With Microsoft System, integrate Intel chips, cooperate with hardware manufacturers, and cooperate with Radio and Television, Shanda Network TV Platform.
For the bystanders, the grand IPTV is first digging on the online game, "quick time" is always a problem.
After the grand announcement into the IPTV, there is indeed more than one other website high-level representation, and the grand doing "then say". I also said to this Chen Tianqiao, "I will reflect when I see" Hanwu Emperor ", and a dynasty development takes a few generations of accumulation, and we are currently developing too fast. A company or industry, no relying on Don't develop it. "
Is it too slow? Is it "白蛇" when he was departed? Or after various uncertain factors such as policies, technology, will then enter the market? --This is a problem.
Chen Tianqiao "bold" into IPTV
In an interview, Chen Tianqiao said that he is not responsible for the game business has been in the past two years. "A year and a half ago, when we discussed the transfer from the PC platform or the TV platform, there was a difference, in fact, The users of China's mobile phones have 370 million, and the number of TVs is similar, but I think that the first TV platform is an open network, and the mobile phone platform is closed, and the telecom operators in this network are often dominant, the second mobile phone is occupied. It is zero-scatup time, and TV is occupied. In addition, the TV platform is a big screen, which can better play the effect of the game. "
And some industry people believe that as a game manufacturer has been facing all kinds of public opinion pressure, grand entered the living room to launch room, and the plan to enter the mainstream living through IPTV, it can be said that it has always been hosted to go.
Stepping on Microsoft's shoulder
And the current field of digital TV is still the era of princes. Strong, such as Microsoft, Sony's giant has the experience of Shensha. In this regard, Chen Tianqiao said that he also emphasized the situation, "I want to first we When the agent "Legend", there is no Internet cafa is willing to sell. We will invent "E-Sales" and sales channels. We now do iptv is also because no one is done, we have no ambitions like Microsoft, no Do hardware, our capital is not the strongest, the experience is not the most abundant, the background is not the hard, but the courage may be the biggest, and the stock will sell the stock too. IPTV, one billion is not 100 million. "
"Sina" appears on the grand menu
Like IPTV, Chen Tianqiao did the same thing in the beginning of the year, which proves that "Wang Hou will be a kind of thing", that is, the acquisition of Sina, and in the Grand Demonstration IPTV, Sina as a "website browsing" It has become an option in the grand operating menu, which can be understood that Sina is an important part of the grand family strategy. And the discussion of the acquisition of Sina, Chen Tianqiao said, "Some people say that I am a very powerful person. If I don't cooperate with Sina, I will not acquire it, because this will dilute my equity, you look Some companies do not have the acquisition, and have always been firm in their hands. In fact, I don't do chairman, CEO doesn't matter, but if we have the opportunity to do the strongest Internet company, stop in a step away, It is a pity. In fact, Sina himself also wants to do interactive entertainment. You see that every time I am attending the meeting, I've wear a suit, you look at Sina's game conference. "
450 million US dollars acquisition
Although Chen Tianqiao repeatedly said that he could not compare with Bill Gates, "Because the American industry's mature environment is unmatched," But the "big one" ambition and domineering often reveals it in the conversation, "I am I want to put tens of thousands of ".com" to the TV to TV, so far, we have already putted 450 million US dollars to buy, the opponent wants to enter, no chance, good content has been bought Just like the Go, the corner has been occupied by me. "But in the past few years, Shanda has maintained 100% growth, and if it is another five years, it will grow 100% annually, and the grand will become the market value. 50 billion US dollars. "For Grand Ladong, the TV carrier is a broadband interactive entertainment, can it become a grand next growth point?
"Top box" and license, network TV dream real problem
Chen Tianqiao, who did not understand how much IT all, clearly expressed that "users can only do what kind of service can provide, and transfer our business models and content to the TV platform, can be said to be a matter of time. Content provider should start Core role.
"Set-top box" to open the second pulse?
IPTV to be done, Chen Tianqia believes that "TVPC" should be called "TVPC", that is, the computer home appliance work, and for the set top box that integrates two networks, "I saw Microsoft and Intel at the CES show this year. The concept, Our direction is the same as their thoughts. "
"Through the platform of IPTV, integrate hardware and our sales, content, customer service together."
