In the 1960s
? Customer expectations: cheap products
? Core ability: design for large-scale production, "a product meets all customers"
? Product development distribution: concentrated product development
Product Development Organization: According to the functional department, department is divided according to skills
Product development process: do not pay attention to the process, product development is a black box
Product development technology: Start using CAD
In the 1970s
? Customers expect: high quality products
? Core capabilities: design for manufacturing and quality
? Product development distribution: concentrated product development; "research" and "development" gradually differentiation
Product Development Organization: Design and Processor Cooperation Development
Product Development Process: Products and Process Synchronization Design
Product Development Technology: Start Application CAD, CAM, and Simulation Analysis Technology
1980s
? Customers expect: types of products
? Core ability: time and speed design
Product development distribution: concentrated research, distribution development; multiple, isolated development centers for regional market services
Product Development Organization: Product Development Team of Cross-Dunction
Product Development Process: Parallel Product Development, Stage - Standardization Process Based on the Cross-Dunction
Product development technology: Integration of CAD / CAE / CAM and other tools; start application Product Data Management (PDM: Product Data Management) system
1990
? Customers expect: a rich and customizable product
? Core capabilities: Configured design, product platform strategy
Product development distribution: distributed, localized product development
Product Development Organization: Product Development Team across the supply chain, established long-term cooperative relations with customers and suppliers
Product Development Process: Focus on Product R & D Project Pipe Management, Customer, Supplier Participation Product Development Process
Product Development Technology: Enterprise Range Product R & D Platform, Product Life Cycle Management (PLM: Product Lifecycle Management)
2000
Customer expectations: unique solutions and product experience
Enterprise Core Ability: Collaborative design for unique customer experience, global product platform customized by specific customers
Product development distribution: virtual, global technology centers creation
Product Development Organization: Create a virtual organization to form a global product development team; achieve dynamic collaboration through alliances, mergers and acquisitions and outsourcing
Product development process: Realize seamless integration across supply chains, allowing real-time collaborative development
Product development technology: cross-enterprise, web-based product development platform, collaborative product business (CPC: Collaborative Product Commerce) program
