"IT Age Weekly" special reporter / Luo Yuan (from Beijing) mobile game (mobile online game) rapid rise, can it be a grand wealth legend after the text message, who will become a shake money tree? The rapid rise of mobile games (mobile online games), let people see the hope before the spring is coming, and I look forward to the back of the online game. After the online game, I will have a batch of new rich people, and I have a similar grand wealth legend. With China Mobile GPRS and China Unicom CDMA1X data business, with a large number of mobile communication operators, mobile phone manufacturers, game manufacturers, value-added service providers, etc., and suddenly put this as communication industry The mobile game business of the most dazzling intersection point in the computer industry "creates" another gold mine that is competing. But can this legend appear? The answer is obvious and blurred! A report in Boston Consultation shows that China may exceed the US, in the first half of 2005, China may exceed 600 million yuan after China's mobile game field. Although the market is beautiful, the industry experts believe that China's mobile game industry has to achieve long-term development, and it is also facing some bottlenecks to solve - how can companies in the industrial chain effectively allocate interests and collaboration, and the lack of game content. People who are gold will not be able to earn gold, and for many SPs that are ready to travel. This is the best era, but it is also the most dangerous period. The coming of the mobile game of the dragon split mobile phone multimedia era is induced many SP to change. For them, although the SMS is still the main source of their own income, the new technology and business form represented by WAP and Java has become the most Important revenue growth source. In this, mobile phone online games are called "killer-level applications", which can bring future cash flows from operators and SPs in the near future. Xiefong Wireless CEO Wang Weijia said in an interview with the "IT Times Weekly" reporter, "Since the game is a multimedia application, the business, image, music, and interaction can be realized in the game, the market performance has been strong." Domestic mobile game industry Since September 2003, China Mobile Treasure Chest is officially launched, and now mobile game users grow very rapid, in a short time, the game users grow to nearly 10 million. "IT Times Weekly" reporter learned from the Ministry of Information Technology, my country's mobile communication user group has exceeded 300 million, with the United States, the total population of Japan, and the data business users already account for more than half of the total number of mobile phones. Mobile games as a common focus of communications, IT, entertainment and other industries, will become a must for the next few years. The mobile phone online game market has made mobile operators, mobile phone manufacturers, and game manufacturers have taken their own home magic weapon, grab this huge cake. It is understood that now China Mobile, Nokia and other manufacturers have already opened the horsepower, and the mobile online game market. Nokia declares that by 2006, the income from mobile games accounts for 40% of its total income. In January 2005, "IT Times Weekly" reporter from the domestic game manufacturer Dao Long Technology Company and the Press Conference jointly held by the Crystal Era, and witnessed the charm of the mobile phone market, and Daolong Technology Company took the lead in the Linux platform based on the Linux platform. , The client is based on the large multiplayer online role of the mobile Java platform plays a full graphic cross-platform online game. In an interview, the "IT Times Weekly" reporter learned that this game breaks through the traditional Java game can only entertain the game model of self-entertainment, absorbing the advantages of PC online games, supporting 10,000 people to interact online. Moreover, the game has a discontinuation of disconnection, and the player is incoming that the signal is weak, and the signal is weak, and it is fully protected. The novel screen, humanized design, attracting many game user groups at once. From the perspective of operators, with the development of 2.5G network, the transmission and carrying capacity of the network have been greatly improved. Operators have made a lot of promotion on GPRS, WAP, and CDMA 1x mobile Internet features.
Although high prices make a lot of consumers, the concept of mobile Internet is no longer strange to consumers. From terminal vendors, the color screen mobile phone is now increasingly popular, and the resolution of color screen is getting higher and higher. Mobile phones with Internet access are very common. The phone's memory also has a increase in trend. These have laid the hardware foundation for mobile phone online games in mobile terminal. All is ready except for the opportunity. With the division of labor and cooperation of various manufacturers on the mobile game industry chain, "Mobile Tour" is a good show of the dragon to perform water. Play to go, who can laugh at the end? Foreign research institutions Informa analysis, mobile games are the fastest growing part in the global game market, and its output value will rise from $ 243 million in 2007 to $ 3.8 billion in 2007. The Chinese mobile game industry is officially launched since China Mobile Treasure Chest, and now the mobile game users grow very rapid, in a short time, the game users will soar to nearly 10 million. In the face of unlimited mobile phone online game market, major manufacturers have taken their own magic weapons, grab this tasteful huge cake. First, the domestic traditional PC network game operator has quietly added to the competitive ranks of the mobile game market. The grand network that has been governed by online games, has already begun to actively invest mobile phone game market, and force the mobile game application development end strength resources, occupying advantage in technology and application content, and strives to become a powerful SP. Similarly, mobile phone manufacturers have also begun to discuss the temptation of mobile games. Mobile phone giants such as Nokia, Motorola, Siemens, Ericsson also began to invest in mobile games and its operational platform - the study of mobile terminal products, and now there is already a new mobile phone that enables online game features, such as Nokia N-gage. , 3300, Samsung X400, Atelab Research Chameleon, etc. On September 2, 2004, Nokia held the "Seni-Mobile" SERIES60 platform show that "putting the world into the mobile phone" in Beijing, which attracts people's attention based on mobile web games developed on this platform. The game manufacturers such as Sega, Yubi have reduced the development of PC online games, and successively set up mobile game development departments, increasing the investment of funds for this emerging online game, with a view to gain maximum profit in the market. "The game will be the most popular and most valuable application of mobile multimedia age." Wang Weijia said in an interview with "IT Times Weekly" reporter, "Mobile Tour is a large-scale business in multimedia applications, can fully meet the needs of users. "The thriving market is prosperous, attracting more manufacturers into it. In the interview, "IT Times Weekly" reporter learned that the current Intel, Qualcomm has investment emerging mobile game software companies, develop mobile games. Such as Japan's largest mobile game supplier G-Mode, its largest shareholder is Qualcomm. Recently, there are new news shows that in the field of CDMA technology and mobile download, it has an absolute advantage of highcompan, and it will turn our eyes to emerging mobile games. Qualcomm China announced that Qualcomm has jointly ventured capital investment company Karele Group to jointly invest 24 million yuan to Beijing's mobile game developers - Yoshi Technology Co., Ltd. to help this company in China's mobile games and The entertainment market has become a leader. In front of this newborn market in mobile games, it is not just that operators and terminal manufacturers are intended, and SPs in the middle and lower reaches are beginning to be stupid. For example, Sina, Sohu, Netease and other portals have also begun to get involved in mobile games, and they have opened up mobile game download area on the website. As for the newly rising mobile game developer, such as Shantong.com, air network, palm, Mik, digital fish, etc., more mobile games as the main attack direction. A war that competes for the mobile game market has begun. The mobile game bottleneck is sleepy, but it doesn't mean that the spans can take smooth water when excavating this market. According to industry experts, China's mobile game industry has to achieve long-term development, and it is also facing some bottlenecks to solve - how can companies in the industrial chain effectively allocate interests and collaboration, and the lack of game content.
