Be an outstanding marketing person
Author: Cao Guang,
It seems that every martial arts novel is shaping a core master. I have read Jin Yong, Mr. Liang Yusheng, a lot of classic martial arts novels, and a vivid person in their novels, how many people are holding the belly, "Yang," The "Shooting Heroes" in the "Sports Heroes" Zhong Gu ... Everyone in the martial arts novels, basically has the following common points: the rough, hard to be heavy, unique personality, morality, the mind, they often bear The people who can't bear them are very difficult, and they are often in the past, the opportunity is coincidental, and they will win the martial arts of the peak, and finally become a generation of people, beautiful women, famous. After all, the martial arts novel is fictional, but the owners in every novel is the same: I want to be an outstanding marketing person, but I don't experience the bumpy, hard to be heavy, the personality is unique, and Germany is high, my mind Open-minded, to withstand the biggest buddies that ordinary people can't bear, I have been very difficult to say "outstanding"? Behind the outstanding, you will pay the seriousness of the people who are ordinary people who are unable to have a difficult grinder. At the journey filled with flowers, they are destined to have passed through the road to the thorns. You are harvested, but the ordinary people can't match, because, outstanding is not Everyone will have. The sky will drop the big ordered, and must first suffer from their minds, work their bones, hungry their skin, and be destined behind the outstanding. The more advanced outstanding people, the more pursue successful achievements, the ideal is perfect, willing to have the baptism of the wind and rain on the road to it. The ancients said: the sacrier took the opportunity, the wise man saw the machine, and the fool was missing; if you want outstanding, it is not just to cultivate your own ability, and it is also good at seizing the opportunity. The good winner is not fighting, the good fight is not war, the good battle is unrest, the good losers are not chaotic, for a marketer, the more fully, the plan is prepared, the more powerful implementation, the more comfortable. Every marketing person must know: Do you know your brilliance there? In your career, I know what you can get? Do you know what you need? You have to know its precious! On October 25, 2001, Shanghai Everbright International Hotel has experienced the seven-year marketing people's career, with the prize of the 2nd China Outstanding Marketing Man Jie Dynasty Award --- Outstanding Region Sales Manager's winner, this The awards I left Mengniu just 9 months. When I got a lot of prizes, no one saw the surge in my eyes, but I didn't calm, flowers and trophy for a long time. It is not a vanity satisfaction, but a great pressure and mission of hard work for many years.
Ten years ago, I wrote this sentence in the first page of a recorded notebook for many years: I would rather a life of a barefoot crossing the desert, and I don't want to leave a regret in the long river of life! For ten years, I have always used it as my motto. In all walking work units, my performance has always been more prominent: in Yili, I have been a sales company won the general manager; in Mengniu, I In Hebei, Tianjin Market "five first" list sales champion; in the good market foundation of Beinmei, the Henan market achieved 300% growth in the second year: in the premise of the premise of bovine, 60 days of dairy competition Open the key market in Yilon cattle, once the second brand of the market; in foreign COOKS, creating a 60-day reach of the national market, the product is in short supply; just like a sentence: Life is like a flower In the drift pit, it is necessary to do from the low level. It is beautiful fragrant in the grass. My vow is to make the flowers in the grass instead of the dung pit! What is outstanding? We see outstanding features: very few! Unique! Always special! Unique! Because it is outstanding, it is more than others. Behind the paid, you get more, such as banknotes, beauty, love, status, reputation, society and people around, people are for you Cherish and so on. Therefore, excellent talents are always shortage, the mediocrity is everywhere! One person's career plan is nothing more than one of the following four characters :: Workers, freelancer, business owners, investors; simple points: bosses and workers, from working to the boss, you have to go through excellent marketing This role; you want to make a boss: everything is to accumulate, the time mature as the boss, accumulating to a certain level, your liabilities are greater than zero, you are an investor; you want to make a workman: Everything is for happiness and stability , Must rely on the boss, you have worked for countless bosses that invisible. Every company is pursuing stable development, certain profits, brand markets, lasting growth, and every marketing person and enterprise are in a value exchange! So a marketer, you must measure your value balance: What are you two? Weigh your status in your business. I always believe that there is no business that doesn't give excellent talents to return! Every company welcomes loyalty, trunk, ability, effective and efficient, we need to grow, people with valuable people, honest, character, and personal positioning, as a marketing person, you must have A grateful heart, sincere heart, no matter which company, what is the number of income, which platform is given to your biggest show and performance stage, you play good, after all, give you a stage. Want to make an excellent marketing person, you have to continuously improve your knowledge skills, actual combat skills, keep your mentality, professional ethics, accumulating rich experience in constant challenges, in addition, speaking with numbers, talking with the process, In the direction of the direction, there is a good working time plan, work schedule requirement, strengthen its own target management, and clarify the role positioning and professional planning of each stage in the occupation.
