Author: PUTAO
Experience: I started to do overseas markets at the end of February 2001. At that time, I just read Zhou Wei's "How to enter the International Market Full Guide Manual", so that I spent a day, I caught a software to test, and the monthly income of the month is about 700, March 2000. Let me talk about the experience of sharing this year.
1. Do the worst plan. When you start doing, don't think about the results too much. Anyone who is going the worst, so that you will never have a failure. When I started to share, I just held the idea of "just selling a set, my time is not white." After a month, I greeted the first registration, I was already satisfied. When I didn't have a day and night, I thought: "As long as the sales have the previous half earned", I have been unexpected. I have talked with many people who often come to the "Overseas" forum but haven't started to try. Most people ask me "What kind of software should I do?", "What kind of software does this type?" . In fact, when you hesitate, the opportunity has passed with you. My point is: "Brave to try, do it as soon as possible, even if you only sell a set."
2. The good interface can bring surprises. When I am doing an upgraded version, I spent a lot of strength to beautify the beauty interface, which may be an important reason for the upgraded version. The good interface here is not more gorgeous, but the interface is simple, exquisite. My personal advice is:
a. Try not to use the standard interface of Windows. Because most people are accustomed to writing software in the Chinese interface, Submit software generally requires ScreenShot. Use a custom interface to avoid Chinese in ScreenShot.
b. The load speed is fast. Now there are many authors using the Skinengine control to do interface. This control is very beautiful, but it is at the expense of load. My approach is to cut off the beautiful SKIN with a screenshot tool, then add it to the interface in BMP, so that the interface effect is guaranteed, and the load speed is guaranteed.
c. Font Select MS Sans Serif or Verdana.
3. English is a key to this point. Write a help documentation, doing a website, English, and user exchanges need English. My English is very poor, so sometimes sales losses due to misunderstanding users; the statements in the help document are also wrong. So I recently invited Eyk Associates to help me modify the document to maximize the sales of the software. If your English is not good, it is recommended that you also provide a company that provides a grammar check service to modify the document. And I think the British company is better than the United States, because the English world is generally used by the British.
EYK Associate Contact: Website: http://www.eykass.com Contact: chrisemail: chris@eykass.com
4. Appropriately do some ads show that some users have shown that appropriate, small-scale advertisements have a certain effect. I am using advertisements in Overture, Google and Tucows. Let us compare us:
A.Overture (www.overture.com) uses a keyword auction, I consume 100 every day, and the 80 is retracted. (Of course, this does not include the purchase of the user's questionnaire) Conclusion: The operation is mature, and there must be done. Probably Application Steps: Prepare a Credit Card for Great Wall International Card or Top Payable Divide, fill in the application form to Overture, pay $ 50, then wait for about a week. The OVERTURE website said that I want to call the investor to confirm the credit card, but I didn't pick it up, and I passed it.
B.Google (www.google.com) Google has a lot of ad mode, I chose their new AdWords SELECT. I spent a total of 5.30 and recovered 85. Conclusion: There is no operation mode without Overture, but the effect seems good. C.Tucows (www.tucows.com) Famous software site. I bought a month of Feature Program (from March 13th to April 12), according to the statistics table of the first quarter, Review Page: 500, this data is the software that does not buy Feature Program software倍. The user survey shows that two registrations come from Tucows. Investment 90, earn $ 38 net. Conclusion: General. I am now ready to buy tucows keyword services, looking forward to this better results.
5. Do a good job in user investigation When you spend energy to submit a search engine, after you download a lot of money, you must know the effect. This has to be analyzed by the user. Whenever a user registration, I will copy a questionnaire to him. Although not every user will return, there is no doubt that you will get as much information. Attach my user questionnaire below. -------------------------------------------------- ------------------------------------- Dear firstname lastname,
Thank you for chosing web protector.
Please Take a Few Minutes To Fill in This Survey. We Appreciate Your Help, AS It Will Help US To Improve In The Future.
PLEASE: (1) Click reply. (2) Fill in the letters of Your Choice. (3) Theten Click Send Mail.
Survey form ================================================= ================
1. WHERE DID you first hear About Web protector? A) [] ]ProtECthtml.com) b) [] Software Download.com [] zDNet [] Tucows.com [] simtel .Net [] WinSite [] Other, Please specify: ____________________________ C) [] Search Engine [] Yahoo [] Google [] Alta Vista [] Excite [] Lycos [] MSN [] HotBot [] Other, Please specify: ____________________________ D) [ ] Magazine / Newspaper Name: __________________________________________________ Issue: _________________________________________________ E) [] In other way (eg Mailing List, Newsgroup, Forum or BBS) Please specify: ________________________________________2 What do you think of the interface of Web Protector 2.0 [] Easy to use [.? ] Difficult To Understand
3. What Search Engine Phrases Did You Try To Find Web PROTECTOR?
4. What was the biggest influnce on your decision to register web protector?
5.please Write Down your Comments on Web Protector.
