In the past, people often say "long-stayed must be combined, long-lasting", but now there is no such "long" word, the world around us is just a short bit. In the face of such a fast-changing environment, the change has become the highest mission of the company.
In front of change, entrepreneurs often face three lost: 1. When establishing a business, it is easy to fall into the usual thinking mode, lack of opportunities, environmental choices and combined capabilities, lacking the awareness and ability of excavating resource potential, especially Lack of transcendence.
2, want to make a big time to make the company, what is big, what is a lack of rational judgment, lacking the creativity and change, passion in the action, transcending the eagerness of others, becoming gambling and blind Adventure.
3, after success, in order to prevent corporate deterioration, what is done is mainly for enterprises: playing patch for strategy, making patch for the team, patching for marketing; want to save the performance of a bad business, just from the traditional perspective Consider measures such as funds, human hands, market operations, and reduce operating costs, and cannot make overall choices from the height of change.
All of these lost, actually because of the lack of imagination.
There is a story that makes me unforgettable. The United States has a school business school to set up a genius sales award for students. To get this award, you have to sell an old-fashioned car ax, and sell it to the current US president.
This is a very difficult thing, and the President Clinton has no such hobby. However, when President Bush had just taken office, a student has been carefully planned to give him a letter. Letter in the letter: "Dear Bush President, congratulations to the new president of the United States. I love you very much, I also love your hometown. I have arrived in your hometown, visited your manor, where the beautiful scenery left a memorable impression. But I found a lot of thick branches on some trees in the manor. I suggest you cut these dead branches, don't let them affect the beautiful scenery in the manor. The axes sold in the market are lightweight, not suitable for you, just a big ax, justice, I am very suitable for you, and I only receive you 15 dollars, I hope it can help you. "Bush saw this letter, immediately let the secretary sent $ 15 to this student. So almost impossible sales is achieved, a genius sales award for many years has finally gained winners.
It can be seen that in this changing world, imagination is a very important partner of the company, it can help entrepreneurs get lost and can be confident: "Everything is in master."
