Industrial / Market If it is said that mobile games give most people's first impression or greedy snakes, guess numbers, then now, anyone who is more concerned about IT or a little about the game is the year. Mobile games are earned in the spoop of mobile games. Even if I haven't played, even if my mobile phone can't play, I will have encountered the bombing of the media promotion, and I can report the name of one or two games. The treasure chest business in China's mobile in the second half of last year is undoubtedly the most important reason for the rapid development of mobile game industry - a promising industry has become a rich industry, naturally can fly into the home of ordinary people. However, it is ironic that it is a year later, it is this treasure chest has become the largest resistance of the domestic mobile game industry, and there is almost no industry insiders don't bite tooth. It should be pointed out that the mobile game mentioned here is mainly based on the Java platform game. Of course, BREW and SYMBIAN games can be classified as this, but I am not familiar with this, so I will not say more. Usually, the more known SMS games and WAP games are not in the scope of discussion, although they support more terminals and have more users, but they are far away from gameability. It can be said that after more than a year of commercial, the industry has several wags, the Java game industry chain is basically formed, and the division of the cake is also completed. China Mobile's treasure chests have almost form a monopoly, and only SPs with across regional ICP cards can provide games to treasure chests, and the game's CP provides games to SP. China Mobile first extracts 15% of the fee from sales, then SP and CP are divided into points, and the proportion is generally 5: 5 or close to 5: 5, and of course, there is also exceptions, for example, according to the game I know Gameloft, I can talk to SP. Very highly divided ratio. Suppose a game sales price is 5 yuan, then it will eventually be more than 1 yuan in the hands of the developer (tax tax, but also deduct bad debts). And the total income of each game is a confidential data, but there is an Excel monthly statistical documentation in June this year, and it can be seen from the previous game monthly income of 10 to 150,000. Ten after ten will be around 50,000, these are still topped in the top of the pyramid, and most of the income of hundreds of games in the treasure chest are four digits or even three digits. These games in the top of the pyramid generally slipped to the middle after one month, and then a month later (the only exception to see is the national color of the mahjong Wang Zhixiang, from the beginning of the year, almost every week The popular ranking can be on the first page). That is, a good game can bring about 4 to 50,000 income to the developer. If the sport is the game you have issued, it can be separated, and the income can be more than 100,000. Of course, this is just a game that can rush into the forefront of the leaderboard, so the number of games is extremely limited. Even if there is such a point of income, still countless companies drill into the Java game, whether it is CP or sp, I want to take a bite when I haven't been divided, and I haven't done it there, but I haven't done it yet. At the beginning of the year, the ranking of digital fish, MiG, magma, etc., while the two major giant crocodies entered, the market turned the market in the year, the first to fight the treasure chest market, magma Digital is still a giant of the industry, but because there is no collection of all network SP qualifications, it is more focused on the development of excellent original games; and the company that rely on the introduction of the game agent online after the introduction of the game agents. Gradually attract a good game, can only return to the second line.
