IBM Forum 2005

xiaoxiao2021-03-06  15

On March 16th, the theme "IBM Forum 2005" was held in Beijing. The picture shows Zhou Weizhen, Chairman and Chief Executive President of IBM Greater China.

Dear guests, Ms., Mr., all the media friends, everyone is good. First, I will allow me to welcome everyone to take the time in our busy schedule to participate in the 2005 IBM Forum. This is already our fourth forum. It is said that there are three, but I am very happy to see friends from all walks of life still maintain a strong interest and active participation. Thank you for your support of IBM. At the same time, we also feel quite stress and challenge. Just how to do our forum once more good than one time, the level is better than once, not Jiang Lang, it is worse than once. Various pressures have always existed in IBM almost a hundred years. It is more than just a forum development problem, but in complicated, under the environment, a company can keep up with the times, grasp the trend, always Representing the latest requirements of the information industry on behalf of the user. Remocing a company specializing in the production of drums into international commercial machine companies - IBM, the founder examines the proposal for the grand goal, and not afraid of challenges, but is this spirit of pursuing excellence, leading IBM is never replaced by others in the nearly a hundred years.

Today, I would like to say that spring blossoms, but I haven't arrived yet, I took a little chilly spring, "Excellence is excellent" is a topic I want to share with you. There are a lot of students in society, the most respectable business, the most appreciated company, the wealth is five hundred, top ten companies, top ten entrepreneurs ... also have a lot of discussions about the company's ever-blue, but very interesting is, no One is about the most excellent enterprises, without such selection, although the word excellence can just reflect a comprehensive force, industry status and long-term development potential. Although the pursuit of excellence is the goal of the ambition of the ambition. A phenomenon, perhaps because the two words "excellence" covers too many standards, and it is difficult to judge. It is also because of the words on the road. If you don't have a history of history, we will never judge an excellent business, but think of excellence, stagnation. Today, I will discuss this issue at this time today, because when the eyes around the world are turned into China, how will our Chinese companies will meet the world's Chinese era? The answer is only one. It is a great era of excellence. The great era has gave birth to a superior enterprise.

Today, China's opportunities are consent words, and the biggest opportunity to look around the world is also a chance to make a lot of people. Everyone knows that China has been a world dragon. More than a hundred years ago, our GDP has accounted for one-third of the total value of the world. Later, GDP of the United States accounted for one-third of the world. In the past two decades, this dragon began to wake up and shook the world. Let me give some numbers to everyone. We have seen that many economists also estimate that from 2004 to 2010, the US GDP growth is in terms of $ 150 billion, which is $ 150 billion, Japan is $ 500 billion, and China is $ 750 billion. , Far more than Japan. This number is finally, and today China's growth rate has been shocked by the world. There has never been such a big economy in history to grow so fast, completely breaking some of the experiences of many people in the past.

Recent economic research shows that China has gradually replaced the US growth to become the world's largest consumer market. Five basic consumption areas of oil, food, meat, coal, and steel, China's consumption has been fully exceeding the United States. In the field of automobiles and personal computer, although China is still behind the United States, the speed of development is not expected that China has become the third largest trade in the world last year. But we should be in such a big chance. In the face of such a big development, we should be sober to see a solution to the economy of the economy is not equal to the economy. Market growth does not have to grow competitiveness. There is no doubt that China's economic construction in the past two decades is very successful, and in the next 20 years and longer, when the world's eyes are transferred to China, when everyone thinks it is the next China era, When all of the world's entrepreneurs consider the future China strategy, our Chinese companies have moved from success, and from a success to another success, how to achieve greater success from global globalization, globalization Many opportunities in China, and therefore, China's opening is there, so that inherent local markets, how Chinese companies go overseas, do high-stronger, we used to sell resources, open market, providing cheap labor to drive economic growth, The future planned is unprecedentedly transparent, how is the new competitiveness of the global competition, how is our company improved? We have some views hope to share with you.

