Forging a national "butcher", not only the summary of his business strategy, and some extent is a description of the character of his "dare to adventure". The bloody side in his character has made his today, but this person will not hinder the company's continuance to do a big factor?
"He didn't send it, sitting in a large boss table, looking at you, you feel that you are a prey in the cage, you can't have the right to talk to him." This is a high-level talent recruitment of Gome. Interview, the main examiner is a more than a dozen director and general manager from Huang Guangyu personally, and the subject is a candidate recommended by the headhunting company. "This is the tight interview in my decades of work experience." This is said that he has a certain candidate in the industry. "Taken into the north for decades, I also live directly with many big bosses, but Huang is the least unpredictable person."
"You don't have to ask my yellow boss's things, outside his understanding may be more than what our company's internal employees is more about him." The middle manager of Gome said sincerely. "Every day he hides his deep palace, in addition to the five major center of director and he talks directly, the following people will rarely see him."
How is this mysterious person? This is a person who has a first rich in Hunun Edition in 2004 in 2004 in 2004, why he has a cough, which can make the upper reaches of home appliance manufacturers, and his new store opens, can trigger Thousands of people queue in Queuing? Why do people have a variety of names - price butcher, or a capital master?
Huang Guangyu, the chairman of the Gome Group, the first "New Branch" of 10.5 billion worth, a 17-year-old boy who has not graduated from junior high school, after 18 years of blood, starting with a family, created an incredible wealth empire. From a small trader that is despised, to the richest richest of hundreds of millions of people today, what kind of opportunity and planning this road have achieved his today? What will be the embarrassment of him on the way tomorrow? People have too much curiosity!
Let us start from the starting point of wealth -
Part 1: Trip knife
You have to admit that Huang is a commercial genius. Huang Guangyu and his Gome have left a lot of traces in this market. His first multi-retail extension model has become a generic model of a industry. If Huang Guangyu is a "price butcher" in the retail market, by 1993, Huang Guangyu initially created "Gome".
Huang Guangyu was born in May 1969, a chicken.
When I was a child, the Huang family was poverty. When the most difficult, Huang Guangyu had picked up and smashed. Due to the difficulties of the family, Huang Guangyu did not graduate in the middle of the year, dropped out of school, followed by the 20-year-old brother from the hometown of Shantou, Guangdong, in Inner Mongolia. There are people in Guangdong Chaoshan seem to have the talents of business, where there is a major quantity of entrepreneurs, big rich, including the big industrialist Li Jiacheng. Huang Guangyu took Li Kacheng as one of his examples of his study. Of course, during his teenage, he is a teenage period, he is not envisioned that one day can become a big rich man in everyone.
In 1986, the 17-year-old Huang Guangyu (at that time, he also called Huang Junlie) followed the brother Huang Junqin, with 4,000 yuan under Inner Mongolia, and then lifted the borrowed borrowed 30,000 yuan, 420, Zhuhai, Beijing, China There is a facade called "Gome", which is a two-layer building. Sell the clothing first, then sell imported electrical appliances.
The novelty, excitement, or a bit of fear and helplessness, and Huang Guangyu have remembered. "At the time, I wanted to find the hotel. As a result, I spent five cents, to live a Underground hotel, spent a piece of money, letting a tricycle pulled me to find that hotel, the result for a long time, actually he is around him A large circle, after the next day, I saw Beijing station at the door. I still spent a piece of money! "Huang Guangyu, first arrived in Beijing," I feel that Beijing is very good ", he will be around Beijing Station It turns to turn, I don't know where is the business district, how should I do it. "It's almost afternoon, it should be two or three o'clock in the afternoon. I stood in the railing and looked at Beijing Railway Station. At this time, I have to take a photo." Huang Guangyu "is very Luxury "spent 10 yuan, took a photo of an imaging. He wants to leave a commemoration for the first into Beijing. At that time, that is in front of Beijing Station, it is unspeakable, and is the 17-year-old Guangdong boy, what is he in a disc? Does he have a hidden conquest of this city's impulse and ambition? We don't know. However, the one-time imaging work, he has been retaining until the wear is very powerful because wear is very powerful.
"The home appliance is relatively fixed, I feel that I am still more appropriate." Gome City is established.
