Many people have used Borland's products, just like me and readers who are reading this book. Some people like it very much.
Borland, some people only treat Borland as an ordinary software company. Do not be guilty, software personnel
Tools or languages they use, there is always a favorite and fanatics. Of course, under the effect of love houses and embarrassments, they
Companies that launch tools or languages have naturally have similar complexes.
For many software personnel, "Borland" name is very respectable. Because Borland dares to fight against
Microsoft, still stands for more than ten years, and it can also continue to launch a surprising product. This order
People are impressive and make people feel in mind. Of course, Borland's product quality is highly low. Facing excellent production
The product will always make people happy, let people have a small Kangzhong, defeating Microsoft, a pleasant feeling in the heart;
On the contrary, there is another product that is not satisfactory, there is still a kind of hate iron, but also worried about Borland's future.
Anxiety. This is expected to be embarrassed, the mood is up and down, is those who don't like Borland products.
Can not experience it.
In the development of more than a decade, Borland showed strong vitality. In every critical moment, Borland is not
The same products, technology and strategy have passed another challenge and difficulties. Although Borland always represented
The biggest independent software developer except Microsoft, but in fact, she has been founded until now, already
Three major transformations have been passed. These transformations not only affect the trend of Borland products, but also affect Borland
Organization architecture and future development. I don't know if I love or care about whether Borland readers noticed these transformations?
Before you continue to read this chapter, you may wish to think about whether you know these transformations.
Philippe kahn, product and technology Borland
The founder of Borland, Philippe Kahn, is representative of Borland's first period. Philippe kahn maintenance
Borland from there is nothing, thriving to full, becoming a global focus, the world's most optimistic software company
One, then the performance quickly declines to end to the almost disintegration. Philippe Kahn created the most brilliant software of Borland
The kingdom, almost become a king of the country. In short, in the first, in our main controlled
During the period, Borland pays most attention to product and technology, and even the fate of Borland in the future is also like Philippe Kahn.
The personality has a close relationship.
Proud Philippe Kahn never gives an analyst for Wall Street in the United States. 1991 ~ 1993,
It is the era of Borland's most profitable, and it is also the period of the highest peak of Borland internal productivity. Borland's
The stock price is high, and the maximum period has exceeded more than $ 100 per share. At that time, Philippe
Kahn is almost Borland's king and has a lot of stocks in Borland. Philippe kahn recognition
The success of Borland is his credit, and it should be attributed to his leadership, and the strength and product of Borland is not
Often strong, don't need to work for what public relations in Wall Street, Borland's stock will still be
Invest in the favorite of the public. Therefore, when Wall Street analyzers want Philippe Kahn to explain Borland to them.
The future development direction and the company's information in management and financial information, Philippe Kahn is ignored to these
Analyst. So, in the Philippe Kahn era, Borland and Wall Street relationship is not good.
Once, the analyst at Wall Street invited many CEO speeches, including philippe kahn. I didn't think that Philippe Kahn's live speech did not give these analysts, but also laugh at them. They were stupid.
Because Borland does not need any analysis, Borland is the best company, investment Borland is not
wrong. Philippe kahn This is a big and not to face the face, and it has finally been fired by many Wall Street analysts.
This not only makes the relationship between Borland and Wall Street is more nervous, but also, many analysts often take the opportunity to repair Borland.
,
Salicate Borland stock. Worse, after Borland gradually walked down in 1994, many analysts
It is a falling stone and looks bad for the future of Borland. Therefore, from time to time, there will be Borland will be closed, and it is acquired or
It is the untrusted message of the auction to scatter, so that Borland's stock price is quickly dropped. This is Philippe
The evil fruit under Kahn.
Philippe Kahn has created Borland for product and technology, but he has turned to turn into just
It is self-use, he can't hear other comments. Generally, Philippe Kahn will certainly participate in Borland permit.
Many product development plan meetings. For good or his favorite products, Philippe Kahn is firmly supported, ie
Let the product may not have a market, he will not pay attention. Or because it's too much to adhere to the product, you must do your best.
Even if the product should be listed, the product has not been launched, Philippe
Kahn also doesn't matter. Because Borland is his, he has 100% decision. In addition, Philippe Kahn is in many
The conference is too strong, like the research and development of leading products, resulting in product development supervisors, I don't know how it is good, so provoke
There are many R & D staff with Tianzhi, causing them to go, Borland C / C Eugene Wang is
A good example.
Philippe kahn has a boy, so that there is no one in the last place, arrogant, and finally the next step. but,
Philippe Kahn is the most important importance to product development in all Borland CEOs. After him, no one
He's CEO can be like him, knowing that only product and technology is the lifeblood of Borland. Philippe kahn
The future development of Borland is also the main shaft in product and technology. Borland at the time, most emphasis on software development
Talents, engineers and product managers. However, after the PHILIPPE KAHN, the entire situation slowly changed.
However, in general, this period Borland is my favorite.
