Successful marketing staff's mentality - mentality
Author: Jiang Jin-zhi
Marketing profession is a special profession, constantly face challenges, constantly facing failure and setbacks, and constantly facing all kinds of difficulties and hardships, so as a marketing personnel, we must have achievements on the road of marketing occupations. It is necessary to have a mentality that orders have no. According to the author's experience in multi-year marketing management, and how many years to make marketing training, it is deeply a successful marketer. We must have the following mentality: First, we are not because of things difficult to do I lost my confidence, but often because we lost confidence, it was difficult to do, and confidence was the first step in success! Many of our marketers have not been able to do it before they have not departed, because there is already the thoughts in his heart, the policy is not good, the product is not good, the market is not good, etc. ", he all believes How can it be possible to convince others? And those performances, excellent marketers just contrary, they won't blame this, first thought, "I can do it"! Then I was in the work of my confidence, just as Napoleon Hill said: "I am successful because I am successful", so they will succeed! In the vast marketing army, we are not difficult to find that the reason why the success is because they have lost their confidence when they live in opposition with others, and they have done their own goals. If we can't succeed, it is because we have not found a successful way, Chen An is also said: "I didn't get what I want, so I will get better", the optimistic mentality will make us brave The mistakes that have been recognized, and the optimistic mentality will make us calmly accept temporary failure. Only by admitted the mistakes, we can avoid the same mistake; only we accept temporary failure, we can have a success of tomorrow! Second, the active positive attitude opportunities always favors those who are prepared, and active people often have more opportunities to discover than others, so he success is higher than others. Medalli people will only wait for opportunities to come quietly, and wisdom people take the initiative to find opportunities and create opportunities. Shengtian Zhaov summed up its marketing philosophy: "I am not going to serve the market, but to create a market." Especially in our marketing, you have to know how to create a product selling point, how to explore the market's needs, only in the heart, a person who takes a proactive mentality will discover and grasp more opportunities in the challenge! (Learning and comprehending two stories: "Sell this brand to monk" and "sell shoes to Africa") Chen Anzhi has such a sentence in his training disc: "Successful people are willing to do things that others are unwilling to do, Successful people doing things that others do, the winners don't dare to do things. " Article 2 of the "ten" in Japan emphasizes: To actively drive the work, not the instructions of the leadership. However, the author has been to many companies discovering such a problem. Unfamiliar into the company is rarely asking what is going on, what needs to help, think this is the work of receptionist at the eyes, just like this kind of little thing Reflecting a person's work attitude and life mentality, and indirectly reflecting the company's lack of corporate culture construction, which is one of the lack of active positive phenomena.
Third, the mentality of learning and entering, I want to market the marketing world, no one wants to do a living in the company, the company will not want to leave someone for a lifetime, the market competition is cruel, the competition of the same talent is also cruel, and the boat is not entered. Retreat, so each of us must have a sense of crisis, there is a sense of urgency, always not forgetting "If I stop, the people will behave; if people stop, then I will take it." Since ancient times, there is "life and love", "I live to learn old", I can't learn, I can't learn! Marketing staff will often face this kind of trivial event, which will often face such entertainment, often in the unplanned labor, lack of time management and learning management. A successful marketing personnel will stand the temptation, to live loneliness, will take the time to learn, draw the time to summarize and reflect. Only with the mentality of learning and enterprising will be dissatisfied with the status quo, keep exploration and pursuit, constantly surpassing self, will not be eliminated in this fierce talent competition! Fourth, the mentality of dedication is in work or in life, we should maintain a high degree of dedication. The author witnessed a lot of performance marketers, they all have a common point: fear of suffering! How much do you think of how much money? If you don't have a little cheap, you can't take a little cheap, pick the region, and the resulting marketer is still guarding the small area after a few years. Those marketers who seem to suffer have become their own leaders a few years, and some have been hopped to do the regular manager. Strive to go, get it first! Simple in mind, deep connotation. People who often blame the people are difficult to achieve huge success, because he always feels that others are always owed by others, or unsuccessful is due to the environment caused by the environment. People who don't have a grateful mindset will be very narrow, everything is self-centered, and life is often in unpleasant. There is such a paragraph, I hope we can remember: I am grateful to hurt you, because he has grind your mind; I am grateful to deceive you, because he has grown your knowledge; I am grateful to the person who hits you, because he eliminates your business barrier I am grateful to abandon you, because he has educated you to be self-reliant; grateful to people, because he strengthens your ability; he is appreciated by you, because he fell your Dinghui. V. I. Five, Sun Zhengyi once said: "Any business, if it is not completely pursued, if it is completely studied, you can't taste the fruit of success!" In Japan's electricity "ten", Article 5, once, once, once started, Never give up easily, there must be no purpose, swearing, you can't stop. In particular, our marketers are not easy to give up in various business negotiations. They must know that the customers who have been easily found must be the best customers, and those customers who have reached cooperation through tough negotiations are excellent customers. Anthony Robin said: "I explored many people's success in these years, I found that perseverance is the most important factor, it is far more than personal talents. Many people have not succeeded, poor The difference is given by five feet before the goal is reached. "There is no saliva and sweat, which has a successful tear.
