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Narrow leading Google, occupying the context of the advertising market
The China Information Industry is working hard to explore a strong way. Narrowing with innovation of technology and business model, giving full play to local advantages, surpassing Google, accounting for the Chinese context advertising market. This is not only a national innovation of China's online advertising industry, but also a strong flash point in China's information industry. The experience of narrow mean is important revelation of the China Information Service Industry and the China's Internet Industry.
Narrowing is a network-oriented advertisement that is intelligent with the article context. It includes a rich connotation of context advertising, personalized custom advertising, intelligent advertisement, is China's context advertising, the leader of the Internet distribute advertisement, the pioneer, beyond Google Context advertisement. So, how is the narrow me to surpass Google in the Chinese market, occupying this huge market?
First of all, from the media point of view, the narrow will cover more than 90% of China's strong media, including Sina, Tom, China.com, People's Network, Xinhua Net, China News Net, Medical Network, CCID NET. Commercial media and official media are the common initiator of narrow me, more than 90% of the coverage of netizens, far-reaching influence, can penetrate all aspects such as netizens, work, and learning. That is to say, from the media coverage and the media intensity, narrow will account for absolute advantages. Although Google is in the international market, in the Chinese market, its context advertisement website is mainly concentrated in some small, personal websites, not only less than 5% coverage, but also the media influence is very weak.
Second, from the perspective of Chinese culture, the advocate of the narrow me, the world's internet is committed to the research and development of Chinese intelligent semantic analysis technology in 2000, launched application products such as China Network Intelligence Center (www.chinawi.com), There is a more profound understanding of the Chinese language, behavior and consumption habits, which has been more integrated with cultural characteristics in the development of products, and more adapted to China's national conditions, in line with the development of China 's network distribute advertising primary stage. In 2002, Zhang Xiangning predicted in the Suzhou Network Media Forum: Internet advertising will be largely allowed to be located in "Specialist" or "Narrow". At the China Internet Conference held in September 2004, Zhang Xiangning announced the formal launch of narrow megadownload megadownload megadownload megadownload megadownload. Google's context advertisement was first launched in the United States until the launch of narrow test was launched in the next month. Senior IT reviewer Hongbo believes that Google "Chinese adsense" is not high, it is estimated that there are two reasons, first of all, its Chinese full-text search quality is weak, followed by Chinese advertising customers, which also provides opportunities for narrow "
Again, from the perspective of price, the narrow megading is only 0.2 yuan per click, known as "the lowest price of global prices", which is the price defined by Google ($ 0.05 each time you click on the lowest price. ) Low 1/2, if you need to spend 2,000 yuan with Google, you can save half of the fee with a narrow me. Moreover, narrow narrows can show advertisers' advertisements on China's authoritative officials and business websites, which can not only play a promotion, but also to establish advertisers from the influence of these strong media.
Finally, from the perspective of the service, in September 2004, the narrow mened megadownloadtebiztebizes that eight information providers such as new network, million enterprises, etc., which have established occupancy The China Information Service Market share has more than 80% of the strong service network to achieve localization and personalization of services. Because these service providers have a good understanding of China's local companies, especially small and medium-sized enterprises, and information services, they can provide more specialized, localized, personalized services for advertisers, rather than let advertisers face Transnational services and cold ice computer screens. Thus, narrow megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload megadownload The world's internet thinks that the narrow tricks beyond Google, occupying the Chinese context advertising market, is not accidental. This is the result of the long-term preparation of the world. China's online advertising, network information service providers can recognize their own advantages and establish their own position, they can face the competition of international giants, adapt to China's market environment after joining the WTO. There is reason to believe that narrow reports can play a first advantage, with the support of many strong media and service providers, continue to make great strength in China's context advertising market, leading China's network distribute advertising to intelligent tomorrow
