Original connection:
Four big death points of traditional software model
ASP, application service provider, you can simply understand to make users don't buy application software, but online to the ASP website to use the features you need, spend money, don't spend money. ASP can provide a lot of services, in fact, I even think that all existing applications can use ASP mode. Now there is more, including CRM, human resource management, office automation, etc., there are many very specific applications, such as market surveys, recruitment, anti-virus, games, etc., future ERP, finance, procurement, etc. More and more be available.
When I did CRM in 2000 to Siebel, I agred in the interaction, I was awarded the CRM ASP, which was only a few months later than Salesforce.com. Last year, Salesforce.com was launched, which was second last year to Google's IPO star, and the interaction of the interaction disappeared in China. From the pioneer to the martyrs, it is a sigh. Many people think that the ASP is in China, but there are still many people climbed up in the bloody blood, and continue to fight, and continue to fight, like XTools (www.xtoolscrm.com), launch a monthly rent type CRM. I would like to use this article to get ASP.
Traditional software model refers to software companies development software, and sells to customers, customer payment and then install, but also pay service charges to obtain technical services and new upgrade versions in the future. Traditional software models and ASPs are popular, there are four "dead points", which cannot be solved.
1. Pirated problem
Since the software is installed to the customer, the software has a feature that can be replicated, and it is impossible to determine that traditional software vendors want to prevent piracy. For low-priced tool software vendors, piracy is the biggest enemy. For complex and expensive large enterprise applications, customers are not easy to install, often have manufacturers' services, pirated questions is slightly better, but Siebel has pirated in China, it can be seen, no one can hide This robbery.
Asp are not worried about piracy. The software is installed in the ASP machine. The customer is only used by authentication. If the customer doesn't spend money, the ASP does not let him stop his account, no one can account for the cheap. It is also stolen, that is, the user is stolen, and there is no ASP.
2. Vendor commitment and user experience gap
In order to convince users to spend money to buy their own software, the manufacturers will always exaggerate their words, users are willing to pay for software, they must expect software to bring value for themselves, the manufacturer's commitment and experience after the user's actual use experience There is often a big gap. The previous manufacturer of educational software, in order to let the parents buy education software, boast the software, and the software's specific use effect is a comprehensive decision, many parents bought the software, found that the child's achievements did not It is expected that there are many, of course, complaining, there are still many and the company's lawsuit.
Asp does not have this problem, and customers can trial before the customer decides to purchase ASP services. Customers decide whether to buy, depending on their own trial experience. The propaganda of ASP, but also expects to pull more customers to try, as for customers to spend money, can only rely on letting customers like in trial, inseparable. If the customer has spent the ASP service even if it spends money, they can be terminated at any time, and they will not spend money. And traditional software can't, you have already bought it, want to return? difficult. The software that the customer spend money is white and white, can you worry? Can you worry? 3. Accounts receivable
Why don't traditional software manufacturers use trial ways? Of course it is. Only part of the money, put the ERP software, CRM software to the user until the user feels satisfactory, accepts the acceptance, and then collects the full amount, this kind of manufacturer has done a lot. The results of it? Most of the money will not be returned. Accounts receivable to enterprise application software, is the most headache problem, there are many of them being dragged by this. Customers use your software in their own computers, but what should I do if I don't pay you? It is difficult to get.
Asp, happiness, things in me, customers must go online to me, there is no bill of assessment. If the customer trial is not paid, the ASP stops the account, the customer can not use it; the customer pays the purchase period to buy, no renewal, the ASP stops the account, the customer can't use it. No one can make cheap, simple and fair.
4. Upgrade and technical service issues
Traditional software vendors have few unrecorded upgrades and technical service charges, unless they want to make a few votes. Software companies continue to develop new products, mainly from the upgrade and maintenance costs of customers. Customer? There are probably few people who are willing to pay. Originally, I don't know how long I will use this software, your new function is not worthless, why should I pay a sum of money? As a result, the version used by customers will provide technical support for so many new and old different versions of customers, and the cost is very high. Microsoft continues to provide services to customers who are still using Windows 98, and they have become big.
Asp does not have this problem. Customers only have a fee: use fee. The ASP has decided to use most of the charges to develop new products. Software is in ASP, updating and upgrading at any time, and customers are also the same latest version. Everyone is worried.
If I now engage in software, I must have a pattern of the ASP in the pattern of traditional software. Traditional software vendors are a huge thing, and the ASPs are spring bamboo shoots. The little monkey certainly can't beaten the big dinosaur, but as long as you stick to the lives, the environment changes will eliminate the big dinosaurs, the world is the world of the little monkey. Can the big dinosaurs can survive? It is said that there are monsters in some lakes.
