A few days a few days of the car recommended link, the post on DONEWS, now some people continue to post. The question said that there is always the following, maybe it is an unstead. Since the advertising departments have not been in place, I have been in contact with the public relations company, but I have suffered a lot of manufacturers, in their opinion, it seems that there seems to be a bad advertising manuscript really worth the audience. But if there is no support for advertising, why can't I do what I like? Of course, the pressure of the website is not the same, they are so big to update, I really don't have to die.
------------------------------------------------
Reprimation of public relations inside network media editing teaches you how to request a public relations company
Let's take a look at the insider
A MP3 company pays 100,000 fees per month to the public relations company, and the public relations company returns 70,000 rebates to the relevant person in charge of the manufacturer. Since the planned media will be based on the number of words, this is difficult to profit in the planned media, and the network media is free, so the public relations company will be published in the network media. Even, for example, a single product (such as a color screen MP3), write 5-10 sheets in the conversion angle in one month, then publish free of charge in various network media, and finally print these web pages, thickness and even high-spirited Basketball giants Yao Ming's height Oh, this is the "political achievement" of the public relations company.
The senior manager of a digital camera manufacturer said: "In fact, 90% of people who have purchased digital cameras are all network media, but we are not in online media to put advertising, and even we invite reporters of the network media to participate in the press conference, and even the merchants Do not give! ". "The key to the problem is that the network media is cousin. If you don't have to spend money, you will have a continuous positive report." "Advertising, who doesn't know that advertising is advertising, unless you are sb, ghost will click on the advertisement!", "If the boss wants a network advertisement (for example, the column or pop-up window) click rate data (because normal people do not click on the ad ), I am not being blame. "
In fact, the online media provides huge integrated benefits for manufacturers and public relations companies (these money have saved the person in charge of the manufacturer and the pocket of the public relations company boss), but the network media will not receive the benefits that should be obtained.
Now people have formed a mistake, this wrong concept believes that "online advertising is a click rate", this wrong understanding is actually caused by the network media, no wonder others, but this error is being used by many manufacturers. And the friends of the business community, the spleen, just as "the value of CCTV is not worth the ratings", (more than 10 urban television stations often have more than the CCTV single channel ratings, while cost is low) many). The value of the network media is of course not to click on the rate!
More and more companies collect network media advertising as a very important position, which not only IT vendors, more public consumer goods manufacturers more recognize the value of online media, including L'Oreal Flower 10 million huge investment Sina women channel is Method. And there are many manufacturers who are still enjoying the rich and free meal of the online media. When is this free big dinner? Let's take a look at some views of the editors of China's Digital Editing Alliance.
Disclaimer: In order to protect personal privacy, the following dialogue hide the true name of the two sides, which involves more than 10 IT professional websites.
"Media is good fortune, network media is color", this is almost the most profound understanding of the two media, but the situation is changing, please first see a happy dialogue:
Dialog
E-commerce (2005-03-07 11:15:19)
Is the fee received?
E-commerce (2005-03-07 11:16:08)
One more than 500 dollars
IT China (2005-03-07 11:13:10)
So much
Dialog
Violet 1:32:30
Xiao Zhu, there is something, ask, if you can send it from your public relations, can you send it?
Dialog
10858xxxx 17:27:12
I used to cooperate with the public relations company? Let me send the draft, please
IT China 17:32:04
But what is the benefit of this article? Nothing to click on the rate, the leaders have discovered that they have to criticize
10858xxxx 17:38:08
This is a lot of drafts like digital channels, let alone new listing, and we also have cost support.
Comments: Now more and more vendors or public relations companies have begun to pay for the editorial payment of the network media, although there are not many, but the representative is sincerity and recognition.
Although manufacturers and public relations companies know the huge communication role of online media, manufacturers in order to save, public relations companies in order to more profits, they expect the network to go, then we look at a few angrical conversations:
Dialog
Shock wave 14:05:17
Have a mm, doing a Hang Seng MP3, you add her, save me
IT China 14:06:18
I am dizzy, busy, the small factory is now ignored, and the scrap has a man, more than 300 MP3 vendors, who is waiting for?