Marketing people often want to "say thousands of words, walk around the mountains, all the hard work", have no mentality, no bitterness, and why is it far from the marketing avenue! Sixth, constantly innovative mentality has been in recent years, the business community has been holding a "innovation" flag, the only unchanged in this world is changing, as a marketer should comply with the trend, greet changes and challenges, constantly innovation, constantly Go to break through yourself! A successful person is often able to adjust and change their habits and think about more, more tough challenges! One of the successful shadows of the past and the self-breakthrough change, and it is also a part of the so-called part of the good, and often becomes the loser under the time. IBM original president Guoman said: "If you want to win the game, you must wake up every day, I hope that changes, in fact, you must be happy to accept changes." With your own changes to deal with the challenges of environmental changes, it is possible to overcome the challenges of the opponent. Market competition is getting more and more standardized, and product competition is increasingly small, how do you overcome your competitors? This requires you to have innovative ability, find the weakness of the opponent, play your own advantages, do "people have no me, people have me! You can win in the fierce competition! Peter San Ji wrote in the "Fifth Anti-Practice": "The only competitive advantage, perhaps to learn faster than your competitors." Seven, dedicated mentality as marketing staff, because of the nature of work, often one person is often, from the company's line of sight and supervision, easy to cause work, corruption, this requires a strong professional ethics from me constraint. The author has contacted many company bosses, they all have a consensus, that is, they think that the brain they think is very savvy. The author has discussed people with these bosses, what is most important, they all said: "I chose People, use people, not who is more exciting than anyone, but rather than who is more dedicated, who is more responsible than anyone! " Only people with highly dedication and high sense of responsibility can seek more faster! Dedication spirit and responsibility are the foundation of us and respect, respect and respect. Because of the professionalism, there will be our busy figure on the market; because of the sense of responsibility, there will be our loud names in the reputation. The times are changing, everything is changing, our mentality is also changing. In this endless change, we ushered in another opportunity and challenge, look back historical, examining the present, looking forward to the future, you have a new idea, new plans, hurry! Welcome to discuss your views and opinions with the author, email: jiangjinxj@126.com 1, self-confident optimism
We are not because things are difficult to do if they lose confidence, but often because we lose their confidence to make things difficult to do, confidence is the first step in success! Many of our marketers have not been able to do it before they have not departed, because there is already the thoughts in his heart, the policy is not good, the product is not good, the market is not good, etc. ", he all believes How can it be possible to convince others? And those performances, excellent marketers just contrary, they won't blame this, first thought, "I can do it"! Then I was in the work of my confidence, just as Napoleon Hill said: "I am successful because I am successful", so they will succeed!
In the vast marketing army, we are not difficult to find that the reason why the success is because they have lost their confidence when they live in opposition with others, and they have done their own goals. If we can't succeed, it is because we have not found a successful way, Chen An is also said: "I didn't get what I want, so I will get better", the optimistic mentality will make us brave The mistakes that have been recognized, and the optimistic mentality will make us calmly accept temporary failure. Only by admitted the mistakes, we can avoid the same mistake; only we accept temporary failure, we can have a success of tomorrow!
Second, take the initiative to actively
Opportunities always favors those who have prepared, and active people often have more opportunities to discovery than others, so he success is higher than others. Medalli people will only wait for opportunities to come quietly, and wisdom people take the initiative to find opportunities and create opportunities.
Shengtian Zhaov summed up its marketing philosophy: "I am not going to serve the market, but to create a market." Especially in our marketing, you have to know how to create a product selling point, how to explore the market's needs, only in the heart, a person who takes a proactive mentality will discover and grasp more opportunities in the challenge! (Learning and comprehend two stories: "Sell this comb to monk" and "sell shoes to Africa")
Chen Anzhi has such a sentence in his training disc: "Successful people are willing to do things that others are unwilling to do, the successful people do not do anything, the successful people don't dare to do things." Article 2 of the "ten" in Japan emphasizes: To actively drive the work, not the instructions of the leadership. However, the author has been to many companies discovering such a problem. Unfamiliar into the company is rarely asking what is going on, what needs to help, think this is the work of receptionist at the eyes, just like this kind of little thing Reflecting a person's work attitude and life mentality, and indirectly reflecting the company's lack of corporate culture construction, which is one of the lack of active positive phenomena.
