Ordering: WANGYUGANG Date: 15-DEC-2004 Source: http://blog.9cbs.net/wangyugang version: 0.01
Time always has a quiet flash from you ...
Article content:
Master's management experts will be in the name of them, and they will always open a new management perspective, let you find your blind spots and misunderstandings, provide you a new thinking tool, master these tools, you will feel yourself A new realm.
Here, we selected 10 management masters, and the choice is the internationally recognized achievement they have achieved. Ideological tools are tools in higher levels and sense, or it is "tools" for manufacturing a general tool. This makes it difficult to be mastered, but once you master, you will feel the heart, and you have more.
1, Durke's thoughts
In order to accurately understand the contribution of "Parents of Modern Management" Peter Drucker's contribution to the world in the past 60 years, I am willing to share with the readers in September 2000, I found in the US Druk Archives. Durk about "What do I think is my most important contribution? "One article. The original articles of this conclusion print on Druk's private letterhead and has his own personal signature.
What do I think is my most important contribution?
- As early as 60 years ago, I realized that management has become the basic organs and functions of organizing society;
- Management is not only "corporate management", but also the management organs of all modern social institutions, although management will focus on enterprises at the beginning;
- I created the management of this discipline;
- I have studied this discipline around people with power, values, structures and methods; especially around responsibility. Management disciplines are regarded as a true integrated art.
Peter Druk
As a practice and a field of thinking and research, management has been a long history, and the root causes can hardly live back to 200 years. But management as a discipline, its pioneering era should be in 1954, Peter Druk's "Management Practice", marking the birth of management. Peter Durk created this discipline, and incisive the nature of management: "Management is a practice, its essence is not in 'knowledge', 'row'; its verification is not logic, but the results The only authority is achievement. "
Druk's "Responsibility", "Responsibility", and the "Responsibility" of the employees, as well as the "responsibility" of the company. In 1973, Druk took his own experience and thinking into a book for decades. This shared 839-page vast post has the true meaning of management of management with its simple and concentrated book - "Management: Mission, Responsibility, Practice". According to this, we can interpret management as: management tasks, take responsibility, and courage. Surprisingly, when I searched "Responsibility" in this book, I found out that there were 36 "responsibility" in the book index, but I didn't talk about "power".
"Authority and authority are two things. The management authorities have not powers, but only responsibility. It needs and must have functions to complete their responsibility - but in addition to this, it will never be a little more." In Durk, The management authorities only have functions when it works, and there is no so-called "power".
Druk repeatedly emphasized that serious employees did propose high requirements for managers, requiring them to be competent, requiring them to treat their work seriously, requiring them to have their own tasks and achievements.
Responsibility is a strict master. If you only ask yourself and ask yourself, it is useless, and it is also irresponsible. If employees can't affirm their company is serious, responsible, and capable, they will not take responsibility for their work, team and office affairs.
To make employees to assume responsibility and achievements, they must develop their goals with their superiors with their superiors. In addition, ensuring that their goals are consistent with the goals of the entire group, and it is also the responsibility of all members. It is necessary to make a vitality, so that employees can make their own achievements through work. Employees need to have their claims, discipline and incentives. Therefore, the shortcut to enter Druk Management world is from the responsibility of understanding management, and the responsibility of employees and the responsibility of the company. Text / Professor of Nagi (Beijing Guanghua Management and Training Center)
2, Potter's ideology
As a professor and competition strategy of Harvard Business School, Michael E. PORTER can be called "may be the most influential business school" in the world. " The fact is true, in May 2002, Essezhe's ranking of the top 50 management scholars in the contemporary, Michael Potter is in the first, which can be said to be named Hece.
Michael Porter's main contribution to management theory is a bridge between industrial economics and management. In its classic book "Competitive Strategy", he put forward the industry structure analysis model, the so-called "five-way model", believes: the industry's existing competitive situation; supplier bargaining ability; customer bargaining ability; replacement products or The threat of service; the new entrants threaten these five competitive drivers, determine the profitability of the company, and point out the core of the company's strategy, should choose the right industry, and the most attractive competition in the industry.
Accordingly, Michael Porter has also proposed "three general strategies", including cost lead, differentiation and specialization, and indicates that due to the restrictions of enterprise resources, it is often difficult to pursue more than one strategic goal.
Chinese entrepreneurs have been very good at competing in low cost. According to Xie Guozhong, Chief Economist in Damong China, Chinese companies have made the price of products in some industries in some industries in the cost-effective advantages and competitive means of low cost. It has determined its global price. As Potter pointed out, one of the main risks of the cost leading strategy comes from the imitation of the later. For all kinds of reasons, Chinese companies currently have a low value in the global industry value chain, and there are too many mimics of enterprises, and the products and services are too homogeneous, thereby forming a helpless competition.