Shock wave 14:18:02
Side shows that your content is not enough, the influence is not large, if you have, I believe you don't advertise with others, others will actively ask for delivery.
IT China 14:19:35
It is a level of level, and it will have time to improve the level every day. Don't stand talking, don't breathe, you are not a net, some big manufacturers, give you 300 small manufacturers and public relations companies to find you, are you willing?
Comments: Shock waves As a representative of shameless manufacturers, it is really flat! This is a public provocation for the network media! Block this Y!
Dialog
Xiaolan 15:47:22 Help! Is it occasionally there will be some news ~ good ~
IT China 15:48:24
Halo, do you want, you can find our sales department, come to a false commitment, you can quickly put an advertisement, so cloud cloud.
Xiaolan 15:52:53
QQ selling there, tell me a good
IT China 15:53:37
Oh, but if you are looking for sales, sales know that you can't have advertising, unless you do this small manufacturer's boss, at least the manager of the market department to do false commitment.
Xiaolan 15:54:28, then, then we are poor, slag?
Comments: Xiaolan is the grassroots employee of the public relations company requested by a small manufacturer, there is no authority. Such a person, talking to her is purely a waste of time, but if the editor is free, it seems that it does not seem to be too. Dialog
Peach 14:33:03
In fact, it is already a vicious circle. It is not polite, many media like to deal with public relations companies.
IT China 14:30:33
Oh, because the editorial department of many media is not strong, it is often a sales department next year, and only the editorial department of the portal can fight the sales department. In addition, PConline is also a strong website, while other IT websites No, only like Sina, PConline, the editorial department is strong, the advertising department can be strong, and now, like Zol, Yesky is a weak medium. In fact, it was the strong media, and the result of his own internal, leading to a weak media, and the strong media will not like to deal with the public relations company.
Dialog
Beginning to expect May 1 holiday ~~ said:
However, there is a communication meeting every month. Since the limitations of the site, you will participate in each body at a time. Everyone can chat with customers. communication. Many each body will have a chance.
Beginning to expect May 1 holiday ~~ said:
When I arrived in the network, I must inform you.
Digital shmily !!! said:
Well ~~ Olympus and the mass network media have less cooperation ~~ and we have too little contact. .
Olympus also does not pay attention to the Internet media ~ should be hit. .
Even basic communication is guaranteed ~ how they can do it. .
Complaint
IT China 14:30:33
Canon's conference I forgot
They let the press release
And said that the information will then give me me.
I received information today.
Open a look
by
There is only one disc
Comments: The editor of the flat media is sleeping, but as the editor of China IT's first stop, it is so evil, it seems that Canon will not do things. (Note: The news conference of China IT's first stop is the company's company.
Complaint
IT China 10:57:55
Especially MP3 vendors, give public relations companies a monthly monthly fee, manufacturers people must have a 50,000 rebound
The public relations company is originally the relatives and friends of the manufacturer, there is no more than 50,000 fees, and is arbitrary.
Then the manufacturer's people and the people of the public are jointly invited to the boss, saying how many things I have made in the online media
In fact, it is free.
In fact, these breaking manufacturers and public relations don't know that the network media is the first media TNND is not to see the coffin.
And what happened, the manufacturer's administrator's administrator and public relations company jointly grab it, and heched it hard, or cover it for free.
Trick suggestion
People who have a public relations company to find a release, saying that "our leaders will often see the article we edited, if you find the public relations manuscript, he must think that I have received your money or other words, but I don't have it. Yeah, so I am not very embarrassed. "
A network editor recent QQ group small advertising highlights
QQ group is one of the small advertisements:
Dr. Fang Xingsong said that the power of the network is seriously underestimated, this conclusion is
Yes, at that time, some MP3 market managers said that if they want to see the effect, they must be evaluated in the network media, do their shopping guide, and must increase product information in the product library of the website, not to put hard advertising. Because they are limited, they must be made in the network media.
And the digital camera, purely put the money in the paper coal, so there is a face, and the network media will have so many things for them, they spend the money of paper coal, although it is white, but the effect (due to network media Evaluation and shopping guide, product library) is still very good! Unite, combat those digital vendors hidden their own!
