Balanced Files and images in HTML format A valid website design will find a balance between HTML format files and images. In contrast, if visitors prefer picture files, the designer should give them more pictures. Search experts know the need to position keywords on the entire web by adopting a variety of ways to meet the needs of different good visits.
Site design can be too much or less using image files. One extreme is a Flash site that makes the entire site are Flash movies format. On the surface, the Flash site seems to be composed of many separate web pages. Unfortunately, this assumption is wrong. Many Flash sites are a separate web page containing a separate Flash movie.
Be honest. You will create a site with a web page and expect that web page to perform 150 independent keyword phrases
Rank?
Another extreme is that a site has too few picture files. This is often the result of the operation of an amateur designer, which is a self-study HTML or programmer course, lack of design techniques.
A large number of keywords have a lot of texts may allow visitors to some sites, but if the image of this site is too little possibilities that may not be able to pass trust, credit and professional information. At least, visitors cannot be transformed into customers.
Finding a balance between the HTML format text and the image file is the key to search engine visibility and conversion.
Customer concern
I have already said that it is repeated, but it also needs to be repeated: use your target customer to type the search engine's word to write and design your site.
We all appreciate the time, experience and effort to create a beautiful Flash site. Similarly, we also appreciate the education and training in procedures business and publisher sites. However, a customer site is not an art gallery. The customer site must meet the needs of the target customer, not the self-performance of the artist, advertising, or a group of program personnel. Even not search engine marketers (SEM).
As a SEM can help constantly check yourself because his attention is to try to figure out the searchrs' intentions and create a site based on the intention.
in conclusion
Site design often has different roles: branding, direct sales, customer holding force, trust, communication, and online visibility. A site must have enough persuasiveness to sell a product or service. Product images must be able to convey the look and feel of the product. Site must be trustworthy. By making the site into search engines, customers, search engines and site owners have won all the situation in the design early.
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