Want to make an excellent marketing person, you have to continue to cultivate your superior ability: basic business skills! Basic marketing theory! Planning capacity, execution capabilities, analytical capabilities, control capabilities, planning capabilities, management capabilities! Written expression, eloquence speech capabilities, information collection capacity! Actual capabilities! Don't forget, all your efforts are to cultivate their own independent work and thinking skills, saying that it is unique! Outstanding is not for business! But for yourself! All work is doing yourself! Want to make an excellent marketing person, be sure to know the following "123456": The so-called 1, that is, the marketing person must grasp 1 guidelines: I must recognize this belief in "challenge you". The so-called 2, that is, the marketing person must learn 2 balances: Marketing staff must balance the interests of the company and balance the interests of customers. The so-called 3, that is, the marketing person must have three characteristics: the marketing person must have the self -ity, work of the company, and the love of the marketing of the market, that is, 4 stages that the marketing people experience: the first stage: no Know, don't know, because I don't know, I don't know, I don't know; the second phase: I don't know, I know; slowly familiar with it, I don't know, I don't know; by the third stage: know, I know; getting more familiar, both It is known to know more; the fourth stage: I don't know, I don't know, the realm of marketing has no end, I don't know what's more, that is, I know that I don't know. The so-called 5, that is, the marketing person must know 5 feelings: loneliness, no sense of help, hypocrisy, pressure sensation, single tone. The so-called 6, that is, the marketing person must comprehend 6 decisions: the details determine the success or failure, character determined fate, the idea decided to go out, the high-end decision low-end, the potential can determine the kinetility, and determine the hand. Want to achieve an outstanding marketing person, that is, there must be the strength of military officers, the wisdom of the commander, and the ability of the coach. There are 50 million marketing people in China, and every marketing person is unavoidable to deal with customers. But what is the customer? What is your sales? I think the true customer definition is this: Identity of the development direction and hope of enterprises, equal to the respective responsibility and obligations of all responsibility and partners in the equality between enterprise cooperation process! In fact, as a marketing personnel, we are really selling products! Not a price! Not the company! Nor is it a personal charm, you sell a "complete profit plan"! The work to be dealers is "business area promotion"! Work "market area promotion" must work! Lead with our customers, one to master a law: cooperate with the management, the cooperation under management! This "degree" needs to be able to grasp, excellent marketing staff, in adaissing customers and the company's interests, and be good at establishing good guests with customers through work and action, thinking.