QQ group of small advertisements:
Recently, three are thinking about a question: PCPOP and other websites are in digital transformation, but in addition to MP3 companies are willing to put advertising, digital camera manufacturers are also unwilling to put advertising, Canon put in Pacific, there is no ordinary MP3 manufacturer. Many of the IT websites are facing such a dilemma, but why is our media to do positive or even touted reports for such vendors? ! ! !
The NetEase Digital is so good, the traffic is also very amazing high, but it has no one-stop advertising income, many manufacturers are also bad to NetEase Digital!
Liu Mou, the first reporter of China, seems to be said: the media is a scorpion, who gives money, what happened to our online media? If you don't have money, you will give others, and even the prostitutes are not as good!
QQ group of small advertisements:
Digital editing: Everyone is doing negative news!
NEC is too small in the network, and the opening of the press conference will not ask the network media. Of course, everyone will go all over, this is still talking like this, simply don't want to mix!
Negative news is to cover the sky (Sina, QQ, SOHU, TOM, 21CN, etc.), let their public relations companies and manufacturers 'administrators (manufacturers' manager and public relations company have interest relationship, definitely is unwilling to let manufacturers "high level I can't help you!
In addition, we have built a list of all vendors and public relations companies, let them reveal each other, and "supervise each other"! Negative news must let the high level of the company know!
QQ group issued small advertisements:
Resist public relations company, everyone say "NO!", The worst situation, the worst situation, first refuse, then drag, can not send:
In fact, the media is also good, the media is good, if you want to find some strength, you should unite the public relations company, I am the most annoying public relations company, because the strategy of their work is the differentiated media, the second is the interior of the differentiated media. Personnel, trying to flow thereo, holding everyone's nose
The key is that the public relations company believe that the network media is too easy to get, "not worth the money"!
China Digital Editing Alliance: www.ff8.com.cn
QQ group of small advertising four:
China Digital Alliance congratulates everyone a happy 2005 Spring Festival!
"Enhance network media status increase network editing gray income"
China Digital Editor Alliance (www.ff8.com.cn) appeals to network editing to the manufacturer and public relations company, and all the requirements they have proposed, editors must ask them.
Our editor's article, less click, more tens of millions of millions, enhance the sales of the store, add consumers' reputation, but our network editing its gray income is much less than the mass media too much!
Now many manufacturers say that they should pay attention to the network media, can you actually? As soon, Nikon is like this, like a small and medium-sized MP3 company following their footsteps, is there a network media? ------------------------------------------------
Some wonderful replies:
Reply one:
Oh! For three, I admire their courage, which may actually represent the voice of the network media. For guys who swear, I despise their language, you can't represent anyone's voice. Network media editing is indeed very bitter, there are indeed a lot of people's payment and income. I have done online media editing, and some of the manufacturers and public relations companies, I have sent them a lot of manuscripts free of charge during online media, but some people are very cold, the reason is simple. I am not a media. There is also a part of people, always keep friends relationships, have always discussed questions. I'm very happy! Free help is, but this PR must be qualified, it is a friend, not using people, do not need people, I hope PR can bring me good news, good point, good material, I also hope that they have become friends with me. Maybe it will be a media in the future, but when you press meal, consider whether it is free, because you have to look at this person's quality, whether it is worthy of me. The brothers of the swearing are not reconciled.
Reply two:
I really think that the Yang brothers are tight, I don't know why "people who dare to refute this article, crimes all network media, criminal all network media editing." Who gave you this representative?? Red envelope, The horse fee is also good, and as a rule identity, I feel that I should have nothing to do with morality. But I haven't heard that I cried and cheered loudly. You don't send it if you don't have enough PR. If you are very nb, do you dare to send for public influence? If not NB, you should first review your media's quality stretching metaphor is very attractive ...