The bitterness of cost competition has enabled many entrepreneurs to realize new competition methods, such as products, technology or business model innovation to improve profitability and level. Porter provides systematic thinking methods for such strategies, explains which points should establish competitiveness in the enterprise, and have a very good guidance for business practices. For China's management practitioners, the meaning of the Potter's strategic theory is more intended to clarify the importance of corporate strategic thinking. Business management is not enough to have the courage to say by Jack Wellch, and Chinese entrepreneurs are not courage, but cautious thinking before bold decision, how to choose the most favorable battlefield, timing and way.
The Potter strategic theory is considered to be the mainstream strategic theory of 80 years, and the change in business society has made its theory in certain aspects that are not suitable for today's management practices. If his strategic concepts are regarded as established, less considered industrial change and how the corresponding long-term competitive advantage is established.
It is also because he assumes that the industrial structure is more determined, and "five-way model" is difficult to analyze certain industries that rapidly change or undefined future. Telecom is a typical example, the rapid development of technology, the changing standards, and the adjustment of government regulation policies, which make the industry full of uncertainty, it is difficult to use Potter's framework forecasting industry competition pattern.
Text / Fan Yingbin Manager (Bibo Management Consulting Company)
3, Hammer's Thought
Gary Hamel is the chairman and founder of Strategos, and also a strategy and international management professor former London Business School. He is the most attentive master of strategic research, is known as "Economist" as "world-class strategic master".
In 1990, Gary Hammer and Paphara (C. K. Prahalad) published "Core Capability of Enterprises" in Harvard Business Review. He believes that the end products needed with customers, core products are the most basic core components of enterprises, and the core competitiveness is actually implicit in core products. Knowledge and skills. In this sense, the core competitiveness of the company is actually the source of the competitive advantage, but how to translate this core competitiveness into competitive advantages, and require a certain condition. In the two "competitive future", Hammer pointed out that companies must break the old ideological framework, think about the active open mind, accept different business architecture, grasp future trends, establish strategic architecture, organize Core ability to master the competitive advantage in innovation. In another famous book "Guide Revolution", Hammer proposes that the innovation of the company is not traditional to develop new products or adopts new technologies, but to generate "new concepts." Therefore, companies should actively develop new concepts and turn the concept into a reality of the company's core competitive advantage.
Hammer's main strategic thinking is to actively establish and play the core competitiveness of the enterprise, and Chinese companies should pay particular attention to learning in this area.
After the WTO, China's enterprises face huge competitive pressures. From the deeper level, this is actually a competitive competition, how to locate the core competitiveness of the company is the premise of enterprises to create competitive advantage; in reasonable positioning After the core competitiveness, how to play this core competitiveness and give full play to the competitive advantage in practice. This requires a big strategic vision, Hammer's strategic thinking is undoubtedly guiding: In the specific strategy choice, people pay more attention to technology innovation, Hammer believes that conceptual innovation should be preferred Innovation, concept innovation may be more effective. This provides a new idea.
Text / Dr. Lin Wei (Tsinghua University Economic Management College)
4, Christien 's Thought
Clayton Christensen is a professor of Business Administration, Harvard Business, is not only an outstanding management practitioner, but also the management practitioner of the body.
Christ Tetann found that many excellent companies have been worshipd and tried - eventually lost the industry's leading position when there is breakthrough in market and technology. Decisions leading to these leadership decisions are made when they are widely regarded as the best business in the world.
Christ Tutans pointed out that good management is the reason for the decline of these enterprises. This conclusion is unexpected, but it is very reasonable. These companies are around the will of the customers, and they are courageous to invest new technologies. Use these technologies to provide more products they want; they carefully study the trend of the market, systematically put capital to those can guarantee The best reward innovation top. In this principle, actively investing in breakthrough innovation is not the mental financial decision of these companies, so it is difficult to deal with breakthrough innovation.
Christ Tutans put forward a breakthrough innovation principle, the main content is:
Create a new independent business department around breakthrough technology, not from the mainstream customers, and integrate themselves into customers who need breakthrough technology.
The responsibility of achieving breakthrough technologically commercialization is decentralized to a small-sized organization that matches the target market, making it easier to respond to growth opportunities in small markets.
The established thinking mode and existing knowledge are not enough to support the judgment of breakthrough changes, so there must be something that needs to be understood.
Plasticity of organizational potential (organizational operation procedures and values) is limited. Analyze the existing potential and defects and create a new potential to solve new problems.
Pay close attention to market trends, understand how mainstream customers use products to grasp the key links of competitive foundations in the market.
This management thought has three main significance to Chinese managers: 1 breakthrough innovation is the core individual economic power in macroeconomic growth.
2 is widely accepted and actually varied by time. Christ Tson's ideas can help managers to judge, when should comply with those widely accepted outstanding management principles, and when other principles should be more appropriate.