In the face of complex economic environments, we believe that companies that have achieved excellent enterprises should establish three competitive advantages:

First, it is the fusion and penetration of strategic reminders. We said that strategic reminders should be the relationship between fish and water, and it has been indisparable. This includes the market, strategy direction, innovative focus and business model, and execution is the guarantee for the implementation of strategic order. This involves a lot of people, organization, key tasks, as well as many factors such as atmosphere and culture. At present, many companies have a misunderstanding, often strategic and implementing cutting, our experience is to say two points . The strategy is to choose what to do, implementation, how to ensure the implementation of the strategy is successful. We see many companies, we want to see that they have considered the strategic executability when they have developed their strategies, and many companies who have successful companies have needed a long-term strategy to ensure they for the next opportunity. Advent is ready. Many people say that what should we do when we dig the first bucket of gold? That is to say, we need to make our future strategic plan, do not mean that you can dig the second bucket of gold.

Second, innovation and transformation. Innovation is attitude, transformation is a means, many companies pay more attention to technology innovation, when we talk about innovation, naturally think of inventions, of course, innovation with technology is inseparable, but we want innovation more than refined in new technology Innovative business model, innovative approach to do it. Successful companies should be committed to combining the insight into the inventions and industries, truly put valuable innovation to promote the development of productivity. Innovation can change the way people think about problems, and transformation requires continuous changes, which is completely related to strategies and implementation. Entrepreneurs must have innovative vision to formulate strategies, we have more powerful innovation, incentive is business model and market, customer demand cooperation. Facing the changing market to adjust the implementation. Relatively first-class business models and business processes are transformed. This is the secret of maintaining a long win. We see a superior company, must be a sound financial and management capabilities. A sound management capabilities have a very close process, and companies with a close processes should continue to improve its process and make it more close.

Finally, in high performance cultural attracts excellent talents. Everyone has heard a lot of propriation, today I hope to talk about the relationship between talents and high performance. High-performance culture is the key to retaining and stimulating employee potential. Our view is that the company is looking for a suitable person, which makes them cultivated and exercised in various ways, and can let these people work, these players will bring a variety of results, according to results, managers will have the potential for personal development. The rough judgment, this is very important experience. But more important companies have used high performance cultures as a high performance culture, emphasizing the best people, requiring employees to achieve the best, and increase the requirements, emphasize performance and growth. More importantly, these people's rewards are completely assessed in performance. Respecting talents is the highest creed of IBM, we have adopted many different efforts and measures to attract, encourage and retain industry operations, we have 400,000 employees, we use many technologies to protect employee's salary and improve work efficiency. Let employees participate in the value of work and the global discussion. We also cultivate employees, also invested in channels, and employees can be trained in internal online. We also implement the Chinese traditional biopsy to commend outstanding employees through transparent performance appraisers to provide development opportunities for them.

It can be said that on the way of pursuing excellence, strategic and implementation, innovation and transformation, talent and culture are issues that should pay attention to any entrepreneur. These three, we think it is a competitive ability, more importantly, these three aspects The cultivation of competitiveness should be carried around a center. This center is the core value of the company. Everyone looks at the screen on the screen, the value of important central core.

The values ​​of companies are difficult to quantify within the short term, but manage an increasingly talented business, and the values ​​of the company can often guide the indicators that can be quantized and stimulate the creativity and potential of employees. In the history of our nearly a hundred years, our core values ​​are evolved. When I found IBM in 1914, we have some basic beliefs, respect individuals, pursue excellence, serving customers. Respecting individuals, actually a basically high-performance culture, that is, IBM believes that the most important asset is employee. Manager must respect the company, the employee's improvement, salary is completely performance, not to see I like I don't like you. Pursuing excellence is the basics of a high performance company. We hope that we are a high-competition environment, everyone strives to strive, more importantly, I hope that every thing is perfect. Serving customers, emphasizing customer first, and I don't have BM, one fell in one fell swoop, customer needs. Old Huasheng father and son leaders IBM have long been a long time and have achieved great success. However, IBM is too large, and the unable information technology field and new trend make precise judgment and adjustment, so we face crises in the 1990s. When the current president Gree languang received the work of CEO in 1993, he saw the most important issue. He believes that we are the most important thing that the first in the market, the second is to emphasize the transformation, the third is The spirit of teamwork. That is for the decision made by our previous corporate culture and corporate values. At that time, we put the three aspects into the standard of each year, he did not change the culture of Huasheng stayed. The current president Pon Mingsheng, IBM's situation and great changes in Gger Bridge, we face the environment more complicated, but IBM has gone out of this background, the core value we need can be appropriate In the environment, help IBM companies enter new opportunities, these new value is "achievement customers, innovation, and responsibility".

