A very early article, then Ding Lei twenty-eight years old. Now, when you look at this article, he has once in China.
163 Father Ding Lei: Opportunity is what you found
NetEase CEO Ding Lei tells your story
(Published on 2000-4.5 College students)
If not because Ding Lei is working hard in the free service, then the popularity of Chinese Internet services will slow down. Another contribution of Ding Lei is that he gives many enlightenment to the Internet industry. Ding Lei makes netizens to realize that the virtual community is not too far.
--Inscription
Ø Internet attracted me
When I was in the middle school, I like a computer very much, but when I was volunteering, my parents insisted me reported the communication industry. Interests have not changed, I have learned a computer all in the college. In 1993, after graduating from Chengdu University of Electronic Science and Technology, I was assigned to the Ningbo Telecom Bureau, which was responsible for the maintenance of the transformer switch. At that time, the work was very unbelievable, and you can often contact your computer. Due to the reason of the Telecommunications Bureau, I have a small privilege - free long-distance. I saw a BBS in the magazine, I opened a bbs, so I wandered the long distance. On this BBS, I met one of the founders of China Hui Multi-Network - Meng Chao. In 1994, with his help I built a BBS station in Ningbo. Due to the convenience of information sharing, I realize that the communication will not rely on traditional media such as newspapers, and will result in flooding changes due to the development of the network. It is this BBS experience, I began to realize that the information age is really coming. The media once said that BBS is China's Internet. This is a bit awkward, but it is this civilian network service, which has created China's first generation of netizens.
At that time, the feeling of the Internet was very attractive. It was very fun. I proposed to develop Internet services. Such a lot of companies can release information more quickly, everyone can communicate their thoughts, such services must be one The item is very promising. The General Engineer of the Telecommunications Bureau believes that I just joked, I loved it, and I didn't adopt my suggestions, and therefore I missed a rare opportunity. I am very disappointed. Two years later, I have increasingly feel that the environment of the Telecommunications Bureau is not suitable for me, and many ideas cannot be achieved, many people don't understand you. So, in May 1995, I decided to give up this national state-owned unit, and I have no guaranteed foreign companies in Guangzhou. I know that I have to take risks, but I still have a choice. I am still young, I should go outside the world, go to the sky. I don't know what kind of challenges for me in the future. If it is a failure, then I will have a failure process before I successfully succeed.
Ø Opportunity is looking for
Guangzhou's work atmosphere is very impressed. When I just went, the first feeling is that people are very dedicated. Whether it is a big boss, the little boss is also good, every day, work 11, 12 o'clock, The spirit of their work conscientiously made me very moved. Here, as long as you have a good idea, you will come to talk to you, everyone is looking for investment, cooperation, and a lot of opportunities for a shot. Start, I am a technical support in a database company, and I will continue to learn the Internet knowledge. The Internet is my interest.
The opportunity is not waiting, but you have found it yourself, I always believe this sentence. When you chat with our customers, he said that he wants our database, makes a message service on the Internet, I read his program, I feel that there is a lot of problems, such as can't handle the image, system stability, not safe enough High, system lack scalability, etc. This customer feels very reasonable, saying that I will continue to buy your database, you give me a detailed solution to help us design such a system. Although I have not done this, I think this idea is doing. So, I went home to draw a drawing on the computer, then fax to him, every module inside is what I did, but I didn't copy others. After half an hour, he called me and said that I will give you a day, you design a platform that can be tested, you can see the system prototype. So, I used two nights to make the system he requested, it is the web sever, e-mail sever, ftp sever. At that time, Netscape version only has 1.0. In the south, it is very efficient, we have learned, talk about the plan to finally finalize, just 4 days. It can be seen that a good environment is very important for individual growth. Later, I thought, if I didn't know what the Internet was going at all, I just knew how proficient in my own major, how familiar to the database, then, I may soon lose this opportunity. So, I came to this Internet company - Guangzhou Fina, as the general manager technical assistant. Since then, I contacted the Internet in depth. In this company, I made my first personal home page, the name is "the young master". At that time, I put forward an initiative in the company that all employees must engage a personal home page. I think the practitioners who do Internet services are first, all of them are a netizen. This homepage is still in the Internet, only one page, if you are interested, you can enter the address: http://fjnet.net.cn/personal/william/index.htm.