3 Under the guidance of the principle of breakthrough innovation, enterprise managers can do two things at the same time. On the one hand, ensure that the health operation in the near future, and mobilize enough resources, paying attention to the breakthrough technology that can eventually lead to the downstream of the company. .
Text / Qiu Qiong (College of Economics and Management, Tsinghua University)
5, Peters' thoughts
"The market becomes like fashion, flock color is the same, and the product update must keep up with this 'nine second' era." "Fortune" and "economists" are known as "Master of Management Master" of Stanford University Dr. Tom Peters, Dr. Management, said.
Peters believes that successful companies have a characteristic, but its successful experience is shallow, everyone knows, there is no "new weapon". He advocates the market and facing customers. All the activities of the enterprise must turn around the market and customers, and to regard the customer as a blood with blood, love customers, meet the specific needs of customers, and respond quickly to customers' preferences, everything takes customers. It feels reluctant.
The idea of customer service has been attached importance in Chinese companies. This idea will also become the leading ideology of China 's production and sales.
China's market is no longer a single market in the past. The diversity of customer needs requires enterprises to depart from customer-oriented beliefs when conducting all business activities, and to maximize customer demand and achieve corporate growth.
Competitive white heat. In the intensive competition, the product difference will no longer be the main focus of competition. Customer service quality will become the key to competition. The better the company's customer service is, the more likely, it is possible to accounted for the fierce competition.
The new sales era arrival. More traditional sales strategic emphasizes more "our products and competitors", and future sales age will be the era of cooperation with customers, to cooperate, we must stand with customers, for customers' interest sales, reach a unified Goals, unified strategies, sharing returns.
Text / Dr. Yan Li (Tsinghua University Economic Management College)
6, Mingzberg's thoughts
Henry Minzberg is a famous Canadian management, and its management thinking is mainly in organizational management and strategic management.
In terms of organizational management, the main contribution of Montzberg is the analysis of manager work, "manager's nature" is one of his representatives. Montzberg emphasizes the huge role of manager work to organize the organization, pointing out 10 roles of the manager: Named Leaders, Contactrs, leaders, monitors, communicators, spokespersons, entrepreneurs, troubleshooting, resources Distributors and negotiators. Montzberg analyzes manager activities from an empirical perspective, and divides manager's types: contacts, political managers, entrepreneurs, domestic, real-time managers, coordination managers, expert managers, new managers. .
At present, the Chinese professional manager team is still in the beginning of the initial period, and the professional manager has gradually recognized the role of the enterprise. In this context, the analysis of manager's work on managed work is very helpful to recognize their value. At the same time, professional managers should accurately position their types in accordance with their own work characteristics. With the development of information technology and the application in corporate management, the manager has a large change in information, listeners, communicators, and spokespersons work less.
Text / Xu Fei (Beijing University Guanghua School of Management)
7, Collins' thoughts
James C. Collins has been an outstanding teaching award at Stanford University Business School, which has been working in McKinsey and HP. With Jerry .I. Poles took a book with "Biye Changqing". The book puts forward his main management ideas. "The bell, not the time". Collins pointed out that "The founders of the great company are usually the people who make clocks, not people who report. They are mainly committed to establishing a clock, not just looking to the opportunity, using a forward-looking product to enter the market; they It is not committed to high-looking personality traits, but is committed to constructing the organization of the company's organizational characteristics. Their biggest creative is everything in the company itself and its representatives. "Most Chinese companies do not success. "Cell" is to establish a mechanism that allows the company to survive and develop in the market, without having to rely on a person, product or opportunity. With the further improvement and norms of the market, companies must rely on a good mechanism, including good organizational structure, good evaluation system, good strategic management, etc.
"The Pursuit of Profits" and "Presbyan Culture". All great companies are "pragmatic idealists", "Biye Changqing" is written, "profit is the necessary conditions for survival, but also to achieve more important purposes, but for many high-looking companies, profits Not a purpose, profit is like oxygen, food, water and blood needed by the human body. These things are not life's purpose. However, there is no life. "The pursuit of profit is in great companies, but also" Presbyan culture "instills. For Chinese companies, "the pursuit of profits" is not clear, not specific, and it is a large slogan of the empty hole. Most Chinese companies don't realize the importance of corporate culture. "Presbyan culture" refers to the great company must have a strong common value. This is the greatest challenge of Chinese companies to become a great company.
"Self-headed manager". After the study, Collins found that "18 great companies have only four CEOs from outside for a total of 1700 years." "Self-headed" managers are familiar with the company's culture and can easily lead the company to change. From the experience of some domestic enterprises, the internal managers are easy to take off, and the "airborne soldiers" is not smooth. Chinese companies should put more energy in how to establish internal promotion mechanisms, how to carry out personnel training, so that "their own managers can grow up."