At the same time, Chen Tianqiao also said that Shanda does not oppose other companies to put their own content on this platform. "As long as they feel able to make money, you can come to us. The proportion is still not fixed, anyway, Can talk. "
Al-traditional IT manufacturer
In the current situation of the IPTV industry chain, alliances are always the most sensible ideas. In this regard, the grand aspects have been clearly stated that the grand advantage is the provision of digital entertainment content, using Intel's chips, Microsoft Operating system, hardware manufacturer manufactures a set top box sold on TV, grand-provided digital entertainment services, radio and electricity, news and advertising platforms provided by Sina. "
"There are many communication in hardware design, I have a lot of communication, I have a concept, coupled with the brand, and others are produced by the foundry. We now give this connector to others, because we don't plan to sell this hardware. Make money. "
For Microsoft, Sony, Chen Tianqiao, which has the same strategic ideas, believes that the grand advantage is localization, "We can work with Microsoft, Intel's capital, actually slowly slow down, in your familiar market, don't Familiar with."
For multinational companies, another major advantage of grand is to have 400,000 sales systems in its 600 cities, and for grandly, it is crucial, and the "set-top box" is used as soon as possible to more and more users. Home, strive to get the most favorable resources in the competition of IPTV.
Or use a cooperative way to solve the license?
About the launch time of the set-top box, the time to disclose this summer is this summer. This is not allowed to let people think about the IPTV that has been fried in the near future. In this regard, the grand performance is like a deep, but it is only to say "will receive policy support". However, there are industry insiders to guess that Shanda is likely to be consistent with a certain radio and television system that is about to obtain licenses in the IPTV business. Once the license is issued, the two sides will immediately cooperate. Various signs show that the Oriental Networks of Wencheng Group will be the best ideal partners.
When I received a reporter's interview, Chen Tianqiao also said that the movies and music downloads in IPTV can be handed over to radio and television companies to do, grand or might take this cooperation to obtain IPTV admission tickets.
Grand Entertainment Living Hall Strategy
Are the smartest people who enter your living room? At least Microsoft, Sony, Intel, and Shanda have worked hard for the "living room" strategy. Through the TV connector of the similar set of top box, then connect to the broadband interface, you can play online games on the TV screen, you can browse Sina News, Chinese network watching novels, you can download music film and television dramas. You can watch the CCTV program, and even communicate, education and business functions.
Who else waves on the waves?
1 Microsoft: Microsoft operating system will be used on the IPTV interface
When Tang Jun transferred grand, he said that he would promote cooperation between Shanda and Microsoft. Many people thought it was a modest, and after a year, after the grand IPTV interface used Microsoft operating system, The links between these two companies are getting cleared. Chen Tianqiao also said when explaining his "set-top box" structure, "set-top box" is a PC host preloaded 2 sets of operating systems, a set of standards for Windows operating systems on PC, another set It is based on the IPTV operating system based on the same procedure with Windows. In addition to the operation interface, the underlying architecture is exactly the same, it is easy to use. This is the operating system that has been developed by Microsoft authorization.
Although Chen Tianqiao said that it is not worth related to Bill Gates, there is no relationship with the acquisition of Sina, but the joints between the two companies from the game, penetrate into the living room entertainment, can be described as a special same.
In the US "Consumer Electronics Exhibition CES" in early January, Microsoft officially released the latest version 10.0 of computer-specific video playback software "Windows Media Player", and also announced the new suite "Xbox Media Center" designed for Xbox. After this suite, Xbox turns into a home entertainment media center.
In fact, as early as 2001, the Xbox host has not launched, it is predicted that Xbox is Microsoft to enter the "Trojan horse" of the multimedia terminal of the home entertainment, first with the package of the player, and then add online, family audio, communication services, etc. Let Xbox turn into an important living room entertainment platform.
Of course, for the next generation Xbox2 host, "Windows Media Center" will also be one of the important links, and even Microsoft will plan a new feature "Xbox TV" for Xbox2 hosts. Receive, produce, transfer, and browse through the Xbox2 host. The development of video seems to have a bigger possibility, and it has also highlighted Microsoft attempt to seize the strong ambition of the family living room entertainment.
2 Intel: Cooperate to establish digital home and game test and innovation center
Intel is the "Foreign Lei Feng" that often supports downstream enterprises. In August last year, I was anxal in the memorandum of understanding, according to the memorandum, Intel and Shanda will teamed up to develop perfect online interactive entertainment solutions to various equipment. These devices include computers, television set boxes and mobile phones based on Intel chip architecture. In addition, the two companies will also establish a digital home and game testing and innovation center, focusing on online entertainment business developing clients, content, infrastructure solutions.
In November, Intel China launched a new computing platform "British Baolong" against the Internet cafe market, it seems that it can be seen as the biggest customer development of this Internet cafe to add bricks.
In the IPTV battle of competition, Intel is also advocating "IPTV's last kilometer access must consider using other technologies, ftth and wiMAX will be the best choice", whether the grand can get themselves in the IPTV field. The world may have an extremely important significance to Intel's standardized campaign.
3 Cisco: Provides a path solution for network TV
