(1) GOOGLE Promotion users can't see the reasons and handling recommendations for the link ads of our website
Google promotes users cannot see their own promotion link advertisements, which is usually possible to be caused by the following reasons. To help you find out what problems, you can:
1, check if your promotion hits are low
Google promotion has a clear requirement for the click rate (CTR), in order to ensure the effectiveness of customers and users, Google promotion restrictions on keywords and advertising words, and the Google promotion in Google Partner website, Google Requirements The click rate cannot be less than 1.0%, and the Google extension that only appears in the Google website, Google requires less than 0.5%, Google will make an assessment for a thousand IMP, if your promotion can't meet Google The minimum requirements of the click rate, then Google will automatically stop your ads so that you will improve or change your keywords or advertising words.
2, check your daily launch budget
Professional promotional service providers will provide customers with services from keyword choices, advertising words, launch combination programs. However, the ultimate launch is dependent on the promotion budget of corporate customers. The key words of Google promotion have different prices, and China's channel will set the day budget according to 30 days according to month prices. If there is a violent fluctuation such as malicious cockroaches, you will have an adverse impact on your advertisement and exceed the day budget, Google will automatically stop your ad.
3, check keyword content
Google has strict requirements for keywords and advertising words. If the editor of the keyword or advertising word does not meet the requirements, it will not be submitted or logged in. In this case, your promotion will not take effect, and the business specialist will tell the reason why you have not passed the mail, and it is recommended to modify the solution. After getting your confirmation, this issue generally can work well and log in normally.
4, check your choice promotion area
In order to prevent non-potential customers from interference, Google Promotion has a very clear requirement for the target language and target area. Only by the target language users use the target language to query your keywords, your promotion can appear. Users in non-targeted areas cannot see your ad.
(2) Ensuring that the advertisement can appear in Google's cooperative website
1, Google Partner Website has the same strict requirements, in order to enable your ad to expand the impact of advertising on Google Partner's website, you must ensure that your ad is compliant. Due to the needs of the check-in process, the advertisement may appear first on the Google page, which may then appear on other cooperative websites such as AOL.
2, improve the quality of the website, optimize the web structure: the advertisement location is determined by its click rate and clicking price. So you can improve your advertising rankings by improving the quality of the website. Only the top three keywords advertisements will appear in all the search results of the US online search. Therefore, improve the quality of the website, the optimization web structure also increases the advertisement at the same time in other cooperative websites.
3, improve advertising words: In addition to the above improvement website quality, optimize the web structure, improve the hit rate to improve the rankings, it is also necessary to optimize the advertising words to improve the hits, which is also conducive to adding advertisements at the same time in other The opportunity of the cooperation website. China Channel Business Commissioner will provide you with advertising words improvement, recommend appropriate keywords to increase hits.
4. If you use a unique keyword, it will not appear on all partnerships. The Google Cooperation Website has its own criteria for reviewing advertising words and editing methods. This unique standard and way may limit individual promotion advertisements, making it impossible to appear on these cooperative websites.
(3) Picking the keywords for the budget
If you purchase Google promotion in China, after you choose a keyword, China's channel system will evaluate and give you quotes on a monthly basis according to the historical query of this keyword. The assessment is obtained after analyzing the quality of the keyword, click, and advertising competition. This way, you can predetermine the launch plan and scheme in advance according to the price of this keyword and your budget. (4), advertising ranking
The ranking of promotion advertisements in search results is determined by its price and click rate of two factors. That is to say, the higher the bid and click rate of the advertisement, the more ranking in the search results. Since this ranking system reward is accurate, the content is closely related to keywords, so the best advertising location in the system does not necessarily be crowded by the highest bid.
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