Delbert Yocam, strong Marketing dominated Borland
The second important period of Borland should be after Delbert YoCam. Phalippe Kahn is driven out
After the company, Borland has never been true CEO. During this period, people who served as CEO were only
It is temporary, because Borland Board decides to find the actual large enterprise management person to take over Borland
CEO is a position to lead Borland out of low tide. In fact, from this period, Borland has gradually walked.
To the general large software company, no longer living in a company full of software developers, because at this time
Borland needs a lot of income and efficient management to save Borland's darts. Borland
Abandon Philippe Kahn, establish a way of survival of Borland ideals. After seeing for a while, Borland finally found Delbert YOCAM for the Vice President of APPLE.
Because Delbert has rich experience in large business and is very interested in software companies, and Borland Dong
The event will be a shot, and promise to serve as CEO to revitalize Borland. In fact, before Delbert, Borland's Dong
The event also found many well-known American large business managers, I hope they will serve as CEO. But because of Borland at that time
Many professional managers have not interested, causing Borland to find the ideal CEO.
Therefore, Delbert's response immediately allowed the Borland board to significantly vibrating, and Borland will finally return to life.
Reply to the history of glorious past. However, it is not that the fact that the facts after several years have proved that Delbert is a CEO.
An error decision.
I don't know if the reader finds a problem: Borland Board should have experienced candidates, why not directly
Looking for people from outside? In fact, the reasons are the same, that is, the Borland board has the qualifications
The CEO people also believe that this work is arduous and does not try to try it easily. Another problem is that since a few years later
Time to find Delbert Yocam management borland is a mistake, why is these experienced board of directors?
But I can't predict that I shouldn't find him as a Borland's CEO? Visible, to successfully manage a company
It is not easy, even if it is an experienced professional, it is not visible to find the appropriate management talent.
After Delbert YOCAM became the CEO of Borland, started two jobs immediately. The first is to put him in Apple
The work team brought into Borland. Delbert is inserting his work team to every important position in Borland,
To fully grasp the will of Borland and perform Delbert. Delbert introduces Borland from Apple,
Most managers who belong to management, only Rick Lefaivre people belong to people in information technology. At that time, Rick
Lefaivre is appointed as Borland's CTO (Chief Technology Offer), which is responsible for borland
Information technology and product development.
After successfully established his own management class successfully, the second step is to start the product of Borland.
In order to realize the programming Borland, Delbert will quickly enhance Zack to Borland Marketing Vice President,
Start trying to improve Borland has always downgraded Marketing performance.
When I started to take over, Delbert managed to manage Borland. Therefore, in the early days of Delbert management,
Borland has surplus. In addition to the extravagant enjoyment of Delbert, there is no big mistake. I also
After listening to Delbert's speech at the headquarters of Borland, it was because the season borland performance was
Very good, Delbert is very happy to encourage everyone to continue their efforts. After the speech, the company also held a small party.
Provides a lot of food and beverages. Well, I was still full of blessings.
However, over time, Borland begins to lose losses due to the development of Delbert over interference.
The company's share price has always no excellent performance. What's more trouble is, Delbert smashes huge money to let Zack leader Marketin
G
The department not only doesn't have much performance, but it has incurted more complaints, let the Borland's bonfire under Delbert, and trouble. Borland Board began questioning Delbert's management capabilities. Failure in the later M & A work,
And the management team brought by Delbert has seen the trend, and after the boat, the Borland board has finally finalized
Decided to replace Delbert, another new CEO, the era of Delbert declared end.
Basically, I think Delbert wants to improve the weakness of Borland's marketing.
It has always had good products and technologies for Borland, but it has been chaos in Marketing. then,
Borland's income main force is still a Box-Moving product. That is to say, Borland is mainly based on sales boxes.
The development tool is mainly, and has not yet entered the period of components and middleware. Therefore, strengthen Borland in the market
The popularity and leadership status, with good products, Borland is a big. However, Delbert passed
In an eager intervention, the product development period and direction, not only did not improve the weakness of Borland Marketing, but also
It's bad to make the product, it is really a lady and the defeat, but also let Borland's vitality.
Dale Fuller, high efficiency Sale Force Borland
After Delbert leaving Borland, Borland's CEO has a vacuum, because the board is still searching appropriate
The candidate, I hope he can lead Borland to go out of trouble. But in Borland to find CEO, software industry
The steps and competition foots have not paused. In the development tool and software industry, in addition to Box-moving
Outside the product, the power of components and middleware is getting stronger. BEA is in this time by purchasing Tuxedo
It is rapidly growing in the market of the EJB application server. Borland is M & A Visigenic, obtained
CORBA technology and products, and also launched the EJB application server, Borland tradition sales box-
The MOVING mode is not suitable for selling middleware. Because Box-Moving products can be sold by Channel,
But middleware products need to be sold with education and training, professional consulting services. In addition, middleware products
During longer sales, special sales staff are needed to serve customers, these are borland.
