Mobile TV: Substantial power supply in February 2004, a message has caused a huge response in the industry. In the "China Unicom Cup" China International Boxing Open and 2004 Athens Olympic Games, Guangdong Unicom will broadcast this event through the CDMA mobile phone live. Watch TV through mobile phones, in China, the first time, people think about 3G business in advance "on the mirror". Subsequently, China Unicom has launched the "Video New Dry Line" business, providing mobile phone customers with CCTV news platform, CCTV 9 sets, phoenix information, BBC TV show and mobile treasure Vision services. Some provinces in China have also launched mobile TV services. During the highly eye-catching Athens Olympics, the two mobile operators also attached the "mobile phone to the Olympics" as the biggest selling point of the Olympic business. As a new thing, mobile TV has set off a boom in China. Compared to traditional TV, mobile phone TV has taken advantage of the mobile phone to carry, unrelated from regional restrictions, unscrowded, open the new television program new transmission channel and carrying terminal, bringing a different feeling for mobile users. Some mobile operators in Europe and the United States, especially the operators who have opened 3G networks, and turn their attention to mobile video services. At the International Communications Exhibition, China Mobile also depicts the public to watch the beautiful scene of the Olympics through the mobile phone in 2008. Not long ago, Shanghai Mobile also launched a very suitable mobile phone to watch with Shanghai Wen Guang Group, and only 3 minutes of China's first mobile phone short play "New Year". However, as an emerging business, mobile TV distance is still a distance, there are many development bottlenecks to be resolved. The first is the network bandwidth problem. As the quasi-3G service, the transmission real-time video stream is a bit of 2.5G network, the image, the quality of the sound is difficult to compare with the TV. Second, a general TV program is at least half an hour, and the current mobile phone battery is difficult to meet people's needs. The third is the terminal. The mobile phone that can watch TV needs to have the function of receiving the video. At present, this mobile phone has a high price, and the ordinary population is unbearable. Fourth, mobile TV will combine communication with the field of radio and television, and an effective cooperative operation mode needs to be explored. Although mobile TV is still in its infancy, the distance is still still needed, but the industrial parties are reluctant to lose the lead. The relevant information is expected that in 2005, mobile streaming media business will enter the high-speed growth stage, gradually enter the steady development stage after 2007. Mobile Bank: Development Gamble Mobile Bank is also known as mobile banking, in 1999, this business has been launched in my country. However, due to the worry of safety, the industrial cooperation model is unclear, the user usage habits have not yet been formed, and the mobile banking does not use it as hot as people expect. Until 2004, mobile banking has achieved a big breakthrough in business maturity, and has laid the foundation for this year's development. China Mobile's mobile banking has earlier, providing users with a number of banking based on voice, SMS, WAP, K-Java platform, where SMS notification is a wide range of applications. The business provides users with POS consumption notifications, online payment notifications, payment notifications, regular deposit expiration notices, ATM withdrawals notifications, other accounting notifications, etc. After the pilot of "Mobile Phone Secretary" in Shenzhen, China Unicom has also launched a mobile banking business based on CD-MA1x network BREW technology platform in December 2004, and the user can realize inquiry, transfer through CDMA mobile phones. Most banking services such as remittance, payment, mobile payment, etc. In addition to cash access. As a business that combines currency electronics and mobile communications, mobile banks enrich the connotation of banking services, enabling people to facilitate and efficiently handle various financial financial business in a safe way, anytime, anywhere. Regardless of the booming of foreign mobile banking, it is undoubtedly a beautiful future in combination with mobile banking with mobile communications and financial business advantages. However, the development of mobile banks still faces a lot of problems.