Located in the Golden Commercial Local Ball Commercial Lodge in the front door, there is no red fire that is expected, because "clothing has a variety of clothing, fabrics, texture, specifications, etc., there are many variations, and the trend is updated", Huang Guangyu language is not That is too understand, and this half-size guy is not interested in learning. His interest is to observe why his neighbor's home appliance is better than him, how he is learning how people do business. He found that the sales of home appliances at the time was the seller market. Just find the source of the goods, it can sell money, and relative to clothing, home appliances is the best extensibility. "At that time, I also pondered the food business, but at the time, people's consumption did not reach that level; doing clothing business, fabric, seasonal payments, I don't understand. And the home appliance is relatively fixed, I feel that I do it. It is still more appropriate. At that time, home appliances still had goods and not sell, just see if you can purchase it. "Huang Guangyu said when recalling the case.
Huang's brothers decided to change to home appliance business. On January 1, 1987, the signature of "Gome Store" was officially hanging. Although it is not selling, the Huang's brothers still decided to "adhere to retail, small profits but quick turnover" business strategy, and at the context of the seller market, many merchants are using "raising prices, graphic" Mode of operation. Huang Guangyu used "small profits but quick turnover", not to be guided by a teaching plan for a business school, but for a savvy, in order to open the market in the early days.
Huang Guangyu recalled that in fact, there was a component of "forced". Because most of the commercial organizations are state-owned units, one level, secondary wholesale station, have their own channels and network, strength than him, the door is more than him. "As a business company, you must find a way to attract customers, you must have your own things", when he came up, the method was the simplest and most effective - small profits but quick turnover.
The low-cost strategy has brought a lot of turningant to small Gome. Not only is the small profit, but he also has efforts on the source of the source: "At that time, the washing machine, color TV is all supply, and it is necessary to find a way to get these goods from informal channels. Sometimes, there are many people. A lot of products, but no one comes to buy, I will find a way to take the goods from him. "In order to find the" good goods "of cheap and beautiful, Gome is the same as a lot of home appliance retailers at the time, from Guangdong Panyu Some smugges in a belt? Huang Nishi has not answered correctly, but there are a lot of rumors in the work.
However, no matter what, you have to admit that Huang is a commercial genius. Huang Guangyu and his Gome have left a lot of traces in this market. His first multi-retail extension model has become a generic model of a industry. In 1991, Huang Guangyu first thought of using the "Beijing Evening News" slogan "buy electrical appliances to Gome", and the price of electrical appliances per week. At that time, the state-owned store has also stayed in the "selling goods that requires advertising", even if there are people who want to learn Gome's advertising strategy, Huang Guangyu has been packaged in the low price of 800 yuan. Senior seam. Little advertising is invested in Gome to attract a large number of customers. Electrical store business "fire", "all in stocks and light". Huang Guangyu took a lot of chasing, and there were many stores, "national", "Yahua", "Henderson", the store name is different, and the small store has reached seventy-eight before 1993.
In order to avoid "consumers who don't know where to buy products", Huang Guangyu persuaded foreign manufacturers and Gome cooperation advertisements that use US gold to make product image advertising, allowing manufacturers advertising expenses to reduce, and let consumption "See the purchase"; and then Huang Guangyu also requested the manufacturer to show some samples to some samples, and opened the corresponding product counters, allowing customers to see, can touch, and they can buy.
In 1992, the "Gome Store" of 100 square meters in Zhuhai Market has long been developed into large electrical malls. At the same time, Huang Guangyu initially chain operation in Beijing, and the few stores held by His store "Gome", The prototype of the chain business model is formed.
By 1993, it has been developed to five or six Gome chain stores. After the wealth of Huang's brothers, because of the different business philosophy, Huang's two brothers are divided into, Huang Guangyu divided "Gome", a few 100,000 yuan in cash. If Huang Guangyu is a "price butcher" in the retail market, the price of Huang Guangyu first created "Gome".
Part II: Wear the knife
With nearly 200 stores all over the country, the National American Weaving has a "retail big network". With this network, Huang Guangyu has enough capital "price" to make the princes, cut the prostitute of the upstream manufacturer, let the benefit to consumers. As a result, Huang Guangyu is described by many manufacturers as the price "butcher" or "killer".
