China Software Industry Disappointment and Hope

xiaoxiao2021-03-06  20

In 1994, Chen Jiahe, President of Jia Software Company, Yang Yuanqing, who was jointly campaign in the Top Ten Outstanding Youth of the Chinese Academy of Sciences at the time. At that time, Chen Jia was the president of the software company, and Yang Yuanqing is the general manager of Lenovo Microcomputer Division. Later, the judges gave him because of the high-tech background of Zhong Chen Jia's software, Yang Yuanqing, who was "selling computer", had a loss of "there is no technical content". After 10 years, Yang Yuanqing led the Lenovo Group acquired the Blue Giant IBM's PC department, became the third largest PC supplier in the world after Dell and HP, but also moved the Lenovo Headquarters to New York. At the moment, Chen Jia also went to the management software enterprise of 100 million yuan, and rushed to the domestic market. Perhaps a Pacific Ocean on a geographical distance is enough to reflect the development gap between China's software and manufacturing in 10 years. It is not only a Lenovo, which is the company in the late 1980s. The company has won international recognition in the early 1980s. It has won the international recognition, over $ 2.2 billion in overseas, and the global income of 46.2 billion yuan. Similar manufacturing companies we also have a lot of TCL, Haier, universal. China has already owned the prototype of world-class manufacturing enterprises, and the largest independent software development enterprises in China have only $ 1 billion. Prior to years ago, India's software engineers were also objects that Chinese programmers ridiculed, but the rise of Indian elephants has long so long. "In 1996, we mentioned that studying India also felt the price." Liu Jiren, chairman and president of Dongping Group Co., Ltd. ". The situation is now getting different. On the afternoon of February 27, 2005, a dialogue is underway in the conference room of Zhongguancun Software Park. The relatively sitting is China and India's software companies representatives, of which the top four software companies in India TCS, Infosys, Wipro, and Satyam are in full. After a cold, the host hopes that Indian companies are looking forward to the prospect of the cooperation of China-India software companies. The venue was calm. Silent, up to a few minutes of silence, no Indian business representative spoke until a Chinese company broke the deadlock ... A few hours ago, in the restaurant of Beijing Shangri-La Hotel, eating a Indian chef production licensed, Infosys China The only Chinese general manager of the four major software enterprises in India, the President of Beijing ChinaSoft Resources Information Technology Service Co., Ltd., in the four major software enterprises in India, is sitting next to the same table. Soon, they talked in Chinese. "To be honest, participate in this meeting is also to learn from you. Our gap is too big. In the past year, you have added 10,000 people, all caught a few among SB.The Soft." Yan Wei said, "for a few days I will go to India, first find some of the same size SMEs to talk about cooperation. "Lin De Mao nodded and obviously agreed with Yan Yan. After the dialogue between the Zhongyin Software Enterprise, a relaxed TCS China business development manager Miqi gave a return bus. A sudden call made him excitement: Microsoft Greater China CEO Chen Yongzheng approximately see him tomorrow. Obviously, cooperation with multinational companies is still the current focus of the four major software companies in India. In 2005, almost every Chinese software company is repositioning yourself, and the Chinese software industry has seen the pride seems to be exhausted in front of a cruel reality. In such a situation, is China's software industry still have future? The strategic big movement of Jinshan Company, Lei Jun, almost every "software country" investigation, will make adjustments to Jinshan's strategy. At the beginning of 1994, the Lei Jun of Fenghua Zhengmao went to the United States, planning the WPS text processing system to enter overseas, and decided to become China's Microsoft. Later, Microsoft entered China's development, WPS was orned. In 2000, after returning from India, the Lei Jun was very emotional: India, which can be used, can have several more than 10,000 people. Then, Jinshan has no reason not to rise.

