original:
China E-commerce in the era of credit crisis
The transaction success rate of the store in 2000 in 2000 is more than 97%! And what about us now?
In 2000, some people wrote a Skille's post on "E" "one hour delivery -" e-commerce under the martyrs "with DC with DC, this picture is the last report," Guangming Daily ", etc. Many national-level media, many people have learned from this report to learn about "China E-Commerce". Five years have passed, although our e-commerce has achieved long-term development in many aspects of platform scale, technology, user groups and influence, but in the most important, most critical "credit" part of e-commerce, but it is worse than five The situation before the year!
"I said the e-commerce"
Mr. Ding is a nemutp, when browsing a famous B2C website, a plasma TV with a price of 13520 yuan is found. I intuken, this is a chance, immediately completed the order online, leaving the delivery address and phone. Immediately, he got a list of orders given by the website. One day passed, the website notified Mr. Ding, because the website's work negligence, the price of this TV is less than "0", so this order has been revoked.
Things are very simple, interesting is the reflection of all aspects. The supplier of this plasma TV is identified in an interview with a reporter: Ding Mr. Ding is "order" instead of "order" online, only after the company is confirmed after the company is confirmed. Because the company's background is wrong, the company completely has the right to withdraw the order. Mr. Sun, the company, even told reporters that for online malls, write fault product information is a common thing. Therefore, the company will be subject to the information at the time of telephone confirmation.
Lawyers, director of the Legal Department of the Shanghai E-commerce Industry Association, believed that according to the relevant provisions of the Contract Law, as long as the goods in online orders related to goods, payment methods, delivery methods, etc., it constituted a copy of the Internet. It is approximately the contract, which is legally protected as the traditional physics contract.
Click on the website of the website to see the following text: This website "has the right to discover the appreciation of goods and orders in the shopping program, unilateral withdrawn any contract", the website will pric And commodity status "Change and do not send any notifications". So, these seems to have some legal basis for the website unilaterally revoked orders?
We can see in this case. Whether it is a seller or a platform of the B2C website, integrity is used as a paper empty talk, the credit of the transaction is free to play freely, and as the user of God, the customer is also completely placed in the bottom, I can't help but think of the advertisement of the dynamic zone: "My site, I said!"
In foreign countries, there is no such thing, IBM's notebook is not one, but two "0", Microsoft's game consoles even gave the misalign "0.99" dollar. In the correct label, IBM and Microsoft are also considered effective, not only the goods, but also provide quality assurance and spare parts, until the good matters give the news, the public relations manager of people is awkward I came out: "It is to develop a new VIP user."
"I said it is not enough" e-commerce
Miss Xie is a senior manager of the famous domestic e-commerce website customer department. Wang Mr. Wang is a business manager of a chain express delivery company in Shanghai. The two cooperation time is not short, but it has been very upset, even disconnected business. The reason is nothing. For a while, the items sent by Miss Xie have been rejected by the customer "no reason". Some customers' addresss are even simultaneous.
In order to improve the popularity and transaction amount, Miss Xie recently made a "prizable promotion" event, any registered users only have a gift of a number of values, and the website will send a gift worthwhile. The problem is delivered in terms of gifts, and each day is sent out every hour. The famous website "of Miss Xie's" industry to cancel the buyer strictly certified system "has tasted the bitter fruit of" self-ending ". A free mailbox plus one ID, skilled netizens will definitely become a registered buyer of this website in 10 minutes. After entering the website, they will take a breath, regardless of the goods only look at the transaction price, waiting for the time to give a gift to see own Is there a winning prize. The buyer who won the winning prize is actually not careful. Anyway, it will not pay, continue to come back "The sight" N times, everywhere, the net is taking the fish, sealing the ID, I still have N, who has N, who is the spare vest, who Let you "Believe" our buyers? We are the Lord, which is the God of your website!
The first thing to be hit is the sellers, countless trading flows are "hanging", the goods cannot be renewed, contacting the buyer does not respond, according to the management of the site, at least 7 days, complaint Submitted to "people full of people", bad reviews, afraid of true customers, and the seller of Mo Mo has to vent the anger in the forum.