After the 24-year-old Huang Guangyu and his brother, he began to build his home appliance retail kingdom, and start writing his and Gome with the myth of the Gome with amazing speed. In 1993, Huang Guangyu's small facade became a large electrical mall; in 1995, Gome has become 10 from a family; 1999 Gome from Beijing to the country ... By 2004, Gome has been in the country. More than 40 cities and Hong Kong and southeast areas have 190 stores and 30 branches.
Analysis of Huang Guangyu's achievements can sum up the following experience:
First, from Huang Guangyu my business sensitivity and dare to innovate. It can be said that every step of Gome reflects the ideas of Huang Guangyu dare to innovate. He first tried new supply and marketing model, detached from the middle office, but directly contacted by the manufacturer; he was the earliest advertisement; he opened a chain shop; he first tried cross-regional development ... Since the beginning of Gome, through a series of 18 years Innovation, Huang Guangyu has tried the relevant content of the chain business. This trial has accumulated the original wealth for himself.
There are three key points in the history of Gome, and Huang Guangyu's three innovations:
First, in 1993, several shops "Zhaobi", "Yahua", "Shengti", etc. in Beijing, and have its own brand. The move laid the foundation for the expansion of Gome, Huang Guangyu is one of the earliest "brand awareness" in domestic entrepreneurs.
Second, in the second half of 1996, the rise of domestic home appliance companies headed by Changhong, Haier et al., The development of domestic appliance brand is unstoppable. Huang Guangyu felt the unique advantages of China's home appliance manufacturing and the huge potential brought. He quickly turned the product structure by the previously operated imported goods to operation domestic brands, almost overnight, all domestic brands have stable Standing on the showst of Gome. Now, domestic and joint venture brands have accounted for 90% of the products sold in Gome. Third, in 1999, Gome came from Beijing to start a national cross-regional operation. Starting from Tianjin, Shanghai, Chengdu ... all the way to shoot the city, so far, Guomei has its own "forces" in more than 40 cities across the country.
Huang Guangyu's innovative ideas reflect every step in Gome. Although the famous national beauty originated from its "low price", in the 1990s, manufacturers, merchants have hit the price war, Gome put forward "free home delivery", door-to-door installation and debugging, 800 free call service, etc. Measures, the implementation of these initiatives makes Gome's after-sales service than some big shopping malls, greatly enhances the competitiveness of Gome.
Second, benefit from fast expansion business model. Since 1993, Gome began a chain store in Beijing. By 1995, it has already had 10 stores. By 1999, Huang Guangyu no longer satisfied the achievements of the Beijing market, starting from Tianjin, pulled up the national expansion of the country. Since then, there are two Gome Store and a franchise store in a certain city in almost month. At the same time, the types of goods in Gome have also expanded, there are color TV, refrigerator, washing machine, air conditioning, small appliance, communication, IT, etc. In 2004, Gome has added digital products, audio and video products.
Huang Guangyu went out of the first step in Beijing to choose the neighboring Tianjin. On July 10, 1999, Gome opened in Tianjin. Since the price of the goods sold in Gome is cheaper than the Tianjin market, it will lead to the Jinmen people to buy. This triggered a strong earthquake in the local retail industry, and the local local malls jointly killed Gome. In the first 10 days before the opening of the two chain stores in Gome, Tianjin's top ten shopping malls and other Tianjin top ten shopping malls and other Tianjin Top Ten Mall have held at least three conferences. They set up the "commercial consortium", released the joint statement on the retail price of unified telecommunications ", and demand" manufacturers don't affect the relationship between us for many years because of the time of the time ... Otherwise, we will jointly protest against the corresponding protest Measures ... "However, it is such a statement, but the consumer is turned into, and the national day sales soared to more than 1.4 million yuan. One year later, Gome increased to 5 branches in Tianjin, and market share has absolute advantages.
Of course, there have been mistakes in the expansion process, that is, "Gome Wangfujing Mall" lost Mai City. At the beginning of 1996, Gome Wangfujing Mall, the business area of 3,000 square meters, opened, golden space, beautiful decoration, Huang Guangyu and the entire national management of the Gome, the opening of the Gome, only the advertising fee before the opening of the opening reached 1 million yuan. But after opening, it has been found that the rent is too high, the operating cost is high; the traffic is inconvenient, and the traffic is blocked, the freight car cannot enter. In all kinds of embarrassment, forcing Gome to terminate the contract in advance and withdraw from Wangfujing.