The air network and Sina in the June Supreme Because the IVR business violation is stopped online, this is a great opportunity of each small and medium SP, but there are unexpected winds, China Mobile and responsible for the Wake of the Treasure box platform When the contradiction between the company and eventually leads to the strike, the whole treasure chest from the business review to the test to the entire process, the whole process is stagnant, there is no new game in three months, there is no organization in two months, making the industry that have just been vigorously Hit. This is the reasons why the treasure chest that begins in this article has become the most significant resistance of the domestic mobile game industry. This will even lead to bankruptcy of some small CPs. Of course, the treasure chest of hindering the development of the industry is not only the case. For example, from the review to online, it takes two months or longer. For example, the new rule says that each game is half a mobile phone in its list, and many of them are not suitable for games, such as those involved in the review, even completely I don't know how to grasp the grasp of the large direction, such as unreasonable WAP page organization, such as the user can only select the game according to the name and location, and cannot know the quality of the game before buying. There is a famous "Heaven, Treasure Chest to Right" in the SP Alliance Forum, undoubtedly, to describe the three points. But unfortunately, in the future, the treasure chest will also be almost unique to the Java game in China. China Unicom's Unija supported mobile phone too little game too little user less difficult to become a big device; QQ game city seems to be very promising, but after all, Tencent's great income comes from its income as a SP, it is destined to not open Take the QQ game city and treasure chest, and the qq game city is not attractive to CP, so it is difficult to attract a good game, and it is currently more similar to a housing station that can't be a treasure chest; similar to Handango Online issuance channels have not produced in China, even if it is also difficult to develop, because understand the people who buy games to buy games, they can do not play mobile games, they can find pirated games easily. So in the final analysis, the treasure chest will also be monopoly. Because of this, the development of the entire industry in 2005 cannot be predicted. The sky knows that China Mobile will make a changing thing, each SP and CP, if you don't want or temporarily expand overseas channels, make a dollar euro, then more Burning a high incent, every day. Game / Game Maker
Since it is a review, it is natural that it is only CP / SP / CMCC, the core products of the entire industry: games, and game production, marketing, publicity, can not be said. In this, natural energy products go to a lot of "exquisite", on your own site, there is no taboating, I think where is it. If the passing is exactly in the following, it is just in my sports brick, just when I didn't see it. If China's game development strength and the international advanced level are still N years, then in mobile games, it is absolutely nothing to have such a big gap, and it can even be said that some of China's mobile game production is close. world class. Unfortunately just close but not reached, the hundred miles are half a ninety, and then there is a little detail gap, maybe it takes a while to catch up. Most of China's earliest mobile game developers have turned from the PC game world, such as Tianjin mammoth, another Ding Ding's number of red heads, Wu Gang, is that the blood lion is defeated, and it is finally successful. Nowadays, countless red should already be the international mobile game developer in the world, "Hell Town Soul Song" broke out in E3. After being promoted, the foreground is very optimistic. However, the number of red mainly attacks the Symbian game on the high-end model. There is no excellent work on Java, and the Symbian game has not issued channels in China. The big pen makes money, can only earn a drink in China. Number red names are like thunder, but the domestic players who truly play it are only afraid of less. Speaking of Symbian, by the way, the "metal roaring" of Tsinghua News is asked, it looks cool, the player is not bad, but I can't stand the way of operation after playing for three minutes, I have given up - a action game The two direction keys are turned to one is a backward, which is a nightmare for me on mobile phone. The words returned to the Java game. In the case of the crime of troh box, the reviewers who have said that the mobile reviewer did not understand the game, at least I didn't understand mobile games. They don't know what is playability, I don't know what games on your mobile phone. They like to make complex works, such as rpg, such as instant strategy, or some of them, such as the so-called 3D game, they never consider These games are suitable for what kind of players, and don't consider what game needs. They don't know how many plots of 59K RPG don't know. I don't know if there are more than a dozen keys to instant strategies are tossing people, and I don't know what the so-called 3D games don't have anything other than a pseudo 3D engine. Xiamen's new thermal power has been on a certain 3D game, except for the name of the name, "3D Special Elite", "3D Machine Special Service", "3D Tank Wars"), from the location of the line, should be in the review Got a very high division, but downloaded a game, I feel that I can't afford my minute. The real-time game of the truly suitable mobile phone can't enter the legal eyes of those reviewers. I have just heard that China Entertainment Wireless Lianlian, I have received more than 40 points in an evaluation, and I was naturally the reason. The reviewers think that such a small game "market is not optimistic." The taste of their tastes directly leads to most of the popular ranks of the treasure chests being occupied by some "masterpieces", because the game review is high, the online location is good, and it is naturally easy to enter the popular line. Relatively speaking, such a leaderboard is a few selection of reviewers that do not understand the game rather than the user's choice. It is undeniable that these games are really excellent, but in fact they are not suitable for mobile phones, and it is not suitable for the taste of the Light User who has never played.