The customer service of the website is also busy with the floor, requiring confirmation, inquiry, complaint, 谩 谩 and queue, the phone to meet, the true and false ID allows the gift to pay for three days, the logistics department of the website and cooperation logistics The company is even more complaints, more comics, more comics, the active planners and the top of the website, "hiding" to prepare for the "Celebration Conference", and unconscious middle cadres want to cry without tears.
Five years ago, I was laughing as "telephone plus bicycle is equal to e-commerce", I know that I have to confirm the identity of buyers before delivery. "China's famous e-commerce website", "China's famous e-commerce website", "The World's First Leading Model", today, because of the urgent work, it is very popular, and does not pay attention to the construction of his integrity system, excessive buyers, the result server, pay The system crashes, all users complained ...
After turning over the previous information, the transaction success rate of the EMA in 2000 is over 97%! Neptune hopes that "I said it doesn't matter", this kind of e-commerce does not repeat it in China.
"I said you said that you are all e-commerce"
Due to the vague and cost problems of the e-commerce credit system, almost all domestic online trading platforms put the credit training and construction work in both sales, this kind of "I said that you are talking about", directly promotes "hype The credit "is universally popular in the domestic trading website, especially between the developed C2C website.
Neptune is extracted from 400 well-collected random samples in the most popular projects of online virtual goods, jewelry (including clothing), small items (including books) and local specialty four-class network transactions, and the processing of weighted average value. The result is: In eBay, a praised credit cost is 7.8 yuan, in Taobao, this number is 5.4 yuan.
The author reminds readers to pay attention to that the current praise of C2C is "two-way" nature! That is, whether it is a buyer or a seller, as long as the network transaction is completed and praised each other, whether it is a seller or a buyer, the praise will be recorded to your online credit system, the system shows you "All" praise accumulation results. Plus "loose" incomparable buyer registration procedures, how much is the water included in such a credit system? How easy is the hypervation? I believe that everyone has already known the same.
So there is such a strange phenomenon: Seller registered for a week is already a "diamond level" credibility, interchangeably praised the news in the station communication tool, do not buy you, you have to give me a praise. Otherwise I will The egg picks your bones, but it is more than "smart people" to start selling "Diamond Level", "Double Drill" credit - and send a full set of registered materials! And it is the minimum price, 20% discount of RMB 18,000. According to the number I offer above, a diamond is 250 praises, which is completely emerging "profiteering" and the powder ink. In addition to these large and small comparatives "new", "double diamond" sellers fake money, "five stars" buyers fraud, false information is covered with clouds, W-goods A goods are flooded, and they are all in C2C websites. ..... This is said that it may be honest for integrity, non-false users, but it is the fact that we currently face the e-commerce. If you can turn out the post of "Bamboo", "Managers", etc., the situation may be more serious!
These facts elaborated above Neptune are not a dramatic. The root cause of China's e-commerce credit crisis is two points: First, as a website of the network trading platform, for many reasons for cost, policies, capital parties, etc., there is no involvement in the construction project of the credit system. Instead, "push" to the model of the transaction, naturally the vulnerability is full of viciousness. Recently, the industry is in the popular "Third Party Credit System", if it is not a problem, as a website participating in various network transaction links, why should the "credit" issue to "third party"? Dell, IBM and Microsoft's website can also be said to be a large e-commerce website, why do these companies do not need "third-party credit system"?
In addition, the website itself is eager to have a good idea of receiving and greed! When the trading procedures, payment systems, registration certification processes are not complete, blindly worship the "number of users, the number of goods and transactions, the transaction pen", etc. VC, and the records of VCs are more appreciated. I shouted on the mouth of "credit and integrity", but the real thing is not done. The "Strict Buyer Certification" system I mentioned in the text is quite mature before the technology, costs, and the process of the process. After a destination cancellation, the evild is coming, the deception is coming, Even the things that hit their own logistics system, what is wrong with the murder?
postscript
Amazon and eBay have a big loss without paying attention to credit construction. Because of the madness of money laundering, eBay has received FBI's survey, and the quality of Quality has problems, and the Amazon's share price has fallen by 4.8%. In the past, the second day of the world, the truth of the thousand miles, the truth of the Ant cavity CEO understands that the success rate of "e-commerce" transactions in "E-year" before five years, five years have passed, China's e-commerce All of the CEOs looked back, think about it, is there anything to learn to "E"? What is the truly netizens who do China?