There is a company system established. Therefore, even Borland has the best components and middleware technology, because
I know how to sell and leave the time. In addition, development tools on the Windows platform have gradually reached
It is saturated. Although some developing tools on the Windows platform slowly fade out, make Borland and Microsoft
Come into the market that other manufacturers staying, but there is no longer. Therefore, Borland needs
The new market, new stimulation can continue to grow.
The challenge of the next CEO next to Borland is very hard because Borland needs to change again to adapt to sales.
Components and middleware products. In addition, the new CEO must open the new market, let Borland's development tools
Ability to have a living space. Finally, the new CEO must be able to lead Borland to get out of loss, and want to pull
High borland's share price. Borland's Board of Directors has found several failure CEOs, this time is new
CEO is particularly cautious, I hope that the new CEO should not fight Borland.
The Borland board finds Dale Fuller because it is when the INTERNET / INTRANET boom.
Dale Fuller successfully created his company and sold the company at a high price after he was run after a period of time. Therefore, Borland Board is interested in Dale Fuller's high wrist and vision,
Start contact Dale Fuller to see if Dale is willing to take over Borland. After selling your company,
Dale is also an additional stage of the show, so when Borland's board of directors is in contact with him.
After that, Dale beads to pay attention to this software company, and decided to take Yeland after a while.
CEO. Of course, I don't know the agreement between Borland Board and Dale, however, starting from DALE to take over Borland
At the time of the CEO, there was a rumor, saying that Dale Fuller hopes to see if it can find a home for Borland with a crack of the crack.
Because Dale Fuller chose a large amount of Borland stock rights without high salary, I hope to use the stock choice
Earn a vote.
And Corel's consolidation
Shortly after Dale, I gradually approached the global Internet / Intranet crazy and the stock market.
During the period. At that time, all the stocks related to e-commerce and Linux, Corba were arrogant.
For example, Redhat, BroadVision, and Ioan, etc. But weird is, although Borland also has Corba's skills
Surgery and products, but Borland's stock has never arrogant, it is really unexpected. Dale Fuller
The Linux concept stocks have begun to arrogance, and immediately decided to invest in the Linux market, ordered the Borland's RAD department to immediately
Developed a development tool on Linux (this is the source of Kylix), I hope to attract the world through this move.
Good Linux's hot money bought borland's stock.
In addition, Dale Fuller and the CEO Michael Cowpland of Corel, two people see
. At that time, Corel decided to develop Corel Linux, and Borland also decided to develop development tools on Linux.
It is important that the two are optimistic about Linux's boom, and Corel's stocks have begun to rise to more than 30 dollars.
Therefore, Dale and Michael immediately took a shot after the willingness to cooperate with each other. AD 2000
On February 7, Corel and Borland announced that two companies prepared mergers.
After Dale Fuller and Michael Cowpland announced the merged message, it originally thought that the Linux concept and
Two companies (a development Linux operating system, a perfect combination responsible for Linux Development Tools), will definitely bring
Two company's stock prices have risen.
Unexpectedly, the news was published, but it was not optimistic about the industry. Because many experts in many industry have predicted Corel
How long does it take, the reason is that the market share of Corel's product is rapidly declining, and the Corel launched under the money
The Office does not move the status of Microsoft Office at all. In addition, Corel's cash is coming soon.
Non-wonderful.
Sure enough, shortly after the merger message was released, Corel's share price fell quickly, and actually fell to Borland
Still low. At this point, Borland and Corel's merge should be broken, because Borland is impossible to be and better than yourself.
Companies mergers worthy of value. So, on May 17, 2000, Dale Fuller finally called this merger.
case. There are three reasons for Dale:
■ Corel 2000's income sharp decline
■ Corel announces the same situation in the next 2 quarter
■ Corel announced that in 3 months, cash will be used at the time, but still hold a lot of cash, and Corel is cash soon. in case
Without stopping this consolidation, Corel will soon deplete Borland's cash, to then Borland
It's nothing to follow. Therefore, Dale resolutely stop this merger, and pays a money for Corel
In order to cancel the compensation of the merger.
After this incident, Michael Cowpland also resigned from Corel. Dale Fuller is encountering
After this setback and I can't find the appropriate merger company, I decided to start changing my role and prepare for again.
Transform Borland, let Borland become software companies that are suitable for current competition.
Started to build Borland
Dale Fuller has been thrown away from the idea of merging or M & A other companies, the first thing is to start back
Head View Borland's condition and product line to see why Borland will fall into a loss, and how to let
Borland revived. In fact, when Borland is in a loss, the owned cash is still quite relatively abundant.
There is a reason to have a stable and a large number of users and there is no reason to lose money. Therefore, Dale first decided to stabilize Borland
The military heart of the development team makes up for the harm of Delbert Yocam to Borland products, and substantially
Borland's management, try to build a more efficient professional management team for Borland. In addition, Dale
The big knife has carried out the following work:
■ Stable development tool product line, regression product development
■ Expand new product line
■ Establish a professional sales team
He first divided Borland's product line into three main parts, which are responsible for Windows / Linux RAD development.