In 2002, the Lei Jun, which has been involved in online games to go to South Korea, and see the prosperity of Korean online games and encouragement. A year later, the Lei Jun went to South Korea and hoped to age from several Korean games. At this time, Shanda has introduced the "Legend" of Actoz Soft and has more than 600 million yuan in the past. The Lei Jun is stimulated, and it is considered that only "Korean model" can save China's software industry, so it quickly increases the team developed by online games to more than 400 people. Since 1994, it has been lost all the way, Jinshan has only achieved profitability to 2001. At that time, the Lei Jun has realized that Microsoft and Jinshan competition seem to be a contest between the nine paragraphs of Go's professional and the amateur five, "My feelings of escaped in Jinshan, the biggest gain is to find the competition between enterprises. There are also high-level and low-level points. We don't think that the 'national flag' is also very tired, the key is survival. In the competition of Microsoft, we are 铮 骨, but why don't you do it? There is Microsoft, then there is Under the premise of piracy, no company can do big, wrong, not in us. If there is a mistake, I don't want to be too big. "When the Lei Jun found that the European and American models did not pass, the pressure of survival made him, learning India slow. Later, the country has begun to call to study India, but the Lei Jun has written a suggestion to the relevant government departments. "I have to pay attention to South Korea, because I have time to study India for too long." This is not the only one from idealism to realism. "In the future, the wisdom no longer put into the R & D of the ERP software platform, but strengthens industry knowledge, grafting with Microsoft's technology." March 10, 2005, the founder of Chi Ling, who did not appeared in public occasion, Ding Liang sitting in Beijing In the office of the international building, the look is decided. Everything he is currently doing is not as heavy to reshape the company - thoroughly abandon the road from the independent research and development of ERP software platform, and focus on software services. "Simply, is the development model of 'Microsoft Technology Wishes Services'." This software company that has been determined to be "China's Siebel" is working with the past, it is necessary to have a strategy that has been active in the management software platform. . In fact, this change has appeared early in October last year. At that time, the wisdom and Microsoft signed a global strategic partnership in April, signed the MBS Business Management Software Solutions Cooperation Agreement. In the outside world, the marriage of the international software giants and China software companies can't escape such a gust of the local channels that rely on Chinese companies, thus quickly promoting the product to this market. However, in Ding Liang, the significance of this cooperation is actually an opportunity for Creative ERP to change the door. Established in 1992 to develop a telecommunications industry solution, the homes in the company are in the historic giant change of the company - this is the second time. The first giant change of the wise can be traced back to 2000. After realizing the listing of the housing in 1998, the hand held a lot of cash, and Ding Liang hopes to be active in management software independent research and development. In order to change the software resequence, the status of labor repeatability, the wisdom hopes to combine years of experience with some underlying basic development platforms. "80% of productization is one of our goals." Ding Liang was very clearly present in the company very clearly. At that time, the largest productization project of Chuangxis was not more than "Chuangg CRM" - claimed to invest 100 million yuan. This can be a dominant, China Software Enterprise enters a landmark opening of the software giant race. In fact, Ding Liang is already thought out, not in the fields of operating systems and ERP and foreign software giants, but choosing a relative architecture is not complicated, and there will be no more CRM software. Recruitment of foreign enterprises from high-profile enrollment, to throw heavy gold in software research and development, the wise movement is very large. But very fast, market maturity, management, and cost control, a series of issues such as Ding Liang realizes the development of products and opens the market. In 2003, there was a first loss in history.

The decision that caused Ding Liang to completely abandon the ERP platform technology research and development after understanding Microsoft - before this, the engineer of Chuang is not convinced, and I don't want to give up. After the Microsoft and Chuanggang signed a cooperation agreement in April 2004, Ding Liang took more than a dozen engineers to Microsoft's headquarters in Seattle. "We did decide on the spot to give up our own research and development ERP." Ding Liang recalled. After witnessing the development mechanism and powerful financial strength of this world, Ding Liang said: "In all resources, we have a huge gap with them, what else can we still give up! "On Microsoft's MBS core technology platform, grafting our depth grasp and understanding of the industry." Ding Liang believes that the wise finally finds the value of ourselves in the global software industry chain. In 2005, the largest management software company users in China also began the transformation of business models. "We will transfer from the product business model to the customer's full life cycle value service business model." Wang Wenjing, chairman of UF Company, issued such a voice in the outside: "The product is still very important." But it's just part of our entire delivery to the customer's continuous solution, not all. "A long-term research software market analyst said;" This is actually a bold step of a product-type software company to the service. " Implementing transformation, UF began to put the way of thinking of the past product type. Song Weiwei is a customer manager for the new appointment of the use of friends in 2005. Her responsibility is to maintain and develop a business in several large business customers, helping them coordinate resources within UF, so that any of the information needs can be solved by users, this is the product with users in the past. The order is different. The previous user is a product-oriented enterprise, and the internal use of the product line into various business units. For example, Dibit is to buy user distribution software, which may need to contact pre-sales manager, implementation and maintenance of service managers. If they want to continue to buy human resources software, they need to find a sales manager for friendly