Wangfujing Mall's site selection mistakes, let Huang Guangyu realize some of the standards and processes of chain operations. In 1998, he organized the "National Business Management Manual". Among them, the site selection standard summary is:
1. Area: In principle, the operating area should be greater than 1000 square meters, with the area of the surrounding area should be greater than 200 square meters.
2. Floor: Only the first layer is selected in principle, you can consider the first floor with two layers.
3. Transportation: There are not less than 20 parking spaces, and the commercial area with convenient public transport is optimal.
4. Duration: The lease term should be more than five years and less than ten years.
"National Business Management Manual" became the "Red Book" in the process of Gome, this manual has made Gome in the national expansion process, and many brothers cities can learn from the mature area of experience, less detour. Third, adhere to the business tenet of "small profit". Huang Guangyu expanded that the means used is not complicated. It is his consistent "small profit sales" policy: attracting consumers with much lower prices much lower than the opponent, quickly accounts for the market. Therefore, Gome will enter a new city every new city, will trigger the local consumers to queue up, and the local competitors are uncomfortable. From now until today, the smocks are still the core strategy of every step of Gome, even if he has developed from the initial small shop to have more than 200 stores all over the country today, even if his business is retail extended from home appliances to the real estate industry - - Sales of "National First City" launched by the end of 2004, the slogan of the slogan is "selling a house like selling home".
The reason why the goods sold in Gome is much lower than the competitors. On the one hand, through direct from the manufacturer, omit the intermediate link, reduce costs; on the other hand, there is also the size of Gome, he has done through its own channel advantage. It may be lowered by the manufacturer's supply price.
Typically, in order to reduce funds, sales, in order to reduce business risks, and multi-workers have been in the manufacturers. But in 1999, when Gome has a certain experience on the sales domestic brands, Huang Guangyu has been considered, and decides to sign a package sales agreement with the manufacturer, requiring manufacturers to supply the most favorable policies and best prices, and Gome bear a quite large Sales. This sale directly from the manufacturer, tens of millions of yuan or even hundreds of millions of sales, is a great temptation for each manufacturer. At this time, Gome often get the goods at a very low price. "Diligent faster, with sales, pay attention to the rationality of inventory, with how much can I sell tomorrow or after the day after the day, I will decide today's purchase." "The bigger sales, the lower the price, the lower the price The larger sales, the larger. "This has formed a benign circulation of national low-cost expansion.
After these years, the national expansion, Gome has weaving a "retail big network" that is abolished. With this network, Huang Guangyu has enough capital "price" to make the princes, cutting the profit of the upstream manufacturer, let the benefit to consumers. Therefore, Guomei is called "price butcher" "price killer" and has become "the most terrible person" in their eyes.
Part III: Change people such as change knife
The starting point of personnel adjustment is because Huang does not believe in anyone, he can't tolerate managers to build their own place forces. This adjustment is in the eyes of internal persons, and the substance of change is not to strengthen the management process, and it seems to be more struggle.
Similar to the title of "price killer", the frequent changes in Gome's changes are also known as the industry. In Gome, institutional adjustment is almost every six months, and the high-level high-rise in Gome is a place where yellow can be free at any time. Huang himself revealed that the general manager of the secondary company, the general manager of each three-level company is all appointed by it. "For each person I value, I will adjust him to my side, I can be familiar with each other." The other side of this sentence is: For each person I don't value, I will "hide", or "rush to kill".
Zhang Zhiming, general manager of Beijing Company, was a yellow driver, and later married Huang Yanhong with yellow sister. Huang looked on him, and the "committee", Zhang Zi was called the second figure of Gome, but he has "more than five five falls" in the country's frequent personnel adjustment, so there is a media saying "he The name is more convenient than his position in Gome. "The most recent change is the end of February this year, the National Gome released an announcement," Zhang Zhiming will resign from the directors of Gome from February 28 ", and turn responsible for Gome Real Estate s project.
