Why establish a company CIS website
1. What is the company's CIS website: Enterprise CIS (Corporation Identity System), an enterprise image recognition system, refers to the expression of unified image that enterprises reflect the same image to the public and enable the company's own unified image. It contains 3 parts, MI (MIND IDENTITY) concept identification, BI (Behavior Identity) behavior identification, and VI (visible Identity) sensory identification three parts, where MI is the foundation of CI, is the essence of enterprises, reflecting business management The idea of the concept; BI requires enterprises to deliver a unified behavioral requirement and code of conduct in business operations, including the application unified language, unified actions to the public to showcase the image of the company; while VI is the corporate logo design, Enterprise advertising in specific colors, patterns, and language expressing corporate image. The CIS website refers to expressing the image identification system unique image recognition system through visual representation as the main means of visual performance, enabling corporate image to form a unified consensus outside the public, with its structural organization, page style, hierarchical relationship, etc. Business Marketing Topics: Is it committed to establishing a brand, or paying attention to establishing relationships with customers; it is a unique product and service that promotes the company, or is positioned in some customer groups, not just complex advertising design and a large number of promotional accumulation. Only after expressing these points, we can decide to achieve their purpose, site structure, internal links, and structural layouts.
2. Show the website design of the corporate image: So how to make the company reflect the unique image of the company online, that is, the design of the enterprise website is accurate, which will be the key to enterprise website design. The traditional business is a product, and the future business is an image. In the near future, the image will eventually be combined with the product, become a symbol of the company's products, services and overall images. At present, a considerable number of corporate websites have only stayed on the basis of sensory stimuli, and they often attract people to attract people, with beautiful and complex attracting public as publicity purposes, rather than paying attention to enterprises' spiritual connotation. There is no unique identification system that forms a company, it will be a lot of flowers, and it is not significant.
3. Website positioning: Based on the importance of corporate image positioning in corporate development strategy. What kind of image you want to pass gave to the public, how do you want to reflect the unique features of your business, etc., all of which are essential in corporate website design. We have a mature corporate planning department, joining a group of experienced creative planning professionals and corporate CI designers. We will discuss the direction of the enterprise with our customers.
Import the corporate image, find a corporate image theme, so that the design of the site is always designed around this topic, accurately expressing corporate identity.
4. Establish an enterprise CIS website: Successful website is the organic combination of technology, art, corporate image and corporate marketing strategy, with advanced web technology and flat design as a display means to express a reasonable structure level and accurate link relationship Corporate marketing strategy. Around the company's own characteristics to build a website into a sharp promotion tool to create the greatest value for the company.