resource software. But now it is different. "We will set a special team for strategic customers." Wang Wenjing said. This year, UF will add 600 employees in the focus of ERP, and set up an institutions such as R & D centers close to customers in various regions. "In the past, we have been learning the United States or India. In fact, our Chinese software industry has created a set of Chinese successful models on the basis of studying others." Wang Wenjing said. Wang Wenjing's old opponent, Chairman and Chief Executive President of Kingdee International Software Group Co., Ltd., Xu Shaochun also realized the importance of service. "We found that software services are new growth points. In the past few years, service revenue accounts for 18% of Golden Die's total revenue Around. "In 2005, the market slogan proposed by Kingdee is:" Active service, fast response. "For this reason, Xu Shaochun put all the senior managers who did not have sales and service experience to" exercise ". At the same time, Kingdech as the first "developer mutual benefit of IBM this year," developer mutual benefit, ", hoping to combine the advantages of both parties in products, technology, services, and channels to jointly develop the market. "Alliance will help customers create an industrial ecological chain complementary and benign interaction." Xu Shaoheng emphasized. This way to do service around customers and the choice of Dongping in 1999 is equivalent. "The most important thing for an enterprise is to position, this decides how far you can go." In fact, Liu Ji Ren, who started software technology exports in 1991, identified, and a successful opportunity for a software product. "At that time, many companies should build their own operating systems, databases, and China's 'Microsoft', but it is very important, there is no resources and influence, you can't let your customers trust you can defeat Microsoft." Liu Jiren said. Easoft is not a try to develop software products. Liu Ji Ren found that the market conditions at the time were difficult to let customers acknowledge the value of the software. "We even save this software to a few discs, and put it in a big box, so that this software looks into a component." Liu Ji Ren expressed the helplessness of the time with ridicule.

Many years ago, Neusoft's main income came from color CT machines and software outsourcing, so they have been questioned by the outside world "No, products and brands." But in these years, Dongping's development has more than a company that makes brand and product, has become the second largest software company in China in 2003. In fact, the software industry has long been reflected in the past. Xiao Yan will graduate from the Software Engineering College of Tsinghua University. This 28-year-old software engineering will go to a domestic well-known IT company for a few months. Although their college is the best in the school, Yan Yirheng feels that with a few years ago, the software engineer is no longer a hot job. The salary that came to recruiting software companies has not been seductive a few years ago. "At that time, the price of 7000-8000 yuan is very common, and now it is about 5,000 to 6,000 yuan." Software company in recent years. Also began to save. New China Software Co., Ltd. has not increased much increase in the turnover in 2004, but the profits have improved. "This depends on our control of management and office costs. For example, when traveling, you can take the train will not be a plane." Yao Xiaohua, general manager of the New Zhongda Co., Ltd. Marketing Center. Yang Yuanyi, the public relations propaganda department of entering the wisdom in 2002, I still remember the scene when working with the former handover - at the time, she opened a warehouse, which is full of countless print information. Now, the group's departments should reproduce the data to be internal accounting. The employees of the Ministry of Public Relations Propaganda Department have 6 people across the country a few years ago, and now the Group is only a preparation in Beijing. Chuizen's 2004 annual report shows that Chuang Technology can achieve profitability on the basis of 2003, the biggest hero is due to the significant decrease in business expenses and management costs. Where is the new opportunity to have a highly relying on the technology industry, and there are always some enterprises that have been competed, and some companies have jumped to the industry's waves. At present, the entire software industry has been stabilized for more than 10 years, and some changed slides can make China's companies to carry new hopes. A few years ago, after the management consulting firm McKinsea has studied the most successful software enterprises in the world, it is concluded that a new product formed by standardized reuse member technology will eventually replace expensive customization programming. And integration, this approach is the main source of software productivity improvement, and will also become the core part of future prospects in the software industry. In recent years, there have been many business infrastructure platform manufacturers in the Chinese market, such as thinking acceleration, Shanghai Puyuan, old card software company Kingdee and UF also began in this regard, and launched relevant products. A year ago, Liu Yadong, Chairman of Shanghai Puyuan Information Technology Co., Ltd., began to enter the intensive "market exposure period" to create a Puyuan software created 4 years ago. One of the founders of AsiaInfo (Yadai), Dr. Leftor to Yaixin Corporation was even published in the end of last year - "Software China's opportunity". In the book, he claims that the new software for the component-oriented software is the best software application model that is best for the Chinese market. The so-called component-oriented software mode is that the components become "building blocks" and basic units for software development, multiplexing, and assembly. A component can have 100 lines of code, or a 1000 line code. The composition of a software is thus redefined, and it is no longer described by a line of code, and it becomes a collection of independent functional components. This model is characterized by facing the Internet to better support existing and future-developable business processes for internet deployment. "The current level of Chinese enterprises requires its software applications to be flexible and responding. The new mode of the components may achieve this requirement." In Liu Yadong, Chinese companies don't have to imitate many technical heritage US set software applications. Mode, but should choose a software model that solves China's problems. Founded in March 2001, Liu Yadong and the same as the Vice President of Yaxin, Zeng Yuexin, Dr. Huang Liuqing, the Chief Executive Officer.

