The design is not the artistic design. The first thing to recognize is that the design is not art. I just didn't distinguish this concept, I can suffer from the first time. Design is communication, it is conveyed, and art is performance and is creation. This is not to say that there is no representation in the design, and it is not to say that art does not care about communication. However, there is a big difference in the focus of both. The design is not to do with feelings. If you want to consider all factors, you must find the most expressive method, you must translate your own feelings into a valid visual language that the public can understand. Design is not art
The first thing to learn is that it is not an art. I just didn't distinguish this concept, I can suffer from the first time. Design is communication, it is conveyed, and art is performance and is creation. This is not to say that there is no representation in the design, and it is not to say that art does not care about communication. However, there is a big difference in the focus of both. The design is not to do with feelings. If you want to consider all factors, you must find the most expressive method, you must translate your own feelings into a valid visual language that the public can understand.
Attention to detail
Deciding the quality of a design work is often its details, such as the choice of font, the structure of the graphics, the difference in color, and the like. These subtle differences (Nuance) plays a considerable role in embodying the work. No matter how good a design is, if you make rough, you will lose your charm. In addition, if we ask yourself to pay attention to these details and their influence, you may find some new inspirations and directions.
Change and replacement
When designing from the initial design, the teacher continues to emphasize the importance of variations. When doing a job, we never go to find the so-called correct answer, but try to organize your own ideas, try to express it in different ways, and then explore, constantly let an idea Bring themselves to another. This can expand our imagination and see different possibilities. Although the final results are important, the process is more important. This exploration process is unable to replace anything. Today, the teacher mentioned the difference between Variation and Alternative (replacement), I think it is very important. Change is a variety of expressions of the same expression, and the replacement is to find another way of expression. Sometimes if an idea is always doing well, maybe you should find a replacement idea, and if you find the right idea, you should look at what it can have a way of performance to get the most important design. The boundaries of changes and replacement are often unclear, but if there is a big concept, it will still be some help.
Multi-field cultivation
I think that the benefits of learning and designing design will be exposed to many different areas. Our work topics have included pollution, urban changes, jazz propaganda, future buildings, and water problems, etc. Usually let us choose an angle in the topic, then make a persuasive visual work. If you want to express your own point of view, you must first collect a lot of relevant information, and have a certain degree of understanding of the topic. The completion of the product can be an abstract manifestation, but the idea must be tangible, and it is based. Many people think the design is to make beautiful things on the computer, in fact, not this. A large part of our school is looking for information, research and digest them everywhere, and then try to find your own position, and think with yourself. It is impossible to effectively express it when there is not fully understood a problem. If you don't even know what you want to say, no matter how nice to the completion, it is also a piece of paper, because it doesn't have a clear content. By recent semester, my research capacity has improved and also re-recognizes the meaning of design.
Computer is not your only tool
Do you know who is the best friend of the designer? It is a camera and a copier. They are doing designed tools and toys. The image of the gallery is limited. The most fear is because there is no complete image of the gallery, so I have to compromise a general, so that the original idea cannot be played to the most. As long as there is an opportunity, it is best to use the image you shoot. It is also a major entertainment for taking pictures. What about the copying machine? Too many people underestimate its value. The deadline copy file is only the most basic function of the copier. We can copy the plane, stereine, pieces of things. It can be enlarged and reduced. It can be printed in the same sheet of paper repeatedly. The objects that can be moved in the copying edge will have many unique unexpected effects. The things in the copier usually have a special quality, using it, you can add optical color to the design. The computer is of course our friend. But you will not pay attention to it, it may become a bad friend. We are too dependent on the computer. Sometimes I don't want to make a button, because it is too convenient. But these automation functions often make us some opportunities to explore, and often derived works driven by technology. Computers should not be an answer, it is just a tool with the camera, the copying machine is just a tool. It can help us save a lot of trouble, do the effect of doing other tools, but the computer does not necessarily. Before opening photoshop's tool menu, you must think about it, is this my only choice? Fancy is less
I saw an idol singer singing on the TV. After a while, I ran to go, and the lyrics arrived, and I was so greeted with everyone, and I didn't care about singing at all. Suddenly I felt that the difference between his and strength singers was like a professional designer with a self-righteous man. The former only pays only to express yourself, but the latter is concentrated to express certain things. Sometimes, put a normal thing, such as subway schedules, or magazine pactions, is too beautiful, too highlighting, too much, without changing its basic functions. Those excess fancy things affect people go to read the true content, just keep the idol songs.
Works must make ideas priority
Once, the teacher said to me, let me know a lot of designs. He pointed out that what I did at the time was image drive (Image Driven), not idea Driven. At that time, I really liked some images in Photoshop, I think it looks cool, thinking that adding a title will become a work. But the teacher looked at these just some pieces of images, you didn't give them any sense, so it won't make sense to others. If you want to surpass this level, the work must be prioritized, the image should obey and support your idea, not just a separate ornament.