At present, users' concerns about mobile banking are still a major reason that affects the promotion of this business. In fact, mobile banking has completely use users compared to online financial transactions. China Unicom's "Mobile Bank" realized full SSL encryption on the bank to the bank, using RC4, 1024-bit RSA, 3DES and other encryption algorithms, and also adopted a digital signature mechanism, mobile phone and card binding mechanism, enough Guarantee the security of customer transactions and account funds. Therefore, through a variety of forms of propaganda help users change past inertial thinking is the key to promoting this business. With the maturity of mobile phone banking, the public acceptance is also increasing, especially the domestic banking industry's attention will directly promote the development of mobile banking. In fact, dozens of Bank of Industrial and Commercial Bank of China, Bank of China, China Construction Bank, China Merchants Bank, and Minsheng Bank include mobile banking into the business promotion plan.
Mobile Search: The potential is not limited to mobile communications and every combination of the Internet will bring us surprises. In 2004, a mobile value-added new business from the Internet - Mobile Search began to emerge. For Internet users, search has become an indispensable network behavior. The survey also shows that the search is a service that is secondary on the Internet is second only to the e-mail service, and it also brings an incapacitated income to Google, Yahoo, etc. What kind of case will there be "when the forces of the search technology" spread "to the field of mobile communication? In May 2004, the three major mobile operators in the UK, SaraN, Vodafone, and O2 launched a SMS-based search service called AQA, and users can get all questions from this service. In September 2004, Wuhan Chengxi Information Technology Co., Ltd. jointly introduced a mobile phone SMS search engine system for wireless networks, providing search bus to mobile users. Moving users can search for information on the mobile phone search engine service code as long as editing SMS, sending a keyword to the mobile search engine service code. If the key for forget, I can't open the door for a while. At this time, I will get the information related to the unlocking information when editing "unlock" on the phone. On October 8, Google launched a SMS-based mobile search business in the United States, causing extensive attention from the industry. Subsequently, Yahoo has also launched its own mobile search business ... Search allocover has extended the tentacles to the Internet to the mobile communication network. According to the "2004 China Search Engine Status Report", the scale of the search engine market called the fourth barrel of the Internet industry is rapidly expanding. In 2004, the market size has reached 940 million yuan, approaching 1.0 billion yuan. The report is expected that the market will maintain a rapid growth of 60% to 70% in the next few years, and will reach the size of approximately 2.6 billion yuan in 2006. Ai Rui market consultation also predicts that in the next 4 years, the search market will grow at 35% per year. By 2007, the scale of global search markets will reach $ 7 billion. China has 90 million netizens, but 330 million mobile users. Compared to Internet search, mobile search does not need to go online, as long as one ordinary mobile phone can search anytime, anywhere, and is not subject to network restrictions, and can communicate in time through SMS mode, strong timeliness. Similar to Internet search, mobile search engines also built a business information interactive platform between enterprises and mobile phone users, and enterprise users register for mobile phones or registered mobile phones, and the ordinary mobile phone users with information needs can be traded through their mobile search engines. This will bring new profit points for SP. More importantly, the mobile search engine can charge the user to the user per month. Although the mobile search has just started, the profit model is not yet formed, but it is foreseen that this market is undoubtedly a gold mine worth excavating. Move positioning: Comprehensive penetration Life Movement Service (LBS - Location Based Service) refers to the use of GPS, GPSONE and other positioning technology, combined with the GIS geographic information system, providing users with a value-added service based on location query. . This business has received the attention of the world for personal users and industry users, and countries operatively promote the development of the business. my country's two major mobile operators have also launched a mobile positioning business based on 2.5-generation networks, and first break through the Group's customer market. At present, mobile positioning can help logistics, medical rescue, geological exploration, road traffic and other industry customers provide emergency rescue positioning, care services, vehicle scheduling, vehicle anti-theft, logistics management and other mature applications. In October last year, Shanxi Mobile and Shanxi Creative Technology Co., Ltd. completed the first 24-hour total-weather GPS control center in Shanxi Province, and realized the route selection and reasonable scheduling of various professional ambulance vehicles, police vehicles scientifically, The line monitoring and anti-robbery of the cargo car, the taxi anti-robbery and telephone calls and the anti-theft and remote maintenance of private cars.