The RAD department of the tool; responsible for Java departments of Java development tools; and Enterprise responsible for components and middleware
department. Each department has established a clear management organization architecture to improve the product management of Delbert.
.
The second work is to expand the new product line. Since Microsoft has its own advantages on the Windows platform, though
Borland can still be fighting with Microsoft, but DALE believes that Borland will have more
Multi-income. Therefore, Dale decided to add new products on Linux, except for the development tools on Linux.
In addition, we must also develop next generation products.
Dale found that Borland has the technology and products of CORBA and EJB, but there is no professional sales team in this regard.
It is still a traditional sales method, causing these products called the situation that is not called, and it is too late to open the city.
field. Therefore, the third plan of Dale is to establish a professional sales team for Borland, use appropriate
The way CORBA and EJB products are sold. So, Dale began to establish a professional tube in the sales area of Borland.
Great and sales teams and began to change some of Borland's corporate policies to cooperate with new sales strategies.
Dale's efforts have gradually showed results. Borland gradually turned into a profit from 2000, and camp
The lottery has increasing, and it has created Borland's performance in 2001/2002, continuous profitability and revenue.
There is a bright result in the world's unfunctory situations. Borland's annual income from the 180th of Delbert
A few Million US dollars have grown to more than 220 Million dollars, began to get closer to 10 years ago Borland.
The turnover during the whole day.
Dale transforming Borland also affects the daily way of working in Borland. For example, when I was working for Borland for Borland, in addition to the product and technology, I also did some Presale's work, because when Borland didn't
There are formal Sales people, so technicians sometimes have to take a guest Sales. But in Dale introduced special
After the sales staff of the industry, many work is now responsible for special Sales, and the technicians cooperate.
Sales work. There is a Sales team that has not been previously used in Borland.
In addition to increasing the Borland's revenue, DALE has also changed the organizational structure of Borland. Sales personnel
And the Sales department is now the strong power of Borland, and the technicians are based on Philippe Kahn.
And Delbert YoCam is still different from Marketing. Now Borland's technicians and Marketing
Personnel must work with Sales to work, and all employees' performance is also based on Sales performance. Although I am not
I often miss Borland's long time, but I know that this shift is inevitable, because this is let Borland
More competitive necessary steps. Just I think that too strong Sales is still not very good for a long time. Dale
After Borland gradually becomes an efficient sales company, I will continue to strengthen technology and research and development.
The efforts allow Borland to develop several great products.
After Dale Fuller successfully created a cost-effective sales company, Borland not only makes money every season, he is heavier.
It is, in 2001/2002, the world is still constantly growing. At the same time, Borland started in Europe.
Suri and Asia quickly grow up, and constantly drive Borland revenue to create new high. This also makes many experts to fall below the glasses.
Create a software company to continue to grow in the climate in the non-swim. Borland's stock price is not mad
飙, but it is already higher than the stock price of many famous software companies. Dale successfully completed Borland
Three transitions. In addition to technology and products, Borland also has a public with high efficiency management and sales.
The company is indeed different from before. Now Borland does not only have a lot of cash to merge it to Borland.
Have a helpful small company, there are many well-known software big companies now work with Borland. For example, Sybase
Working with Borland launched JBuilder-Sybase Edition, JBuilder-WebLogic Edition. From
From 2000 to 2002, Borland did play a pretty battle.
The evolution of the fourth wave
Borland has gradually become a relatively typical US software company after the change of three waves. although
However, there is no longer a developer, with a software company with idealistic color, but
It is essentially much better than before. Especially after Dale Fuller, Borland's operational efficiency is completed.
Double better than the Delbert era. However, although Borland is more competitive than before, but
It has to face more sophisticated living environment and competition than before.
The first is a replacement of the software platform and technology. Although Borland has made a certain achievement in Java,
It is also facing the introduction of Microsoft .NET. In fact, Borland has started to follow Microsoft.
It is hesitant to enter .NET new platform, because Borland wants to turn around Linux to change the direction of cross-platform.
Instead of playing hard in the Windows platform and Microsoft competition, this is why Borland enters .NET
The reason why it is relatively slow. However, as Linux gradually returns to normal development from the explosive growth in 2000/2001, Borland quickly found that the light of the Java and Linux market will not be able to get enough profits. In addition,
The analysis of all well-known information research institutions pointed out that .NET will have a considerable significance in the future.
After the market, Borland knew that it was not lost .NET market. So, Borland hurriedly put it in
R & D of .NET products.
The second is that as the software profits have dropped, Borland must find ways to maintain the growth of the company and open up new
product line. Since 2000, Borland launched and expanded Kylix products, developed new .NET products,
And there are several internal unscading technologies and products in progress. These actions let Borland bet a lot of money
Source, is it able to succeed, is the skill of Borland development products and whether the company can be in the market and strategies
Test of facing integration. In this era, this era can it are not as good as a few years ago.
