DONEWS original text
"What I did is actually a PC host."
On March 12, the grand show of Sina Sina is still in the end of the game. When Chen Tianqiao has accepted the interview with the reporter, this describes the "box" that has caused strong curiosity in the industry.
"Box" is like Chen Tianqiao's nickname for "Grand Network Connector". "Box" is the secret weapon of Chen Tianqiao Jinjin Levao's grand entered IPTV.
Chen Tianqiao poured a lot of heart blood in him, and he also gave a high hope.
Chen Tianqiao's "box"
"Connect the grand 'box', your TV has become a computer." Chen Tianqiao said amazing.
At this time, the first time, the first to Chen Tianqiao has announced the grand IPTV strategy for more than 2 months. But let the reporter multi-faceted, "box" is still mysterious about all the people outside the grand.
One closest to real and sensational statement is that in Chen Tianqiao full of idealistic colorful entertainment empire, Sina, Intel, Microsoft, Changhong and Even Radio and Television Group will become a virtual product in Shanda Supermarket.
Chen Tianqiao said with a smile, "In fact, it is not so mysterious."
Chen Tianqiao said that the grand "box" is indeed commissioned Intel's chipset, which is also Microsoft's operating system, as for manufacturers, is not convenient to disclose.
"Simply said, 'box' is a PC host that is pre-installed with 2 operating systems, but there are many interfaces of 'box', all digital electronic products related to home entertainment can be connected to ' The box 'and functions are played. "Chen Tianqiao is still selling the car.
"As for two sets of operating systems, a set is a standard WINDOWS operating system for the PC, and the other set is based on the IPTV operating system based on the same procedure with Windows. In addition to the operation interface, the underlying architecture Just touch, it is easy to use. This is after Microsoft authorization, the operating system developed by Shanda, which is easy to operate, can be switched with a button, you can turn a PC by a network TV. "Chen Tianqiao said.
Everyone said that Chen Tianqiao is a wonderful talent, this idea is indeed amazing.
"This is definitely not a kind of conception, 'box' has been produced, I have a holiday, I have to send time to time. I asked my mother, if you want you to pay 10 yuan every month, you can Play so much, you are willing to be willing? She is too worth it. "Chen Tianqiao said that the family was pleasant when he said.
"Our 'Box' is not like a digital TV top box, as long as you pay the digital TV show, the set-top box can be installed free of charge. Our cost is too high, can't help, but if you know the above features, then I tell You, the price of 'box' is definitely lower than the equivalent configuration computer host, in order to play games, we will also accompany the game handle with the mouse keyboard. Do you feel someone? "Chen Tianqiao's baby's 'box' Confidence is very good.
What do Chen Tianqiao want to do?
"As long as you bought my 'box', I will pick up the TV on the TV. After connecting to the broadband interface, you can play cards with the wandering chess users of the number of online people, you can browse Sina News, you can The starting point Chinese network reads the novel, you can play 12 online games that are currently operated at the same time. You can play the platform of the halve fight. It will definitely be more fun. That is, I will grandly now currently in the PC. Pleandering on the TV in the living room in the home users and continuously expand. "
For your own baby "box", Chen Tianqiao is not planning to be special.
Chen Tianqiao revealed that "I can authorize all the manufacturing process of the 'box' to PC manufacturer, premise all the" box "produced by all the" box "of the production must have built-in content. At present, we have already cooperated with many manufacturers. Other companies want to buy 'box' and then sell, directly find PC manufacturers ordering. "
Grand SP? Chen Tianqiao is so passionate about this "box", but why is it so generous?
"Although 'box' is grand, it is not against other companies to put their own content on this platform. As long as they feel that they can make money, they can come to us. The proportion is now not fixed, anyway, It can be discussed. "Chen Tianqiao still expressed such a stone broken ambition with his and gas.
At present, there is only such a "box" in the country, which means that all the previous SPs that I want to borrow mobile dream network, I want to borrow IPTV's business, will become the SP of the grand IPTV platform. Let Sheng scored a piece.
The problem is that the grand basis is the main content provider of IPTV platform. Chen Tianqiao allows other companies to put their own content in his "box", isn't it afraid of affecting the benefits of Shanda?
Chen Tianqiao did not answer these questions, but to explain the grand current management architecture. Perhaps it can be seen from it.