Text arrangement design
This is a interesting metaphor: the design of the text (TyPography should be transparent like glass. It should correctly reflect the personality and characteristics of the text, but it should be transparent to be seen. If the shape of the font or text itself is said, it is more intense than the words in the text, which is equivalent to the lock yourself.
Vitality of placards
About the poster, basically, there are two types (posters), 1) information provides (informative, 2) persuading guidance (PERSUASIVE). Information providing placards assisted the audience to achieve the necessary knowledge. It is best to use a unique way, such as using images or metaphors to make the information in the placard easily. Convince the guided placard is the idea tendency to induce the audience on a matter. It is also possible to use information to achieve this. The placard is a unique thing, it gives you a very large area and space to play, but many people often do not use this advantage, and also designed placards in accordance with the idea of design books, so that they will only look like one. Zhang Agong's book skin, lost the vitality of the placard. Generally speaking, there are three readable levels. When long distance, it should have a certain feature to attract you. When you meditate, you should be able to understand what this plac is about, when you are very close, you should read other details. Placard has its own unique mission, grasping, and playing is unlimited. Good idea and good production
Take the draft of the original design time that day, I don't understand what I really do. Now I recall, the most important thing to learn this year. 1. Each design concept has a language suitable for it. The style should not be just a beautiful appearance of a dead plate, and it should be used to express our mind. Some people prefer "digital" style, so what is the kind of thing, this habitual thing makes the characteristics of numbness, loss of representative and meaning, becoming purely decorated. I have always thought that there is a well design that has a specific so-called "look", such as cool, very thin lines, blurred words, etc., in fact, if these things do not have any practical purposes, abuse only will make you Works denominate. Second. Everyone has different good people, which makes the design work colorful. In the face of a design problem, consider looking for a solution that best players. And you have to do it best, you can't hurt. Sometimes, some ideas are best suited to use image synthesis, but if you don't have confidence and ability to do well, do it, you can't find yourself. As a student, we often think that the teacher who wants to do it will be, and the students who have designed the school will often take a scribbled manuscript. "Although you can't see it, I think there is one. Running people, there is a whirlwind, there is a special cool color effect ... "Teacher had to say," You said it is very good, why not do it? "Then he found that he did not have the ability to make him imagined. . The design is not just an idea issue, and it is also a problem. Effective combination can we get a good work.
Everything
These two days are busy printing the final completion, and then attached to the board that can be displayed. I really worked myself, I didn't know how many times, I still made the board, dirty the surface, more stupid, and cut my finger away ... I have a few a few in our class. When two people do these final completed, they will go to the professional print shop to make people all inclusive, print, post, cut, it is said that two big posters have to spend a total of approximately $ 60. In our school, printing is $ 10, of course, I have to buy a board. They feel very worthwhile, they have been professional, bright. But I always feel that I will finally add such a procedure in learning homework. It is a bit ... Anyway, the exhibition model of next year should be careful not to be with them.
This world is too much about things.
I bought a very good book in Beijing last summer, "Conception and Creation - Writing Tips", Pan Dahua. I originally want to use it to improve my Chinese level, but more about reading many of the contents in the book is actually a lot of help. In different ways, design and writing are expressed and communicated. A good design can tell a story, and a good writing can make people see a painting. This book tells a lot of very interesting and very critical concepts, such as "see" and "discovery". Get inspiration is the basis of information, knowledge, and experience, metaphor, symbol, cutting and comparison, how to observe Performance of life and multi-angle, democracy, and virtuality, themes and rhythm needs, etc. Although it is a book about writing, I think anyone who is related to the creation will benefit. This makes me realize that there is too much about this world, almost anything can be linked. It's really interesting! Recalling, until a few years ago, I didn't like learning at all. The homework is the task. It is throwing in the brain, and the knowledge is all in order to cope with the exam. I can't remember it. I don't know when, I seem to have changed completely. I now feel that learning is like playing games, in order to solve a big big fan. I can't solve it is not the key. The key is that as long as I learn, go forward, I will gradually patch up my little bit, and I will feel very interesting. And learning is not just to listen to the class, and it has been mixed with life. This change is related to the half-year life experience of Japan, and is related to the way of education in the university, and there are many things, and it is very relevant to my learning design. Speaking of nothing, but this short semester design class must affect me, I started learning to think, looking for, understand, go to appreciate, evaluate, and express. Process is quite important
When doing design, others can only see the completions, but works are generally not completed one day, there are many different processes in this middle, mostly in the completion items. These processes are quite important because even ideas are gradually mature.
Learn how to "learn"