After the official entered the market last year, more than 200 partners were developed, and more than 20 terminal users used Puyuan components. In Puyuan's application customers, there are many telecommunications industry customers with high stability requirements. "The technology-oriented technology improves software development efficiency, and solves the flexibility of software development. Therefore, it is very promising in the Chinese market." 2 years ago, studying the experience of this business infrastructure software, Cao Kai Bin said . Like a lot of new small software companies, Puyuan's most developed soft ribs is how to make China's enterprise users understand the new software-oriented software for components, and dare to use the currently named platform-level software. Linux Linux serves as an open source movement originating from software players, providing a new software R & D model to the world, which triggers a big earthquake in the IT field. Despite the desperation of Microsoft's desperation, the growing Linux clearly has made this IT field overwhelming. "Commercial Week" invokes the market research institution's IDC's forecast, in the server market, if the sales volume is calculated, in 2007, the market share of the Linux operating system will rise from 33% from the current 24%, while the market share of Windows will be 59%, so Microsoft's market share in the next three years is almost stopped, and the high profit margin is also squeezed. The turmoil of new and old technologies is exactly the opportunity of emerging software companies - especially the Chinese software company that is determined to make global giants. "On the first day of work, when I was in the high-level management conference, I heard that this company has gained more than 10 million yuan in the contract, I feel that this is really very profitable." 2000 In September, Zhao Xiaoliang, who has worked for more than a decade in foreign companies, joined the red flag Linux. But soon, he is aware of the opportunity in the new technology field, and it faces uncertainty. Linux wants to have a big way in the Chinese market and getting a lot of money. Soon, he was informed that many contracts mentioned above were aborted for various reasons. In the past few years, I tried to grasp Linux opportunities in the Chinese market, and I entered the small company in this field, and I realized a profitable red flag Linux last year. I can persist in survival. This aspect relies on the government's support in the Linux field, but also benefits the influence of the Hongqi Linux efforts to get in the industry. The Asianux alliance initiated by the Red Flag Linux in 2004 caused the industry's attention. They will account for the middle, Japanese and Han Linux manufacturers in the major market in Asia, promise to release the world's first Linux server AsianUX 2.0 that supports the Sino-Japanese and Korean and four languages ​​this summer. On the OracleWorld held in Shanghai last July, CHARLES Phillips, CHARLES, CHARLES Phillips, was "Linux Mature March Mature". "We are not very big in the world's first and second Linux vendors. At present, the world's largest Linux manufacturer Redhat has only a few rising teams." Zhao Xiaoliang is fortunate in the Linux field, all manufacturers Almost on the same starting line. Since 1999, the Chinese government will gradually implement the support of Linux to specific policy regulations, and create good conditions for Linux promotion applications in China. This is the opportunity of China's small software vendors like Hongqi. According to the data of the market research institution IDC, in the server market, Linux will grow at 25% per year in the next few years, and China's Linux market is more than about 40% of growth. By 2005, the global Linux market will reach $ 14 billion in size, and the Chinese market share will rise from 4.47% in 2001 to 26.77% in 2006. China Software Industry's three major issues China's idols are the Bill of the United States. Gates, but never pay attention to whether China has a soil that has a Successful Gates.