According to Chen Tianqiao, there are currently three departments of all business, platform and hardware. The person in charge of the content (SDG), by the president, Tang Jun, supervisor, all the game content of the promotion and the acquisition; the platform (SDO) department is responsible for the senior vice president of Chen Dynasty, and the above mentioned the "box" established Operating platform; Hardware sector (SDS) is responsible for the other senior vice president 海滨, supervisor and operations all hardware equipment.
Chen Tianqiao emphasized that "these three sectors are independently accountable, that is, SDG's content can choose whether to put it on SDO. But if SDG is provided, the content provided by other companies is the same, but quality Not as good as the company, SDO will choose to introduce the company's content instead of SDG. Only with SDG is cracking with SDO, you can focus on your own business, both highlighting the justice and publication of SDG. Advantage, everyone must participate in competition, in order to benefit energy. "
Chen Tianqiao said, "After you know these, you should understand three questions. First, the acquisition of Sina is just a step in the grand strategic plan, just one of the operations of SDO; second, why is it grandloved? "Warcraft", but the "Bubble Hall" has achieved the highest online number of online people. Recently developed and ready to put into operation online games to be leisure. Because the future target users are 6 years to 60 years old, want The occupied position is a living room, and for these people, it is not suitable for playing and killing. "
Therefore, Chen Tianqiao said that his greatest wish now is that the more people buy his "box". Because the content of the "box" is mainly grand, the first is very important.
Chen Tianqiao said that Shanda has been looking for new 100% high-speed business model. Previously, online games made grand exclusively, but now, as competitors flocking, it is a problem that sustained high-speed development is a problem that must be considered. . Now, Grand Think that IPTV may be the next mode.
To this end, Chen Tianqiao also revealed that Shanda will definitely set up an entertainment department (SDE) to involve the content of movie entertainment. Since this market is huge, it is not placed in SDG. "In short, it is also that criterion, give me a 'box', don't add more fun content, the more people buy it, the more people can turn it."
As for the toll channel, Chen Tianqiao has also planned, "Shanda has established his own physical card sales network nationwide, and users currently pay more than 700,000 with bank card payment. But I will also set up a courier in 600 cities across the country. As long as you call, within 2 hours, the courier will send the payment card to your home. If you need the supplier on the platform, we can also help them charge. "Chen Tianqiao wants to climb three mountains.
One person can only climb a mountain in a lifetime, and you can climb a few seats.
This is the grand network, Chen Tianqiao, who knows that he is already Chinese richest, his wife is a review.
Chen Tianqiao said with a smile, I just met my wife during the climbing process. If possible, I have to climb three mountains in my life, the first is wealth, the second is a career, the third is education. Now I have read the first mountain and came to the second mountain's half-mountain waist.
With a second-run online game, Chen Tianqiao climbed the first mountain top.
Chen Tianqiao said, "Now grand now is in such a very critical point. This corner turns well, I personally will board the second mountain with the success of the company. If you turn it, or After that he turned his way, I couldn't adapt to the grand pace of steps. When I went to the time, I went to climb my third mountain. "
Under the reporter, Chen Tianqiao revealed that "If there is that day, I will do some social education. These year I have a series of online games, but I don't want to defeat. I found out, people In the performance of the game, the refraction is precisely the most authentic humanity, and those performances make me surprised, and they are eager to do something for social education. This is not a matter, but feeling. "
After finishing these, Chen Tianqiao led the reporter and was annoying to visit grand almost all offices.
On one of the walls of the office, 12 large-screen LCD screens were installed, and the 12 online games currently surrendered, all data were all distributed across the country. The access node is passed, every two minutes will be refreshed once, quite true trustworthiness, encounter an exception such as hacker attack, and the alarm will be displayed immediately.
Chen Tianqiao did not disclose the cost of this monitoring system, but this is the most advanced network monitoring system of the reporter visited, and the value of the value.
Chen Tianqiao said that China can now operate three online games, only a grand family. Jinshan, Netease, Nine Cities are 2, and Shanda is 12 models, so such a system is grand must be built.
Many people have been arguing that Chen Tianqiao's success is the opportunity or power?
Chen Tianqiao said, "If I have an annual business to grow up 100%, as long as I come back for five years, Shanda is a $ 5 billion company. China is not a $ 5 billion company, the answer is affirmative. Such a chance is too much. If someone is coming out now, you can still have a chance to make a grand company. "
