The first-line brand collective replacement of the total display channel is unprecedented. The first-line brand in the domestic monitor market is carrying out a large-scale "replacement" (replacement general), this "replacement" is from the South China Market. At present, there are four brands that have been replaced by four brands in the top five display brands in the domestic market. The first-line brand collective change distribution resolution has not yet been clear, and the three major brands have been replaced in the near future. BenQ VS Jiadu was in December last year, BenQ at the new display new product conference held in Guangzhou, Zhu Jun, head of BenQ, head of the BenQ, for the first time, revealed the news from Jiadu to the reporter. It is reported that in August 2004, BenQ and Jiadu were officially contracted, and became the National Industry General, December, that is, after 4 months, after 4 months, after 4 months, after 4 months, in December, after 4 months, after 4 months, after 4 months, after 4 months, after 4 months, after 4 months, after 4 months, after 4 months later "The main reason for both parties is to change the sudden change in the monitor market at the end of last year." Zhu Jun said, "Due to the impact of upstream supply, the price of LCD market in August last year is still high, at the time of the retail market and industry market, LCD The shipping ratio is quite, BenQ wants to borrow the influence of the industry to further expand the industry market, but enter November, the LCD market suddenly degrade, the increase in the retail market increased by more than 50%, the original plan industry purchases a lot Separate LCD bidding institutions. The cooperation between the two sides has appeared. According to some dealers, cooperation with the BenQ, Jiadu has made a part of the industry, which produces some price reductions, and the phenomenon, causing the phenomenon. The dissatisfaction of the original base channel. This may also be one of the reasons why both parties finally break up. LG VS Onda Octa 2005, LG and General Surricane Garage. At the beginning of February, LG officially signed overda. Channel merchants believe that LG and Legal breakup are due to the economic problems of LG displays in 2004, as well as lectures. According to people who participated in the agency negotiation, LG select Onda is an Onda strong channel system. According to reports, Onda has nearly 400 hundred channels in South China, and all Yuebei Guangdong covers the prefecture-level city. And Onda has a 16-year IT business history, with a relatively strong capital. In addition, Onda specializes in establishing a subsidiary and is directly responsible for trapping the LG display. On February 24, Onda joins LG convened the first channel meeting. AOC VS Jin Zhixin Onda signed LG, one of the main agents of the original AOC - Jin Zhixin also turned to the LG display. According to reports, Jin Zhixin not only has certain channel resources, but also has strong terminal ability. The reporter added another message. At the end of last year, AOC is already in contact with the east. On March 4th, the reporter called the Eastern Sea CEO Li Ya, Li confirmed this news. "At present, there are still some terms of the two sides not finalize." The reporter let Li Buy the likelihood of cooperation between the two parties. "Now It should be no problem, it should be a big problem. "Survanting forced the manufacturer to seek to change today's display industry, which has long bid farewell to high profits, and the profit will force upstream manufacturers to mix. "Now the problem is the most concerned question in this month, how many sales have been completed this month." South China monitor brand one core dealer said, "If you have done 1K this month, you may have 2K next month, you can't do it. There is no room for discussion, it does not consider the market tolerance. "Last year, South China's display channel took a lot of turmoil. In the end, some of the brands had to give up the agent. "One display can only earn dozens of dollars, the profit is extremely low, we have to spend millions to press the goods, long this, the pressure is imperative, but the upstream company has continuously improved sales requirements.
Who is this thing is willing to do? "The person in charge of the brand is helpless." Now the display brand is getting more and more concentrated, and there is a personal meat fight between the brands. Under this market situation, as a superhang manufacturer urgently needs the general demons you A larger development plan. "The person in charge of a well-known domestic brand monitor manufacturer said that" the current display channel is the comprehensive consensus of fund strength and channel power, and the display of the display must have huge amount of funding and strong channel expansion. "Mild profit channel transition vendors share huge sales to channels, channel backup pressure. According to introduction, in display channels, a regional exemption requires nearly 10 million cash flows. Due to the sharp decline of display profits, high The capital investment is often rewarded. Because of this, some channels have more and more channels that exit the monitor due to funding pressure. The reporter has made a sampling survey in the Guangzhou computer market, and found that there is more than three kinds of representative channels. It has more than 70%, and the channels of a single display have been born, and the reporter is in the investigation of several major well-known display brand of South China. There is no home in a single agent display business. Some dealers revealed to reporters, sometimes sold 10 monitors, profits are only equivalent to a small MP3. From last year, some display dealers have begun to maintain survival by digital services, while the display is only a large piece to support the facade to a certain extent. "Now more and more companies have begun closer to the digital products that make money, the monitor is okay before, it is difficult to do, money, money, this is normal. Single monitor services are full of risk. "Guangzhou Senhai Sales Manager told reporters" "More and more city generations, the general generation began to dissipative to more profitable digital products, don't look at the block, this thing is better than the display big head is good than the display. . "Attached: Main Display Brand South China Channel List Brand Main Channel Business Scope Maya Yewei Mechanism Mayan Monitor, Dream Home Display Philips West Display, Speaker, Digital Camera Samsung Xinhua Slin Display, Acting GTK Digital Product, Samsung Digital Products and Notebook LG Onda Multi-service AOC Dongjie Display, Motherboard and other business, Mingki Junchi display, digital products, Various Digital technology display, digital products, etc. Multi-business aerial love, own brand Kexi Code TV Box neso Huaci display, other business "computer business intelligence" farmer: in the IT market, channel means everything. Behind the market is the way the channel demon wind is constantly. Heaven is rain, the mother wants to marry, go with him ~