In contrast, Germany O2 popular first is Russian square, Taiwan's mainstream telecom operators ranked more mahjong chess, this is the choice of the market, because after all, mobile game players are Light User, play mobile phones In the game, most of them are all the pieces such as waiting for the car, one requires an hour to get the game that needs ten or even more time to pass the game, I am afraid that most people will lose interest. Unfortunately, under the wrong command of the review command, China's CPs have walked in such a work. Before they make games, what kind of user group is it? Play in the case, but what you want to do can get a high level. Slightly better, I will find user-oriented in the online forum. I don't know if I participate in the discussion in the online mobile game forum is the basics of the computer game concept, and they only account for a small part of the treasure chest. , Their opinions, sometimes there will be wrong orientations, they cannot represent the vast number of Light User. A typical product example, magma digital "big man", a game similar to "civilization", should be said to be this point in 59k, whether it is technology or planning is quite a cow (do not raise the United States, because the picture It is a copy), this game is also praised online, but after the game is online, their customer service call is striped, and the user is to ask how to play this game. The new "Happy Three Kingdoms" just completed is more complicated than the "Dahan Dynasty", and its game mode is even unprecedented in the PC. However, this time they handed the "Happy Three Kingdoms" to the air network release, so the customer service call to the air network was striped. Since mentioning the magma digital, I have to say a few words. As far as my personal point of view, the magma digital is China's best mobile Java game developer, whether it is quantity or quality, and is pretty. If there is a work that China has a real world, it is a work that is comparable to Gameloft, Macrospace, Jamdat's top game, then at least half of it is from the number of magma digital. In fact, in the past two months, I still have a lot of doubts about the products of this company, and think that they are winning, quality is just flat, do not pay attention to game details, copy creative copying, etc. Of course, that is also forced to survive, but only the game can only be used as a product rather than art. After they did not get a cross-regional ICP certificate lost the treasure chest SP qualification, their game quality suddenly improved overall, especially a batch of games that were recently released. This is a very doubtable thing, because this is reasonable to make them more difficult. So I think that this is the result of their thick and thin, is the result of their development team maturation. Their product line is very complete, from the simplest mine, checkers, to complex RPG, SLG, ARPG, can be said to cover almost all user groups. So only they do "Da Han Dynasty" to do "Happy Three Kingdoms" in my opinion, because they have a huge number of games to provide Light User, so they can use such complex games to attract the hardcore gamers. If other CPs are done, it is undoubtedly inverted. If you see a very interesting online online, you are more suitable for your mobile phone, then, you can find its mobile version in the magma's product library, and the wealth users are gathered like this, their Producer is also so growing. Their cartoon image, 歪 歪 和 和 猪, it is also to continue to show his face in such a small game. However, it has to be said that they have been overflowing for the use of these two images, plus 歪歪 cats are too ugly ... I am not very optimistic about the future of them.
Remove the magma digital, you must listen to the domestic excellent development company / team. Chengdu is certainly able to count, their "Magic Tour II" is a quite good work, but only the cost of 12 yuan per month is in the treasure chest. It's a high price, so you can't enter the popular line. This is assaulted in the mistakes of its SP Hangzhou Lian Meng. However, the name of Chengdu Zhongzhi will be more and more innocent, because they started outsourcing business. "Alloy Warhead", "Boxing" two heavyweight game mobile versions are what they do, but the copyright written in the help of the game is Hangzhou Lian Meng. They also made Shanghai Nets, "Xianjian Qi Chuan" mobile version of the original "奇侠 侠", it is estimated that it is also the name of his own. However, for CPs that develop strength, this is not necessarily a good way in such a market environment. If you continue the number of columns, it is a bit difficult. Several games developed by MOVE2008 are very powerful, but the style and type are too close. ARPG "Dark Destruction" will hang a player's appetite in a long time, still don't go online, not to mention, the remaining "Holy Sword Rose", "Seven Star Legend", "New Moon Fantasy" three rpg More than three songs made by the same engine. However, these three works are topped in RPG. Among them, "Qixing Legend", "New Moon Fantasy" to download the level of level through the network, so that the game size is avoided. The earliest need to download the resources is the "Three Kingdoms British Chuan Shi Yu Yu", and the ultimate air network "Heroes" is the air network "Heroes", and the customs need to download about 200K data. It is 3 times more of the game itself. This has achieved "heroes" super luxurious plot capacity, as well as gorgeous 2.5D scenes. The game established its unharomable advantage on the download resource, but this is also its greatest flaw, because for the user, after purchasing the game, the GPRS traffic is paid