Humanities optimization is mainly optimal of interaction, ease of use and website performance. I have seen a book is written by the famous Optimization Master Steve. Kruger, the first principle of the effectiveness of him is "Don't let my brain". Maybe this concept seems to be a little clue, I am also a little dizzy when I first contact this sentence. If you want to do this, it can be very difficult. "Don't let me make brain" this concept has a different concept on different people, which returns to the "human optimization is the most difficult experience because we want to guess the use of users". People and people are different. Everyone will have cultural differences due to their localities, or because they have differently understood the differences in the problem, or the different differences between personal opinions and habits. We must let everyone understand that our website can easily use the website to reach the purpose of what he wants to achieve, which is too difficult, and humanistic optimization must do these differences to unity. Each website will have different purposes, with e-commerce websites, exhibition websites, personal sites, and more. Now we take the approximate process of human optimization with the most important e-commerce type website. This concept of e-commerce website is clear, that is to reflect business, it can be online shopping, it can be online ticket, which can be online trading platform, in short, let users realize business purposes on the network. Now there are two partial B2Bs (merchants to business), B2C (merchants). B2C is the highest realm of e-commerce website design. If you can make a successful B2C website, what else, what else, what is the business website or B2B business website, etc., the reason is very simple, it is because the upper is mentioned The difference between people and people. A very important indicator of an e-commerce website is "conversion rate" (that is, the viewer of the Internet browsing web page is converted to the customer). This concept is also an important indicator we measures whether an e-commerce website is successful, and he also plays an important role in the optimization process. Introducing some relevant concepts of e-commerce, our transcripts, when we want to optimize the website, we quickly complete the technology optimization, because technology optimization has a specific step to be optimized, and it is possible. But many people don't know how human optimization will start, but it is also very simple. That is "trial." General trials are divided into two parts: First we try to have a probably understanding of the website, then we need to find some ordinary users to try, in the process of ordinary users, we will not give any tips only need silent observation Their operational steps records some of the operations of each step and how they use them for some ideas. After "trial", we can analyze the part of the need to modify according to the results of the test. Remember that we must not give any prompts to be tested by any tips to not bother them. It is said that this sentence is "simple" to express this sentence, it is "simple", and it is a foundation for the success of an e-commerce website. "Simple" tenet we need to run through every part of the entire website. Below we follow the "trial" process analysis questions that need to pay attention to during the optimization process. Starting from the landing website, is we clearly see what is the name of this website? What is it? What is the product catalog? What is the navigation menu? Is it a key recommendation product today? Is it a discount product area? This series of question marks are for e-commerce websites. If we will consider other factors for other websites, if we think about a news page, we will consider the headlines of today? I have to see the scores and pictures of the Chinese team football match last night? and many more. This type of test does not have a specific specification, any action is randomly a sudden action, so this test cannot be given to us a long form like it is a place for the mall or store, etc. We go to draw a campiece. Everything is very natural, only so that we can truly understand the difficulties encountered during the use process.
We sometimes give him a topic of the tested person to make him complete, such as: Let him buy a newest DVD on the website, or they go to find a new message or even a month before. All tests must be carried out in a harmonious environment, do not let those who participate in the test are tight, which will greatly reduce the correctness of the test results. Testing also needs to develop different solutions based on funding, website scale, and so on. Below is a procedure diagram of a user to browse a website, which helps us understand the entire process of users browse the website. We can carefully observe the time when the user is listed on the steps, and what you have done in every step in the website, and record these data carefully, and these data is also our optimization. The basis of action. Usually our optimization focuses on navigation menu, product catalog, station search, page layout, purchase process, etc. Life I have to give some small examples to analyze the mistakes made now in many websites, how we optimize.
Let's first look at most websites will be committed. The text is one of the most important elements that make up the web page. We can use the color, size and location of the text to distinguish their importance, divided into title, content, etc. Wait. There are many websites of the website to go in, we can see a text of the black pressure. We will have no good feelings on this website. This is the mistakes in our domestic websites. The website will have different design directions due to different purposes. Many business leaders don't know how to design, they will refer to some other people's websites to present their own website design. Requirements and ideas, this will cause the same thing to feel the same, thereby losing their themes. For example, now we go to some businesses. After you go, I didn't see what the company did, the first one is a large piece of corporate news, such a large news sensation enterprise website has become a news website.
Some people say that we put the company in the home page, such a home page home people see what our company is doing. It seems to be a good idea, but we should clarify that a little user is in "browsing web" instead of "reading the web", such a large text will not be interested in seeing, the user will only read what I am interested in. Others are basically browsing.
We can make a simple trial, now you can give you a newspaper around you, let them read the newspaper, carefully observe how they read newspapers, everyone will turn the newspaper throughout, at least he will finish reading A whole version of the title is then read an article. Absolutely no one will pick up the newspaper from the upper left corner or the lower right corner to start a word a word reading newspaper. The benefits of the website are "link", we can fully use the link to guide users to read what they are interested, or guide them to read what we want him to see. We can now optimize our previous websites, remove the text of the home page, change it to the link as needed.
There is also a mistake in various business sites, that is, there are too many columns that need to be required when making customers fill in the registration information. Many people online have such experiences. Now most of the business websites will have a registration column. If registration becomes a member, what kind of service will be, very good, let us go in and register. Click on the registration button, open the page, how can a good guy? There are still some of them, but also painted a red asterisk! Forget it or not registered! At the time, this website will have a lot of customers because of the registration. Some people have not been scared to fill in, and I started to fill in the username, password, confirm password ... "ID number"? "mobile phone number"? I am stop at once, don't you fill this? But painting a red asterisk, I don't want others to know this information, I will go, see if there is no service in other websites and need information, although other websites are not good and not as good as this website. Well-known. This is the experience of many people online. Many websites are eager to seek, I want to control the information on the customer immediately, they will think that this will account for this opportunity. In fact, they are wrong, I want to let users first use our website to slowly, they feel that we are safe here and the service is very good, some people will want to get more services, they will naturally register this information. However, when the user has not understood this website, we will scare them away. We will completely lose this part of the user, so that the losses brought to websites and companies are far more than those who will register. The interest is big. So when we see these columns during the optimization process, we should suggest that they will fill themselves to fill in, and add some of some of the key pages about registered customers and ordinary customers to enjoy different treatments. Tip, this will play a half-time role. We have introduced two examples of human optimization. Because there are many examples of such examples, we must summarize in actual work. Not the best page is the best web page, practicality is more important than artism.
These optimized issues apply to we optimize an existing website. If we have to re-do a new website, it is best to consider some such problems in the early days. After all, do anything, consider it, it is better than the future. many. These are tightly my own experience summary and everyone share, there are still many deficiencies in the article, I hope everyone will mention! Made in my QQ: 250596, there will be a lot of exchanges! I hope everyone can make the best website, improve the status of the Chinese website design and production industry!
