advantage
Publish your ads, process automatic; can control daily advertising budgets; the daily cost of the selected keyword; flexible limit for one or a group of keywords; the number of visits is estimated, automatically prompt the daily click, average Bid, daily fees, each keyword location; recommended related keywords and synonyms; a keyword can be paired with multiple slogans, how the Google monitor is best, can lock 250 countries and 14 languages; overcome static CPC Fauli (such as Baidu and Overture, price decision location, static, clearance, display phone does not click, etc.), unmanned locks the top rankings.
basic knowledge
Google Ad Words are divided into two, Google AdWords and Google Premium Sponsorships, Google AdWords is the right of the right side of what we said. Google Premium sponsorship is the top of the sponsor advertising, and the advertisement appears to the top of the query results page; AdWords ads are based on CPC (COST) -per-click), similar to Baidu's bidding ranking, Overture and Looksmart's PPC; advertising location depends on both the click rate and the bid. Google's revenue is automatically monitored by Google's "Adwords Discounter"; click rate = click / impression; Google AdWords Displayed in its own site, will also appear in its partner site, such as Froogle, America Online, Compuserve, Netscape, AT & T WorldNet, Earthlink, Sympatico-CA; It is interested in each of the advertisements (best words), this interest is intuitive, affecting the visitor's click behavior; keyword matches have such a few: Broad matches Default, low degree low), exact matches, phrase matches, Negative Keywords (except what words); Google AdWords ads can be adult content such as gambling, sex; advertising links, pages do not have pop-ups, And allow the visitor to click the return button in the browser to return to Google.