In August 95, Guangzhou Feijie is the first ISP that uses my system.
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The Guangzhou Telecom Bureau has the first ISP. Other companies are still testing similar systems, and our software can have completed a full range of management, charges, etc. Due to the rental line, we must pay 400,000 yuan to the Telecom Bureau every month, and the Telecommunications Bureau is not charged by its system, and their ISP does not charge, and we have lost very miserable in the first year. There is only a CHINABYTE company that makes money at homepage.
After one year, I went again.
Ø At the beginning of the business
I have always had an idea, what I do something you do. The legend of Yang Zhiyuan and others online is, for example, it is simply a myth. I started to plan my company, first of all, I saw that although the prospect of this industry is not very clear, I think China's Internet will grow up, just a time problem; the second is that our service must have its own characteristics; Third, we are full of confidence in our work. The reason why the company named "Netease" is because it is not easy to get online. At that time, only 64K exports throughout Guangzhou, the rate of Modem was only 14.4K, and it was often disconnected. The initial idea is to do software and do software on the Internet. It takes 500,000 yuan to spend out, buy a computer, rent a house, renovate, and nothing is left on the book.
In order to go online, we went a very very cheap guest house because the phone call did not want money. So, we will sleep during the day and work at night, because the Internet is easier to get online at night. If you can't afford the operating system, we use a 14.4k MODEM to bring a few hundred trillion Unix from the US "Down". When I chose the mail system and the search engine, I was very confident, but there were many difficulties. First, I don't know how the mail system is doing; the second, email agreement, what is going on, you have to decide; third, the financial strength is insufficient, there is no good development environment. At that time, Internet is just just starting in China. You talk to others, he will ask you if you want to pay international calls. We even published an article on the "Yangcheng Evening News" that INTERNET does not pay international calls. 500,000 at the beginning of the entrepreneurship is a small number of us. Therefore, it is impossible to have a server that is debugged online. Many people ask me, how come 500,000? In fact, this 500,000 is not borrowed, and there is no loan. All is the time to write software to others from 93 years to 97 years. Another person asked, what software you write can earn 500,000? I write software will find a trick, just written someone else's software, write some software specializing in the big business. The software I wrote can only be used on UNIX, so my software is generally stronger, and many companies may encounter for data acquisition, data analysis and other software. Each software can get 5,600,000. At that time, the investment Internet was a big risk, even after stepped into this field, I regretful, I even thought of giving up, I plan to find another way of work, because we have encountered too much difficulties, and my friends No one is engaged in this industry, there is no experience, everything is too difficult to rely on you alone. I have asked a friend, you are still a person who doesn't understand the computer a year ago, why do you dare to invest in a computer? He said, I have never thought of there will be two words "fail". This sentence has been inspiring and inspiring me.
Ø Hard work
After the establishment of the company two months, the free personal homepage space service was launched. Because it is a new company, it is not very much. In the first month, people who came to register for more than 100 people. So, I bought 5 new websites such as Haowei, China.com, Beijing Online and other 3 months. I caught a sensation in the netizens. At that time, there were several companies with free home space, but the place was small, only tens of K, we launched at all.
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Free space, netizens who live up to the Internet have brought to NetEase and Anjiali "page". Two months later, our personal home page users reached 10,000 people. In fact, many online celebrities, such as Carboy, NetBoy, Gao Chunhui, and the ride of the city ... all start from NetEase. Many Networms start from Netease to the Internet, and we are also famous because of the free homepage services.
3 people, squeezing in a 7 square meters of houses. I thought that the software used to make it, I will have someone to buy.