There are also many other aspects of cooperation.
The third is that as software technology is getting more and more, the application is getting more diversified. This makes the potential customer base of the product
dispersion. How to condense the user has become an important task of developing tool manufacturers. Borland needs to consolidate the original
Outside the user, it is also urgent to develop new potential customers to achieve economic customers. Therefore, Borland must
A good support community is established in terms of user groups and strengthens and interacts with users.
Fourth, Borland has returned to fundamentals in addition to continuous increase in efficiency, and highlights product development and
Establishing a strong developer community is the most important job.
Software high-tech company fate
If the reader has experienced a period of time in the information industry, it can observe the current famous software company in operation.
Style is different. In the beginning of its establishment, each company has a specific ideal or technology, software company also
same. However, with the growth and development of the company, the style of software companies gradually appear. I said the style
Of course, I don't mean every corporate culture, which is of course different, I refer to the founder of the software company is currently
No is still the main person in charge of this company.
American companies like mergers, the founders of many companies also like to sell companies after the company has achieved a little success,
With stocks to change banknotes, many US company board also like to change CEO. This causes the CEO of many companies
Only pay attention to the work of the short-term short-term, just want to stir the company's stock price, and then sell the company. So doing the law
Let the software company's products and operations quickly take down the slope. Borland has passed this CEO. But please readers
As long as the company's founder is still helping or serving as an important position, it will be strong for the product.
Hold, it will not be free to spoken with the stock. For example, in Microsoft, although this is a controversial company.
But her founder Bill Gates still masters Microsoft, so Microsoft is still open from the source.
Hair products and make new ideas. Regardless of these products are good, we can unden it, Bill Gates is still
Unexpectedly to achieve his ideals, even if the general public thinks this is a wild heart. This makes Microsoft continue to protect
Vitality and competitiveness.
For example, the founder of Oracle Larry Ellison is still in charge of Oracle. Although Larry Ellison is also
In a good job, we can unden it, under the leadership of Larry, Oracle still invigoes forward. This
Some phenomena can be seen from other software companies, such as Developer Express,
Atozed Software and the current and Microsoft's realplayer, which is not easy to play in the multimedia market, and these companies are characterized by the efforts and persistence of products.
A company that is discovered some of the company that walks down or closed, many of which are caused by the company's founders. E.g
Previously famous database vendors Informix is due to the founder Roger Sippl sells Informix stock
Another stove. The successor has no enthusiasm for the company. Informix
In this way, why is Netscape not? Netscape is rapidly under the acquisition of American Online mergers
Slope. The news that I saw before I pointed out that there is only 3% of Netscape in the world.
This browser giant that has accounted for more than 90% of the market and gives Microsoft strongly threatened.
After the opening, I was disappeared, gradually be forgotten, it is really a bad.
Philippe kahn's Borland is only a company company, Borland, Delbert Yoccity, will only short
Operate, so that Borland quickly walked down the slope. Now, Borland is good at the main palm of Dale Fuller.
It is easy to fade, and in 2001/2002, there is still a stable growth in the world, it is quite
Commendable. Dale Fuller is not the founder of Borland, but it seems to be true for Borland
I have an interest, willing to manage Borland, I am willing to put my heart planning Borland's product line, it is quite recognition.
Really CEO. Borland finally found a good CEO after many years, I hope Dale Fuller can
Enough to create a company's enthusiasm, lead Borland to create another peak.
Of course, whether the company's founder is still an important person of the software company is not the only pointer to a software company.
If the software company can properly attract professional management talents to improve the company's system is very good, because
Such companies have possible combination of innovation ideals, persistence and efficient professional management, this is
The company and the best guarantee of users. Without the existence of the founder, software companies always have a little one for ideals.
Stick, isn't it?
Borland Conference
Borland Conference is a very important event for the user of Borland. Just like Muslim
Be sure to go to Mecca, Borland Conference is also the weight you want to participate in many Borland developers.
Technical seminar. Borland Conference already has a long history, it is also a high evaluation in the United States.
Technical seminars, almost all of the professional media is one of the most worthy conference.
I have always liked to participate in Borland Conference because it is definitely a great event. Borland
Conference has maintained a practice in recent years, which is held in the East Coast of the United States, the next year in the United States.
The West Coast is unveiled. I have been very fortunate to participate in 3 times Borland Conference, which is 1995, 1998 and 1999.
Every participation is full. Participate in Borland Conference In addition to listening to many wonderful seminar
In addition, you can also meet many of the important characters, for example, I have seen Bruce in Borland Conference.
Eckcle, Martin Fowler and Peter Codd. Of course, you can also be with Delphi, C Builder and JBuilder
The development team meets and talks and interacts with them. By meeting with these R & D R & D teams, I also met many important characters in Borland R & D, Chuck, Danny and Blake, etc. Only in Borland Conference
There is a chance to have a chance, there is more time to talk to them, otherwise you must fly to the Borland headquarters Scott Valley
I can see them.
