Text / West Gate
"In these years, we struggled in the software industry. When we wanted to see it, we finally found a model that stayed away from piracy: online games." Jinshan President Lei Jun often describes its own views on online games with this description. Although there are still many software companies that are quite non-teeth, now there are more and more Chinese software companies from being confused from online games to online games. The reason for this phenomenon, in addition to the online cake is too tempting, the overall weakness of the domestic software market is also one of the main factors.
General Software Forces, such as mountains
In 2004, my country's IT industry PC penetration rate was more geometric growth than 10 years ago, but my country's software industry did not have a rising boat, but he had a thousand feet.
At the same time, the domestic general software companies have left late. I used to make Chinese DOS, I hope that the company has become Yellow flowers yesterday, once determined to listen to Mingtai in the Software concept, Mingtai is also a translator, such as the MLM, Colona, has become history, software banner Jinshan Company is still in the game company and Internet companies, and the federal has lost their gods in the past. Super rabbit, natural code, Winzip, super-trok serial number is already quite about people ...
Nowadays, there is only three major anti-virus companies that can be called general software companies in China, but this only has almost all of the changes in 2004. Some companies have happened to personnel earthquakes, and the "capital sent" defeated the "technical distribution"; some companies transfer strategic points to the development of real estate, China General Software has died has become the industry's consensus.
Killing: Piracy?
For the cause of the China General Software industry, the industry has always blamed it as piracy, and the piracy is said to flood beasts, but ignores the importance of self-criticism, and piracy has become a loser to transfer their own contradictions. I don't know, "I will die Liu Guo, and Qin, Qin Qin, the soldier is not piracy but software company itself."
Shanda Chen Tianqiao has described the mentality of Chinese consumers to treat software products. "China's consumers lack the habit of paying content. When they spend 10 dollars to buy pirated plates, in their minds of this 10 Money is not the content of these loads, but the disc is not purchased. " In fact, when our general software company is not a single foot of the iceberg as they serve, it is naturally difficult to avoid when serving all the services.
Software is actually a service, the essence of services is to meet the needs of customers. The needs of customers in software can be divided into two major camps, companies and consumption. Enterprises that provide enterprise-level services are also known as blue camps, IBM, Oracle, CA, Sail Tieke, etc., they don't worry about encounter pirated issues because their software can be copied, but the service cannot replace. Enterprises in the consumer are called red camps, Sony, Yubi, EA, etc. are representatives, these companies are in manufacturing popularity and fashion, in order to attract consumption, maybe you can buy pirated but you can't get genuine feelings through piracy, This is like purchasing a different brand-name apparel and purchase of authentic famous brand clothing.
Confused China's software companies, the products they provide lack the irreplaceability of services. From the product, once the development is completed, all value is reflected in a disc, the only way to make money is to rely on the trafficking disc. From operation, it mainly relies on all new products, resulting in extreme unstable revenue sources. From a market strategy, the price reduction is almost a unique means that this low-level competition ultimately leads to the industry's strength. In fact, it is not possible to provide continuous service, and improve service value is the root of China software. This is also the anti-virus software to survive and have a unique role in China's general software industry.
Online game activation software industry
In the "Post-Software Age", more and more companies have begun to realize the above problems, so we have more and more common software gradually implement various online services, including software-based wireless value-added services, and even Transforming to online services, from the current actual situation, online games have become a more successful breakthrough direction. Since 2000, China's General Software Industry encountered the temptation of online games. Jianda Mingtai conducted an early attempt through Pangu's "Network Three Kingdoms". For many years, the banner of General Software will take the main force to the online game. The company will play the channel and market advantage of the general software period; the target software has such a single game, educational software, etc., the company has brought its development advantage into online games after a comprehensive transformation of online games. The field of the field; in 2005, Hong En, the educational software, also added to this ranks, the company's ability to gradually accumulate the ability and development strength of many years of hard work in education software will inevitably become the weapon of the company's competition online game market. We have reason to believe that more companies will also see more companies in 2005.
Mutual influence and mutual development. The transformation of online games.
Some people feel sad, such as the company, such as King Butnelli, and users like the Golden Butterfly, users like this may still be shameful, but truly sad is not the courage to do online games, but sitting怯.. Through development and operation of online game software, our software companies will experience the transformation of the orientation from the technical guidance to consumers; through the face of 24 hours of uninterrupted service, our software companies may experience a service awareness The process of changing and serving the service system. In addition to bringing the rich profits to the company, online games is another important role to promote the development of business business awareness. In fact, Jinshan's recent move has shown on the impact of online games, online antivirus, online phrase, online Jinshan Office, these free services have a huge value-added plan. Perhaps now said that online games have a positive impact on General Software and to be fashionable, then let us wait and see, see these traditional education, anti-virus, tool software companies will be inspired from online games, create online education, A new business model such as anti-virus, tool service.
Who is the future of the online game market
Back to the online game This industry, Jinshan, Goal and Hong En have become a typical representative of general software to the network game. Jinshan has clarified his development ideas and has achieved initial success; the goal is gradually familiar with the rules of the game, and the perfect time and space of Hong En has been a new company. What kind of impact can be observed . However, it is foreseen that the entire industry has exhibited the trend of product sexual transformation from productive, and in the near future, it is bound to appear in terms of service ideas as a leading online game company. But the service concept is not to say that there will be. Either, enterprises have developed to a certain scale, relying on strict management system support, forming a regular, orderly service system, such as grand, NetEase; either, enterprises have long been accumulated, forming unique corporate culture precipitation, and cultivating humanized services Spirit, such as Jinshan, Goal, Hong En. As an Early stand-alone game developer, these companies can break through the unvermnial game fields, itself is a miracle. This group of companies is not the ordinary game company that can be combined, whether their vitality or the sensitivity to the game. They entered the network game field with such background qualifications, naturally a higher level than other new companies. Jinshan, the goal has proven this. I believe that perfect time and space will also achieve greater success in the field of domestic online games.
The weakness of the online game industry has been weak, and the domestic online game will be better tomorrow. Chinese companies can only better grasp this opportunity to better grasp this opportunity in order to rely on excellent products, such companies can be more stable and farther in market competition. (
