Jinshan guess [Author: Anonymous Copy from: IT writing community Hits: 154 Update Time: 2004-4-10 article entry: Kang]
In the first domestic software enterprise, a domestic software company, still hard-supporting only Jinshan Company. However, in the current point of view, Jinshan seems to have begun to change the string. Recently, Jinshan action is frequently frequently carried out with IBM and other manufacturers, and planning to listed in the United States, and to Chengdu purchase software development land. In terms of government procurement, Jinshan has always been a "flag" of China's domestic office application software. Although this banner can't make a good stretch. Objectively, Jinshan is a success: Most companies in Zhongguancun have "stand up". However, when people look at the success or failure of a company, they are often picky, or even harsh. Moreover, Jinshan is placed under the microscope, and it is not a good thing for it. Jinshan has been struggling to move, but it has always been at a high level of embarrassment. Now it seems to be agglomerated, ready to jump. So, this time Jinshan can jump high? ■ Pirated Dreams Before July 2003, Jinshan's goals have always become a leader in the domestic general software industry. However, as in July announced to enter the online game field, this slogan has not been mentioned. Have more, how is it becomes the "boss" of domestic online game circles. The Jinshan President Lei Jun did a decision. In the next year or two years, Jinshan's company named company will be the main business in online games. "This doesn't mean that we give up general software," Lei Jun said, "But the status is that General Software needs to solve the problem of piracy, it takes a long time. The task of Jinshan General Software in the next two years is to maintain the existing market position." At the end of February 2004, Jinshan was old to raise bombs and put forward the statement of "technical business". In fact, in 2003, when I laughed in the next three years, the technology is the biggest highlight, two of which have two conspicuous numbers: 200 million yuan in investing in 200 million; listed Linux into Jinshan research field, R & D personnel exceeded 150 people. There was also a statement that "demolition of enterprise market". However, this slogan was revised into "decisive online game" after a year. This time the technical settlement effect is not obvious. Instead, we see that Jinshan WPS does not have much improvement, the biggest change is its interface that completes Office 2003. WPS has been known as the "spiritual banner" of Jinshan for more than a decade, but has recently only borrowed the Dongfeng purchased by the government. Lei Jun said in 2002: "Jinshan can get more than about 10 billion in government procurement within five years, plus enterprise market, Jinshan's development will be unprecedented." WPS did repeatedly in the past, but As the government procurement law is about to introduce, the possibility of the middle order may be reduced. According to Lei Jun's statement, the WPS under the Linux version of Jinshan has been developing more than a year, however, it has not seen the product.
The problem of WPS is very problematic in one day without resolving compatibility and cross-operative system platform. In terms of information security, Jinshan drug tyrants have been out of the sixth version, and the enterprise market has also begun to sprout. At the nearest Sug Strategy Conference, Jinshan proposed to become "a full-scale enterprise information security manufacturer of" a set technology, perfect service, complete solution, rather than only some of the one aspect of the product or the service or service. Providing information security for enterprise users is the focus of 2004 in Jinshan Druga. However, Jinshan needs to remember that the main factor in the success of the drug tyrant is its price factor and marketing strength. These factors cannot be a decision factor for enterprise-level markets. ■ Temptation of online games For a year ago, Lei Jun still didn't want to say that Jinshan wants to transform. Now Lei Jun finally admitted: "Turning to the Internet is the core strategy of 2004." What does the Internet mean for Jinshan? Jinshan is impossible to do a portal, it is impossible to do e-commerce, left, Jinshan is most likely nothing more than online games. Jinshan said when doing IWPS, I have to concentrate on the Internet, but the entire Pangu plan, including IWPS failed. Will people believe that Jinshan can successfully transform? At present, the number of online games in the three major business groups in Jinshan is the greatest, and the Lei Jun personally serves as the general manager of DEG. Wang Feng, Vice President Wang Feng under the premise of the competent