The business survey is one of the best ways to discover customer needs, and it is important to have the needs of customers in business operations. However, how to understand the needs of customers is quite difficult. Therefore, many professional business surveys have come to life, helping companies investigate the deep needs of customers, thus assisting the company for business operations.
A successful business survey can understand how customers look at their own products, services, and even the image of the company in the minds of the customer, these data will contribute to the company's improvement operations, thus improving the company's income and profits. Through business surveys, you can understand the potential needs of customers. The position of competitors in the eyes of customers, customers' lifestyle, etc., these information collection helps companies re-update the product according to customer needs, so that the product can Close to customers, and if you all have done before your competitors, you can get the opportunity in the competition.
Now, with the rapid development of the Internet, there have been new forms of investigations based on network online, especially some specific business surveys for certain customer groups, gradually replaced the original door visit, randomly check The business survey of features, which effectively reducing the cost of business surveys. In the most popular USA, with the continuous improvement of the depth and breadth of online business surveys, online business surveys have gradually become an emerging force that cannot be ignored in business surveys.
First, formulate the goal of online business surveys
Before writing a business questionnaire, it is more important to determine the goal of your survey. In this business survey, what kind of goal do you want to achieve through this survey? For example, I hope that how customers evaluate the products and services provided by the company? How do you know how to evaluate your company's website? Is the mail subscriber of the corporate website satisfied with the enterprise mail service? Does the potential customer group of corporate products Interested in the new product of the company?
Therefore, online business surveys are important to develop the goals of the survey, including investigating objects, survey methods, and even investigating media. But in fact, as long as you have identified online business goals, you also determine the objects of online surveys, online survey methods, etc.
After you know the survey object, you choose what survey method becomes easy. If you want to investigate the visitor of the enterprise website, you can attract visitors to complete the questionnaire by setting pop-up windows in the corporate website; if your survey is the current business products and services, online surveys It can be carried out by e-mail; if your survey goal is not only limited to the products and services of the company, it is hoped to study the development trend of a certain segment, you can also buy a special company to buy Target investigation object's email address database.
The online business survey can gradually replace the traditional business survey method is that it can obtain the same, even better surveys, even better surveys, and to help companies improve products and services. Development of strategic direction.
Second, write online investigation issues
The success of online surveys is whether it is possible to write a valid questionnaire, which means that in order to get good survey feedback, you just want to care about your question, you want to ask the customer, but also consider how to be Investigators asked these questions. The survey data obtained by the wrong expression survey is that there is no help of helping companies improve management, and even if there is some biased in questionnaires, experience shows that many respondents will actively give up the questionnaire.
It is necessary to pay attention to the following aspects when writing online survey, including the following aspects: The investigation problem should be short and so fast, and we must try to cut the key. This requires the use of as much as possible to understand as much as possible in the question, avoiding the use of some industrial terms and abbreviations in the questionnaire, the more clearly clearly expressed in the questionnaire, the subject matter of the investigator is willing to complete the entire questionnaire The bigger it.
Avoid assessment on the premise of assumptions. For example, you should not write such a problem: "Your dog is male or female?" This problem is based on the premise of being raised by the investigator, and ignored that if the people who have not raised dogs were not raised. Sex. Avoid writing a problem with misleading. For example, you should not write such a problem: "In our survey we found many visitors relative to the text format, more willing to accept the Questionnaire survey in the HTML format, which format questionnaire survey?" Obviously, there is a significant misleading of the respondents.
Avoid asking the respondents sensitive or embarrassing problems. Even because of the investigation needs, you must ask the respondent to ask the respondent to ask his embarrassment, the best choice is to put the problem in the final questionnaire, and before this, some content can be arranged but do not make it awkward The problem.
In the questionnaire, you need to limit the problem that you need to answer, this type of problem is generally rarely respondents in questionnaires. The problem of questionnaire should mainly be mainly based on choice questions and score problems, and these types of problems have been welcomed by the respondents due to its simple and easy answer.
Finally, the most important one when writing a questionnaire is expected to put down all your questionnaires. All the questions you want to know, regardless of whether these issues have help you investigate. The fewer problems in the questionnaire, the more you have to get the investigator's attention, and the investigation answer is more effective, and only this can effectively complete the online survey.
Third, determine the form of online business survey
One problem that is often overlooked by the investigator is to pay attention to the form and arrangement of the survey when conducting online surveys. This is a very big impact on the effect of the final online survey. You need to pay attention to the following in the layout of online surveys. aspect:
Arrangement method of question in questionnaire. Obviously, the arrangement of issues in the questionnaire is determined by the form of online business surveys. If you use the ordinary text format to conduct an online survey by e-mail, then the problem in the adjustment of the questionnaire is within the rest of the problem Small, but in contrast, if the online survey is published in the form of the web, the problem of the problem of the problem format is large, you can choose the font, color even is an insertion image to enhance the survey questionnaire. Readability.
In fact, you can design online business surveys in the following ways.
Try to use multiple choices in the questionnaire: I remember that the problem that needs to be restricted in the questionnaire in the questionnaire, try to choose a number of options. For example, if you have a score, if you use 1-10 to indicate your negation, you think ... "; Another choice question, such as" The sky is blue, you strongly believe / believe / not sure / not I believe that / strongly does not believe. " Most of the respondents have tend to answer multiple choice questions, rather than those who need to make literature answers, and some tips are also small techniques, such as adding options outside of multiple options. " Other options, which allows the respondents to fill in the content you have not thought in design problems.
