[Introduction]
Backrest by 90 million Internet users, Chen Tianqiao has made a myth of wealth with online games, while after China's 329 million mobile phone users, how many Chen Tianqiao will be created again? By online games, Grand Chen Tianqiao almost interprets a story of wealth close to mythology, and when Chinese mobile phone users have grown to 329 million, mobile online games, "new" things full of wealth dreams, undoubtedly the market " Chen Tianqiao provides a richer imagination space. In the past year, mobile operators, mobile phone manufacturers, game developers, channels, and mobile game operators have put many enthusiasm for this passionate concept.
But how big is the market space of mobile online games? Is 3G and billions of mobile phone users who detonated this network gold mine? In the face of a wireless value added and online game "superposition" concept, what will the industry form of mobile online games going? With the end of the mobile phone online game "ice-breaking period", the problem like this is still the issue of "Chen Tianqiao" urgently need to solve the problem.
Wind sound
China Mobile operator's SMS business has reached a new climax in history in the past Lunar New Year: from the New Year's Eve (February 8) to the first month of the first month (February 15), the national SMS transmission reached 11 billion The conservative market income is 1.1 billion yuan. In 2004, the SMS transmission exceeded 217.7 billion, the market income reached 21.7 billion yuan. On March 14, 2005, China Mobile has released the 2004 year report, net profit increased by 18%, and the annual report is mainly driven by GSM subscriber growth.
However, the growth of new users and SMS cannot be used as a long time for supporting the operation of the business. After all, any growth is limited. At present, although the new growth point is not the task that operators currently have to solve, but only Time morning and evening.
The mobile phone network game industry suddenly appeared in such a context, although the 2004 domestic mobile game revenue contributed only 1% to 2%. On March 14, 2005, Sony Ericsson demonstrated 12 mobile phones that support Java3D feature at the World Game Developer General Assembly. And this is only a year with the first Java3D function. In 2004, Sony Ericsson has launched six Java TM3D new machines from entry-level to high-end grades, making it the only mobile phone manufacturer in the market for multiple 3D features GSM / UMTS products. Motorola launched the latest MOTO E680 mobile phone in September 2004, as an intelligent PDA mobile phone, E680 embedded the first mobile phone online game - "Three World Legends".
The more and more competitive mobile phone market has made many mobile phone manufacturers' profit margins all the way. It is an indisputable fact, and a new mobile phone investment market has taken a sharp price reduction in a few months. Mobile online games are relatively high requirements for mobile phone hardware, which will inevitably provide a great market for mobile phones. The mobile games currently can use are only limited to the high-end mobile phones of the famous brands such as Nokia, Sony Ericsson, Motorola.
However, capital is a "game" that the mobile phone is impossible to participate in mobile phone manufacturers. In its future, traditional SP and PC online game operators also cut the tentacles very quickly into this "cake" that is expanding. in. In October 2004, it was two months after the number of reddesome to buy mobile equipment game developers, and several red development departments and grand online game development departments were combined, and the first mobile phone and PC network game synchronous cooperation Mobile online game "Legend World", extended grand brands to the wireless field. And the famous portals such as Netease, Sohu, have also opened up special mobile game channels and columns, and some other game websites have fully accelerated the pace of mobile game development.
Internal persons of the value-added operator palm in Person, based on the current technology environment and tariff model, mobile online games can not show their own charm, but based on real-time battle models, mobile phone positioning technology, video audio chat and other technology mode mobile phones The game will gradually occupy the mainstream.
There is a "name" no profit in 2004, competing for the "first mobile phone online game" title to become a lot of companies.
In September 2004, three famous game companies in China were almost announced to launch the "first" mobile phone online game. First, the number of well-known mobile game companies launched the "first" mobile phone online game "Pocket Olympics"; then the United States "first" mobile phone online game "Three Legends"; finally the digital fish announced Formally operate domestic "first" mobile phone online game "big three countries". In January 2005, Daolong Technology also announced the launch of the first large multi-person multi-person multi-person multi-person in China, "Unlimited Qiankun".