New values ​​require all IBM people to provide advanced technology as always, more importantly, to help customers succeed. Implement technology and business integration, the value of IBM customers is ultimately implemented above. Finally, as IBM people, integrity is responsible for basic conditions, while globalization, in virtualization work environments, our collaboration of our colleagues should be established on the basis of full trust and sense of responsibility. The new values ​​have not changed the traditional IBM for a long time, and inherit it and extension. The corporate culture fully penetrates in IBM's processes and operations. It is our employee culture and value among employees.

So I have always emphasized that successful companies need to establish three competitive advantages, first, integration of strategies and implementation; second, constantly create innovative and transformation skills; third, using high performance cultural attraction The best talent. The establishment and improvement of this series of competitive capacities is around the core values ​​of the enterprise.

When we are an IT company, when we talk about this problem, as an IT company, we believe that information technology has an indispensable role in a long-term development, and information technology has three phases brought by the changes. First, the so-called business computerization, buy a little machine. Then develop the information about the company, everyone feels important. The third stage is to help companies really implement "on demand". I have just said that IBM can play an important role. First, IT can help companies have an open response to the needs of customers. Second, when you talk about the transformation, the most important thing is the integration of the process, and IT can help companies integrate information, process, and personnel in the transformation. Improve efficiency and improve competitiveness through the integration of enterprises in internal and business partners, suppliers and customers. The third aspect is to work together, today we face unprecedented diversified, globalization, virtualized environments, IT technology can help provide employees' mutual collaboration and establish high efficiency working environment. On the basis of the core clearness of the company, information technology is an important part of realizing the common prospects of the enterprise.

Today, Chinese companies have fierce competition. In these environments, we still have an important experience to share with you. This experience is the best time in the enterprise, choose the active invitation. The so-called born in sorrow, when the peak of the company, the manager should also take the initiative, decision-making future, and constantly adjust, improve, this is the key to enterprises from a success to another success.

Mr., Mr. Dear, this is also Mr. IBM, what has been done in the past few years. When Pang Mingsheng took over the IBM CEO, the company experienced the change of the efforts to rule in the past ten years. It has got rid of the dilemma, returning to the peak, the company's financial situation has been greatly improved, and the performance exceeds the competitor. We have started to reform new reforms before, and the employees will complain. Why have we always changed? What we are facing is a new challenge, how to make employees no longer complain, no longer in the current situation, how to encourage them to move forward? Therefore, for IBM, it is determined that a new set of corporate values ​​has become the weight of the company, which is to use values ​​to manage. We have talked in front of our new values, there is no longer talking here. But the most important thing is that Pang Ming Sheng said that if we are most of our business is a manufacturing business, the way to manage is basically the supervisory requirement employee to do this, do that. But now IBM is dominated by technician, this method is no longer applicable. A significant change in business model should also occur.

Therefore, our idea is to let employees, rather than products, have become the company's brand, so we standardize the behavior of employees from all over the world, and the IT industry will continue to develop in the direction of re-integration, so we need a new one. As a standard for guiding daily work, it can cooperate from all departments from all directions, different financial objectives and reward mechanisms to provide customers with overall solutions. The way we take is different from the past. In the past, when you do a value, it was written down. Under the leadership of Pang Ming, the company's financial group will participate in the world, and then there is a special action group for the other three hundred The competent opinion provides three values, then handed over to all employees, global discussions, identified the achievement of customers, creating as the need, integrity is responsible for new values, allowing us to re-move in the next 20 years. China's enterprises, most of the companies are relatively young, after experiencing the initial success, achieving the brilliance from excellent to excellence, going to tomorrow, has become a common thinking of Chinese entrepreneurs. Here, I want to spend a little time as an example of IBM China, introducing our practical war and exploration.

First of all, our values ​​let us think that the core values ​​of a company are no country, the national boundaries. That is to say, our global values ​​can be exactly consistent with China IBM's values. Our high standard business ethics standards are also consistent. In the past few years, we have continuously enhance our strategic and implementation capacity, and improve our ability to innovate, in the past decade, we have a lot of fields in China, the whole new IT industry, the latest The method, the latest business brought to China. At the same time, through our employees, we have a strong, very young, and very energetic employee to establish a management team.

