March 11 news, there is news that Yahoo will launch an advertising networking program for small network publishers, and the service model is similar to Google's adSense. The news said that this will exacerbate the competition between the two search giants.
At the same time as Yahoo and Google launched a white-blade battle for the main search of advertising partners such as AOL US online, Google also launched a context-based text-based text advertising service that is currently monopoly-based on the small publisher website, including the blog page. Now Yahoo plans to introduce similar advertising procedures for small publishers to become an optional service in the market. Like Google Services, Yahoo's products will also put text advertisements with dependencies based on specific web content. Advertisers are also charged by clicking, Yahoo and publishers will share these click income.
USB Warburg said Yahoo will enter the new field, so this week has tall Yahoo's stock rating. Various signs indicate that Yahoo is about to launch this new service. A text advertisement has already appeared on some of Yahoo's blog on some employees. Dan Boberg, the business relationship of Overture Services in Yahoo, confirmed Yahoo's interest in this market at last week. "We are working hard to this direction," but he refused to discuss specific details.
Yahoo has expanded its advertising market coverage because of the rapid development of the advertising market and constantly breaking the history of the portal revenue and profit. At the same time, it is expected to transform to the online media giants and in the field of online search fields, Yahoo, which is in the field of Google, is rushing to find new revenue sources. Although Google occupies a leader in the niche market, Yahoo companies are committed to small distributors to ensure that advertising market growth prospects is optimistic.
In June 2003, Google's advertising service Adsense program for large publishers was further expanded, joined self-service services to automatically put advertisses such as advertisements in small websites. The AdSense Advertising is based on the content and meaning of the web page content and its meaning as the search advertisement started with keywords in the input search box. For example, a sponsor link advertisement that may be placed on football clothing on the webpage of the football game.
Although Google has not increased in AdSense sales, the service has promoted the growth of overall business income. In 2004, the AdSense business accounted for 48 percentage points of GOOGLE's overall income of $ 31 billion. As a result, Yahoo has extended advertising coverage to small publishers will effectively expand its current advertising market share, with this as a support of the Yahoo search engine and expand the scale of funds. Yahoo's Overture subsidiaries will be known for the Yahoo Search Marketing Yahoo Search for next month. Overture launched an advertisement to the publisher site web page from 2003 to the Content Match content matching ad program. The main target of the service is a large network publisher of the Financial Times, and strict review must be accepted before the advertising quality advertisement is guaranteed.
In the attention and participation of the small publisher, Yahoo has recently shown positive interest. Last week, at the 2005 Search Engine Strategy Symposium held in New York, Yahoo Joint Founder Yang Zhiyuan hinted that the company will take more measures to win the participation of small content publishers. Recently, Yahoo also launched Y! Q code, and can analyze the web text and display search results based on its content. The publisher can automatically list related links after adding this code on the web. At the same time, Yahoo has recently launched an early warning service to the publisher, which is a tool that can not be notified to the publisher to the new release content and ads.
For Yahoo will compete with Google, the network publisher responds to the network, as this will make Google's monopoly pricing period ends. Many publishers and industry observers have also criticized Google's harsh cooperation contracts, restricting the publishers to view overall income produced on their website and refuse to accept the proposal to accept customers. There is a publisher to write on the WebMasterWorld.com Forum. "Too good, competition will force Adsense and other advertising services to provide a larger cake for the publisher." Of course, Yahoo will enter this field will also face a lot of tricky The problem. The content matching of the advertisement will become the primary problem. With the continued expansion of the service surface in the automation mode, Overture will encounter a lot of problems. Taking Google Adsense as an example, in the past, a report on the Turkish Political Status, this newspaper on "Deep Fried Turkey Can Be Danger" has appeared Amazon.com advertisements of fried frying pan.
Another problem, is also a problem that the industry is universally concerned is that fraudulent website operators have known to fraudulent income from Google's self-service advertising procedures, which is the problem of fraud.
Fraud Click on the crime to create a information website about the law, because legal advertisements usually produce higher click-on cost. Then they register Google's autonomous service program to demonstrate these legal ads, then enable an automatic BOT click these ad. If fraud is not discovered, Google will issue a check to the site operator.
Yahoo has adopted advanced algorithm principles and investigations to fight against fraud. According to sources, the company may be careful investment when allowing new distributors to join.
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