When we emphasize China's low-cost, high-quality software talent advantages, often avoiding other important issues. Is the domestic market really really? One of our often heard is: "China and India are different, China has a large domestic market, we should first pay attention to the domestic market." According to official statistics, the growth rate of China's software industry has exceeded 30% in recent years. As early as 2002, the output value of the Chinese software industry reached 110 billion yuan and the first time exceeded India. At the seminar of a software industry, a competent official did not say: "I think the Chinese software industry has developed very well. Ok, we have long been more than India. "In 2004, the output value of China's software industry is expected to reach 2.20 billion yuan, and it has doubled within two years. In the regional composition of the output value, the domestic market has always dominated the dominant position, and in recent years, it has maintained a proportion of about 90%, and there is about 10% of the exit. However, is the market nearly 200 billion yuan really big? The output value of the global software industry in 2003 was 748 billion US dollars, including 40% of the United States, 30% in Western Europe, 10% of Japan, and China's market share is only 2.6%. We are bigger than India, but how much is it big? 200 billion yuan of cakes to give more than 10,000 companies, more than 600,000 employees come to cut, how much can each company cut? Moreover, the high-end portions have to be distributed to the multinational software giants in China. Moreover, our statistical caliber is different from other countries. Embedded software and system integration in the United States, enterprises are not counted as software revenue. In the output of our last year, about 30% is embedded software, and 30% is system integration. In embedded software, there is a large part of the self-use software developed by Huawei and other telecommunications equipment for hardware equipment; and in system integration, self-developed software revenue is relatively poor. For example, a system integrator is a billing project for a telecom operator in China. The total contract has exceeded 100 million yuan, but it is deducted from the purchased IBM server, Cisco's router, Oracle's database amount, the software part of its own development Even less than 10 million yuan! Many of the total amount of such system integration have all been included in the software output value of the year. It is no wonder that the accountant who was listed on this company was said: "I didn't expect this to be the so-called software high technology!" Therefore, we can affirm that from the current scale, China's domestic market is not enough. It is impossible to spaw like Microsoft's massive software company, and Wang Donglin, Chairman of Beijing Scholar Electronic Technology Co., Ltd., our software company is like "big fish in the fish tank". In 2004, the boss of domestic software companies is not a warm year. They are looking for the market around, but they are very confused: "They all say that the market is very big, but we can't find it?" In the first half of last year, the increase in the main business income of major software listed companies has no more than 30%. And those multinational software companies in China, are also far from making hardware companies. Although some scholars pay attention to the domestic market in "education" domestic software companies, it is actually increasing domestic enterprises are rushing to advance to overseas markets. Tang Min, who said that China Software Enterprises should develop, and the most important thing is to go to the international. To this end, Soft has established a subsidiary in the United States and Japan, and the proportion of the income of the international market has increased from 6% to nearly 10%. Tang Min even hopes that the future overseas income will account for more than 1/3. And users, Kingdee, and Wave these traditionally pay great attention to companies in the domestic market, they also put a lot of energy in the international market, the wave is even by the group president, Sun Yishu personally grasped outsourced business, and trimmed a foreigner specific Be responsible for.