Text / Chen Gang (China University of Science and Technology)
8. The thoughts of Hanwer
In 1993, USA Michael Hammer and James Champy defined enterprise business process reorga in the "Company Recommendation: Enterprise Revolutionary Declaration": BPR): The fundamental thinking and complete reconstruction of business processes is to achieve significant improvements in cost, quality, service, and speed, so that companies can maximize the modern enterprise business environment characterized by customers, competition, and changing.
Compared to traditional management ideas such as "Principles" and "Institutional Management Theory", BPR emphasizes its full development and cooperation within the enterprise. The core content can be concatenated:
"Recombination": implement horizontal integration, implement teamwork, longitudinal compression tissue, make organizations flat, authorize employees to make decisions, and implement parallel projects.
Emphasize customer-oriented: Consider business objectives and strategic orientations, which should be set to set it according to customer demand.
BPR must be implemented in Chinese companies, we must first have three main conditions:
1 managers and employee quality must be improved. Leaders must be brave in innovation, have a strong market competition awareness, can communicate effectively with the company, and understand the connotation of BPR. After implementing BPR, employees have more decision-making opportunities and must have corresponding high qualities. 2 The technical level must be improved. At present, most enterprise information technology in my country is low, and the production technology is behind. BPR is used in modern enterprise management, which also has supported information technology.
3 Creation of corporate culture and business philosophy. BPR is also transforming the business philosophy of the company, which in turn requires a suitable corporate culture.
Text / Dr. Jun (Tsinghua University Economic Management College)
9, Côte d'Ivoire
Philip Kotler is a collection of modern marketing and is known as "the father of modern marketing". He almost became the synonym of marketing - its classic book "Marketing Management" has become the preferred marketing textbook, including the world's business school, including China, has also been recognized as "20th century best management master" one".
Kotler is committed to marketing strategic and planning, marketing organizations, international marketing and social marketing research. The latest research sector includes high-tech marketing, urban, regional and national competitive advantages.
Côte d'Ivoire's "Marketing" (formerly "Social Marketing"), CotEl (the original "social marketing"), will finally advance the marketing concept from the production concept, product concept, marketing concept to the "social marketing" stage. In the economic increasing globalization, the world has become more polarization, the first-year last and today, people see such a scenario: the environment is seriously deteriorated, the resources are increasing, and the population has grown sharply, the global economy is tightened. Social Darwinism prevail, the decline in public service, the spread of AIDS, e-grunge pattern, etc., all of this is the topic facing social marketing. The concept of "social marketing" proposed by Côtexquiorels advances marketing to a higher level.
In the case of the transition to the buyer market in the Chinese market, Cote's marketing theory has played a major role in promoting marketing popularization and corporate marketing levels. Today, customer needs, customer value, customer loyalty, integrated marketing, marketing positioning, global marketing, etc. have become very wide in China, and gradually go deep into the hearts, many companies have or being transforming "customer-oriented" enterprises, a group of excellent Enterprises have successfully moved to the international market after comprehensively improve marketing skills.
Text / Qixin Country (MBA, Mackit Business Consultant Senior Marketing Consultant)
10, Cote's thoughts
John P. Kotter is an authority in the world leadership and transformation, and Harvard Business School is a lifelong professor. The most important idea of Cott has the following two items:
1 Leadership and management is two distinct concepts, managers 'work is to plan and budget, organizational and configuration personnel, control and solve problems, and their purpose is to establish order; leaders' work is to determine the direction, integrated related people, excitation And inspiring employees, its purpose is to generate changes.
2 Corporate culture has huge positive correlations for long-term management performance, cultural transformation is a time-consuming and extremely complex eight-step procedure, including: a. Establishing stronger urgency; B. Establish a guidance alliance; C. Forming vision and strategy D. Communication change vision; e. Authorized employee action; F. Create a recent results; G. Consolidate results and implement more changes; H. deep planting in cultural. The above 8 steps must be performed in order, otherwise the success is very small.
Chinese enterprise managers have always distinguished "leaders" and "management", and "my leaders" or "the leadership of our company" in your mouth, it is not a manager, and it is not good for nature. Corresponding connotation.
Chinese companies have less long-lasting corporate culture, when strong people retire, the company will move towards the road to defeat, "rich three generations". Koti has a large number of data support the relationship between corporate culture and management performance, it is worthy of thinking.
Most professional managers have only stayed in the "Who moved my cheese" degree, which is not enough to truly promote changes, and eight steps in Cote proposed to know what we must understand. Let me comment
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WANGYUGANG, domestic large software company engineer, all year round, is engaged in developing with the database, the self-sensitive level is insufficient, and it is modest to study! Personal technology site:
http://blog.9cbs.neet/wangyugang/
. You can contact him by email yugang.wang@gmail.com.