for the GPRS traffic. Always very reluctant. "Heroes" game is not over, after all, its background is huge, the plot is complicated, the conflict is fierce, so even if the download resources are unable to make it complete, this is always a regret, and this unfortunate can no longer make up. It is just that the "Heroes" is just relative to Oga Unlimited "proud" series. "The proud world pass" series does not rely on the download of the plot, and the story will continue by a new product, and earn money again and again. "Ao Shiqi Chuan Chuan 1" is the first RPG in the top of the treasure chest, although it is very rough, but after all, it is a breakthrough, so the user's response is very good. However, the "proud world pass" and "proud world pass 3" subsequently launched, let people fall in the glasses, because they use the same engine with "Ao Shiqi Chuan 1", just a slight improvement. Under the contrast of "Seven Star Legend", "Heroes", it is inevitable. The "proud" series series is very simple. Basically, each generation of dialogue is only a few hundred words, and the tens of thousands of words of "Heroes" is much thinner than the plot, so they have to rely on maze. Mines to extend the game time. The player's 99% game time is spent in the battle with the same monsters, and the bored level extended the game time, but let it lose a lot of players. But I have to admit that this rotten game is actually quite successful because it makes a lot of mobile gamers who have never touched RPG have a huge freshness, so they will buy generations from playing generations, and call them best. Mobile phone RPG. Operating a rotten game to this position today, Oga is unlimited is still very admired. It is said that the engine of "Ao Shiqi Chuan 4" and "Ao Shiqi Heroes 5" have improved, but it has not been online, but it is not known, but from its other product "True Three Kingdom Lu Bu Bi" series, it should still There is no point to master RPG.
The other RPG products in the treasure chest are "Fengyun Swordsman". This is a work of a personal studio. It was originally handed over to the era of motion. It used it as a main product to promote it. The soft text is even caused by public anger. Glue, but in the end, this product is online, but even the developers have joined the Directive. After all, the most precious thing in the 21st century is talents, and the dream will build their own entertainment kingdom, and the acquisition of such a personal team nature It is a good choice. Saying back to RPG, in fact, Europe and the United States's mobile game manufacturers have a few rpgs (recommend SUMEA's "Fantasy Warrior 2"), which is popular in China, I am afraid it is the huge impact of "Xianjian Qi Chuan". Other vendors do not have to be worth mentioning. Tianjin fierce is not small, but the game is more water, and after the foreign developer is left behind, it hasn't taken it out for more than half a year. The product of SHOW; Hua Enva Wireless, Yaxing Technology's game is not low Just, it is more prominent in the overall low level of environment, but it is completely impossible to scrutinize; the palm beads hold a baby, "Wu", "Swordsman", the operation of the aerial network and Sina It's good, but if there is no innovation, I will go to the head; the number of lotus can't come, just caught up with the treasure chest to make a group of games, it seems good, but unfortunately, you can't evaluate it. , Only their soft text level needs to be improved, an extremely normal NGAGE game "Mu-Crystal Tour" soft text, can make people lose their teeth, as for laughing, it is not necessarily; more Say, then it is estimated that the anti-striking brick can kill me. Since I have just opened the RPG, I will tell the game classification to the end. First of all, it is naturally a moving class, and the moving class game in the treasure chest is most, most complicated. For a person without how many game experience, the action class can also attract him. Unfortunately, if I want to list the best job games, then domestic may only have two products in Chengdu - "alloy warhead" and "King of Fighters". Gameloft's game is undoubtedly the top representative of this type of game. Just enter the Chinese market, "secret sneak into", "Pandora Tomorrow", "Sand of the Persian", "Lehman 3" is the top piece, and the style is very different, there is always a suitable for you . The "Ancient Tomb Raidth - Hellbook" mobile version introduced by Shanghai is also quite excellent work. Unfortunately, China Mobile's limit on game 59k has enabled the game to enter the treasure chest. The name of "the day after tomorrow" introduced by Migg is not small, but the quality is general. And the "" of the Motion Age and Guangzhou Journalism, if you don't mind the phone keyboard life, you can try it, it is certain that it will be definiterated after trying. Flying shooting, "Siberian attack" and "lightning" worth playing, magma digital "breakout" is a comparative alternative shooting game, "Suzaku Chuan", the famous "Sweater", the operation is very dissatisfied, the program efficiency The gap is visible. If nostalgia, then the air network transplantation Namco classic work "Tank Wars", "cat and mouse" is more suitable for you. Sports games, leading football. I have sent a "handheld green world" in "Football Week" in June, and I have made detailed introductions and compare the football game. Here, there is not much to say, but then the list of Gameloft's "live football 2004" and EA's "FIFA2005" (not entering the Chinese market) has replaced the status of "Deeeli football" and "FIFA2004". I played "live football 2004" on 6610i, "FIFA2005" played on NGAGE, so it is not possible to compare.
