The Internet is a business platform that is always evolving. There are several differences in the way to transaction on the Internet with daily stores / company transactions. Here, the change is a homematical meal, and it changes greatly to traditional transactions and sometimes produces an important impact. In this environment, success comes from a rapid response to changes. Take a look at the online advertising! In just a few years, we have witnessed the banner advertising, email marketing, pop-up window, "Pop-unders" (it opens the window in the screen background, only the main window can only see the advertisement) and several other The big landing of the marketing tool. Remove the banner advertisement. At the beginning of the Internet age, the banner advertisement is one of the main ways of online marketing. At that time, there was not much high quality site. To search for websites with good features and content, visitors actively click on the banner advertisement. Today, the situation is completely different. The flood of the banner advertisement made us have to turn it off. Unless special circumstances, visitors do not try to click on the banner. Do you mean that the banner advertisement is on the verge of death? In fact, it is not so fast. Although it is relatively low compared to the past, it is still very effective based on your target banner advertising. The banner advertisements used today are either used for brand identification, or it is used to bring more traffic to the website, resulting in more sales. Brand identification As a full range of conscious activities, the company puts banner advertising in a specific site.
Product banner advertisements with great attraction are often put on on a large portal. If your goal is to make any product or service is concerned in a small habit market, you should find websites that meet these specific groups and put a banner advertisement. When the visits see your flag advertisement, whether they click or not, just like traditional billboards and TV ads, they are beneficial to establish your brand awareness.
According to a recent investigation, the brand identification online banner advertisement can be comparable to TV advertising. A statistical display of the US online users who regards advertisements on the website on the website as the banner advertisement and TV commercials: 40% of the audience remembers static banner advertisement in the survey after several days, 41% The audience remembers TV commercials.
The Forester Research is called comparison with the form of conventional advertising, you can get similar advertising recognition results in the case of saving approximately 60%. However, just like offline advertisements, in order to create continuous brand identification, your online advertising activities also need to put a longer time.
Generate traffic
If you can manage your banner advertising activities, the banner advertisement can be the source of high quality traffic. If your home advertising is to attract traffic - this is also the main purpose of any e-commerce site - producing more sales - you must choose the site that you oriented often access to your banner advertising. Click to pay
Search engine, such as
Overture or
Google's keyword ads are ideal for your text ad. Since visitors have been searched for your site through keywords you choose, you can get highly oriented traffic during this process.
There is no unchanging law for effective banner advertising activities. You must find the best way by repeated experiments. The principle behind any ads is to grasp the attention of the viewer, causing their curiosity and push them to buy. For banner advertising, no exception!
These recommendations should be able to help you get better results from the banner advertising campaign:
1. Select what you can grasp others' attention. Sailing in the banner advertisement is limited - just like news titles - you must provide some content that can truly causing visitors. Since you must be completed in one or two sentences, try to use some interesting, absurd but attractive content. You can also use pictures, their effects are similar.
2. Tap Feedback. Many people like to be guided. Tell them how to do such as "Click here" or "Go to Website".
3. Pay attention to one content. Your banner advertisement should only bring one information. If you bring multiple information in an advertisement, the results you get are not to attract visitors and will make them confuse.
4. Make information is readable. If the information is unreadable, even if you do good banner advertisements will not succeed. 5. Avoid excessive information. Too many pictures, colors and text make the banner advertising look awkward. Visits will try to avoid this type of banner advertisement. The lively banner advertisement should be less than 4 frames.
6. Do not use large capacity banner advertising. Make sure your flag advertisement file size is less than 5K. Too big file is too long.
7. Test your banner advertisement before putting it. Check the display of your banner advertisement in various browsers. Check that the link address of the banner advertisement is correct and links to the correct webpage in your website. No matter when you make changes to the website, you have to remember to check your flag advertisement twice.
Recent practices have proved that a seemingly text banner advertisement can receive 4 times higher than the traditional banner advertisement. Therefore, you can use text banner advertising to improve your flag advertisement.
Since the advertisement for the banner of many websites is the main source of income. Their appearance and use will continue to evolve, this is no doubt.
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