Source: Seven-color birds, I opened a design company, mainly engaged in the business of graphic design, website design and development, multimedia animation design three aspects. I'm going to have a New Year's Day for 2 years. Today is New Year's Day, there is always a violent impulse, decided to "burning" down your idea to back up. I am an extremely loved design, interested, inspiration, can open the company is the dream of me in the early days - be a boss, this thought has been impacted, spurting himself, so that she is strong, so that I am strong Diligence! In 2002, I finally encountered a noble person. It was a high school classmate. He went most of the funds, and a partnership opened a design company. At that time, the dream of her years was realized, - - I have my own company! But I ignore the following points: 1. Opening the company doesn't necessarily make money, open the company is just means, making money is the highest directive. I ignore it. 2, open the company, not necessarily the boss, because I still have no temperament, sitting in the old chair and swaying. It takes a few years to shape it. I also ignored it. 3, I am the designer's origin, and I can't worry about the design of the design, and the market is awkward. 4. The development of the company has given an unlimited expectations, in fact, the historical task that designs companies can complete is limited. I will analyze these points I ignored one by one. I will explain a few phases of the company's development in time. In the time of the company's opening, I can imagine how a person is jealous from the identity of the designer. It can gradually arrange the funds to implement the fund. To the place you think, you can recruit yourself, you can exercise your own management allocation, ---- important, it seems that I should not be designed! - That annoying overtime and fiscal gods ~~ So my first step is to recruit people, I have enough design minds, and the partners who work with me are also the masters of the design world. It is definitely no problem in digestion. It should be recruiting the business personnel, first attacking the part, this is his own consistent style. So, we have recruited several batch of business people, starting to run business, fortunately, the first two salespersons I recruited have not long time, I feel very happy, plus some social relationships, business volume Still rich. But it is a slow digestion, and the customer is delayed by various reasons, and some are shouting, it is very a headache. Fortunately, the company's alternate funds can be fully issued. In order to enable the business to expand, I recruited several salespersons, but there were almost no economic benefits to the company later, and their quotes, planned, negotiating, spending me very big. Energy, after all, they are a salesman, and the knowledge of designing this piece cannot be required to be too high. After a month, there is no effect, or it is automatically separated, or the company is clear, it is reactive, which is probably over half a year. Out of the reflection of such operations, I think there is a matter of improper, let me cancel the salesman system: 1. The salesman is a pure interest eye, which is their career requirements, aiming. As long as it is to design the company to do business, it is basically no business experience. Because the man is afraid of a man who has a good business ability, it should not be able to design this industry, they can choose better Larger playing platform.
Because I can recruit that I have just been in the society, or when I have just been there, I have been the limitations of the market law, it is also the limitations of the design market, generally transferred to other industries. Or the ability is not enough, no performance, the boss feels unsatisfactory, do not have other methods. In short, they left this industry because they have no feelings on this industry, and there is nothing to entangle, and I don't have the limitations of the design industry, but I have to leave behind. 2, the company's starting capital is not large, can only start from the perspective of real, concise, unobstructed the market, create your own brand platform, make full use of the company's brand to recruit business. Therefore, the salesman can easily abandon the company's platform, find a private person to do the list - what is wrong with this? Especially the more people who are more trained, the more you can discard the company, and it is more, and it is even more, they can do their own business for a certain amount of business. We can assume that an ordinary salesman must do 5000 business to maintain his basic salary and overhead, and an excellent salesman must do more than 8,000 business (number of receipts), can we call it excellent, he Can work hard, do 10,000, you can ask 2 designers, get a studio, isn't it? ~ 3, the salesman expects you to have enough business to ensure your income, so they hope that the company will be next, especially new salesmen, who face what kind of customers I thought it was an opportunity. As long as the customer said, this time is a small business, the price is based, but we have a lot of opportunities, the salesperson will move, entangle the company wants to do it ---- Do at least reimburse Your own fare. As the company also has reason to consider, if there is no small business to exercise new salesman, how can you have a big business back? do it! The result is that the business is small, we always want to complete it quickly, (time is the money), and the small business is not easily digested more than the big business, the opposite, the Lord that can't afford the money, generally is also difficult to digest, Such a terture, temper, time is gone, the brand is gone, the profit is gone. The boss has also been dragged exhausted! ~ Summarize the above points, it can be seen that if the company itself is not called the brand in the market, if you leave the company's price, you have to fall. If you leave the company, you will get it, and you will be asked for someone with a predecessor. . - Develop a salesperson, can't earn money from them at all. So, for the above vicious circle, I thoroughly gave up the dependence of the business department and changed to the phone sales, because my thoughts were: due to the relationship between the salesman, the small business should be done, the big business runs Drop. The role of telephone sales is mainly pulling information. I am negotiated by myself, or senior designers. There is not much interest relationship between the middle. (Although the sales of telephone sales also have a certain commission, but after all). But in fact, I also invited a few batches of phone sales staff, but strange is that a similar business is not pulled. And there are a few girls, I think the phone sales ability is very strong, bold, dedicated, the sound is sweet, and it is hard to succeed. The information returned is very small, very miscellaneous.
I analyze, why? ~ 1, the industry's factors. Although many industries use telephone sales, such as network companies, similar to Chinese enterprise networks, or many salesperson's first step is also a telephone sales. But we doing visual design, is a kind of pursuit of concept, and it is not easy to rank in unknown. After all, we are doing the functional work, sometimes we solve it is not practical, but to meet the aesthetic emotions of our customers. 2, our customers need us to do a lot, for example, it is usually 1-3 times a year, it is coming fast, it will be fast, and the probability we can fish is extremely low. 3, due to no interest, single phone operation, one is boring, no fun, the second is not enough passion, can't make flexible mine market opportunities. This time has been over half a year, the harvest is not big, continue to rely on his own social relationship, and the information on the network to maintain the company's development, ok, enough funds. The third operation is to completely get rid of the development of human business, truly through its own social relationship, develop network resources to maintain business, in these months, I also have to work hard, find active and previous operational ratio, Easy, more simplified, but how does the company do big, do it, do it? During this time, I also learned about some friends who opened the company, and I also talked with some friends who lost confidence in the design industry, and exchanged friends with friends, and finally made the following: 1. Design industry What kind of industry is it? I have said a friend who is disappointed with the design. In fact, the design is not a industry, and it is only a professional career. It is a beautiful business! Think about it, it is the type of company, which is the gradual refinement of division of labor. Therefore, we can see that there are so many design companies in Shenzhen, and there are many cows, but how many is large? I have to go to a large-scale production company to talk about business, and I have a high-scale, why not do design companies to make a large scale, as long as there is sufficient business, you can recruit enough designers to recruit enough customer service staff. Don't you have a big profit? This idea is very reasonable, but don't actually have business people to do, why? Because you can do such a design company so big, it's not interested in the design, relying on an absolute business wisdom, business, and so smart, how can such a powerful business genius, how can it be designed? , He can play his ability to other industries, such as diet, such as clothing, --- design, not quantified! Designing this industry, I think it is a relatively special industry. I used to do his business than a barber shop. It's going to be a customer, you can't be careful, people can only queue. Moreover, the hairdresser is mature, and I have opened a small handle shop. We are the same, the sold is a craft, earning is craftsmanship. Therefore, the barber shop has not excellent. Later, I feel that this metaphor is not necessarily suitable. The price of the design can be lifted high, which can be very high, such as a sign of 200,000, as if the haircut can not reach, there is no certain comparability.
