In terms of small, cultivate customer loyalty domestic consumer electronics market prospects unlimited. The news of the home appliance store giant Gome is called "mobile phone sales have surpassed home appliances". Our philips is in the field of domestic consumer electronics, which requires segmentation that can not be, mobile communications is available in digital music (MP3, and next generation compression format). Anyone can quickly attack, with brand promotion and product strategy, and superior convenient services, so that the positioning of S & S is really reflected, otherwise it is wrong. Take the current competitive mobile phone market as an example, Samsung is later, surpass Siemens. Even in Europe, the North American market is also proud of the group. Samsung shaped a high-end electronic brand image with 20 years. Effective product quality, technology is an important factor, but excellent customer service, the convenient 800 call center has established its good image in various markets. In the domestic home appliance market, Haier brand itself represents a one-stop after-sales service, which is a well-centered service system, which has won applause and attention for it. The rise of China Merchants Bank (CMB) is in 2000 - the opportunity of the online year, its first in China launched online banking concepts, and issued online banking professional software, distinguishing between customers. Since then keeps the image of the preferred brand online. The professional version of the software is simple, easy to use; CMB customer service is also obvious, compared to four of its tenacious vitality. All practices have shown that in the highly competitive industry - especially today's consumer electronics, success is often good at change, efficient and paying attention to customers, and these companies have a good brand loyalty. Therefore, I hope that our company can take S & S as an opportunity to unify the 800 telephone system that improves the product line (at least CE / DAP needs), improves user communication interface, strengthen marketing; in the field of consumer electronics, change technology, patented for realistic products Designed and perfect product lines, strengthen brand promotion, continuously improve the ease of use of brand reputation and product; - this, maybe true "streamlined". Specific initiative: 1) Improve the Pr (Public RelationShip). Set up a blogger ---- The offical title is "Technical Evangelist", collecting a variety of evaluations on the PHILIPS product on the Internet. Use Blog to listen to users, and this blog is managed by our formal employee. This can not only coordinate users to complain, effectively eliminate brand negative images, but also keep closer to potential customer needs. According to Economist messages, Microsoft has already launched this matter. 2) The 800 telephone service of the unified product line, if there is a unified CallCenter better. 3) In the field of consumer electronics, the product UI design is improved, and it becomes LIFESTYLE. 4) Vigorously carry out HLT positioning activities inside and outside the company; select products that best reflect HLT strategy and focus on promotion. Maybe the above changes are very difficult, in addition, don't choose.
