2005 Spring has come earlier than in previous years, grand acquisition of Sina stocks, Tencent acquisition Boda Foxmail indicates that the new round of development opportunities have arrived. At the end of February, the snail is at the Xiaogutong, the 9flash stationmaster Yang Tao, has got a Japanese investment of millions of dollars.
In the second half of 1999, Nasdaq made a sneezing, and the Chinese personal website fell countless. Carboy's complete online manual, the rabbit's fisherman's pier, the echo of the Biancheng, became the commemorative commemoration of the ashes level nemutp; Huajun's software park, gold book house, was prepared by Zhao'an; hot boy, flying bird fission, Gao Chun Hui One of Jinshan Excellence, let the personal webmare feel the cold. The predecessors are still so, why? Now, the webmaster survived in the cold winter ushered in his spring. HAO123, IT Writing Community, Huajun Software Park, Gao Chunhui's "Www.imobile.com.cn), blog China, 9Flash, etc. Or have gained investment, or began to profit size, or begin to expand your business. These models provide a moving power to the forward, ranked webmasters. Summary Time-known website rankings Alexa cleaned up the database, it caused a panic that the webmaster was not small. I personally say that now Alexa is like Nasdaq of the year, became the wind direction of the personal website.
Successfully said from the other class of hao123
On August 31, 2004, it was known as China's first personal website HAO123 sold to Baidu. It is said that Baidu has funded RMB 50 million, and some Baidu equity is added. After the acquisition, Baidu will integrate the HAO123 resource. In addition to the retention technology development team, the HAO123 management will exit after the acquisition package. HAO123 is also known as the website of the URL. Since its establishment in 1999, it has become a number of primary netizens looking for online information, and a number of netizens who are not familiar with the Chinese website have considerable dependence. Very early, Baidu is a servers and broadband support for hao123.com, and Hao123.com helps Baidu. According to the ranking statistics of Alexa.com, Hao123.com traffic is around 25. At the beginning, there were 265.com to go to Guangdong and hao123 to talk, IDG also went to Guangdong to invest in the HAO123 webmaster. Baidu realized that the crisis, if no longer shot, tens of millions of RMB may have to be replaced with a US bill. So I bought a bitter.
Hao123 looks just some HTML pages that are simply unable to make a simpler, this is a lot of unbelievable places. Alibaba CEO Ma Yun said before: "Alibaba can develop so good, mainly their CEO doesn't understand technology." Hao123 is such a "magical kid", don't spend how much energy to update, even if what months Don't deal with it, it can bring about one million income to its webmaster every month. So hao123.com is the "cash flow" of the webmaster. He sold hao123.com is equal to selling his "cash flow" and then retired. Baidu gives the price, but it is 5 times the year of profit. It is a reasonable price. For websites with similar flows, HAO123's income is very small. It is now sold to Baidu, and he has completed the historical mission for its owner.
Summary The success of Hao123 has two: one is first intern, and the other is simple. 9flash creates the early, the content without the flash empire, there is no flash of the Empire, but its traffic has already exceeded the flash of the Empire. The reason is that it is simple and clear.
9Flash transformation
Yang Tao was 22 years old. In June 2002, 9FLASH, in a short time, there is no money to make a total of more than a penny. This student who was opened by a specialist school in Anhui Province, starting from the Musical Motor (Flash MTV), and unclearly made a largest Flash station with the largest visits. In 2003, 9Flash ranked more than the flash of the Empire in the international top domain, surpassing the flash, surpass the flash world. After introducing investment, 9flash has changed a lot. Newly added Flash Forum, Flash movie, 9Flash SMS, 9Flash MMS, 9Flash game and other columns. The website has just started a small, special, easy to start, and the like, such as the constant theme, add other content. Because this time, attracting netizens is no longer a problem, can only increase content to attract more passengers to better conduct commercialization. However, the transformation is a double-edged sword. Slightly flash can also be used as the loss of the original customer and the 泯 个 个 个. For 9Flash, 2005 is a very important year.
How should personal websites represented by 9FLASH Use the present opportunities to make their own work more about a new level?
First, management strengthen
During the transformation of the network company by the entrepreneurial period, the timely strengthening and improvement of the internal management mechanism of the website is an important infrastructure in the process of website development. It is guaranteed to expand the external expansion of network companies, and the business follow-up. However, quite a batch of websites do not have the relationship between extension and management follow-up. Leave a "black hole" in the numerous management links of the website. Currently, in the network enterprise, the expenditure is no planning, advertising, and the wind is in the wind. This management is weak, not only in the shortage of management talents, but also in the unreasonable structure of the talent structure, unreasonably of resource allocation. Quite a few websites, running talent. The "one short, one long" on this talent resource is not effective, timely adjustment and improvement, will inevitably form "black hole", difficult to complete the company's reconstruction and absorb capital, and open up the market's multimakers.
Second, hard work, internal strength and cooperation, win-win
From the experience of successful Flash Brands such as Da Gui, ShowGood, Little Color Series, 9Flash is moving in their own theme, and the original number and depth need to be strong, this is the key to further enhance social influence. The recruitment of the establishment of a Flash production team is the imperative move.
On the other hand: The top and downstream business model of the website is also hot, but because it is clearly divided into the knife ax in the integration, the unharitable, the people in the industrial chain, their respective "core ability ". The result is: one person is a number, and it is allocated. Implement size management and cannot produce scale effects. The author believes that the scale effect is a group effect and is the dispersion accumulation effect, and the value-added effect is performed. The formation of the size effect of the group is that the members of each scale must be pulled down. They have their own economic fulcrums, they have their own economic points. Can 9Flash have developed a good partnership with the upstream audio and video company and even the Flash author on the basis of developing their Flash MTV portal. It will be the key to achieving a win-win situation. After the new team takes over 9Flash, I reached an agreement with the Beijing Century Faira Record Co., Ltd. on the Flash copyright issue of the song of its company's signing singer. 9flash.com will only have Flash copyrights with their songs. We can see that 9Flash attempts to try to achieve scale effects.
Third, develop advertising value-added effects
Online advertising has become a point of view of the website to make money, the profitable method. But advertising this bowl of porridge, can only be hunger, can't be filled. Network economics tells us that an important difference between network marketing and traditional marketing is traditional marketing, with advertising as a fulcrum; and network marketing, service as a fulcrum. The idea that completely put the website profit in advertising is a misplacement. However, the value of advertising benefits is still possible. This possibilities are due to the high gold quantity of network technology, and provide opportunities and possibilities for online advertising. This possibility has become the key to reality, in technology innovation and business philosophy. Personal websites represented by 9flash, at the beginning of the transition, consider the positive and negative impact of advertising, do not kill chickens, abused advertisements will only cause loss of user groups. Fourth, tapping the income and income potential of your personal homepage
9Flash SMS, 9Flash MMS, 9Flash games have shown that new management teams turn their eyes to more colorful value-added services. How to use its own user resources to provide animation resources for mobile users, 3G users. Will be a new profit growth point. This is universal for your personal website. Cooperating with leading ICP anime channels, telecom operators, game operators, carry out related animation download channel production. It is also a promising future direction.
In short, the personal website can be described as an opportunity and risk in the process of commercialization. A new company that is good at grasping market opportunities, often stands out in the future competition, becoming a leader in the new industry. 9Flash has achieved a stage of success, which is only a small step in the long-scale road.