Your expertise and abilities are rich (including industry, corporate), do you have a person's first sincere face, your market analyst, judgment, predicting, will directly affect your customer The status, don't forget, big blow all the day, don't win customers' respect! The customer always welcomes which honest, mind, plan, ideas, steady, promise, can take a business personnel who have worry-freely solve the problem! Deal with our customers, I gave the following four words: use your actions to infect him with your sincerity, I use your ideas to motivate him to use your guests. He has worked close to him. He worked for three years. Mengniu, there is A very popular story "The story of the lion and antelope": In the morning, antelope on the African grassland woke up from the sleep, it knows the new game to start, the opponent is still the fastest lion, On the other hand, the lion burden is not light. If the slower antelope is running, the fate is the same. When the sun rises, in order to survive, it is best to run! What a wonderful thing, strong, the lion is strong, the weak as an antelope is weak, and the difference is not necessarily, but in the vast space of the competition, the pressure of the desire to survive is the same. . It can be seen that in the animal world, the opponent's opponent said that it is itself. It will escape the death of death. First of all, we must overcome yourself, it must run, because of a lax, will become the trophy of others, no heavy Compensation. The biggest enemy is yourself, why is it for people? No matter whether the president is still a small staff, in order to keep his position, don't you do your best, do you have a full force? To know that someone always stares at your position, jumps to try, the president's high natural is popular, don't have to say, small staff is no exception, everyone's choice is the same, or have been eliminated, in the new day , Don't take the alarm to take the air, or call yourself: Come on! The biggest enemy is yourself! For those who want to get, big performance, a lot of banknotes, beautiful women! For yourself not being eliminated, so come on! I really like the following sentences, give it a marketing person who gave it to the peers: If you love him, please let him go to the marketing department; if you hate him, please go to the marketing department; no passion can stop, no beauty Can be buried! Devil Talent Theorem: It is not a successful person, but the successful person must be talent! People are successful and live! Don't find a reason for failure, just find a way to success! If you have wisdom, please pay wisdom, if you don't have wisdom, please leave a sweat, if you don't have wisdom, you don't want to leave sweat, then please find your unit. What we need is an economy of hands and heads, and an economy of hearts. We need economists of hands and brain, and we need an economist. Cao Wenguang, Inner Mongolia, is currently a marketing consultant of a large-scale food company marketing.
The 2nd China Outstanding Marketing People "Jinding Award" - "Outstanding Region Sales Manager" winner Zhejiang Beinmei Technology and Trade Co., Ltd. Henan, Hebei Sales Manager, Assistant Manager of Beijing Branch, North Market Supervision and other positions. 10 years of fast consumer goods marketing history. Tel: 13325159696, Email: caong1957@sina.com Everyone in the martial arts novels The people who can't bear them are very difficult, and they are often in the past, the opportunity is coincidental, and they will win the martial arts of the peak, and finally become a generation of people, beautiful women, famous.
After all, the martial arts novel is fictional, but the owners in every novel is the same: I want to be an outstanding marketing person, but I don't experience the bumpy, hard to be heavy, the personality is unique, and Germany is high, my mind Open-minded, to withstand the biggest buddies that ordinary people can't bear, I have been very difficult to say "outstanding"?
Behind the outstanding, you will pay the seriousness of the people who are ordinary people who are unable to have a difficult grinder. At the journey filled with flowers, they are destined to have passed through the road to the thorns. You are harvested, but the ordinary people can't match, because, outstanding is not Everyone will have.
The sky will drop the big ordered, and must first suffer from their minds, work their bones, hungry their skin, and be destined behind the outstanding.
The more advanced outstanding people, the more pursue successful achievements, the ideal is perfect, willing to have the baptism of the wind and rain on the road to it.
The ancients said: the sacrier took the opportunity, the wise man saw the machine, and the fool was missing; if you want outstanding, it is not just to cultivate your own ability, and it is also good at seizing the opportunity. The good winner is not fighting, the good fight is not war, the good battle is unrest, the good losers are not chaotic, for a marketer, the more fully, the plan is prepared, the more powerful implementation, the more comfortable.
Every marketer must know:
Do you know your brilliance in your life?
In your career, I know what you can get?
Do you know what you need?
You have to know its precious!
On October 25, 2001, Shanghai Everbright International Hotel has experienced the seven-year marketing people's career, with the prize of the 2nd China Outstanding Marketing Man Jie Dynasty Award --- Outstanding Region Sales Manager's winner, this The awards I left Mengniu just 9 months. When I got a lot of prizes, no one saw the surge in my eyes, but I didn't calm, flowers and trophy for a long time. It is not a vanity satisfaction, but a great pressure and mission of hard work for many years.
