendary story will continue
When I wrote this book, time has entered 2003. For many software companies, 2003 will be severe
And the era that is about to see, because .NET will start to take off at 2003, and began to produce more impact on Java.
The dispute between the two software platforms of Java and .NET will affect more software companies' future development. For Borland,
Can the software supply chain formed by the software supply chain to kill a blood road under the two platforms? Borland Rad department almost
Does the .NET product Galileo still captured the developers? How to in Microsoft
Guided .NET platform and Visual Studio.NET competition? Borland is still able to celebrate
Have a place in the future? This will affect the future of Borland's future.
Ten years to the next prosperity, Borland is large, in the Java and .NET platform and the world level software.
The courage of factory competition has been worth admire. In many software vendors than Borland, they have been in this fierce
On the occasion of the competition, Borland stands against strong technical capabilities and creative products.
In the past ten years, the long-term competition of the climax between Borland and Microsoft will be again on 2003.
play. Just in the past competitors, now only Borland and Microsoft are left. The result of the battle of 2003
Will be announced in the years, no matter who is better, Borland has been writing .NET's legendary story. Maybe
After several years, some people will develop Borland's internal secrets and stories that struggle in .NET platform
Reallied again.