Arrange the order of the problem. How can I arrange the problem to be involved in the questionnaire? The design questionnaire cuts the question of the respondent to the respondent, in addition, the information most needed in the investigation needs to be asked to be placed in front of the questionnaire, if the respondent is under investigation, waive Questionnaire, so at least you can get the information you most want to know.
In addition, as mentioned above, several relatively simple questions are arranged in the survey, so that the respondents can complete the entire questionnaire, which is not scared by the investigator without the investigation. If you don't refuse to complete the entire questionnaire due to the dislike, it is guaranteed that the survey can be more accurate and more valuable.
The logic of the problem arrangement in the entire questionnaire is also important. A successful questionnaire must have a strong logical relationship between the problems, if the problem of the questionnaire lacks logic, and gives the respondent a discontinuous feeling, then the result of the investigation is also I can imagine it. Fourth, release online business survey
At present, the most public surveys use the most published methods in the form of E-mail to release the questionnaire. The biggest advantage of using E-mail to release the questionnaire is that it costs low, this is to say, if you have the subject's email address, just take the time to design a questionnaire, then send the questionnaire through the E-mail To the respondent, reclaim the findings in the form of E-mail, and analyze the online business survey. The disadvantage of making business surveys through the e-mail method is that this survey determines the limited problem, and the feedback survey also requires you to enter the database according to the e-mail backup, this is Quite time and energy work. Therefore, if the survey is within 200, the questionnaire is limited to 20 questions, and online surveys in the form of E-mail are an acceptable, high efficiency survey method. In viceghight, if the number of respondents is quite large, or if you want to design a quite complex questionnaire, a web-based online business survey is a better choice.
The advantage of using a web-based online business survey is not only the readability of the questionnaire, but also the readability of the questionnaire, but also enables the questionnaire to investigate "intelligence", which means you can The respondent responded to the promising design questionnaire for the previous investigation problem. For example, if the company sells three products at the same time, the respondents do not have all three products, then you can design "intelligent" questionnaire, and answer in the customer. "You used to Which company's product is purchased? ", And" intelligent "questionnaire design can automatically select the next question to answer the answer to this customer according to the customer's answer to this question.
WEB-based online business surveys are as obvious as the advantage, as this survey includes the problem, classify and store survey results according to different options, and to the end how to call these survey results, we need deeper computer knowledge and programming skills. Even now there is currently a commercial software that provides online online surveys, these professional software requires professional settings, which means that professionals are still required to help. Therefore, frankly, if the company is facing a web-based online business survey, it is more in line with the company's interests to engage in a web-based online business survey.
If the company chooses to bring online business surveys to professional third-party companies, this is also the choice of most companies, which will enable the company to obtain specialization, intelligent timely data tracking and analysis services. Most commercial surveys only need to submit issues to the customer's survey by template or simple document documentation to the survey company.
The advantages of providing online business surveys by third parties are obvious. First, the website's website is usually unable to meet the needs of online business surveys, while third-party surveys set in the portal or professional website. The questionnaire can meet the needs of the enterprise investigation to face a large number of potential customers. Secondly, if the company's online business survey is targeted by the company's potential users of the company's website, even the survey is based on third-party websites, can also be programmed The method makes the investigation on the company's corporate website, and the questionnaire usually appears in LOGO, color, design with the corporate website.
However, based on third-party solutions, there is also its own shortcomings. First, if it is online business survey by email, then for the company, the respondent's email address database is a huge wealth for the company. Therefore, in the case of commissioning a third party, the third party may adhere to the reason to be subject to the responder email address database with the reason for the business needs, especially in some small charges, at this time, the company It should be insisted that the respondent database is placed under its control. The second should be careful that the lowest price of small business survey companies. Such a company usually for a certain number, such as 1,000 investigators ask relatively low prices, but in the survey, the survey responded to the survey of the survey will then take a high amount of additional fees. Therefore, in most companies entrust the online commercial survey to third parties, do not confuse the preferential conditions proposed by small informal investigation companies, and to entrust the business of online business surveys to A regular large business survey company worth trustworthy. 5. Improve the quality of online business surveys
Improve the quality of the business survey is how to maximize your customers or company's potential consumers, that is, the respondents can accurately fill in the questionnaire, in general, in order to inspire the respondents to complete the investigation Questionnaire, investigators can usually take the following methods:
The most common method is to provide prizes or lottery opportunities for respondents to complete the survey questionnaire. According to statistics, it is often possible to improve 17% of the survey questionnaire.
The questionnaire that he replied to the respondent will be strictly confidential.
In the questionnaire, indicate the name and address of the investigation company, especially for some big companies that are very rang, doing this can attract more respondents.
Thanks to the respondents at the end of the questionnaire and told the respondent to have the opportunity to have the opportunity to get the opportunity.
The survey can be investigated in a small range before formal investigation to estimate the quality of the survey, whether the test is not accurate enough in the wording or other aspects, and if there is a problem in this area, these problems must be online business. The survey was formally resolved until the quality of online surveys can be ensured.
After the end of the survey, the company should properly use the information from these investigations to improve the company's products and services. Even if there is some unreasonable or complete criticism and accusations, it should also be objective, customer perspective. To understand the information obtained, not only place the survey information.
These are simply, but proven to have a very efficient approach, promoting the respondents actively participating in the survey, which enables them to get material benefits from participating in the survey, and let them understand the purpose of this survey is to give them Provide better products and services.