Reply three:
After reading the article, although I won't think it is like a friend who is not in the comment after the article, I will not export my mother like a netizen. I just talk about some of the practices and ideas in this article. I have no person. the meaning of. I think. The starting point of this article is good, the author's ideas are also very interesting. The meaning of the article is that the network media needs to be respected and the value should be embodied. But I don't agree with the practice in the article. To get respect for others, you must first respect yourself. If you don't give money, you will not send a manufacturer. If you give money, do you give more money? Or say that you don't give money for a long time, it's okay to find things, or small things, negative, let the enterprises that don't give money or individual don't have good results. Is this the result of respect? This so-called respect can not be from the inner, but the surface is respectful, behind the grandson's respect? It may be possible to do this, in fact, in many websites and even plan media, a very general article is very powerful, not only does not play the role of spending, but can even be said to be misleading consumers. Even you can't respect the basic moral ethics that you need to make the media, and talk about how to "buy you"? Is the media reporter to collect money? Yang Pin also mentioned the fact that foreign reporters returned to the envelope, and no matter whether the truth is, why can someone do this? It may be that someone else's income is very high, but I think more is that maybe people can adhere to their "news ideal". If you go to the conference, you can do not accept the envelope, and insist on your own news view. What is what is, whether it gives a gift gift, it's as always, no more than half a year, I believe that no matter what editing, Media, central media or flat media will definitely be respectful. As for that, naturally "buy" yours are more, but I believe that your leadership, if you don't give this respect, you will be promoted, no matter who, all have reason to leave, And don't have to worry about finding new good jobs. Of course, if that time, the value space you see is another problem, the desire has nothing, some people have a 3,000 yuan work, I feel very satisfied, some people have a 5,000 yuan dry 3,000 yuan I feel very uncomfortable. I was also a colleague of the landlord. Some people said that I was in that position. I can't say that I have a lot of clear, I have not received a feet, but I'm doing it. As you want to send to PR, this is even more impossible. Whether it is what PR sent, I will see, suitable for the natural hair, not suitable for my column, some good PR friends, I don't send, I can't talk about hundreds of pieces. What is the location of the commitment, I believe that many of the PR friends who are familiar with me have repeatedly refused experiences. Some people say stupid, some people say it, but I don't feel good and silly, but I have done what I want to do. If you feel that your income is not worthy of doing things, you can find a job. The starting point of the landlord is good, let the waist of the Internet media, but want to strong waist, I think I have to make up the kidneys, practice the internal power. Reply four:
If the public relations company and the "Huang Gambling" demarcation receive information and mail from the peers in recent days, it is a manuscript that accuses the public relations company's behavioral character to take the network media as a fool. For this, I believe that many media friends have the same feelings, especially the network media. But for friends, the author does not fully agree. With the mind, most companies are still good, only a small part of the public relations company is too low, and the behavioral attitude is too much. And this small part of the company is like a mouse, stirring a pot of soup, so that the entire public relations industry is ashamed. Although the online media peers have the same feeling, it will not be refused to come into contact with the rudeness of the public relations company, because there is also through them to contact customers, through them to dig money. The network media is always survive. You don't charge me, just give it to the money. Some public relations companies are low, and the public relations can be hate, but it does not affect the website operation, readers read, they have not hiped their households, and they will be hired. Therefore, although everyone is angry, it is basically a close eye. I am in my heart, and I have passed a haha in my mouth. Take another, people, less sin, one, a number of friends. After all, everyone must work to eat, can't make a distinct personal communication and work relationship for things that are not too big. If it is said that the press release of the public relations company has delayed the development of the network media, which seriously affects the lives of netizens. If the gambling poison is used to raise a number of plagues to endanger the society, then he doesn't have to say a call, everyone has started to hit the public relations, public relations also Everyone shouted like an overcast mouse. Or the government promulgates the mandatory regulations, it is strictly forbidden to affected media propaganda, which is the behavior of public relations companies that belong to illegal crimes. How to dispose of everyone to do everyone with a light car. The public relations behavior affects the three-party public relations. Since the public relations, the literal explanation is: public relations processing, quality is the most basic standard for public relations staff must have. A public relations personnel are not only for work, but also represent customers' image, company image and personal image. The same behams also their personal behavior also represent the company, enterprises and yourself, if your attitude is bad, not only harm yourself, the company, has brought an impact on impact on your customers. People are always easy to remember, not to mention the media. Is this public relations to promote the "opponent" seal in promotion, publicity customers or create "opponents"? Is it also broken the image and road? It is also buried to the hurdle for yourself. Do not respect people, people are constant. When the other party remembered your bad behavior, when you met you, when you met the cooperation or work, people would like to think of the previous style. This gives you how much impact. So say, respecting people can be respectful and get an opportunity. The author has encountered an attitude of abnormal media. At that time, I was very angry. I thought about it, I feel not worthy of this company. The public relations man's attitude made me have a lot of views on the company, so each time I mention this new XXX company, the author always thinks the poor attitude of the public relations personnel. The industry urgently needs to establish the quality of public relations standard public relations personnel. The quality of the public relations personnel is hoping to attract relevant departments. It is best to conduct public relations for public relations personnel or standards, qualified, quality, ability, etc. The public relations industry not only represents the company also represents the customer. If the public relations personnel do not know how to make it, why talk about shaping the image, for the enterprise "public relations". It is recommended that the media must learn to "mad" the author sent a press release, always like to use the name of "mad", have a public relations friend can't help but ask for this name? I said, can I see the "Buffling" manuscript in the public relationship every day? When I saw the "gun" manuscript, I thought of the men and women who took the clothes on the street, and there was also a fashion trend, and it was ashamed.