Ten years ago, I wrote this sentence in the first page of a recorded notebook for many years: I would rather a life of a barefoot crossing the desert, and I don't want to leave a regret in the long river of life!
For ten years, I have always used it as my motto. In all walking work units, my performance is always outstanding:
In Yili, I have a sales company that I have been awarded a general manager;
In Mengniu, I am selling the company in Hebei, Tianjin Market "five first" list;
In the good market foundation of Beinmei, 300% increase in the second year of Henan market:
Under the premise of the small cattle house, the dairy competition is hot, 60 days open the key market Yantai Yantai, the second brand of the market, once the column of the market; in foreign Cooks, created 60 days to export the national market, the product is in short supply;
Just as there is a sentence to be written: Life is like a flower, floating into the dung pit, you have to do it from the low level, the beautiful fragrance, my vows is always floating into the grass rather than the dung pit Flowers!
What is outstanding? We see outstanding features: very few! Unique! Always special! Unique! Because it is outstanding, it is more than others. Behind the paid, you get more, such as banknotes, beauty, love, status, reputation, society and people around, people are for you Cherish and so on. Therefore, excellent talents are always shortage, the mediocrity is everywhere!
One person's career plan is nothing more than one of the following four characters :: Workers, freelancer, business owners, investors; simple points: bosses and workers, from working to the boss, you have to go through excellent marketing This role; you want to make a boss: everything is to accumulate, the time mature as the boss, accumulating to a certain level, your liabilities are greater than zero, you are an investor; you want to make a workman: Everything is for happiness and stability , Must rely on the boss, you have worked for countless bosses that invisible.
Every company is pursuing stable development, certain profits, brand markets, lasting growth, and every marketing person and enterprise are in a value exchange! So a marketer, you must measure your value balance: What are you two? Weigh your status in your business.
I always believe that there is no business that doesn't give excellent talents to return! Every company welcomes loyalty, trunk, ability, effective and efficient, we need to grow, people with valuable people, honest, character, and personal positioning, as a marketing person, you must have A grateful heart, sincere heart, no matter which company, what is the number of income, which platform is given to your biggest show and performance stage, you play good, after all, give you a stage.
Want to make an excellent marketing person, you have to continuously improve your knowledge skills, actual combat skills, keep your mentality, professional ethics, accumulating rich experience in constant challenges, in addition, speaking with numbers, talking with the process, In the direction of the direction, there is a good working time plan, work schedule requirement, strengthen its own target management, and clarify the role positioning and professional planning of each stage in the occupation.
Want to make an excellent marketing person, you have to continue to cultivate your superior ability: basic business skills! Basic marketing theory! Planning capacity, execution capabilities, analytical capabilities, control capabilities, planning capabilities, management capabilities! Written expression, eloquence speech capabilities, information collection capacity! Actual capabilities! Don't forget, all your efforts are to cultivate their own independent work and thinking skills, saying that it is unique! Outstanding is not for business! But for yourself! All work is doing yourself!
Want to make an excellent marketing person, be sure to know the following "123456":
The so-called 1, that is, the marketing person must grasp 1 guidelines: I must recognize this belief in "challenge yourself".
The so-called 2, that is, the marketing person must learn 2 balances: Marketing staff must balance the interests of the company and balance the interests of customers.
The so-called 3, that is, the marketing person must have three characteristics: the marketing person must have the self -ity, work of the company, and the love of the marketing of the market, that is, 4 stages that the marketing people experience: the first stage: no Know, don't know, because I don't know, I don't know, I don't know; the second phase: I don't know, I know; slowly familiar with it, I don't know, I don't know; by the third stage: know, I know; getting more familiar, both It is known to know more; the fourth stage: I don't know, I don't know, the realm of marketing has no end, I don't know what's more, that is, I know that I don't know.