He Jun, the vice president of the original Guomei, the high-level students of the Beijing University legal department, joined Gome in 1993. In the more than 10 years of effectiveness of Gome, as one of Huang Guangyu once, the national expansion of Gome under the national expansion of Khan horses. He has served as a deputy general manager of the executive, and the general manager of the National Metro Group, even if it is as high as others, "must learn to be able to move freely, you must see this situation reasonable - you and the company It is just a simple employment relationship. "Summer 2004, because of the arrangement of the new round of personnel changes, He Jun resigned in the south, transfer to the Easy Home Chain Co., Ltd. of China Building Materials Group Investment Co., Ltd., as a general manager. For the departure of Hechus, Huang Guang Yu is angry, even before the opening of the easy home, no hesitors send "circular", threat cooperative manufacturers, "do not have any business relationship between the people". The changes in individual executives may be insufficient, but things that are removed throughout the management are often in Gome. In June 2003, because of the suspicion of the branch manager, there was a suspicion of "not listening to the Yellow Directive", the entire branch was "all the best" from the general manager to the deputy general manager, all changed. This situation is also staged in Shenzhen Branch.
The last time "Personal Bleeding" is October 2004, almost all people working in the general department have been removed, and personnel changes involve more than 30 segments across the country. The cause is that Huang Guangyu finds some people working in the general department to eat cards. He is therefore "thinking that all of the company's interests can be damaged in the general department." "For a big stall like Gome, we must strengthen Central centralization control. Maybe will lose some opportunities because of lack of flexibility, but this is better than changing the company because it is lost control, "a national high-level high-level high-level high-level high-end, who once personally operated" change people "explains yellow Point of departure.
"Huang is a fast person, there is an idea to do it immediately, and I don't have to change the right. I have a good job, I am not good, I don't have a good one." A person who has worked for many years in Gome. I told reporters. Huang himself admitted: "I am a speed, implementation as soon as possible, I will not say that I spend three months to plan, I will change this planning punctuation, I will change it, and then do this, I No. I am the side to do the edge to correct. As long as there is three points, I will do it. "
In the second half of 2002, "In order to make procurement and sales more professional", Gome implemented procurement and sales decoupling, but later in the actual operation process, procurement and sales of mutual opposition, mutual shunting liability. Adhere to August 2004, the sales center and finally merged. In 2003, Huang Guangyu personally fought, divided the national sales area into two regions in north and south. It was originally to expand through internal competition, but the fact is that human beauty is two. After 5 months, I have to retreat into the original pattern. At the end of 2005, the Huang once again adjusted the National High-American high-rise, dividing the national beauty into the northeastern, Huazhong, North China, North China, East China, Southwest China, South China Seven Region, and the general manager was selected as a "eight military commander as commander."
"The company needs to have different management programs in different development phases. As long as it is necessary, it will immediately adjust to find the best solution. If needed, I will continue to adjust." Huang Guangyu is a sure attitude, but His subordinates seem to, this change is too random, "There is no full argument before every variation, there is no re-setup of post responsibility, and there is no business process to redesign, so every change will bring a long Time chaos. In this frequent organization adjustment, many employees have left Gome, including the high-level general manager He To. "This random personnel adjustment, do not consider your personal will, as a person with dignity, you will feel that you have no dignity, this is unbearable." An employee who finally left Gome said. The reason why Huang Guangyu can "change people such as change knife", the subjective reason is that Huang does not believe in anyone, he can't tolerate managers to build their own place forces. This adjustment is in the eyes of internal persons, and the substance of change is not to strengthen the management process, and it seems to be more struggle. The objective reason is because Gome is still a plain management. It is stronger than the reliability of talents. "The management personnel can be alternative, and it is also possible to compete for some people." An industry insider analyzed.
Part 4: Baoqi is not old
In the early days of Gome, the company has formed an existing cultural kicked gas in the war of frequent siege, bloody taste, this kind of brave is beneficial to entrepreneurial companies, but for Gome to do a certain scale Enterprises, its sustainable development needs a humanized management.
It is undeniable that Huang Guangyu is a person who can dry and dare, "Gome's work conference can be opened for more than a dozen hours, and even have been going on a few days. At this time, the yellow hand is going to fall. And Huang is still a gods, powerful. His strength is a general person. "A middle floor of a new Gome is deeply in touch.
However, and the wealth of no one in China is more than him, and the voice of his public questioning has also exceeded the previous eunior richest, and even an entrepreneur. For his past, people suspect that the original sins of wealth. Some people think that the early days in the entrepreneurship of Gome may be a considerable profit by trafficking second-hand home appliances. At the same time, because of his tough management style, people are full of questions about the sustainable development of his business.