Do you still do a product? A few years ago, several consultants of the McKinsey Consulting Company, the "Successful Mystery" written by the Software Enterprise, in the old total circle of the software, very high. Because almost all Chinese companies have become "China's Microsoft" or "China's SAP" as its goal at the beginning. However, after nearly 10 years of development, this kind of European and American software enterprises based on the development of heavy programs in R & D, it is not suitable for China's soil. The financial resources of China software companies, the lack of domestic business environment and core technology have determined that the road is a very difficult choice. In the public software market, in the early 1990s, when Jinshan rely on the DOS version of WPS swept in China, it was destined to fail in the future. As Windows became a mainstream operating system, the Chinese version of the Chinese version of its bundled also swept the domestic market. Jinshan has fallen into two difficulties: Each round of Windows operating system upgrades mean that Jinshan must invest great resources to develop WPS development, but because Office has become a fact that the pirated popularity has also made Jinshan's WPS Any price advantage. The job made by Jinshan is "to pay for this." In fact, Microsoft has never seriously organized the pressure of WPS. Due to the lack of control of platform standards, from the entire international market, as long as Microsoft's software segment, no enterprise will compete with it on the Windows platform. Until Jinshan positioned himself as a service provider who provided Internet games, Jinshan's tragedy announced, "" The money earned last year is much more than the previous N years. " In the enterprise market, the huge demand for Chinese business accounting computerization and several of the government's protection clauses have made China's unique financial software market and user, Kingdee's two China's most famous software product company. Today, such markets and opportunities have not returned. Many "hipsters" who have done in the enterprise software industry know a secret - in China, let software companies make money, first cut R & D fees. The reason is very simple, because the weak management foundation is weak, and the needs of Chinese enterprises are very casual, too diverse, too diverse, the product has a very low, software company is like decoration companies, basically The light is re-individualized. In this application environment, almost all R & D investments have been harder. A large number of inefficient reimplement work has also eaten a lot of profits of software companies. And those who manage the more standards of management, the profit is also relatively rich, have been separated by the international giants. As the first pure "outsourcing" concept stock in the Mainland Login Hong Kong Stock Exchange, Zhongxun Software has entered the software manufacturing field before the software outsourcing area. As the first generation of Oracle China's first generation Sales, Wang Zhiqiang, founder Wang Zhiqiang, has been trying to do the group financial software after Creating China News. Initially, he also had a spring breeze. Although each group financial software product is more than 10 million yuan, it can still sign a list of lists in each place. But soon, Wang Zhiqiang found that it was not allowed. Although the list is increasing, the flow of cash is faster than cash - you can't use the unrecovered cash to give employees to employees. On the one hand, the Group's financial software needs to continue to invest in human rights in various places, but customers are obviously not willing to pay for this spending of software; on the other hand, in order to maintain the advancement of product technology, companies need to continue to invest in this product. R & D personnel and funds - this has also fallen into the annihilation of funds. Later, Wang Zhiqiang reluctantly gave up this financial product invested for millions of yuan. "The value of software and service is greatly underestimated." Wang Zhiqiang recalls helplessly. Interestingly, there are friends who have friends looking for Wang Zhiqiang, but also give him a domestic software item list worth 200,000 yuan. "I declined his kindness." Wang Zhiqiang said, "According to our price measurement of foreign orders, the cost of this software is actually investment is actually about 1 million yuan."

"In fact, until today, the low estimation of software and service value is still a problem. Even multinational software giants who have developed experience in the Chinese market will often scratch the head. Huang Wei, executive vice president of SAP, last month Singapore encountered a colleague of the Indian company. "It is these brutal reality that makes most companies that do products in the class, because they have to make the rules of the game in accordance with others, use their shortcomings to hard fight opponents. But this does not mean products in China. There is no chance. As the popularity of PC has created Microsoft, the company's demand for information management has made SAP, Oracle, the real opportunity of China Software Enterprises is the next technology change and new business model switching chaos. But this It is still not easy, it requires excellent vision of leaders, unremitting and correct investment, but also necessary good luck. Software companies do not need to manage? Software companies have been treated as a "pet", enjoy various Policy Offer - Tax, Talents, Land, etc. So that, a few years ago, Liu Yadong, president of Puyuan Company, was joked with a real estate tycoon. It is necessary to be two tax policies that can be set up by software. Software is sent to the house, it will definitely make a lot of money. Just like most children who are free, this kind of seedlings who have been hoped, but they have never grow up. All these offers have caused a solution to software companies - That is, software companies are different from general companies, they can operate in accordance with the law of general enterprises. This is the same as Internet companies that people "tolerance" during the Internet bubble. Therefore, we can see a lot of this Weird Phenomenon: A Software Company is implemented for customers, once the customer puts forward the demand, it will not be able to respond in time, because in a turmoil in the past few years, the source code of the company's products has been lost, so that now No one dares to modify the program; B software company is a branch in the field, but the annual income of 6 million yuan has spent more than 7 million yuan, because the company never knows that the cost of a project is not clear; C Software The company, the budget is budget each year is the boss's head under the head of the finance department, and it has never been completed; D software company, the information system for our customers every day, but the information system of ourselves can vulnerabilities ... In this context, the mentality of the industry practitioners is not mature. Many college students who have just graduated from school have not worked hard, the result is that the eyes are low, nothing is not good, but putting software The cost of the company lifted again. The cold flow in an IT industry made all Chinese software companies wake up. They found that there is not much thing in their hands. If there is no management, they will not be all. Ding Liang's creation The company has experienced a painful process, from diversification to out-of control, then dealing with unacceptable business, and wise wisdom out a turn. Last year, the creative is imposed on internal responsibility system, which sharply cuts the cost, in the year income With the continuation of the decline, it has achieved a turn-away. "I have considered it for a long time, our core ability is not technology, but management. "Ding Liang said. He is now even thinking that the minor work is also competing for ordinary software programming. For most Chinese software companies that determine the service, you must also understand the economic characteristics of our industry: service type The cost of enterprises is mainly measured by investment, and the marginal cost of service is usually fixed. With a large number of multinational companies, their business outsourcing, software services become a thriving industry, India's software companies are It will be developed to achieve the size of 3,120,000 people.