Jinshan Marketing Headquarters. Market promotion work, and Zhang Zhihong served as the Executive Deputy General Manager of Digital Entertainment Business Group. The main profits in Jinshan come from information security products, but from 2003, online games have become the largest profit from Jinshan. We understand the bitterness of Jinshan to do games - this can at least get rid of pirated dreams. Moreover, this industry is one of the most profitable business in China's Internet industry: 2003 China's online game players have exceeded 20 million, and the total number of online game markets reached 3.48 billion yuan, with an annual growth rate of 266%. It is expected that the total online game market in mainland China will reach RMB 6.12 billion at the end of 2004. At present, Jinshan's "Swordsman Love Network Edition" has about 80,000 online people. This number allows Jinshan to get more than 100 million profits every year. The evaluation of the peers to Jinshan is: It is eligible to enter the top 5 in the current domestic online game circle. But another fact is that there are very many companies wish to eat this piece of cake. In 2004, there were already prophecy that there would be a batch of online games to fall, the profit level of this industry will fall sharply, and even 10% of the company earns 90% of the industry. So, can Jinshan become a 10% of this lucky? Jinshan was previously announced that in 2004, five games were researched, and 2 games were operated. The Lei Jun said that "Jinshan people are the wolves of the golf group from the salt base, the environment is bad.
In the past, I have been looking for oasis. The drug tyrant is an oasis. At that time, I felt that the days were good. Later, I found that the oasis is too small, there is no way to support so many people, or I have to find a grassland. The online game market is our grassland. "I believe how long it can't, Lei Jun will find that the online game market will not really be a" savage grassland "in the desert. ■ How to become" Jinshan "in the desert? Due to the restrictions on the net assets of the software company, Jinshan has given up the idea of listed on the domestic board. Prepare to list in the next half of the United States. At present, there are many international investment and Jinshan contact overseas. It is reported that Jinshan is now in the company For the restructuring of overseas listing, IPO amount is expected to reach 2 billion yuan. It is very strange, this news has appeared this time. This is totally worthy of the consistent style of Jinshan. The author guess, the current Jinshan US is only an idea It has not been put into practice. At this time, Jinshan will naturally choose silence. Jinshan has prepared listing in 1998. The original plan is listed in Hong Kong in Hong Kong in three years. But because of the Hong Kong GEM Only three or four stock prices of three or four companies are above IPO prices, so in September 2000, Jinshan turned his gaze to domestic GEM, waiting for the opening of the GEM. It is said that Jinshan is very early in China, and it has also been considerably. However, the GEM is late, so 2001 Jinshan also tried to domestic motherboard. From January 2001 Jinshan, Jinshan is published in the media, "Announcement on Zhuhai Jinshan Software Co., Ltd. intends to publicly issued the stock and listed" can be judged Because "Announcement" is that Jinshan accepts domestic motherboard listed counseling for more than half a year, it must be released in accordance with the provisions. Then, on the eve of the Spring Festival in 2002, Sheng Jinshan will be listed. Since then, the Tour of Jinshan has passed from May to October until Jinshan. As a result of this time in October. For a push of the listing schedule, many people can have doubts about whether Jinshan is available in the domestic motherboard: Jinshan's plate is too small, the motherboard is difficult to accept it. And another news said, Jinshan Failed to go public, because there are some competitors in the back of the ghost. In 1997, Jinshan 2nd entrepreneurship was planned to get venture capital within three years, and completed the listing within three years. Jinshan is very smoothly used for 22 months, and Lenovo has been obtained in 1998. 9 million US dollars. This fund has completed Jinshan's previous transition, but its subsequent funds have not been in place. And Jinshan transformation and "stage", clearly need enough financial support. At present, online games And Jinshan has become a circulatory circle: Jinshan Development rely on online games, online games need capital investment. If this is a problem, the avalanche effect. In 2003, Jinshan's business income was approximately 120 million to 150 million yuan. The profit is approximately 40 million to 50 million.
