"Tencent has acquired Foxmail Zhang Xiaolong and other Join QQ", instant messaging software manufacturers Tencent QQ have officially signed an agreement to acquire Foxmail software and related intellectual property on March 16, 2005. Mr. Zhang Xiaolong, Foxmail, and 20 Foxmail team members will also join Tencent in the near future.
In fact, in May 2003, Tencent launched "QQ Mailbox", which has been seen as a position to grab the free mailbox header, but due to various reasons, QQ mailbox did not make much progress. In fact, many QQ users are just as this is a function of QQ, and there is not much to care about it. The free email market is basically the situation in all flowers. As a tool, QQ's mailbox service is not like OE, and Foxmail is hot.
As we all know, Netease, Sina, Sohu, 263, 163 mailbox, Tom, 21CN, etc. have their own relatively stable user bases, no one can occupy an absolute advantage. Due to the income and SMS, online games, the online games, which are not rich compared to the online games, and most email service providers have put it as a basic business, and there is no great power to grab the market. But as a informal mark of a website on the Internet, the number of email users' registration is still very important. Tencent has been clearly indicating that qq.com will create a entertainment-type portal, so QQ.com's mailbox will also be a sign of its rivers and lake.
In the case of continuous segmentation, Tencent hopes to constantly stabilize and consolidate your camp. The acquisition of Foxmail is undoubtedly in the layout. Tencent's advantage is obvious, in the field of instant messaging, in addition to Microsoft's MSN has no one can be with Tencent. With its huge user group, you can bring a new step to Tencent's mailbox service, which is also an attracted to the user. After all, in the field of value-added, who can do more for users, and it is easier to get The user is sought after.
Foxmail was founded by Mr. Zhang Xiaolong in 1996, which has won the love of the Chinese in the email client software familiar to the Chinese, and has won the love of the country with its short, fine design, fresh, friendly interface, practical, and considerate. Related data show that the Chinese version of the Chinese version of the Chinese version of the Foxmail has exceeded 3 million, and the English version of the user is located in more than 20 countries. At the end of February this year, the data from Tencent showed that Tencent QQ's online number has exceeded 10 million. Since May 2000, Tencent QQ's online number has exceeded 100,000, only four years of growth has reached 100 times. The registered users have reached more than 300 million. According to the CNNIC statistical report, as of June 30, 2004, the total number of online users in my country was 87 million, and the Internet computer reached 36.3 million units, instant communication services and email, search engines, Internet browsing information, etc., to maximize It is incorporated into the daily life of netizens.
According to the "Tencent QQ wholly-owned" Foxmail founder team will join Tencent "," disclosure, "QQ" is the first acquisition of the first acquisition: First, strengthen QQ's monopoly advantage in the user desktop side; Second, use QQ existing SP resources, the toll channel transforms the powerful user group of Foxmail into income; three, extending to other related fields through Foxmail, such as RSS, etc .; four, Foxmail's equity structure is very suitable for acquisition, will not encounter too much negotiation resistance. "
Since Microsoft stagnates the development of OE, it also gave Foxmail to make opportunities, but final foxmail did not show the tensile momentum of the monocell market. This is probably a reason for Mr. Zhang Xiaolong to "convert to" Tencent? After all, on Tencent's platform, you can bring greater development opportunities to Foxmail. In fact, instant messaging software and mail as two twin brothers in Internet communication applications, in many cases, can be used to use. Many IM manufacturers also provide bundling with their webmail systems, such as MSN and Hotmail, QQ is committed to developing instant messaging, while vigorously developing mail systems can also be regarded as determination to build a big platform. Ma Huateng said Tencent's positioning is the field of instant communication. The goal of Tencent QQ mailbox is not only or is not only in the email market, but the stability of its QQ's leading position in China's instant communication market and attacks the challenge of competitors. When the instant communication software starts to develop, it is entirely two applications with emails. It is not associated. ICQ is an obvious example. The registration method is a string of numbers, the original name is the QQ registration method of OICQ, and ICQ. However, with the continuous development of the network, both the two most widely used applications on both the Internet and instant messaging are increasingly combined. Since the network is increasing to become a tool and the speed of work life, people hope to get emails in time, combine emails and instant messaging software is a good solution.
When Tencent did not have its own mailbox system, a part of the users deprecated from themselves and chose Microsoft's MSN Messenger. After joining the QQ mailbox, Tencent's QQ QQ mailbox is formed with Microsoft's MSN Messenger Hotmail a peer-to-peer competition. As we all know, MSN attaches great importance to contact between acquaintances, and MSN quickly gains a considerable number of office populations with its simple interface and practical functions. Today, MSN has more than 7 million faithful users in China, which makes Microsoft have the foundation and confidence of the entire Chinese market. In contrast, MSN's users are basically the office white-collar workers, they have higher advertising values and higher potential commercial value, the online time is longer, and the use law is also more stable. This is also the reason why Tencent launches the enterprise version. After acquiring Foxmail, Tencent undoubtedly gives people a signal, a more complete platform destined Tencent to cast its own emperor building.