After the European Cup Football Manager, there have been several football managers of the club in the market, but unfortunately, it is just that Dong Shi is effectively, imitating foreign "Mobile Soccer Manager". Other, the boss in the racing game is Gameloft, "speed demon"; the billiard tennis is not excellent; the comprehensive sports game, the digital fish operates during the Olympics, the series of red "Pocket Sports" series, but only . Other games are directly challenged. The boss in the chess is "the sky of the air, the national color of the air," in the hot line for a year, it is never alone, the magma digital "Pipi pig landlord" is also good. The "Dynasty China Tour" in the desktop game, the PC game has been a lot of popularity, but slightly monotonous, magma digital "Warring States" and "Sui and Tang Heroes" can be said to be rich in the world, there are many unique unique Design, but it is difficult to get it, there is a problem with the balance of the later period, and it is not suitable for entry players. The war is actually suitable for mobile phone operation, but it seems that there is no more vote from the past, regardless of the "Three Kingdoms", "Journey to the Three Kingdoms", "Journey to the West", "Midday" Very big defect, but in theory, the difficulty of the war is not large, and there is a domestic game that can be comparable to Macrospace "Ancient Empires" 2005. Simulation business class, the "One Town of the Town" introduced by Qingsheng Network is a boutique, and the magma digital is about to be listed. The traces are too strong, but it is also worth playing. Instant strategic class ... perhaps only Chinese mobile game has such a classification ... Nothing to say, because all the games, no matter which instant strategic product, which is the same person, is doing the same engine: Zhao Fei, the most famous personal developer in China, one person who blesses the planning program and can do several games in a month. I admire him, but I have to recognize that his development model is not a boutique. He has just left the company and is about to join a Unija company, maybe this means that his work faders out my line of sight, I wish him good luck. Another phenomenon that has to be faced, is the emergence of mobile online games. The first mobile online game in the true sense should be "Three Kingdoms". Other MMORPGs, "Unlimited Qiankun", "Unlimited Qiankun", "God Bad", and Move 2008 in 2004. "Tianxia Legend". As for the singer of the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer, the singer. In addition to this, the "two worlds" of Hongshan digital casual dating is also beta. I have no in-depth analysis of these games, but I personally don't optimize mobile online games, after all, GPRS is too high. The characteristics of J2ME hard to prevent any online games become transparent and absolutely fatal. At least 2005, not mobile phone online games. The passing to this end, but in the end, it has to be mentioned in December, the black horses from Beijing, two Symbian sharing software from Beijing Wenpeng: VNES and VBOY. The former is an FC simulator. The latter is a GB / GBC simulator. It has caused great vibration after passing through the air, because the simulator products under Symbian, the FC's Yewnes and GBC Goboy are far apart, VNES And VBOY truly on the phone to achieve close perfect simulation for FC / GBC. This means that there are thousands of games in the 60 platform, and most of them are the favorite of this generation of mobile games. Can't help but worry about other 60 games. The last custom, let me talk about the top ten mobile games in 2004 in my mind (in the pinyin order).