Who is the first true mobile phone online game? What is the standard of mobile online games?
Deputy General Manager of Dao Long Technology Executive Deputy General Manager, said that mobile online games should meet extensively supporting many mainstream mobile phone models, downloading clients for convenient and fast, large multi-person online, instant interaction, and full graphics.
In fact, for many participants, whether it is the first mobile phone online game, it is not important. It is important to have a good business performance in the "mobile online game". If you start from this angle, there is no truly mobile phone online game basically a staples on the board, because there is no charge operation in companies that have declared the launch of mobile online games. In 2004, the Personal Singlet mobile game revenue was close to 1 million, but like other companies, PHS did not earn income in mobile online games.
In fact, the commercialization of mobile games has already started business operations. It is understood that the current mobile games include SMS games, MMS games, WAP games, Java games (single-machine download games) and mobile web games (Java networked games). In addition to mobile online games, other types of mobile games have begun to operate, in which WAP games and Java games have developed rapidly.
WAP games are a mobile game closest to mobile phone games, and their interactive and graphical interfaces are similar to traditional PC online games. The Raising China running in the air network is a typical representative of the WAP game. According to the inside of the air network, this game now has more than 100,000 registered users, and is the most played game in the current number of mobile phone. At present, the charging model of this game is 5 yuan for monthly fees. According to China Mobile and SP's division mode, the air network is only more than 5 million yuan in the game of China's game every year.
However, restrictions on the network environment, WAP games are not like Java technology-based mobile online games have a broader future. Industry insiders say WAP games as a WAP browser-based game, which is equivalent to playing games on the web. If the web page is slightly complicated, it will cause the network speed very slow, which will definitely have a certain degree of impact on the development of WAP games.
The single-machine Java download game is also the current mobile game in mobile games, and it is also the fastest growing business in the income growth of value-added service providers. However, the pirated problem facing the stand-alone version undoubtedly covered a thick shadow of this business.
Potential market
If you look at your mobile online game according to the standard of PC online games, you are currently not mature mobile phone online games, but the level of "pediatrics", but this does not block market and investors' enthusiasm for this bud state business.
Authority predicts: China's mobile game market in 2005 will reach 1.2 billion, WAP, Java / Brew and other technical platforms will increase significantly. Mobile game business that has just started in 2004, will grow rapidly with 100% development speed in 2005.
However, the number reflects is not the real market potential of mobile online games, because the current advisory institution is only the market size of the absolute body with a single version of mobile game. In China's current market environment, like the PC stand-alone game, piracy will greatly curb the rapid growth of mobile phone stand-alone games.
In fact, the real market potential of mobile online games may be much higher than the current prediction institutions in the actual situation of PC online games in operation mode.
According to statistics from international data companies, the 2004 PC stand-alone game market is only 100 million yuan. Backed and other factors constraints, PC stand-alone games maintain a sluggish state. A new product of 116 PC stand-alone games was issued until November 2003 to November 2003. Compared to 313 in 2001, 397 in 2002, as well as 194 in 2003, there was significant reduction in quantity. The PC network game market with factors without piracy is another scene that makes investors excited. It is also based on the data of international data company. In 2004, China's PC online game market is 2.47 billion yuan, an increase of 47.9% from 2003. The agency is also predicted that China's PC online game market will increase to RMB 10.96 billion in 2009.
So do you have any pirated factors that interfere with mobile online games release a similar proportion? In this regard, the new and old entrepreneurs in the domestic Internet industry have almost convinced.
Air Net CEO Zhou Yunfan said, I believe that 3G's emergence and arrival of mobile bandwidth of 384K per second in 2005 will allow mobile games to enter a new realm. Zhang Youli, president of the crystal period, said that mobile online games will be another huge opportunity in the crystal period. The first chance of Zhang is the first agent of the transistor's first agent "Stone Age", which seems to be quite risky at the time, which makes the crystal in the last PC online game market.
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