"In these years, we struggled in the software industry. When we wanted to see it, we finally found a model that stayed away from piracy: online games." Jinshan President Lei Jun often describes its own views on online games with this description. Although there are still many software companies that are quite non-teeth, now there are more and more Chinese software companies from being confused from online games to online games. The reason for this phenomenon, in addition to the online cake is too tempting, the overall weakness of the domestic software market is also one of the main factors. General Software Forces defeated the mountain in 2004, my country's IT industry PC penetration rate has a geometric level than 10 years ago, but my country's software industry has not, but there is no hydrily, but it is a thousand feet. At the same time, the domestic general software companies have left late. I used to make Chinese DOS, I hope that the company has become Yellow flowers yesterday, once determined to listen to Mingtai in the Software concept, Mingtai is also a translator, such as the MLM, Colona, has become history, software banner Jinshan Company is still in the game company and Internet companies, and the federal has lost their gods in the past. Super rabbit, natural code, Winzip, super-level serial number has been rare to ask ... Nowadays, there is only three anti-virus companies that can be called general software companies in China, but this is only These companies have experienced great changes in 2004. Some companies have happened to personnel earthquakes, and the "capital sent" defeated the "technical distribution"; some companies transfer strategic points to the development of real estate, China General Software has died has become the industry's consensus. Killing: Piracy? For the cause of the China General Software industry, the industry has always blamed it as piracy, and the piracy is said to flood beasts, but ignores the importance of self-criticism, and piracy has become a loser to transfer their own contradictions. I don't know, "I will die Liu Guo, and Qin, Qin Qin, the soldier is not piracy but software company itself." Shanda Chen Tianqiao has described the mentality of Chinese consumers to treat software products. "China's consumers lack the habit of paying content. When they spend 10 dollars to buy pirated plates, in their minds of this 10 Money is not the content of these loads, but the disc is not purchased. " In fact, when our general software company is not a single foot of the iceberg as they serve, it is naturally difficult to avoid when serving all the services. Software is actually a service, the essence of services is to meet the needs of customers. The needs of customers in software can be divided into two major camps, companies and consumption. Enterprises that provide enterprise-level services are also known as blue camps, IBM, Oracle, CA, Sail Tieke, etc., they don't worry about encounter pirated issues because their software can be copied, but the service cannot replace. Enterprises in the consumer are called red camps, Sony, Yubi, EA, etc. are representatives, these companies are in manufacturing popularity and fashion, in order to attract consumption, maybe you can buy pirated but you can't get genuine feelings through piracy, This is like purchasing a different brand-name apparel and purchase of authentic famous brand clothing. Confused China's software companies, the products they provide lack the irreplaceability of services. From the product, once the development is completed, all value is reflected in a disc, the only way to make money is to rely on the trafficking disc. From operation, it mainly relies on all new products, resulting in extreme unstable revenue sources. From a market strategy, the price reduction is almost a unique means that this low-level competition ultimately leads to the industry's strength. In fact, it is not possible to provide continuous service, and improve service value is the root of China software. This is also the anti-virus software to survive and have a unique role in China's general software industry.