Third, learn the mentality of enterprising
I want the current marketing industry, no one wants to do a life in the company, the company will not want to leave someone for a lifetime, the market competition is cruel, the competition of the same talent is also cruel, and the boat is boat, it will not enter, so we must each person. There must be a sense of crisis. If there is a sense of urgency, it will not forget. "If I stop, the people will behave; if the person stops, then I will take it."
Since ancient times, there is "life and love", "I live to learn old", I can't learn, I can't learn! Marketing staff will often face this kind of trivial event, which will often face such entertainment, often in the unplanned labor, lack of time management and learning management. A successful marketing personnel will stand the temptation, to live loneliness, will take the time to learn, draw the time to summarize and reflect.
Only with the mentality of learning and enterprising will be dissatisfied with the status quo, keep exploration and pursuit, constantly surpassing self, will not be eliminated in this fierce talent competition!
Fourth, dedication of grateful mentality
Whether in work or in life, we should maintain a high degree of dedication. The author witnessed a lot of performance marketers, they all have a common point: fear of suffering! How much do you think of how much money? If you don't have a little cheap, you can't take a little cheap, pick the region, and the resulting marketer is still guarding the small area after a few years. Those marketers who seem to suffer have become their own leaders a few years, and some have been hopped to do the regular manager.
Strive to go, get it first! Simple in mind, deep connotation. People who often blame the people are difficult to achieve huge success, because he always feels that others are always owed by others, or unsuccessful is due to the environment caused by the environment. People who don't have a grateful mindset will be very narrow, everything is self-centered, and life is often in unpleasant.
There is such a paragraph, I hope we can remember: I am grateful to hurt you, because he has grind your mind; I am grateful to deceive you, because he has grown your knowledge; I am grateful to the person who hits you, because he eliminates your business barrier I am grateful to abandon you, because he has educated you to be self-reliant; grateful to people, because he strengthens your ability; he is appreciated by you, because he fell your Dinghui.
Five, perseverance
Sun Zhengyi said: "Any business, if it is not completely pursued, if it is reasonable, you can't taste the fruit of success!" In Japan's electricity "ten" paragraph 5, it emphasizes: Once the work begins, it must not give up easily, There is no purpose, the swearing will not stop. In particular, our marketers are not easy to give up in various business negotiations. They must know that the customers who have been easily found must be the best customers, and those customers who have reached cooperation through tough negotiations are excellent customers.
Anthony Robin said: "I explored many people's success in these years, I found that perseverance is the most important factor, it is far more than personal talents. Many people have not succeeded, poor The difference is given by five feet before the goal. "
There is no saliva and sweat, which has a successful tear. Marketing people often want to "say thousands of words, walk around the mountains, all the hard work", have no mentality, no bitterness, and why is it far from the marketing avenue!
Sixth, constantly innovative mentality
In recent years, the corporate community has been holding a "innovation" flag. This only unchanged in this world is changing. As a marketer, it should conform to the trend, meet changes and challenges, constantly revolution, and constantly break through the self!
A successful person is often able to adjust and change their habits and think about more, more tough challenges!
One of the successful shadows of the past and the self-breakthrough change, and it is also a part of the so-called part of the good, and often becomes the loser under the time.
IBM original president Guoman said: "If you want to win the game, you must wake up every day, I hope that changes, in fact, you must be happy to accept changes." With your own changes to deal with the challenges of environmental changes, it is possible to overcome the challenges of the opponent. Market competition is getting more and more standardized, and product competition is increasingly small, how do you overcome your competitors? This requires you to have innovative ability, find the weakness of the opponent, play your own advantages, do "people have no me, people have me! You can win in the fierce competition!
Peter San Ji wrote in the "Fifth Anti-Practice": "The only competitive advantage, perhaps to learn faster than your competitors."
Seven, dedicated mentality
As a marketing person, because of the nature of the work, it is often one person. It is easy to cause work and corruption, which requires a strong professional ethics from being a strong professional ethics.
The author has contacted many company bosses, they all have a consensus, that is, they think that the brain they think is very savvy. The author has discussed people with these bosses, what is most important, they all said: "I chose People, use people, not who is more exciting than anyone, but rather than who is more dedicated, who is more responsible than anyone! "
Only people with highly dedication and high sense of responsibility can seek more faster! Dedication spirit and responsibility are the foundation of us and respect, respect and respect.
Because of the professionalism, there will be our busy figure on the market; because of the sense of responsibility, there will be our loud names in the reputation.
The times are changing, everything is changing, our mentality is also changing. In this endless change, we ushered in another opportunity and challenge, look back historical, examining the present, looking forward to the future, you have a new idea, new plans, hurry!
Welcome to discuss your point and opinion with the author, email: jiangjinxj@126.com