I hope that I will introduce you to everyone, that is, everyone's outer circle on the screen is the eight relationships we carefully cultivate. We believe that China has a long history and special culture, we must respect and comply with China's environment and culture, make the most correct strategy choice, in this, what we have to do is not to say inside our values Adjustment, but said, make the right strategy choice, to maintain a high respect for the dedication and service spirit, the best way to recognize the best way is to do your ability to serve customers, contribute to the society, and establish all aspects Relationship between mutual trust.

Our eight relations is in it: For the government, we are willing to become part of China's national assets, we are willing to be part of China, and provide the most advanced technology, the most advanced ideas, more importantly, to create jobs; We provide excellent solutions to lead them to transformation, allowing them to enhance their competitiveness and productivity; for our business partners, we assider them to develop their business, I hope they will become big from small, from a success Go to another success; for our employees, we hope they do IBM as a home, we also hope to help them achieve their growth, we hope to create a professional class in China; for the media, we are approachable, Actively promoting the development of IT industry, and also leaders in the industry; for universities, our education is sincerely dedicated to China, we are having a good relationship with 23 universities, in the past decade, we donated more than 1 Billion dollar bills. For the community, our model is a business worker. For the company headquarters, we must make IBM Chinese companies a model of business growth in IBM. This is the eight major relationships we have been cultivated in China, one can't be lacking, we have to succeed, these relationships need long-term cultures. What we have to do is achieved with China's efforts from excellent to excellence. In addition to maintaining rapid growth in 2005, IBM has strengthened high-value services with solutions and services, and actively use innovation to help Chinese customers have successfully transformed, improve their productivity and competitiveness. There are seven measures, investment projects to strengthen the commitment of the Chinese market and customers, and grow with customers.

First, on the basis of 2004 global innovation, we will incorporate the topic discussions on China to the 2005 discussion plan. IBM will start from health care, government and citizens, work and lives, work together to explore future innovation.

Second, establish an IBM Business Value Research Institute in China, sharing the IBM's profound insight into the industry. IBM Business Research Institute - IBV is a global institution that enables research around the industry and solutions to help customers develop innovation, and achieve "on demand" transformation. What we want to do is to put our China's experience, plus foreign experience, and can find the future of Chinese companies transition.

Third, in 2005, IBM will help Chinese enterprises to establish an industry solution through a new IBM industry.

Fourth, IBM will establish a cutting-edge technology system center in China. Through the support and education programs of professionals, Chinese companies help Chinese companies create high availability IT infrastructure.

Fifth, IBM will continue to establish more branches in China to serve customers around the world more fully in depth.

Sixth, in 2005, IBM strengthened the cooperation with local independent software developers with integrators to bring IBM solutions to a wider regional and market by strengthening a thousand partners in maintaining our focus. Finally, we will continue to strengthen the investment in China. China's research center as one of the eight research centers in the world, will soon usher in the 10th anniversary of the year, in the face of the future, IBM China Research Center and Software Development Center IBM's long-term commitment to China will continue to cultivate outstanding talents in China to contribute to the development of China's information industry development.

IBM has been in China for 20 years, and we have a lot of time, we have experienced a lot of turning points in social and economic development in these twentys, and IBM China has to become China's IBM, which is working hard for this goal. We hope that there will be some entrepreneurs after 20 years, when they recall the past two decades, no matter how difficult the road, the transformation has more pain, will feel that IBM is always around, we hope to do our best to accompany China Corporate walking to excellence. There are a lot of many in bed today that we have supported our customers for 21 years, I am here to thank all our customers, giving us the past support. thank you all.

My speech is about to end, the next time, I will have a special VIP to share the wisdom of CEO. In addition, we also invited Chinese companies, well-known entrepreneurs to share the experience and opinions of successful and excellent roads. In the afternoon, there are six industry forums waiting to explore the transformation of all walks of life together. I hope that every guest can feel that the IBM forum has gathered, and it is worthless.

Next, I introduced the other speech today, the Dean Jeffrey E. Garten of the Jeho Business School, was the Dean of the School of Management, Yelland University, the former US Clinton government deputy director of the Minister of Commerce for International Trade , Global investment bankers, executive president, and wealth political science, commercial retail, etc., the author of the commercial book in Wall Street for 13 years, who was responsible for the restructuring of many strategies, the establishment of Asian Investment Bank, helping the world's largest The company's restructuring. Jeffrey E. Garten is an authoritative spokesperson of economic, financial, trade global and foreign trade policies. He often speaking on many fields of today's business leaders to do globalization. Let us welcome Jeffrey E. Garten together.

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