Early Borcon is a relatively biased Seminar, each of which provides multiple seminar
Let participants choose. Therefore, it is easy to understand Borland from the number of participants on Borcon.
Performance of each development tool product in the market. Participants of C / C occupy most of the earlier Borcon
SEMINAR, each C / C seminar is crowded. But in 1995, Borland
After Delphi, the user who participated in Borcon's people in each year had a more and more proportion.
The number of participants in C / C decline quickly. It has been in recent years, the number of Delphi is still borcon
Groups in the biggest proportion. However, in Borcon's participants, Java developers also have more and more high.
Proportion, thereby visible to development tools and language trends.
After the Borland has obtained the components and middleware technology, launch CORBA, EJB products, has been borcon in recent years.
It is a diversified development. Seminar in Borcon is more and more, and there are many seminar.
Around COM , CORBA, EJB, and software design, development and management theme. When participating in Borcon early,
I am most choosing seminar to participate in development tools and technology. But in the later period, I really like to participate in the software.
Seminar, gauge, because of these seminar you can hear very much, valuable knowledge and experience,
This is difficult to hear elsewhere else.
I like to collect Borcon's T-Shirt, not only free, wear, more commemorative value. Now I still have one
In 1995, purple Borcon T-Shirt, wearing it in the summer. Every borcon has
Specially designed logo and T-Shirt representative of this borcon. Here is some borcon logo I collected and ginseng.
Plus Borcon's small tidbits and shared with readers.
In 1998, I participated in Borcon held in Denver. However, in Denver, it is a bit boring, except for the day of the day.
Outside, I don't know what to do at night. After the Borcon's Borcon ended, Borland held another internal work.
Cheng Shi training, so I have stayed in Denver for more than a week, I'm so fresh. It is good to participate with your friends.
There is still a companion between it. In addition, there are several people from Taiwan, and there is also some acquaintance, feeling
Special warmth.
Philadelphia's Borcon is very memorable. I am hurt by Tom Lee. First
From Taiwan to the Newark Airport, because of the air traffic congestion, the plane in Fei City is delayed for more than 4 hours
After that, I had to cancel, I had to take the bus from Newark from NEWARK, so it took 4 hours to get to Philadelphia. then
Hong Kong and Singapore's colleagues are still waiting for me and Tom Lee, I haven't arrived for a long time, thinking that we have an accident, scare a
Cold sweat.
But it is a pleasant when Philadelphia participates in Borcon. Because there is a senior official in a row, I have eaten the best steak in Philadelphia.
I also took some time to visit the fee city. But it is a nightmare from the Philadelphia back to Taiwan. Because from Philadelphia to LA
The machine delay, so when I and Tom Lee arrived at the LA Airport, the flight back to Taiwan has set it, and the subsequent flights have no vacancy. I have harmed me and Tom for more than 12 hours in the La Airport, and I will go back to Taiwan's plane.
More miserable is that the luggage has directly Check-in, and my long-sleeved clothing is in the baggage of Check-in, harming me.
Almost felt in the LA airport.
I really want to participate in 2002 this borcon because I really want to see the appearance of Anaheim City. Of course, this is because
Anaheim has an Anaheim Angel team, Tom Lee likes this team. However, because I was busy at the time.
Work, unable to participate, is unfortunate. 2003 will be the 20th anniversary of the Borcon. I heard that this Borland is
Will be held, providing the most abundant borcon. I also want to participate in Borcon 2003, take a few pieces.
T-Shirt as a forever commemorative. Think about it, a technology Conference can hold 20 years, it is not easy,
I don't know if I participated, can I have the opportunity to meet my readers in a foreign land?
M & A, self-policy and group war
Shopping malls are really a lot, no one knows what will happen. However, the end of 2002, several shocking
Software company M & A may greatly affect the competition of software companies in 2003, and it may also affect each of us.
Personal rice bowl.
200L / 2002 is a time period of Borland is everywhere, and the operation is booming. Borland is relying on Java development tools
The market is invincible to have surplus in the 11 consecutive season, and rapidly in the case of most software companies pay money
Accumulated a lot of cash. Although in the perspective of the company's operation, there is a lot of unused cash, not necessarily good.
thing. However, in this time, "Cash IS King", has cash is the power. in
Pumped powerful energy, and thought how to find a Kangzhuang Avenue under the competition of Java and .NET platforms.
Borland finally shot at the end of 2002.
First, Borland determined the path of development on .NET, vows becomes the best .NET outside of Microsoft.
Works and business solutions provide vendors. In addition, Borland also decided to upgrade one on the Java front.
A level, the competitive distance of large and opponents to ensure the advantage of Borland's Java platform.