So, in order to keep your own survival and work, the conscience is temporarily and put along, let the inspect go to the fields, and they will forget their shame. Reply five:
Foreword: I have not posted on donews, just think that this is the battlefield of news editorial reporters. As for the recent situation in three, it also said. I have also been a three colleagues. The young man is full of strength, and I also said that I have said that I have not been so embarrassing. Guess, but if you want to say this, most of them feel disgusted with this industry. So everyone does not have to worry about him. I just retreated, I didn't have a relaxation with this matter, but now the media is a bit bad, not just online media, paper media can spend money to buy version, you will not know? I want to talk about deeper problems now. There was no absolute letter: the media deviated from the facts or arguments this is not a new thing, and the bragvation of the PR is equal to the ads that change, because the smart manufacturer knows, I spend 50W to invest your homepage column, it is better 1K block, please play a topic, the effect of the headline is good, the network and TV, the value of the paper media is different, which is physically physically, it is, when the reader is bored, most can go see Advertising, nature doesn't have to believe what. CCTV also plays a variety of advertisements. The advertisements of NetEase are most familiar, and it is roughly what is going on, but the car is? Tobacco's? Property of the property? Today's? You can't watch TV because there is an ad. The online media advertisement is that it is not possible to invade how many people's eye, can also be shielded unless the full screen shackle advertisement, do more readers are still annoying. Ai, the manufacturer is not a fool, spending money to buy your advertisement is just in order to seal, create. Network media is constantly struggling in front of the survival and ideal, which may be the best advertising form, plus the space advantage of the network is unparalleled, seemingly completely cost-effective, this is why many public relations companies actually so-called public relations It is a company that calculates money in the number of words, there is no program strategy, and its low-level public relations. Media people seem to have immunized advertising and recommendation articles, unbelieved, buy things always have to talk about real situations. The payment should be included in the sales department of the network media: So I think this manuscript should be a thing belonging to the sales department, and the money is the meaning of the sky, and it should be very expensive, more expensive than the column, this is the sale of media resources and Sacrifice media credibility, how to maintain the relationship between the two and the time than the television advertisement of the TV is the same. For editorial collection, from the overall perspective of the media, it is a disadvantage. It is not conducive to editing reporters to do a good job, writing fair things, should be completely banned, maybe I can't do it, but the main environment is waiting, waiting to see. As the editor of the network media, it is necessary to decide the proportion of this article, there is a single business world, there is only generation link, and the page is not seen on the page (anyway, PR, doing the clipping) . Summary manufacturers must smell their heads, what should I do, is it advertising? Why should I not pay? (Also pay taxes ~ a bit trouble o) We are IT migrant workers: the income of the network is very low, running the market, manuscript, write evaluation, the keyboard knocked out the words TM worthy of money. Plus network media companies pay attention to sales (also packaged for other departments of other direct money, such as wireless), to the editor's own indifference, this is not a long-term company model, why, mostly to improve sales Amount, the boss can make money quickly, worthy of shareholders, do a good job in the market.