============================================================================================================================================================================================================= ===================
THANK You for Spending Your Precious Time To Fill in this Survey. ------------------------------------- --------------------------------------------------
6. Make full use of magazines (Press Release: Press Release) I explain the press release: Press Release can be translated as "press release", this is foreign companies, groups, websites to edit their new products, new services, new websites A contribution method may be known as an international practice. Press Releases include the most important information of new products, new services, new websites, including features, target user groups, etc. Editing If you are interested in this information, they will contact senders or publish this information directly on the magazine to users. Therefore, the most critical mission of the press release is to cause editing interest. If you often go abroad Sharing Software Author Forum, you will find them often talk about topics such as magazine, Press Release, Cover CD. Even in domestic, you must also have a deep understanding. If a software is recommended or included in the famous magazine, the exposure will be slightly increased, but it is difficult to translate into sales in China. And abroad, this is considered to be the most effective marketing tool.
I bought a service that specialized as a company (DPDirectory), which I wrote, and I wrote the Press Release edited in more than 1,000 magazines, and then I received four edits. Reply is to ask for our software and let me register. Maybe you will feel strange, more than 1,000 reply, I also asked the person in charge of DPDIRECTORY Al Harberg on this issue, his answer is: ----------------- -------------------------------------------------- -------------------- The Vast Majority of Editors WHO WILL USE YOUR PRESS RELESE WON '' '' '' '' '' j e e Often, print part of it, and unfortunately, They Won't even tell you ahead of time That the the're going to us.
Your getting feedback from four editors is great! Getting initial feedback from these folks is a really good sign. It's not unusual to get zero immediate response from the editors, and still have a very, very successful campaign.
IT Takes Three To Four Months To Get Into The Monthly Magazines (AND Less Time, Of Course, To Get Into The Weekly Publications).
When I mentioned that I look through 145-or-so computer magazines, I do not just flip through the pages. I actually type the name of every company from every New Product Announcement into a home-grown dBASE program that I developed in 1987 (almost fifteen years ago). I have more than 50,000 computer companies on my home-grown database. And if the New Product Announcement is for you client's software, I mail it to them! I bet I find 90 or 95 percent of the write -ups in the magazines That I subscribe to! ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- -----------------------------------------------This is an Topics worth discussing, interested friends can discuss the "Overseas" Forum for 9CBS, or to the letter discussions.
DPDIRECTORY Contact: Website: www.dpdirectory.com Contact: Al Harbergemail: Al@dpdirectory.com
Attach my press release as a reference: ----------------------------------------- -------------------------------------------- For Immediate Release
For More Information Contact: Michael Johnsonemail: info@protecthtml.comphone: 86-591-7332455
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7. Another reason for the international domain name and host may have a miracle is international domain name and host. With international domain name, your website looks more like a company's website, and because the host is in the United States, the accesses are fast, the website gives the user's trust in the user, and the user's purchase software has a sense of security.
8. Download.com/zdnet Although I spent a lot of time and money to advertise, half of the sale is from Download.com/zdnet, and the submission is free, so this is one of the most effective marketing means. I impressed the deepest is Download.com Justin. On March 12, I submitted the revision of the software (just a little changed a little bit), soon the software on the download.com Web Developer page Justin, from this software download, the download amount has been increased, and the sales have always been very stable. At the end of March, after the software disappeared in the Justin area, only more than 10 downloads per day, sales also decreased. So I am going to update the software again and strive to be the next Justin. 9. Paid promotion service I found some paid shared software promotion services online and purchased one of them. Let's introduce one by one.
a. www.drff.com I chose this. The owner of this website is the chairman of Shareware Industry Awards Foundation, Michael E. Callahan, I heard that he is good at submission of software sites in RegNow's forum. I found him very experience in contact with him, so I chose his service. Now we are still in the contract, he is helping me to submit a software site and search engine. At the same time, he also helped me solve a lot of questions, such as Tucows's 5 cow is got under his pointing, and the British company helping me to modify the document is also he for me. I feel very lucky to meet him.
b. www.sharewarepromotions.com I heard that this is good at Search Engine Submit, and there is a discount for Shareit and Emetrix users.
c. www.filedistributor.com This is a Singapore company. His service can be described, from the software site / ftp site / search engine / newsgroup submitted to the press release, but the price is very expensive, once It is necessary to have a few hundred dollars, I am going to try the next stage.
10. Other feelings often come into contact with foreigners, I feel that they are doing business, and the company is basically in contact with you (especially small companies), and sometimes cordial, sometimes even gossip home. Give me the most impressive: they don't like others to write "dear sir" at each email (this is just the first connection). Chris tells me that as long as the other party attached to the name or nickname after Email, you will best use "Hi His FirstName" next time. During contact with the customer, I found some customers to let you believe because of improper use of improper use. At this time, you only need to tell him correctly with a peaceful tone, and his tone in the next letter will be gentle. If you have some discrimination because of his anger, then a sales chance will lose.
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