Since the competition of future software is bound to dominate the two platforms of Java and .Net, how to keep competition in two platforms
Strong, every software manufacturer must face serious. Frankly, don't say it is borland, now
No company can build a new platform with Sun's Java and Microsoft .NET competition. all
Software vendors must provide the best tools, technologies, and solutions under these two platforms, how software vendors
This is the SUN / Microsoft competition of the power of the platform, this is whether each software vendor will survive.
Important topic.
For Borland, since it is unable to obtain the advantages of the system platform, the tool is combined with the "point" unit.
The times have also passed, how to conduct "face" is a strategic issue that Borland must think. Fortunately,
Borland still has some smart people, thinking that since it is unable to win the advantage of the system platform,
What does not provide a "neutral application platform" on the system platform? This is a good idea and is also worth it.
A try.
The so-called "application platform" means that Borland wants to provide a full range of software solutions on Java and .NET. It also
That is to say, Borland will provide a complete software supply chain in addition to the previous development tools, middleware and J2EE. In the 2002 product line, you want to implement the software supply chain, Borland still has a lot of defects. E.g
Borland is almost only developing tools and backends, lacking efficiency adjustment, integrated testing, modeling
Tools, automatic testing and other software and tools, don't say many services in middleware, such as Messaging
Services, Transaction services, etc. These tools are small-scale software, so Borland is facing it.
It is still the lack of software choices to develop their lack of software through other ways.
In fact, Borland's choices are not much and obvious. If Borland determines its development
In the software market, it is necessary to spend long-term development time, but after development,
The competitors that have existing in the market are unlikely, and they are reluctant, waiting until Borland has developed new software.
It may have been too late. Therefore, Borland decided to achieve this software through cash mergers and acquisitions.
To launch a series of Borland's big mergers and acquisitions, it is also shocked by the software industry, which has triggered another wave of soft.
The boom of the company's mergers and acquisitions.
M & A action
Step 1 of Borland, is based on Blake Stone's suggestions, M & I to buy Vmgear's Optimizeit
product line. Since JBuilder is already the boss of the Java Development Tool market, many programmers often ask why
Borland does not provide a tool for Java efficiency adjustment, and it is also very hope that Borland can be a Java program.
Provides such a tool. At that time, the Java efficiency adjustment tool on the market was mainly JProbe and Vmgear, Sitraka.
Optimizeit is playing fierce competition. In the case of Blake Optimizeit, Borland is soon
Decide to merge VMGEAR, because Optimizeit can not only make JBuilder's combat power is stronger, but also
Helland Borland's defects of the software supply chain formed.
On January 22, 2002, Borland quickly acquired Vmgear in cash, soon became the Java efficiency adjustment tool.
Gui, Optimizeit is also integrated into jbuilder and expands the function, adds Optimizeit Suite
This new product. Borland acquisition VMGEAR and launches new Optimizeit products in a short period of time.
It can be seen this time is true, and it is not like a new company and software, it is not like it.
ask.
Shortly after purchasing VMGear, on October 9, the same year, Borland acquired a famous team with a greater move.
Development and Software Management Company Starbase. This acquisition action is expected to be unexpected in many people and software companies.
Because in 2000, Starbase's market value has more than Borland, and its stock price is far from Borland.
Stock price. After two years, Borland actually had the ability to merge Starbase. This can be seen two years
Come to Borland and many software company forces. Borland's purchase of Starbase, intended to provide soft
The plan of the application platform is also vague.
In the plan at the time of Borland, the software application platform should include demand analysis tools, analysis and design tools.
Development tools, test tools, and server tools that perform application software. Borland has purchased Starbase,
Just have a team development tool for Starbase and software requirements analysis and management tools, plus from VMGEAR
The efficiency adjustment tool, Borland's own development tool, and CORBA / J2EE server, distance Borland
The software application platform that you want to form is still missing the heavyweight model.
In fact, from the evolution of Borland development tools, you can find a number of Borland desires to Modeling.
To the development of the spider silk mart. Start with JBuilder first, in JBuilder 6, Borland has begun to think
Join the model of Modeling for JBuilder, followed by Refactoring and Class in JBuilder.
The function of Diagram is a certificate.
Although it is eager to develop in Modeling, Borland also knows that the software in this area will be
Time at the time. Therefore, Borland decided to quickly achieve this technology and product in the way of using mergers. Look at
Looking around, the Modeling tool market has almost the same situation, that is, Rational and
TOGETHERSOFT. Since Rational's market value is much larger than Borland, although Borland has been
Rational has business cooperation, but Borland still does not have to merge Rational Rational. In this case, then
The rest of the answer is very clear.
After Borland completed the M & A of VMGEAR and Starbase, Borland's software application platform was almost finished.
Prepare, the remaining missing is designed and analyzed.
Although TOGETHERSOFT is not like Rational, it is the first, not like Rational.
Have a relatively complete product line, but togethersoft's Modeling tool enjoys a prosperous in Java / C / C
Name, its software features and graphics use interface far exceeds Rational's software. In terms of software quality,
TOGETHERSOFT has surpassed Rational. Just to TOGETHERSOFT has three well-known big things in Rational Rational.
