US local time on March 14th, with the United States third largest
Search Engine MSN Microsoft plans to open a search advertising sales plan. According to familiarity that is familiar with the program, advertisers will display their own list of lists on the side of the MSN search results page by paying their listings.
This plan will effectively promote the advertising income of this Washington Raymond software giant's MSN website, which greatly stimulates the growth of sales. This fiscal year Microsoft's income is expected to rise by 8 percentage points, which is the lowest level of the company's average growth rate since the 1990s. According to Minneapolis's well-known investigation company, Piper Jaffray CoS reported that the US paid search market will turn two times to $ 12.6 billion in 2010.
"Microsoft's goal is to increase income, expand the control of the entire market product," Seattle McAdams Wright Ragen analyst Alan Davis.
In order to catch the leadership of the search market
Google, Microsoft launched the first self-developed search engine last month, but its paid search business is still
Yahoo
Overture cooperation. The payment search service contract for MSN and Yahoo Overture will be asneined until June 2006.
"It is obvious that Yahoo is in danger, this is at least lost to this part of business income cooperation with MSN," Davis said. Microsoft may not immediately end with Yahoo, because "they need some time to improve their products."
Microsoft's spokesperson Karen Redetzki refused to comment on the above rumors. She said that the company will hold a reporter reception in tomorrow. In addition, the MSN will hold a special meeting for its advertisers this week and planned to announce some messages.
Google's fourth quarter sales revenue has doubled, and the first time the advertising business promotes overall income of more than $ 1 billion. Yahoo's fourth quarter sales revenue rose 62 percentage points, and more than $ 1 billion.
The insider also revealed that the above plan is not fully clear, and the company cannot be well prepared for the service in six months to one year.
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