The so-called 5, that is, the marketing person must know 5 feelings: loneliness, no sense of help, hypocrisy, pressure sensation, single tone.
The so-called 6, that is, the marketing person must comprehend 6 decisions: the details determine the success or failure, character determined fate, the idea decided to go out, the high-end decision low-end, the potential can determine the kinetility, and determine the hand.
Want to achieve an outstanding marketing person, that is, there must be the strength of military officers, the wisdom of the commander, and the ability of the coach.
There are 50 million marketing people in China, and every marketing person is unavoidable to deal with customers. But what is the customer? What is your sales?
I think the true customer definition is this: Identity of the development direction and hope of enterprises, equal to the respective responsibility and obligations of all responsibility and partners in the equality between enterprise cooperation process!
In fact, as a marketing personnel, we are really selling products! Not a price! Not the company! Nor is it a personal charm, you sell a "complete profit plan"! The work to be dealers is "business area promotion"! Work "market area promotion" must work!
Lead with our customers, one to master a law: cooperate with the management, the cooperation under management! This "degree" needs to be able to grasp, excellent marketing staff, in adaissing customers and the company's interests, and be good at establishing good guests with customers through work and action, thinking. Your expertise and abilities are rich (including industry, corporate), do you have a person's first sincere face, your market analyst, judgment, predicting, will directly affect your customer The status, don't forget, big blow all the day, don't win customers' respect! The customer always welcomes which honest, mind, plan, ideas, steady, promise, can take a business personnel who have worry-freely solve the problem!
Delate with our customers, I will give the following four words:
Infect him with your actions
Touch him with your sincerity
Use your ideas to motivate him
Straighten him with your guest
In Mengniu, I have worked for three years, there is a very popular story "Lion and Antelope's story":
In the morning, antelope on the African grassland woke up from sleep, it knew that the new game was to start, the opponent is still the fastest lion, on the other hand, the lion burden is not light, if you run the slowest antelope, Destiny is the same, when the sun rises, it is best to run in order to survive!
What a wonderful thing, strong, the lion is strong, the weak as an antelope is weak, and the difference is not necessarily, but in the vast space of the competition, the pressure of the desire to survive is the same. .
It can be seen that in the animal world, the opponent's opponent said that it is itself. It will escape the death of death. First of all, we must overcome yourself, it must run, because of a lax, will become the trophy of others, no heavy Compensation.
The biggest enemy is yourself, why is it for people? No matter whether the president is still a small staff, in order to keep his position, don't you do your best, do you have a full force? To know that someone always stares at your position, jumps to try, the president's high natural is popular, don't have to say, small staff is no exception, everyone's choice is the same, or have been eliminated, in the new day , Don't take the alarm to take the air, or call yourself: Come on! The biggest enemy is yourself! For those who want to get, big performance, a lot of banknotes, beautiful women! For yourself not being eliminated, so come on!
I really like the following sentences, give it a marketing person who gave it to the peers:
If you love him, please let him go to the marketing department; if you hate him, please go to the marketing department;
No passion can stop, no beauty can be buried!
Devil Talent Theorem: It is not a successful person, but the successful person must be talent!
People are successful and live!
Don't find a reason for failure, just find a way to success!
If you have wisdom, please pay wisdom, if you don't have wisdom, please leave a sweat, if you don't have wisdom, you don't want to leave sweat, then please find your unit.
What we need is an economy of hands and heads, and an economy of hearts.
We need economists of hands and brain, and we need an economist.
Cao Wenguang, Inner Mongolia, is currently a marketing consultant of a large-scale food company marketing. The 2nd China Outstanding Marketing People "Jinding Award" - "Outstanding Region Sales Manager" winner Zhejiang Beinmei Technology and Trade Co., Ltd. Henan, Hebei Sales Manager, Assistant Manager of Beijing Branch, North Market Supervision and other positions. 10 years of fast consumer goods marketing history. Tel: 13325156969, 13376459696, Email: caowng1957@sina.com.cn
