Network publicity plan
I. Market analysis before the construction site 1. What is the market in the relevant industry? What kind of feature is there, whether it is possible to carry out company business on the Internet. 2, the market's main competitors analysis, competitors Internet access and its website planning, functional role. 3, the company's own condition analysis, company profile, market advantage, can use the website to improve which competitiveness, the ability to build websites (cost, technology, manpower, etc.). Second, the purpose of the construction site and function positioning 1. Why do you want to build a website, in order to promote products, e-commerce, or build a business website? Is the need for the business or the extension of the market development? 2. Integrate the company's resources and determine the website function. According to the needs and plans of the company, determine the function of the website: product promotion, online marketing, customer service, e-commerce type, etc. 3. Determine the purpose of the website should achieve according to the website function. 4, the construction of the intranet (Intranet) and the scalability of the website. Third, the website technology solution determines the website technology solution according to the function of the website. 1. Use a self-built server or rent a virtual host. 2. Select the operating system, use UNIX, Linux or Window2000 / NT. Analyze input cost, function, development, stability, and safety. 3. Using systemic solutions (such as IBM, HP) and other companies, e-commerce solutions? Still developed. 4. Website security measures, anti-black, antiviral solutions. 5. Development of related procedures. Such as webpage program ASP, JSP, CGI, database programs, etc. Fourth, website content plan 1. According to the purpose and function planning of the website, the general enterprise website should include: company profile, product introduction, service content, price information, contact information, online orders, etc. Basic content. 2, e-commerce website to provide members registration, detailed commodity service information, information search query, order confirmation, payment, personal information confidentiality measures, related help, etc. 3. If the website column is more, consider using the website programming person to be responsible for the relevant content. Note: The content of the website is the most important factor in the website attracts the viewer, no content or un practical information will not attract the visitors in a hurry. The information that people want to read can be investigated in advance, and investigates people's satisfaction with the content of the website after the website, and adjust the content of the website. V. Web design 1, web design art design requirements, web art design generally be consistent with the overall image of the company, in line with CI specification. Pay attention to the web color, the application and layout planning, keep the web page overall consistency. 2, in the adoption of new technologies, consider the distribution of major objectives, age, network speed, reading habits, etc. 3. Develop a web page revision program, such as a large-scale revision of a large scale for half a year. 6. Website maintenance 1. Maintenance of servers and related software and hardware, evaluate possible problems, and develop response time. 2. Database maintenance, effectively utilizing data is an important part of website maintenance, so the maintenance of the database is taken seriously. 3, update, adjustment, etc. 4. Develop relevant website maintenance requirements, and maintain the website to maintain the institutionalization and standardize. Seven, the website test website is detailed before the release of the text to ensure normal browsing and use. Main test content: 1. Server stability, safety. 2, procedures and database tests. 3, web page compatibility test, such as browsers, displays. 4, other tests needed. Eight, the website is released and promoted, and the public relations, advertising activities of the publishing after website testing. 2, search tutorial registration, etc. Nine, the website construction schedule is the beginning of the planning task, the person in charge, etc. Ten, the cost list of the cost details. The above main contents should be reflected in the website planning book, according to different needs and construction sites, the content will also increase or decrease. At the beginning of the construction site, we must perform a detailed plan to achieve the purpose of the expected site.
