PSP is currently attracting in the United States, which has been greatly concerned in the United States. Since the sale of PS2, the US market has sold the most grand game console in the US market, the first day supply reached 1 million unit. According to the SCE headquarters spokesperson Nanako Kato, even if the 1 million PSP sales in the first day, Sony still has the ability to immediately add shipments. Sony is expected to double the monthly production of PSP this year and reach 2 million levels to meet the needs of Japan and the United States, while Europe currently has not identified the release plan.
According to the analysis of the financial media bloomberg, Sony's new president Howard Stringer will be taken, and PSP may be an important chess piece that activates the entire Sony. This handset can not only play games, but also download music and movies online. "Stringer needs to get the market's attention, clearly indicating that his plan for electronic products." Daiwa Asset Management's Yoshinori Nagano said. "Sony cannot just get profits from the game, so it will become the center of profits." Stringer is the first foreigner CEO of Sony, since the appointed March 7, Sony's share price has increased by 7.5%. .
But compared to the peak period in March 2000, Sony's share price has shrunk by 73%. The huge loss of VAIO notebooks, Walkman, etc., so that Sony is false, Sony Electronics occupies 65% turnover, and the loss of this sector makes the entire Sony to bear.
An important strategy of Sony PSP is to handheld movies and music business, and these are Sony's strength, and Stringer has always been responsible for Sony. Stringer has created the world's second largest music company. Last year, Sony acquired MGM. The influence of his movie circle will make more movies on the PSP. Disney and Lion Games have now announced to join.
Nagano believes that the current Stringer needs more clear use of its movies and games, promoting sales of their electronic products. Last year, the operating loss of Sony Electronics reached 35.3 billion yen, which is expected to lose 25 billion yen this year.