In December 1997, after 7 months of bitterness, our email system software was finally developed. But at this time, I found out that the initial idea is too true. No one is willing to buy our system and have been launched by many people, including my two collaborators are lack of confidence in me: email is free, what make money. I just tell them that China's Internet market is developing, and everyone needs an email. We must see this huge market. My original idea is to be China's "Hotmail", run free email service, but the telecommunications department is not batch. Then cooperate, the telecommunications department is not dry. I wrote a lot of telecommunications bureaic that free email has great potential in China, hoping to work together. If you are doing, you can become China's "hotmail". However, they think that I can receive a certain fee every month, with free, is not my own brand? I have a feasibility analysis to seek cooperation everywhere. My report is spent for a week, and each sentence is carefully scrutinized. Every point is standing in the opponent's position and perspective. Because a company is going to succeed, especially when it is in a weak, it must stand on the interests of others. A US newspaper reported in early November, hotmail is too hot and a company high-priced acquisition. After the telecommunications bureau saw, he called to buy an email system without working with us. At that time, my idea was exclusive in China, and I didn't want to sell, so I didn't sell it.
Two months ago before the Spring Festival of the Spring Festival in 1998, I didn't mean anything to drag down, so I promised to sell. The other party also put forward the domain name at the same time. My initial idea is that a set of software should be able to sell one million, but I actually sell 250,000, and I also sent a 163.NET domain name.
It's self-polite, China's digital domain name is what I think. Some domain names are too long, too hard, and the Chinese record is the most easy. So, I registered a dozen digital domain names, such as 163.NET, 188.NET, etc. So you have a good idea to be good at COPY, if you only register a 163.net, even if you lose a good opportunity. Now these domain names are a good fortune for our company.
When we decided to sell this road, we have to help the first buyers succeed. No one thought that netizens' response was so strong, and more than 2,000 users were registered daily. In just six months, the user has reached 300,000.
Seeing the success of 163.NET, the previous cold-eyed companies have called to call, requiring a free mail system. Beijing's 263 says that we want our software, I offer a set of $ 100,000, they are too expensive. I tell them that the same product is more than 1 million. I introduced how our software wrote, telling them the structure of the software, this system can use more than 100 computer distributed processing, I said that you can't write at all over the year. Soon, this business is talking.
The next few months, the capital of the NetEase email system (263.NET), Jinling Hotline (990.NET), Henan Shangdu Hotline (371.NET), Jinhua Hotline (188.NET) and other websites have been opened.
It's easy to get later. Because the software is sold success, the money is also available. We have spent the most sad level in entrepreneurship, which is the issue of funds, big directions and competitiveness.
The success of the free mail system has made my confidence, and the number of visits to Netease has increased. Later, we launched the Netease Virtual Community, which was very popular with netizens.
Ø Entrepreneurship revelation:
If you want to start a business, the first is that your thoughts are very important. The new generation of young students lack a courage, some people have a good idea but have no courage. For your own ideals, don't change it, but to find ways to implement. After having a good idea, you have to move every minute from now on every minute. Selection direction is critical to the development of a company. MLM has been popular in Guangzhou, there is a friend to find me. I think it is just to develop offline, there is a feeling of hard work. I think the prospect of the Internet is very good, although I can't see it at the time. Many things I have stood in the perspective of the user. When I started to do a free home page, I was very pure, and there was no business position and consideration. It was because the vast number of netizens had a chance to find space for my homepage, and we have your own server. Later, the personal home page did bring us great benefits.
Going up towards the goal is the earth. When I worked at the Telecommunications Bureau, I usually go to work at 8 o'clock in the morning and leave at night. Many colleagues don't understand, I feel that the current working environment is very good, the car, the house has. But I have learned an operating system almost every day. I think it is very good. It is more than a year, and it is very familiar with its underlying operation. I often go to the provincial telecommunications bureau to help them solve some UNIX issues. Mastering this operating system has also played an important role in my later success.