The teacher.
After Borland decided to cooperate with Togethersoft, TOGETHERSOFT also accepted Borland very well.
The proposal, because TOGETHERSOFT is going to develop the development tool market to make up together togethersoft is not appropriate
Developing tools to combine their modeling tools, this is why Togethersoft is earlier
The reason for WebGain purchases Visual Café. Now, Borland has the best development tools, combined
TOGETHERSOFT's Modeling tool, two companies have the opportunity to create a win-win, defeat Rational.
So TOGETHERSOFT quickly agreed to borland's suggestion, agreed to merge with Borland. The world is really a refugee.
I didn't think that after a few years of Visual Café and JBuilder, Visual was obtained by Borland.
Café also makes Visual Café finally become history in Borland's hands.
It is because Borland mergers and acquisition togethersoft has become the last straw of the camel, so in the news
After the cloth, it immediately caused a shock and uneasiness of many software companies, which also activated the M & A storm in the software industry. I
The prediction at that time was that Rational will pretend.
M & A effect
Borland announced the merger to purchase Togethersoft, immediately caused an uproar of the software industry. Due to Borland and
TOGETHERSOFT cooperation, for Rational, there has been a huge impact, while Borland has Rational and Rational
Software cooperation, so in order to ease the impact on Rational, Borland will order people within the company to be on this.
Things seals. At that time, I thought Rational is not a fool. They will definitely understand the seriousness of things, even if Borland does not mention, Rational will have action. Sure enough, the Rational in notified Borland,
End and Borland work in Java Enterprise Studio and Windows Enterprise Studio,
Borland a military. Of course, this also officially represents Borland's war to enter the Modeling market.
Rational and Borland's war have not yet really opened fire, they are stared at the IBM of "螂 蝉, 黄雀 behind".
IBM started officially starting to Rational. Why is IBM to find Rational? This is about between IBM and BEA.
The contest EJB server war.
Since IBM's WebSphere and BEA WebLogic have entered the final market, two people
They are all inexplicably want to kill each other. However, due to the market of the EJB server has entered a mature order
Segment, now the core of the EJB server has not been able to make a winning chip. This is why WebSphere and
WebLogic has begun to join other auxiliary features, such as Portal services, management services, etc., so as to compare
opponent. However, when most of the software services are joined, the remaining is of course from integrated development tools
And the analysis / design software is brainstorming.
This is why the BEA will cooperate with WebGain and IBM is not willing to give up the original Visualage for Java.
because. Even Visual Café and VisualAlage for Java have become the first in the Java development tool market.
Bit tool, but because companies using EJB technology more and more, there are also more and more enterprises to combine Java
Develop tools and modeling tools to develop large Java and J2EE applications. IBM is clearly noted
In this market and demand, I acquired to TOGETHERSOFT in Borland, Rational feels huge pressure.
When you force, find Rational. Since IBM is wide, coupled with Rational self-respect
Borland and Togethersoft's coalition did not win, so they quickly agreed to IBM conditions, officially
IBM received Rational.
After IBM determines that M & A Rational Rational, the weight-level merger tide of this software company is not endless, but
And more dark rush, because IBM acquired Rational Rational, began to make BEA and Microsoft to make greater
influences. IBM has achieved integrated advantages in the EJB server after obtaining the Modeling tool, for BEA
There will be a more powerful attack power. BEA is also facing IBM whole in EJB battles that have been gradually felt in the bottom of the EJB.
With a model, it will be even more bad. Therefore, I thought BEA would be IBM's mergers.
The biggest victim of the case. Sure enough, many professional media have commented on the adverse situation in BEA, predicting the most
Strong supporters will be Borland, and even many people also pass the BEA to acquire Borland's message. For this
Lales, the response of the BEA seems to be positive, because now BEA has cooperated with Borland, while BEA and Borland
The product line is also very complementary, there is no serious conflict. However, I personally want Borland to maintain
Independent software company.
Another affected software vendor is Microsoft. Microsoft has a cooperation with Rational,
However, Microsoft is still the adjustment, and it is hoped to cooperate with Rational and Rational, but once there is a similar tool (ie Visio), stop and Rational cooperation, this approach
It seems that Microsoft and Sybase partnership. However, after IBM has achieved Rational, the situation is different.
Because IBM has a very complete product line, IBM can use this product line, with powerful and complete
To get the wind of the Modeling tool. As a result, Microsoft is not only available. Provide the world's most
Good development tools, models, and component models needed by .NET, ie CORBA.NET,
By against EJB, it can be said that it is available. However, in terms of development tools, Microsoft and Borland have serious
Repeat, may also cause doubts of exclusive markets, so I personally think that this is unlikely combination, really
To say, the combination of Double B (Borland and BEA) is more likely.
Regardless of the future development, the 2003 war should finally be played in advance in the late 2002, Borland
It is also about to enter another new transformation.
