What is content management?
Content management, English name is Content Management, is a hot technology and application in the industry. For this emerging technology, there is no unified definition in the industry. For example, Gartner Group believes that content management includes internal content management, web content management, e-commerce transaction content management, and corporate external network information sharing content management, which is a general classification from the content range and form angle. Giga Group regards content management as an e-commerce content engine that consists of content management and e-commerce servers to form content production, delivery (Delivery), and e-commerce end-to-end system. Merrill Lynch believes that content management focuses on corporate employees, corporate users, partners, and suppliers to access non-structured information, with the purpose of publishing unstructured information to intranet, extranet, and ITE (Internet Trading Exchanges) User users can retrieve, use, analyze, and share.
Content management consists of two parts, "content" emphasizes the object, and "management" emphasizes the method. What is the content? The content is essentially any type of digital information, which can be text, graphic image, web page, business document, database form, video, sound file, etc. It should be said that the content is a broader concept than data, documents, and information is the polymerization of various structured data, non-structured documents, and information, and some knowledge also contains knowledge. What is management? Management is a series of processing processes applied on the "Content" object, including collection, confirmation, approval, finishing, positioning, conversion, distribution, update, archiving, etc., the purpose is to make "content" can be in the correct time to correct The form is passed to the right place and people. In this way, we may give content management next to the content: Content management is to assist organizations and individuals, with information technology, implement content, store, share, apply, update, and in business, organization, business, strategy, etc. The process of generating value in terms of aspects. The content management system is a combination of tools or set of tools that can support content management.
Why do you want content management?
Sth, why do you want to manage content? We can see two data, a survey of Gartner Group in September 2000: Average Each knowledge worker takes 8 hours a week to handle the content of the document processing, including documentation, find, finishing Wait. The Forrester Research also gives a statistical data that shows that the content is increased in 200% per year. On the one hand, the low content processing efficiency is the amount of content that constantly expands. This is a simple fact that compares an urgent need for the company: we need to effectively manage our content.
From a deeper, the following points are the main factors leading to content management requirements:
(1) The coming of the wave of knowledge economy makes people realize the huge value of information and knowledge to the enterprise. However, the data and information of dispersion, confusion cannot be integrated, and it must be integrated into organized content to make full value.
(2) The business should put a urgent demand for content management. At present, people talk about collaborative business, including inter-corporate interior and departments, or business between enterprises, including suppliers, partners, distributors, service providers, customers, etc.. Content management is in terms of the interior of the enterprise, and the value-added utilization of information can be achieved well, and is also an integral part of the truly collaborative business. It can be said that effective content management is an important guarantee for achieving good integration relationship management.
(3) Time competition also requires content management. Some people say that knowledge is more than just wealth, and instant knowledge is at least equal to the square of wealth. This sentence is equally applicable to content. As early as 1988, Xiao Georg Stoke pointed out that time will become the next competitive advantage; in 1997, the US scientific and technological product marketing masters, "Relationship Marketing", the author, Rising, McCanna, was established. " Real-time company, calling on corporate managers to create a customer who is good at induced to meet the "never-satisfaction". In order to be able to quickly and efficiently respond to customers, content management is essential, for example, in CRM, customer content management is a very important part. 1.1.3 Architecture of the content management system
To make the content management really play, it is not only a technical content management system to build, which is a "technology-social" project that combines people, processes, and technology. In terms of human beings, special content management mechanisms are required, assign specific content managers (such as content managers, content editing, etc.) to perform management and maintenance; and in process, to establish transparent content management processes, including content creation , Storage, sharing, application, and update, and closely combine the content management process and the specific business process to make the content "from the business, go to the business"; in terms of technology, mainly to establish a set of content management System, providing technical support environments for content and content management process,
