On the mobile phone screen, the virtual character "nanako" starts inquiry - "What fashion is you like today." This is a scene on the exhibition "Retail Tech Japan 2 004" (also held JAPAN SHOP 2004) in Tokyo Big Site. Many booths introduced people to people new technologies and goods to people with a new technology and commodities that have introduced people using mobile phones and IC tags. The "Nanako" mentioned "Nanako" is a developed mobile service Cybird to help the mall to attract the virtual characters developed by customers. The first time in the organizer booth.
The i-Appli is equipped with a Canadian venture company INAGO AI (artificial intelligence) engine. According to the guest, the AI engine chooses the right item and introduces it by nanako. For example, if a customer says "Participation of the gorgeous clothing". The vegetable dishes will introduce "How is the pink long dress suitable for spring? There is a sale on the 7th floor of this mall." At the same time, it also shows the physical image and the store map, leading the customer to the store. Cybird will provide this I-Appli service to the mall in retail stores in the summer this summer.
Turn your eyes to the stalls of the Scientific Research Institute, which is very close to the organizer, there is demonstrating how to use IC tags in the clothing store. The IC tag reader is hanging on the wall. The customer will hook in the clothes on the hanger on the wall, and the card reader will read the label of the item. An LCD monitor is hanging on the other surface of the fitting room. You will use "concept code" to classify the colors and unit prices of different commodities. At the same time, it shows that the shoes and fashion bags with the customer brought into the fitting room, recommend other goods to customers.
In the store, the purchase criteria of the customer who cannot obtain the electronic cash register cannot be obtained, and all product varieties are prepared for reference to the reference. And therefore, it is known which items are "not sold by many people", which considers price reduction or otherwise promotions.
It is possible to prevent leaks the organizer booth also demonstrate the scene of the office using IC tags. The Japanese signal shows the file cabinet "IS-CABINET" using the IC tag. It is scheduled to be listed this summer. Its purpose is to prevent internal personnel from leaking important information.
Each folder comes with an IC tag that is managed by a card reader in a file cabinet and a computer with an external connection. The user who is allowed to view the file needs to verify the IC card of the authentication, then enter the file name to retrieve file, and the location of the corresponding file is displayed. Open the electronic lock of the file cabinet. The content organizer booth also introduces: "Don't organize the folder, you have no provisioning every time, let people look at which file is placed. Can be further improved." According to the responsible for the AUTO-ID Laboratory, the AUTO-ID Laboratory, the Vice-director of Japan, is introduced to the privacy problem. For example, there is no collection of personal information from visitors, and do not record the relationship between people and objects, and devices to eliminate the IC tag content in the analog store.
Yatian emphasizes that "It is currently possible to avoid the use of personal privacy. Even if you remove the IC tag, it is possible to infringe the use of personal privacy, it still has a lot of potential advantages." (Nikkei BP)