On March 7, Google announced in California to launch a desktop search Chinese version. The first version of Google Desktop Search was released in October 2004, which only provided an English version.
After Google released its desktop search tool, Microsoft, Yahoo successively issued a desktop search product. On February 27 this year, Baidu also released its desktop search beta.
Desktop Search Tools help users find documents, images, audio, and videos in their computer with a very fast speed, using desktop search tools to search for their own computer, just as convenient and fast as using the search engine on the Web.
Licensed Searching the file below Windows, it should be Microsoft's live. But so far, the world's giants have launched a desktop search tool. The earliest apple that made the desktop search concept, I have seen Jobs's demonstration in Macworld in January, although I encountered the embarrassment of the crash on the spot, but I also saw Apple's persistence of desktop search. In November 2004, Google also announced that it will launch the desktop search tool below Mac. How big is the charm of the desktop search? What kind of power is driven to focus on it?
Huge potential market demand space
I don't know if there is any computer that is now globally, how many people are using a computer, and how many computers are serving all aspects of people working around the world. But I believe that no one will doubt this quantity, and the search market space must be a subset of the entire computer market.
Most computer users will spend a lot of time every day in their own computer. If you want to accurately, quickly find the document in your computer, Windows comes with the search tools that you can do it.
In terms of marketing demand management, desktop search tools should be "have a strong demand but existing products cannot meet", users have a very large potential demand.
Desktop search is the best strategy for occupying user desktops
Whether it is Microsoft, Tencent or 3721, we have seen how to occupy the user's desktop how to consolidate users, expand its business, and achieve the importance of restricting competitors or even forming monopoly. Although successful cases cannot be fully imitated, for users, things that have entered their desktop will have dependence and trust. For regular, the user uses the search engine or in the browser to type the address of the search engine. The search industry is now facing homogeneous competition. The cost of the user transfer to another is almost zero. Search engine manufacturers have experienced a tablet-circle era that has transitioned to performance more natural and more intensive through the browser toolbar.
Desktop search is high-end computer users
Internet cafes may not require desktop search features, families may not require desktop search, but to work on the computer, daily use of email instant messaging with colleagues to communicate, every day must be written Users who accept electronic documents, desktop search can help them improve their work in a large extent. In China, these people may be called "white collar", they have dependence, easy to accept and try new computer technology, including payment business e-commerce .... They will not refuse the desktop search for this free high-performance tool into their computer.
Desktop search is a sword inserting a Windows heart