At the same time, Indian companies have also created a factory-based management model that decomposes a small software development or service process into a number of small processes that can quantify management through strict process management, each trained skilled programmer only It is necessary to complete the process operation. Liu Jiren once wrote an article, name is "software is manufactured." This name is very precise, and China's manufacturing has achieved remarkable achievements. Why can't I put down the shelf, I can't put down the shelf, and I will learn about "the blue collar of manufacturing industry"? China, Japanese, US, and III, the company, both competition and cooperative software outsourcing "four countries" "We are in the intensive management." NEC Information System (China) Co., Ltd. Software Development Division General Manager Na Fulu ". Last year, NEC was reorganized. For overseas software outsourcing business, NEC specializes in the unified management department - overseas practice promotes the intensity department. Previous companies under NEC are all polite, independently choose to see overseas company bags; now NEC plans to choose a group of excellent outsourcing companies to achieve the purpose of improving quality and efficiency. This change will be quickly transmitted to China: Previous NEC's partner of more than 60 software outsourcing in China will be dramatically cut, and finally only 20 left and right. At present, NEC mainly puts software outsourcing to two countries in China and India, including more than 3,000 workloads to China, while India has only more than 400 people. In addition, NEC also has a lower cost to Vietnam, the Philippines, etc., but fewer quantities. "There is still a language problem. Chinese people are easier to learn Japanese. If we need to send Japanese design books directly to Chinese companies, we also need to turn into English in English." Na Fulu research "Therefore, we have issued India mainly internationally versatile software, such as platform products such as middleware." And the quality management system in Japan and India has a great difference. NEC has its own management system, called the Quality Accounting System internally, which is based on the ISO quality management system, and NEC will re-revise the quality goals every half year and strive to achieve goals. At present, NEC Information System (China) Co., Ltd. in Nafu Development is also planning to conduct CMM certification, and they hope to make up for the company's insufficient management during software development. Prior to integration, NEC information systems have more than 10 partners in Beijing, Shanghai, Dalian, and the software development business that is headquartered has 2/3 to develop, and 1/3 is divided into these partners. This outsourcing has two ways, one is to hand over a whole package to a partner; another is often happening in the case of the customer, they will ask partners to come here, both sides do Development. If there is no quite tacit understanding, this development is unimaginable. Different from other domestic outsourcing companies, NEC's integration of foreign partners, the President of Zhongxun Software Group Co., Ltd. At present, Zhongxun is the largest Japanese outsourcing company in Beijing, and is also a company in China, not much directly from NEC headquarters. Wang Xi Bing is even looking forward to more orders. Wang Zhiqiang, chairman of China News, and Wang Zhiqiang, is being nervously preparing his global roadshow. Zhongxun, which is listed on the Hong Kong motherboard will be announced at the end of March, which will be an exciting report. In the first half of 2004, the revenue of Zhongxun has increased by 63%, and there is still no signs of deceleration in the second half. Sitting in cash with more than $ 200 million, Wang Zhiqiang is now worried about how to use this funds to achieve higher income. Since the launch of the market last year, the share price of Zhongxun has been on the way, raised from HK $ 4.5 to HK $ 4.5, and the accumulated increase is as high as 200%. This miracle is only completed by software outsourcing. What is proud of Wang Zhiqiang is that China News has already had the ability to pick up 100 people, which is already a phenoto angle in China's software outsourcing companies.

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