External competition, strong hands such as Lin
From the current scale, Guomei is undoubtedly the first chain of domestic home appliances, but it is not enough to let it sleep peacefully. Suning, Yongle, Wushang, Larity, one by one, "Tiger" in its market. Suning is listed in Shenzhen, Yongle, and five-star also grow in the year. Yongle with Morgan Stanley's $ 50 million in investment, and rumors it will be listed overseas. Suning's deep root in its East China market, this is the national beauty. Suning's banner store in Nanjing can do 8 to 1 billion single store revenue. It can be seen that its brand awareness in the heart of the local customer, Gome can only look back.
On December 18, 2004, Yijia Commercial Chain Co., Ltd., which investrated by China Building Materials Group, opened in Shenzhen, and claims that the 5-year goal is 100 shopping malls, with sales of 20 billion yuan, and its management team is from the original Gome high-rise Hechus tie. There are also many high-rise, there are also many Gome. This is the opponent of Huang Guangyu.
At the same time, the upstream suppliers are unbeaten, such as TCL, Haier and other manufacturers have also passed the small news of "repair channels"; December 11, 2004, China's retail market officially opened, foreign-funded home appliance chain giants such as Best Buy and other enterprises in the Chinese market are only late and later.
Some marketing methods created by Gome have now become the laws of the young brothers to fight, as the Gome of the leader, its old core competitiveness is gradually lost, and the new competitiveness has not yet formed. "After walking at the end of the low-cost strategy, companies have dubbed from internal management. The future is to play management war, talent war." Xinhuaxin Management Consulting Company's senior consultant Liu Haidong said. China's home appliance market is around 300 billion yuan, but in this racing, Can Gome be a forever leader? Internal management: What can I do if I don't want it?
Huang Guangyu has a sufficient authority in Gome, he is the king of this "National Empire". One of his relatives, is also his friends, Zhang Zhi Ming in the Yellow Office, is a little daughter in the yellow office. Other employees are talking to Huang, but also dare not yet. The most terrible thing is that after each president, the five major operations Director is not asked or asked by Huang, but will call each other after the meeting, but the meaning of Huang, "Two people guess basic Same, everyone dares to execute, otherwise call, listen to the third person's guess. "This black society is obviously not a modern enterprise management. Another major drawbacks brought about by this culture are: The seniors pay attention to "politics" to pay more attention to "performance" - how they think about how to satisfy their own, not to achieve officials with performance.
Gome is a full family business management model. Huang Guangyu's family members have served as high-level management in the company. Huang is a boss of Gome. His wife Du Fu manages Hong Kong Gome. His sister Huang Xiuhong is the general manager of East China. Zhang Zhi Ming is a person in charge of many institutions. His mother manages Gome investment company, his father is sometimes Come to the company to do something. Although Huang Guangyu refused to recognize that Gome is his family business, but from the equity, Gome's wealth is more than 97% of the control in his personal hand. In Gome, except Huang Guangyu and family, the management of the surname has not been divided.
Wealth and authority, this is visible, there is a state of mind to change to people's disease, and it is not difficult for smart yellow. It is difficult to transform the corporate culture. Gome's corporate style is "brave" and light "strategy", "the rule of law" and the "rule of law" and "guiding" and "guiding", "punishment" and light "reward", "obey" Light "Communication" ... In the early days of Gome, the company has formed an existing culture in the war of frequent siege, bloody taste, this kind of braveness is good for entrepreneurial companies, but To achieve a certain size of Gome, its sustainable development needs a humanized management. This management is well done, "please" please customers, please workers ", but now Gome, still" single win "thinking leading.
Li Ka-shing is one of the entrepreneurs who want to learn, but Huang is still can't do the massive and mind like Li Jiacheng. "Li Jiacheng is a respectful entrepreneur, so far, Huang is still just a businessman, just getting a big businessman from a small businessman." A National member who did not want to name the reporter.
Forging a price butcher, not only a summary of his business strategy, and some extent is a description of the personality of his dare to adventure. The bloody side in his character has made his today, but this person will not hinder the company's continuance to do a big factor?
According to Huang Guangyu's plan, 2008, Gome will achieve $ 120 billion, which is 5 times in 2004, and from the ranking of the 23rd place in the world's home appliance retail, the first camp sold by 10 billion US dollars. It seems that Huang Guangyu still needs a high price "butcher" forward.