Second, we must have courage to take risks, and have a hard work. The Internet industry is coexisting with risk, and it is possible to fail to fail at the beginning of the entrepreneurship. The elite in the IT industry such as Beibu has always been my worship. When I have a chance to get into contact with these legendary characters, I know that the WPS of Bojun, the Bao Yue Bridge's UCDOS is made in assembly language, and Not in VB or other high-level languages, the hardships are imagined. Therefore, there is an extraordinary story behind every successful person, which has a passion and endurance, diligent. In the past two and a half years, I brought two college students, when I just met them, only one of them knows a little C language, there is no experience. I hired them because they are very good, very persistent, very hard, but need method. When writing the program, I wrote with them. I said, there is no relationship with mistakes, as long as you know. On the first day, a person deleted my email. In the present, they have become an excellent IT talent. If it is just in front of the computer, chatting online, talking on the network, impunity in front of the desk, joining the handsome man in the TV in front of the TV, then there is a good future.
The body is the capital of entrepreneurship. You have to think of entrepreneurship is very hard, a dozen hours working day is not the upper limit, I usually sleep at two o'clock in the evening, get up at 8:30, so starting a great challenge for the body. Otherwise, it is also very uncomfortable to make your body.
There is also the company's characteristics. If you are doing, many people are doing, then the chance of success is much smaller. There is a grocery store in Guangzhou, where there is a company, which is completely open, only one cashier, 24 hours of business, you will buy a warm sausage, bread, food, and food, you will lose it. The quality of the 40 branches is the same, and the services obtained are the same. Soon the other grocery stores disappeared. This is the competitive advantage of the company, but also the characteristics of the company. The business model can be copy, foreign business success examples can be drawn, but do not simply imitate it, otherwise it will also lead to failure. For example, Chinaonline-China Online, no one knows this ISP for a few years.
I told a phenomenon - Master Kong. Master Kong is a brand with no name in Taiwan, a very small and small company. At the beginning of the 1990s, the mainland is a frontier concept for Taiwan. Many Taiwan merchants can't see its huge market potential, and Master Kong's investment has made unprecedented success in mainland China. One of China's largest food producers. . After success, it will enter the Taiwan market in turn. So, you should consider this example - Kang Master's frontier phenomenon when starting a business. If you don't have enough strength to have a very good place in a competitive place or industry, you can rush out from this, and finally kill back. Maybe go to the frontier business now, you can achieve greater results. In addition, a successful company must have a harmonious management. Once the company enters the Internet market is not as simple as software companies, it requires a very commercial means. An idea is going to work very quickly, winning fast, in the fast-compared quality, comparison. So now I only rely on one person to start a business, I think it is unlikely, there is a good Manage Team, a few people come to do a company, which is reasonable, unless your brain is very good. In the process of enterprise development, I also see many unsuccessful cases. One of my Taiwanese friends is MIT's master, and I have worked in Tianjin. There are 6 Founder, two Stanford, two Harvard, two MITs in their Manage Team. The founder of this company is the winner of the Nobel bonus. Finally, the company operates a mess. Because these 6 people don't accept anyone, they often produce differences. Therefore, the partners in business entrepreneurs must unite. This is critical to a growing company, and the personnel changes of several major Internet companies in 1999 have also illustrated this.
Another is that learning methods are important. You have to succeed in a new field, and learning is essential. In particular, the Internet is new, and the learning methods developed during the university are great, so that I can master another knowledge in a short period of time. So the most important thing during the university is to master the effective learning method of yourself, not how much expertise you have learned.
Finally is the problem of funds. When the above conditions have, the funds are no longer a problem, especially the prevalence of venture capital, as long as you have a good idea and enough talent, not afraid that no one will invest.
Entrepreneurship itself is a law that can be followed. The environment is different, the era is different, the method is different. But one thing is constant, the chance of success and your efforts are proportional to your efforts.
With the knowledge of the world, the next legendary master may be you!
Ding Lei resume:
Ding Lei, born in 1972, Zhejiang Ningbo people.
He graduated from Chengdu University of Electronic Science and Technology in 1993 to participate in the Ningbo Telecom.
In 1995, Ding Lei south, Guangzhou, with only 500,000 yuan to register NetEase, develop some potential Internet software, providing search engine and free mail service. The 163.NET free email system developed
1998
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Initiated, the reaction is strong, and it is also a hot website that provides free Chinese email service at the time. Netease's free personal homepage space is also the most popular Chinese free web site.
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NetEase launches NetEase BBS upgrade version - Netease virtual community, greatly welcome.
